Features

A little less conversation

Why use words when actions can do the job far better? A look at some genius ads that use non-verbal communication

From Bastards to Hip Hop Artists, Hideo Kojima and the Simpsons

The Or's ECDs Charlene Chandrasekaran and Dan Morris shed light on their biggest creative inspirations

Craft runs in the veins of adland - do brands need a blood transfusion?

As advertising agencies and production companies face a squeeze on budgets, and the specter of AI looms, what is the future expectation when it comes to the role of craft in creative work?

Leading Unilever's Next Gen of Marketing: Esi Eggleston Bracey

Months after revealing its new marketing leader, Unilever has been named as this year's Creative Marketer honouree at Cannes Lions

The Growing Complexity of Marketing Measurement

Marketers face various challenges when it comes to measuring their activations - how are agencies supporting their clients to understand campaign performance?

'Jäegermeister in human form': Celebrating McCann London's Polly McMorrow

In the latest in our series on brilliant account people, McCann London CEO shares her wisdom

Banking on each other: 20 years of HSBC and VML

This month marks the 20th anniversary of the partnership between HSBC and WPP's VML. We look at some of their best work together

Midweek raving, chintz, and the missing pieces

Ogilvy UK's head of advertising strategy explains why it's a strategist's job to pay attention to what's missing in our lives

Boosting the influence of pharma, health and wellness brands

With the creator economy rapidly expanding, Ogilvy has created a global ‘Health Influence’ offering to tap into consumers turning to social media for health advice

Talking Heads, Improv and very very long distance running

From wildly ecstatic gigs to running from ghosts in Epping Forest, AMV BBDO's ECD Laura Rogers shares her creative inspirations

Becoming a Change Maker: Digitas UK CEO Jennifer Berry

Leading the agency, Berry discusses her experience of account management

KP Is Going Nuts For Its Creative Partners

KP Snacks marketing director Kevin McNair and St Luke's MD Ed Palmer and joint CCO Rich Denney talk about their five-year creative partnership

Why Full Service Has Come Full Circle

Bringing media and creativity back under the same roof is the new old thing, but what are the advantages and drawbacks?

The Marketer Leading RSPCA's 200th Anniversary: Olivia Reid

Working alongside AMV BBDO, the charity has released an anniversary campaign that aims to showcase hope in animal welfare

Tutoring, 'creative crack' and short stories: Kyle Harman-Turner's creative inspirations

From Sinatra's cold to the brave tailors of Maida, delve into the creative insights and inspirations that drive FCB's ECD and creative partner

Saatchi & Saatchi's New Creators' Showcase: Empowering Emerging Filmmakers Beyond Cannes' Glitz

CCO Franki Goodwin tells all about why Saatchi & Saatchi continues to invest in emerging creative talent

The Future Of Planning Is... More Practical, Less Performative

Weber Shandwick's strategy head warns against planning's 'smartness' obsession. Let's prioritise clarity over complexity

Re:Unfrosted - the real brand battle for breakfast

With Unfrosted marking Jerry Seinfeld's feature directorial debut, we look at the real breakfast wars

From Societal to Personal - The New Brand Imperative

Weber Shandwick's CSO Gen Kobayashi explains why the world is increasingly prioritising “me” over “we” and what that means for brands

How Brands Can Harness The Appeal of Rising Football Stars Like Bukayo Saka

What can brands learn from collaborating with the young player and highly popular personality?

How Brands Can Avoid Getting Burned by Bad Actors Using Gen AI

The creative power of new technology puts brands in potential danger when it comes to how their assets could be used and shared online without permission

Fast Mover Advantage: Annette King On Her First Six Months At Accenture Song

It's barely a minute since King joined Accenture Song, but she's already shaking things up with one of the largest acquisitions for years. She shares her early experiences of the business

How Islam ElDessouky Keeps Coca-Cola's Marketing Popping

The global VP of creative strategy and content has been leaning into AI and OOH to engage Gen Z consumers with the soft-drinks giant

Brands Embracing Anime Are Riding the Wave of Otaku Culture

Major brands such as McDonald's are recognising the opportunity to engage with anime fans on a deeper level

Jessica Myers on 'outsparkling' her rivals

The Very Group’s chief marketing officer tells how its flamboyance of flamingos helps the retailer reach fashion and finance-conscious families

Raise A Glass To Guinness

AMV BBDO won the Guinness business in 1998. We look at the enduring creative partnership

Where the Real Challenge is Self-Challenge

While AI reshapes roles, strategy's core remains the same - meeting challenge with challenge, argues the newly installed CSO at MullenLowe

Claire Enders' advice on how brands can help those in poverty

The time for businesses to consider making donations in kind, of their own-branded products, has never been more right

Internet Trial, TV Remote and London: Andrew Long opens up his inspiration wardrobe

