Creativity

ineos grenadier's challenger campaign to stand out against SUV sameness

The OOH campaign was created by Wunderhood Studios taking direct aim at competitor 4X4 brands

Weber Shandwick Raises Awareness of Women's Heart Attack Symptoms

Irish Heart & Stroke charity Croí and Global Heart Hub, spotlight how symptoms can differ for women

DREAMIES Show How 'Cats Will Do Anything' To Get Their Paws On A Treat

The campaign, created by adam&eveDDB, shows how its treats are irresistible for the fluffy felines

Paddy Power Pays Homage To Dating's Awkward Moments

The indents, made by BBH, celebrates the brand's sponsorship of Channel 4's First Dates

Tesco Mobile Pokes Fun At Fed-Up Felines

The work by BBH Dublin conveys common phone behaviours - namely when taking pictures of pets

Chupa Chups Puts a Scientific Spin On Fun

The work by BBH London sees a recreation of molecular models using its famous lollipops

Ikea's Furniture Offered As Solution to Hide Household Imperfections

The retailer's latest work, developed with VML, shows how it can subtly conceal all-too-common household imperfections

Twix' Whatsapp Activation Aims To Create Harmony When Breaking Bad News

Following on the recent campaign to promote the brand platform 'Two is more than one', Adam&EveDDB has developed the AI-powered voice message tool

Tetley shows tea's true meaning

The firm's latest ad shows how the beverage can brew connections

Waitrose Enlists Mo Gilligan For Easter Activation

The campaign to promote the retailer's chocolate eggs includes an April's Fool's Day stunt

Three UK's Talk More Than Football Returns

Developed by Wonderhood, the initiative encourages football fans to talk more about their mental health

Arla Promotes Its Cheeses As 'Mildly Glorious'

Created by Grey London, the ad witnesses a surprising moment between a boy and his girlfriend's father while making breakfast

QuickBooks Wants To "Power Your Possible"

Created by FCB London, the campaign features football bloggers Gabs and Charley to introduce the aspirational platform

Hellmann's Promotes Sauce Swapping With Mayo Exchange

Developed in partnership with Edelman, the activation gives mayo fiends a chance to swap Ketchup sachets for what they truly love

Tanqueray No. Ten Experiments With The ‘Cocktail of Dreams'

Combining technology with cocktail artistry, Tanqueray No. TEN and its tastemakers redefine cocktail innovation with a groundbreaking experiment where cocktails are crafted from dreams

Makita Wants Potential Gardeners to Feel the Energy

Developed by Dentsu Creative, the campaign for the battery-powered tool brand aims to shift perspectives on garden tools

Walkers Tease April Fools Colour Swap

The playful campaign hints at swapping the iconic blue and green of Cheese & Onion and Salt & Vinegar

Welcome To The Lake, Says Poretti

A finely cut suit, a charming speedboat, an elegantly shot video and a Poretti, please – the Italian beer brand's campaign by Pablo showcases the unconventional

The Hygiene Bank creates edible soap

It has been made by Saatchi & Saatchi to raise awareness of hygiene poverty, and how millions struggle to make ends meet

Corona Kicks-Off British Summer Time With Lime Sunset

It welcomes the brighter and warmer days ahead, reinforcing its association with the outdoors

Tesco Mobile Reminds Audiences To 'Call Mum'

The OOH work by BBH London celebrates staying connected this upcoming Mother's Day

O2 Reapplies Oxygen To The Brand With Latest Platform

Created by longstanding agency, VCCP - the campaign promotes the brand as 'Essential For Living'

DREAMIES Treats Have Cats Going To Extremes

'Ad Attack' sees fibreglass felines surrounding the OOH poster, eager to get their paws on treats

Coca-Cola's Iconic 'Share A Coke' Returns

The campaign, developed by WPP Open X, is refreshed for a new generation

Co-op Tackles Price Perceptions

The campaign by VCCP reveals how the supermarket is price matching with Aldi for the first time

Sure unveils naughty sniffable billboard

Created by AMV BBDO, the work encourages passersby to smell giant bums in bid to tackle body odour fear

B&Q Hammers Home Its Affordable Prices

The integrated campaign by Leo Burnett spotlights its dedicated offering of low prices for DIY essenitials

McDonald's Celebrates Its Unrivalled Breakfast Menu

Created by Leo Burnett, the campaign showcases how its morning offerings are so iconic, they need no explanation

Mentos Brings Cola Inspired 'Fizzooka' To Fortnite Creative

Created by Mentos and BBH London, the custom launcher brings a playful twist to the gaming world

Giant Mucky Pup Sculpture Takes Over Somerset House

James Wellbeloved highlights the positive impact of soil for dogs, with adam&eveDDB