Creativity

Alzheimer's Society interrupts ITV Christmas announcements

The messaging disrupts the broadcast to remind audiences of the impact the condition has on families over the festive period

'Twixmas Time' with an image of D Double E and Nella Rose

Twix Celebrates Twixmas With Festive Anthem

The song, written by T&Pm creatives, encourages Brits to embrace the lull period between Christmas and New Year

DFS Gets Bum-Shaking For Winter Sale

Developed by Pablo, the ad emphasises the excitement felt when finding ‘your thing’ that's on offer

'Phoney Cases: Nobody tells you to get off your phone if your phone doesn't look like a phone'

VOXI Mobile Launches 'Phoney Cases' This Christmas

The humour-filled campaign from AMV BBDO offers reprieve from the overwhelming number of family obligations over the festive season

'Wearing may cause misguided entitlement' on a football shirt tag outside Old Trafford

Paddy Power Takes Playful Digs At Top Premier League Clubs

The out of home campaign by BBH London pays a cheeky tribute to the highs and lows of being a football fan

Image of the Audi x BBH Outernet takeover

Audi Takes Over London's Outernet

The out of home campaign created by BBH London spotlights Audi's RS e-tron GT

Santa on the QuickBooks accountants app on a laptop

Intuit QuickBooks Celebrates Overlooked Accountants

The Christmas campaign with FCB London showcases the role played in steering a successful business

Wickes Lets Customers Shine with Pride: Feel as Proud as a Peacock in Your Home

The ad marks St Luke’s first major work with the brand, highlighting how it supports every step of the journey from design to installation

Image of the out of home poster outside Westfields, London, saying: 'Have a gloriumptious Christmas!', and featuring the BFG character's head leaning over the top

Sainsbury's Continues To Go BIG This Christmas

The supermarket's festive campaign with NCA is brought to life in out of home posters across London

Pablo creates campaign for Deliveroo to honour end of Gavin & Stacey

The OOH, press and digital campaign pays homage to Smithy's favourite takeaway order

Three side-by-side images of people wearing the Crowdtech accessories

Crowntech Debuts Waterproof Headwear Collection

Alongside creative agency The Or, the brand swaps festive paper crowns for water resistant fabrics

EE and Boomerang’s Melting Masterpiece Unlocks Call of Duty Chaos

With strategy from Saatchi & Saatchi, the Twitch event featured a melting ice sculpture and intense gameplay, drawing over 100K views and thrilling fans worldwide

Kellogg’s Revitalises Its Legacy with Fresh Visual Identity and 3D Mascot for a New Breakfast Era

Created by Leo Burnett, the brand refreshes its masterbrand, featuring an epic reimagining of Cornelius the Cockerel

From Sausage Rolls to Style Goals: Greggs and Pinterest Bake Up the Calendar of 2025 Trends

Created by That Lot, Fashion Goals & Sausage Rolls pairs 2025’s trendiest looks with a dash of culinary flair

EE and Echo & The Bunnymen revive 80s classic, blending nostalgia with modern connection

Saatchi & Saatchi gives the iconic 'The Killing Moon' music video a fresh twist, exploring the emotional journey of parents and teenagers navigating the challenges of independence

Image of Danny Dyer in character holding up a football top

Paddy Power Celebrates The Emotional Rollercoaster Of Being A Football Fan

The festive ad by BBH London features Danny Dyer and Eddie Hearn highlighting loyal fans

An image showing the six new lines, all coloured according to their route colours

TfL Newly-Names London Overground Lines

The six train line names celebrate London's diverse history and culture, by VCCP London

Side-by-side five different responses showed on World-ID

World Reminds Consumers About Data Shared Online

The anonymous online identity network, working with adam&eveBerlin, spotlights the amount of personal data shared with companies

Image of the 250 orange signs outside The Brandenburg Gat

Sea-Watch Takes Over The Brandenburg Gate

With creative agency Mother Berlin, the NGO pays a striking tribute to draw attention to the refugee crisis

Image of father and daughter stood outside his restaurant called 'Gino's'

AVIVA Solves Financial Puzzles

The ad, made by adam&eveDDB, looks to educate audiences on the complicated world of finances

Three side-by-side images of out of home posters, stating: 'every dream need a team', with pictures of Hamilton throughout his career

Mercedes-AMG PETRONAS F1 Team Bids Farewell to Lewis Hamilton

Its debut campaign with AMV BBDO celebrates the British racer's remarkable career

Image of a man and woman sat on the sofa eating a bag of PopCorners

PopCorners Shows The World What It's Made Of

The snack looks to introduce global foodies to its new 'Familiar, But Different' brand platform, with VCCP

Hellmann's Is So BRAT

Alongside Ogilvy UK, the iconic mayonnaise brand celebrates Charli XCX's UK tour, inspired by her infamous sandwich bag tour posters

Publicis_Wishes_2025 Snoop Dogg Maurice Lévy

Publicis Proclaims a Golden Year With Le Snoop Leading Celebrations

Featuring Snoop Dogg and CEO Arthur Sadoun, the French holding company claims to outshine its competitors, posting record revenues, securing major wins and continuing its climb to the top

The EY Foundation Focuses On Improving Social Mobility

The integrated TV campaign, made by Ogilvy UK, aims to recruit more UK employers to drive equitable work experience placements

Lionel Messi and Antonella Rocuzzo star in new Adidas essentials creative

Footballer Messi and his wife Antonella Rocuzzo mark the new adidas Essentials range to show a more human side in a bold new campaign created by Mother Berlin

TUI and Leo Burnett create children's book to complement TV ad

The 'Twas the Flight Before Christmas' story follows the elves on a sunny getaway to Mallorca

'You've Got A Friend In Philly', with 'Hosting' and 'Toasting'

Philadelphia Is The Ultimate Friend This Christmas

The social-first campaign with Ogilvy UK highlights how the snack is a friend during the highs and lows of the festive season

Vodafone Rings in 40 Years of Christmas Connections, From First Calls to Festive Texts

The campaign, created by Leo Burnett, looks back at the brand's technological evolution that has kept families and friends connected

Still image from The Last Verse short film

Disney Celebrates 60 Years Of 'It's A Small World'

Adam&eveDDB has created a commemorative to mark the event

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