Craft runs in the veins of adland - do brands need a blood transfusion?

Habitat 3D OOH brings its design collection to life

Created with NCA, the brand platform 'Love Design, Love Habitat' promotes design that is accessible to everyone

Ikea teleshopping channel will be presented by customer's pets

Created by Mother, the 'Pet Shopping Network' profiles the brand's 'UTSÅDD' collection

Jude Bellingham Brings The Energy for Lucozade in ‘Football x Renovators’

The latest ad featuring the England star was crafted by adam&eve ddb

Craft runs in the veins of adland - do brands need a blood transfusion?

As advertising agencies and production companies face a squeeze on budgets, and the specter of AI looms, what is the future expectation when it comes to the role of craft in creative work?

Leading Unilever's Next Gen of Marketing: Esi Eggleston Bracey

Months after revealing its new marketing leader, Unilever has been named as this year's Creative Marketer honouree at Cannes Lions

The Growing Complexity of Marketing Measurement

Marketers face various challenges when it comes to measuring their activations - how are agencies supporting their clients to understand campaign performance?

'Jäegermeister in human form': Celebrating McCann London's Polly McMorrow

In the latest in our series on brilliant account people, McCann London CEO shares her wisdom

Banking on each other: 20 years of HSBC and VML

This month marks the 20th anniversary of the partnership between HSBC and WPP's VML. We look at some of their best work together

Midweek raving, chintz, and the missing pieces

Ogilvy UK's head of advertising strategy explains why it's a strategist's job to pay attention to what's missing in our lives

Boosting the influence of pharma, health and wellness brands

With the creator economy rapidly expanding, Ogilvy has created a global ‘Health Influence’ offering to tap into consumers turning to social media for health advice

Talking Heads, Improv and very very long distance running

From wildly ecstatic gigs to running from ghosts in Epping Forest, AMV BBDO's ECD Laura Rogers shares her creative inspirations

Becoming a Change Maker: Digitas UK CEO Jennifer Berry

Leading the agency, Berry discusses her experience of account management

KP Is Going Nuts For Its Creative Partners

KP Snacks marketing director Kevin McNair and St Luke's MD Ed Palmer and joint CCO Rich Denney talk about their five-year creative partnership

Why Full Service Has Come Full Circle

Bringing media and creativity back under the same roof is the new old thing, but what are the advantages and drawbacks?

The Marketer Leading RSPCA's 200th Anniversary: Olivia Reid

Working alongside AMV BBDO, the charity has released an anniversary campaign that aims to showcase hope in animal welfare

Tutoring, 'creative crack' and short stories: Kyle Harman-Turner's creative inspirations

From Sinatra's cold to the brave tailors of Maida, delve into the creative insights and inspirations that drive FCB's ECD and creative partner

Saatchi & Saatchi's New Creators' Showcase: Empowering Emerging Filmmakers Beyond Cannes' Glitz

CCO Franki Goodwin tells all about why Saatchi & Saatchi continues to invest in emerging creative talent

The Future Of Planning Is... More Practical, Less Performative

Weber Shandwick's strategy head warns against planning's 'smartness' obsession. Let's prioritise clarity over complexity

WACL introduces new Menopause Policy under ‘Be a Women’s Health Hero’ Initiative

The policy accelerates WACL ambitions of having 50 per cent of CEO roles filled by women in the industry

Wunderman Thompson UK Collaborates with The Worst Girl Gang Ever for Employee Baby Loss Support

The agency revealed the support platform as a founding partner for new health initiative, Project 65

So You Want To Get Into Advertising? Here's Where To Start

A list of internships schemes to help you get your foot into the creative industries