Creativity

Cadbury celebrates the taste of Cadbury Dairy Milk with global campaign

VCCP's new OOH takes over Piccadilly Lights with a square of melting Dairy Milk

Smyths Toys Campaign Showcases The Glory of Kids With Money to Shop

Created by Droga5 London, the European campaign heroes its £10 and Below range

Cybersmile Foundation reveals impact of online abuse with ‘Words Are Permanent’ campaign

The campaign, created by adam&eveDDB, has been designed to highlight the effects on children and young people

TransActual's 'Third Toilet' Demands Action For Trans People's Rights

Created by BBH, the activation follows the UK Supreme Court's ruling that the legal definition of a woman within the Equality Act 2010 is based on biological sex

Vodafone Ireland Celebrates Human Connections With New Audio Series

Entitled "A Stranger's Tale", created by Grey London, it is narrated by Irish actor Killian Scott

Snickers Enlists The Special One

In the ad by T&Pm, José Mourinho satiates his hunger and leads a team of Vikings to victory

‘Strength Baked In’: Hovis goes back to its roots with new brand platform

The fabric of the nation brand celebrates its heritage in its first brand campaign since 2008, as it approaches its 140th year

Taco Bell Taps Into Fashion Fans With DIY Packaging

The Or is behind the business's new DIY solution for the circular fashion community

Uber One Injects Joy With Perks-Filled Activation

To spotlight the initiative, which includes £5m worth of perks, creative agency Mother has designed a 'Really Good Mood' machine

Wilkinson Sword Celebrates Hairy Truths

The personal care brand has released a new set of OOH highlighting the details, by Pablo

Three Brings Glow To The Nation

Created by Wonderhood Studios, the firm celebrates the everyday wins of its reward scheme

Costa Declares It's 'Made With Heart'

VML UK are behind the coffee business's new platform, which celebrates shared moments of connection

EasyJet Struts Eurovision Orange Runway

Created in partnership with T&Pm and Dept, the work celebrates travel, inclusivity and the Eurovision spirit it brings

Samsung Sets Up First 25-hour Skatepark

The firm joins with EE and Skateboard GB to showcase the capabilities of the new Galaxy S25 in an initiative created by Iris

Andrex Encourages Kids To Conquer School Toilet Embarrassment

The campaign by FCB London empowers school kids to have no fear when needing to poo at school

Lipton Ice Tea Celebrates That 'Tea Changes Everything'

The global brand platform by adam&eveDDB shows that even the most grumpy enjoy the uplifting taste of Lipton

Audi Celebrates Versatile and dynamic Sunroof

The car firm's latest ad by BBH shows off the Audi A6 Avant e-tron roof that allows for light and shade, whenever

McCain Questions 'Chip or Crisp?' With New Vibes Range

The campaign by adam&eveDDB sees people comically trying and struggling to describe the new hybrid snack

Ovo Focuses On People Power

Created by Saatchi & Saatchi, the energy firm Ovo's new platform sheds light on energy, control, and affordability

F&F Styles Out Life's Challenging Mishaps

The new brand platform 'Style It Out' by BBH showcases how it can give customers the composure to face life’s challenges in style

Ikea celebrates 'Bag To Rule Them All'

A new out-of-home campaign has been created to mark the much-awaited opening of the retailer's new Oxford Street store

Confused.com Floats a Humorous Take On Insurance

The campaign by Leo Burnett visualises the emotional relief of getting a great insurance deal

Škoda Takes A Scientific Spin On New Electric Car Model

Created by FCB London, the campaign showcases its latest vehicle's aerodynamic features

National Lottery Spotlights Scratchcard Scavenger Hunt

Created by VCCP, the work brings to life the fun, interactive role that scratchcards play in real-world social moments

British Gas Continues To Make Houses, Homes

The new brand platform by T&Pm celebrates its commitment to keeping British homes warm and working

Ancestry's Table of History Celebrates VE Day 80th Anniversary

The platform has recreated a Victory Day street party to promote its offer of free access to some of its services to honour the stories of those who served during WWII.

Very Takes Off For Destination Sun

Complete with a pink plane and a host of stylish outfits, the fashion brand shares its summer ad

Macmillan's 'Faces Of Cancer' Aim To Help the Charity Do 'Whatever It Takes'

Created by AMV BBDO, the work highlights that no cancer experience is the same

PG Tips Brings Back Monkey and This Time He's Married To Emily Atack

The pair have begun their own reality show ‘At Home with Monkey’, sponsored by PG Tips.

Albert Bartlett Rolls Into Jersey Royal Season

The campaign by Dentsu Creative celebrates the 'champagne of potatoes' and workers who continue to grow them by hand