Creativity

Coach Encourages Setting Your Own Pace Against Expectations

The campaign, made by Mother, prompts young shoppers to express themselves with confidence

Amazon's 'Moving Day' Tells The Emotional Story of Change in a New Home

The campaign, created by adam&eveDDB, is the first to receive a perfect score for its digital ad from System1

Changing Faces Calls for Brands to Step Up and Raise Awareness of Visible Differences

Created by MSQ's Brave Spark, brands are encouraged to sign the pledge, driving a positive shift in awareness and representation

London’s ‘Loved & Wanted’ Message Reaffirms Its Commitment to Inclusivity and Belonging

Created in partnership with McCann, the initiative has been designed to unite Londoners and celebrate the city’s rich diversity in the face of fear and division spreading across the UK and the world

Make My Money Matter Wants You to Stop Banking on Fossil Fuels

Created by Mother, the ad highlights the link between UK banks and fossil fuels, urging consumers to rethink their banking choices

NatWest Inspires Young People to Take Financial Action with A Little Less Conversation

Created by T&Pm, the campaign encourages young people to build financial confidence through small, impactful steps

Tesco Clubcard Celebrates Three Decades of Deals and Delights with a touch of FOMO

BBH London takes a nostalgic journey through 30 years of rewards, showcasing how loyalty has evolved while highlighting exclusive offers for members

KFC Looks To Kwench Consumers' Thirst

Launching a major shake-up to its menu, with the help of Mother, KFC showcases its new range of shakes

Saatchi & Saatchi premier emerging duo with Channel 4

The Meme Girls pair were first spotlit at the agency's New Creators Showcase at Cannes

TfL Go Gets A Makeover

The capital's travel hub reveals its app's new travel-smart features, with a campaign by VCCP

Cadbury Creme Egg Releases An Album Of Gooey Love Songs

This Valentine's Day, created by VCCP, the chocolate giant aims to help different egg eaters woo their perfect match through song

Wonderhood Creates A Bold New Identity for the V&A Family

The new visuals celebrate the museum's inclusive culture, spotlighting the diverse talent at the heart of the museum

Battersea Dogs And Cats Home Makes Netflix Stars of Its Guests

The work by New Commercial Arts highlights the time and expertise that the pet charity invests in getting to know each and every single animal it takes in

Suicide & Co sheds light on unspoken grief

The charity's new short film by VML highlights the intergenerational impact of suicide bereavement

Knorrplay Is The New Foreplay

Created by Weber Shandwick, the stock brand encourages couples to stay home and cook this Valentine's Day

Currys Knocks Its Customers Off Their Feet

The latest instalment of 'Beyond Techspectations', created by AMV BBDO, uses humour to showcase just how good its trade-in deals are

McDonald's Calls on Consumers to Order Like Stormzy

The latest campaign, created by Leo Burnett, promotes the artists' signature order: 9 McNuggets, Fries, Sprite, Oreo McFlurry and BBQ sauce

HSBC takes London with 'Everything's Premier' message

From Piccadilly Lights to Canary Wharf, the bank puts its mark on busy, premium locations across the city

KFC doubles down on icon status in Zinger ad

Mother has created five new films which highlight the QSR brand's cult status with an element of surprise

Durex Celebrates The After Glow Of Using Lube

Led by McCann London, the campaign spotlights how great sex shouldn't just feel great but look it too

EE Inspires Consumers To Get Outside

The ad by Saatchi & Saatchi promotes its new Samsung Galaxy S5 and its ability to keep you connected

Morrisons channels true love in personalised Valentine's tunes

The retailer's agency-of-record Leo Burnett has created a set of bespoke love songs to help the nation's love birds hit the right note

VCCP unveils winning TfL campaign for Outernet London competition

Transport for London (TfL) has unveiled ‘Fabric of London’, an integrated campaign by agencies of record VCCP and Wavemaker UK

Adult Social Care Campaign Encourages The Next Wave Of Carers

In partnership with Various Films and MullenLowe UK, the film highlights the vast array of roles and human relationships that come with being a carer

Cooking gets the green flag in new Knorr collaboration

There can be may red flags in dating – but being able to make a good dish is always a good sign as MullenLowe's latest for the brand shows

Publicis adds 'Screening Time Off' to working with cancer pledge

Publicis has created an awareness campaign to encourage companies to allow employees to take the necessary time for cancer screenings

Guinness Wants You To 'Transfer That Pint' For Deadline Day

The campaign by VML offers football fans in Ireland the chance to win a limited edition Guinness x Waterford crystal pint glass

Tesco Celebrates The Special In Every Meal

The supermarket highlights the emotional impact of food in its latest campaign by BBH

Javier Bardem adopts fresh villain role in Uber Eats ad

In the brand’s latest spot created by Mother, Bardem has a little tongue-in-cheek fun while channelling his evil characters

WHISKAS welcomes you to Purradise

In collaboration with Weber Shandwick, AMV BBDO and EssenceMediacom, the Mars pet food brand celebrates feline happiness