Jasmin Kocur on Finding Humour In The Hardest Moments With Dimplestilskin

Connecting with a stranger can mean more than it originally anticipated. When it comes to creators online, their work can touch the lives of thousands of people that they’re completely unaware of. For Jasmin Kocur, group strategy director at TMW, part of Accenture Song, its @dimplestilskin, Irish comedian, content creator, and podcast host of Herself & Herself, that has helped her with her own grief and has given her life-advice that has helped her on her journey.

Kocur shares her favourite creator and how her admiration for the Irish content creator all started.

My career has centred around social media, community, and talent, so choosing a favourite creator feels almost impossible. The breadth of talent out there is growing by the day, so rather than choosing my favourite, I'd rather talk about the creator who had the biggest impact on me personally.

I lost my big brother in September last year. From that day on, everything changed; my priorities, my anchor to my childhood, my perception of the future and I went into autopilot; pick-ups, drop-offs, work, doom scrolling into the early hours. It was on one of these scrolls that I found @dimplestilskin.

She probably isn't who you'd expect. She doesn’t make branded content, or create flashy, high production content. She's an Irish comedian and dental nurse whose feed is a mix of comedy sketches, DIY attempts and, most importantly for me, observations about her personal grief.

She lost her mum over a year ago and spoke about it in such a refreshing and honest way, but not in the way social media often encourages. There were no inspirational quotes, no sombre music, no attempts to package grief into something neat. She shares anecdotes, stories, personal moments together and this…

It was just before my brother’s would-be birthday; our first without him and two months into our loss. I had organised a birthday party and I just couldn’t get my head around the fact that he wasn’t going to be there. And this is why this post hit me, and why @dimplestilskin is so brilliant. She took something enormous and deeply personal and made it manageable and somehow funny. Grief hack it is not. It’s way bigger. It’s a feeling explained. A truth articulated. An emotional connection far greater than any engagement metric could ever show.

We’re now in a world where Creators are making stuff for almost every need, every interest and every mindset. Creators are known to build trust – people trust people more than brands after all. But trust isn't built because someone has the biggest audience or the loudest voice. We trust the people who make us feel understood, seen, perhaps in ways even those closest to them don’t.

What dimplestilskin did for me wasn’t give me advice. She didn't tell me how to grieve. She helped me look at death differently.

Her mum was in the middle aisle of Lidl that day.

And if I’m honest, my Ali still is – buying a god-awful pair of trainers I would have teased him about.