The ECD for Leo Burnett shares three things that continue to inspire him

Scooby-Dooing It: How AI Turns Planners into Doers

McCann London's head of strategic products sees AI tools like ChatGPT 4.0 and DALL-E 3 as his own Scooby Doo. Among successes, cautionary tales of prompt-engineered mishaps arise

Most Creative Marketers: Toby Horry

Tui’s global marketing director on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brand’s playbook

Rebecca Marshall: Leading Essence Mediacom's Odyssey from Detours to Tesco Triumphs

In our ongoing series featuring standout account women, EssenceMediacom's client president shares her insights

Imperfect magic: the beautiful craft of stop-motion in ads

Despite an industry-wide AI, VFX, VR and AR overload, stop-motion production techniques remain popular among brands

Why Words are colour

Ogilvy UK's Jules Chalkley on how the power of colour helps tell stories

Collective hallucinations and the aesthetics of sex tapes

The Gate's, Kit Altin explores the philosophical depths of French electro and the controversial allure of sex tape aesthetics, urging us to broaden our creative horizons and embrace the unexpected

Building Brands The And Rising Way: Lessons From A Creative Ventures Company

How And Rising is growing brands from the ground up

Guerrilla marketing: a playful adversary to AI-personalised ads

Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful?

How Important are Awards to Marketers' Measurements of Success?

Balancing global resonance and meaningful impact is crucial. Yet, prioritising accolades over genuine relationships risks diluting impactful work

Earning brands a role in the world means championing more voices in the room

Edelman's EMEA CSO advocates for a broader approach to brand planning, placing emphasis on the importance of representing diverse voices

At the Dawn of AI Female Talent Must Appreciate the Incredible Value of Their Own Thinking

In light of the reported risk that AI poses to female talent, Accenture Song's co-chief Zoe Eagle urges action to ensure female voices are heard in advertising.

Brands: To Meme Or Not To Meme?

'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture?

Bringing Empathy and Drive to Account Handling: Clare Chapman

The CEO of EssenceMediacomX is the latest powerhouse to feature in our celebratory account women series

Sarah Golding on AI fuelling T&Pm as full-service agency

T&Pm launched on March 25 this year, with 1,900 employees across four continents and 45 offices worldwide. Golding talks about the reimagining of a full-service offering

Five Reasons Why... Accenture has bought Unlimited

Unlimited, parent of agencies TMW and Nelson Bostock, will become part of Accenture Song

The Only Guide We Ever Needed

From the need for mess to the unmanageable nature of human behaviour, AMV's Martin Weigel writes of Stephen King's seminal Planning Guide

The art of disagreeing agreeably

In a divided world, can brands play their part in engaging with opposing views?

Brand Charisma: How Barbie, Beyoncé, Swift and Trump Fill the Void Left by Religion

McCann Worldgroup's global head of human sciences and global head of influencer talk 'impact leaders' and the implication for brands

How Advertising Found Its Power-Up in Gaming

We take a jump into the world of gaming, where community matters. Let's level up, shall we?

Fifty Years Of Planning And Why Stephen King Still Matters

It's half a Century since King published his Planning Guide but its principles are as vital as ever

Battling taboos: FCB London on how Andrex is challenging the category norms

We talk to FCB London's CCO Owen Lee and ECD/creative partner Kyle Harman-Turner about Andrex's new 'Get Comfortable' platform

The Future of Social Media is... Planning

Going beyond surface trends, the path to triumph on social lies in rigorous analysis, testing, and adaptation, says EssenceMediacom's Joshua Gornell

Alzheimer’s Society film perfectly captures the heartbreaking reality of dementia

The ‘Long Goodbye’ campaign from NCA unrelentingly highlights the brutal impact of the disease - making it highly effective in raising awareness

Five reasons why … Edelman has formed The Longevity Lab

The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience

How To Design An AI Marketing Strategy?

How are media and marketing closing the AI skills gaps and what are the ethical considerations? A panel of experts at EMX tackles these questions

Back From The Future: space Ferrero Rochers, robots and digital rain

The future is already here, but the benefits of it aren’t evenly distributed reckons St Luke's CSO as he reviews SXSW

Five Reasons Why ... T&Pᵐ Is Reinventing The Full Service Agency For The AI Age

The&Partnership is merging with MSix to launch a fully integrated offer

The marketer dishing a dose of joy with Ginsters: Emma Stowers

The marketing director, alongside TBWA/London, brings back the loveable farmer Merryn for a radio ad to reinvigorate the pasty brand

A champion of clients, creativity and culture: Fiona Gordon

In the latest in our series on brilliant account people, the Ogilvy UK CEO shares her wisdom

Planners must model themselves on the best Pro Golfers

adam&eveDDB CSO asks planners to swing into the future with 'unchanging tenets' and 'changing tools'

Float It Up The Thames

The Thames: a place where brand "Floaters' result in effluent flowing in both directions. We take a look at this creative and historical canvas