Creativity

Scottish Widows Encourages Pension Prep With 'Get Ready With Me' Trend

The idea, created by Ogilvy One, uses Gen Z influencers to encourage more young people to plan pensions

Audi's Quattro Season Addresses Freezing Temps

The DOOH work by BBH spotlights its all-wheel drive technology as cold temperatures approach

Ikea Puts Quality On The Billboard

The latest out-of-home work by Mother celebrates the furniture retailer’s products

Dutch payment giant iDEAL changes its name

The brand will now be known as Wero, as shown by work from DEPT

Marylebone Cricket Club's London Spirit Branding Reimagined

The new branding has been developed by VCCP and designed by SomeOne ahead of the 2026 cricket season.

Monzo Celebrates Saving Challenge With 1p Football Shirt

The bank joins forces with Coventry County Football Club to celebrate its saving challenge

ALDI Ireland makes the good life less complicated with Pablo

Pablo has unveiled a major new brand platform and launch campaign for ALDI Ireland

Cadbury Celebrates What Remind Us Of Home

The heartfelt campaign by VCCP is the latest in its 'There's a Glass & a Half in Everyone' brand platform

British Heart Foundation Uses Benches To Celebrate Cardiac Survivors

Created by Saatchi & Saatchi, the project flips the script to highlight the power of crucial research for cardiac survival rates

Lloyds Unveils Brand Strategy To Build Trust

The work 'Bank on Lloyds' was made by Publicis Groupe’s Power of One team, Publicis Go

Deliveroo Celebrates Its Evolution

Created by Pablo, the second installment of 'Now Jut Got Even Better' tells the story of the brand’s journey from startup to global platform

John Frieda Renews Salon Attitude

The global relaunch and new brand platform is by VCCP

For The Love Of It: Tesco Promotes Brands In Value Push

Created by BBH, the latest campaign for the supermarket spotlights iconic, household brands featured in its Everyday Low Prices scheme

Mindful Chef Puts The Joy Of Healthy Cooking Back Into Meal Kits

The refreshed identity, from Mother Design, strengthens Mindful Chef’s point of difference, placing its commitment to health, provenance and quality at the heart of the brand

Pablo's AJ Bell campaign declares investing is for everyone

Award-winning DIY investment platform returns to screens with a campaign that literally crashes through barriers to investing

'For The Why': FT's Global Campaign Celebrates Analysis

Created by NCA, the new work sheds light on ho the role of critical thinking shapes the FT's journalism

Experian Spreads Positivity Through Storytelling

The new brand platform 'Better Your Story' is by BBH

Bring on the Boom, Says MOJU

This is the second iteration of its brand platform by Leo UK

PureGym Glows Post-Workout

By McCann, the brand highlights the feel-good positives of being a member

The Times and Sunday Times Spotlights The Power of News

The work by MOSIAC, WPP-backed venture between T&P and VML, is the second iteration of 'Times Change. The Times remains'

McDonald's Reveals Its 'Secret Menu'

For the first time, the fast food giant unveils its hidden menu items, with Leo UK

P&O Cruises Captures On Board and Onshore Joy

The latest part of the firm's brand platform, by Pablo, sheds light on the magic of holidays and new experiences

The Gym Group Celebrates Finding Community

'For Every Group, There's The Gym Group' is T&P's first work for the brand

Xbox's Latest Campaign Sees A Caretaker Cleaning Up Games

Created by McCann London, the work celebrates some of the year's best games

The AA and Elves Behavin' Badly Ensure Mischief

The campaign by The Gate sees the elves causing Christmas car chaos

Monzo Launches Tube Takeover

The OOH work by BBH continues to spotlight its 'The Book of Money'

EE and Lionesses team up for Christmas party

Following the launch of EE’s first Christmas ad, EE and Havas Play UK team up to create a Christmas event

Good Things Are Coming At The Guinness Open Gate Brewery London

To promote the opening of Diageo's new London site, AMV BBDO was commissioned to create a launch campaign echoing the brand's 'Good Things Come To Those Who Wait' platform

David Gandy Pours Pints Via La Fontana Di Peroni

Created by McCann London, the model was found serving beer at the South Bank activation

Activists Can Sport Peta's Gory Jumper

Grey London extends 'Christmassacre' message with jumpers and celebrity partnerships

Dr Oetker Celebrates Christmas With Gingerbread

The festive campaign shows the magic of baking over the season, by adam&eveDDB London

Snickers Tackles Australia's Train Problems

The OOH work by T&P Australia is the latest instalment of its 'You're Not You When You're Hungry' platform

Whitechapel Gallery Reveals New Visual Identity

Made by BBH Studios, the rebrand celebrates its 125th anniversary

O2 hands out free experiences disguised as festive socks to Priority members

The ‘Not a Sock Shop’ activation was created in partnership with VCCP

De Bijenkorf Brings Its Heritage To Life

The Dutch retail store celebrates its festive offerings

Apple Champions Accessibility In New Short Film

Created to celebrate International Day of Accessibility - the film highlights features that help disabled students