Creativity

Now You’re Cooking With Napolina

This is the first work for the brand from Pablo

Ikea Turns Wardrobes Into Love Stories

Storage Is Sexy, by Mother, is a new dating show, that makes room for romance

Ogilvy Health Partners With CALM For National Poetry Day

Life Lines is a poetry anthology helping men process difficult emotions and start life-saving conversations

Segafredo connects with the new generation of coffee drinkers

Take Your Shot is by BBH London

HSBC Rides A Wave Of Trust With Surfing Story

The Right Wave, by VML, highlights the power of partnership

KFC's Gameshow tells Fans ‘Don't Crack'

Created by Mother, the show will run on KFC’s YouTube channel, featuring 30 real fans vying for the title of Ultimate Believer and £50,000

Sekonda Heralds any. second. now.

Created by VCCP Blue and VCCP Media, the campaign underscores the anticipation that every second holds

Breast Cancer Now Encourages Public To Reserve A Space For The Loss Of A Loved One

Reserved was created to highlight the UK's biggest killer of working-age women, a loss that is impossible to ignore

For TFL, The Stop Is Just The Start

Integrated 360-degree campaign by VCCP tells stories of reconnection, everyday adventure, and culture made possible by London’s transport network

Lebara Mobile Partners with The Great British Bake Off

New brand platform, It’s All Good, from Ace of Hearts marks the next stage in the mobile network’s growth and evolution in the UK

Waitrose makes a big deal of lower prices in new OOH campaign

The campaign was created by Wonderhood Studios

Diet Coke Taps Into BookTok With Interactive Literary Taste Map

BookMarks, by Ogilvy, matches readers with the perfect place to enjoy their book

Hawkstone Release Charity Single To Champion British Soil Health

The work by T&P, collaborating with Groove Armada’s Andy Cato, the single and regenerative beer aims to turn up the volume on regenerative farming

Ministry of Justice Challenges Misconceptions

You’ve got the Makings of a Magistrate, by Wonderhood Studios, reveals many people already have the skills needed to become one

Dove Promotes Girls' Confidence In Sport

Back Her Game, featuring Kylie Kelce, is looking to award a girls' team winning in joy and confidence, involving Edelman

Charlie Bigham’s Champions Quality Food

Its new brand platform, Slowly Does It, is by VCCP Blue

Sky Vegas Rolls Out New Primetime Play Platform

By Dentsu Creative, the campaign reconnects Sky Vegas with Sky's heritage as one of the UK's leading entertainment brands

Ace of Hearts puts listening at heart of The London Philharmonic Orchestra's business

Ace of Hearts creates The Power of Listening, a new brand platform as its first work for the client

McDonald's World Menu Heist Returns

The work, by Leo UK, sees nine menu items from eight countries brought to the UK and Ireland

HSBC UK Turns The Nation’s Small Business Owners Into Heroic Statues

Proud to Support Small Businesses by VML UK champions the products and services business owners provide

Halfords Celebrates The People Who Keep Britain Moving With New Brand Platform

For All Wheelkind by Denstu Creative brings the breadth of modern motoring to life

Monzo Brings Get Busy Living To Business Banking

The campaign by BBH London celebrates life beyond financial admin

Current Account Switch Service helps young people level up their finances

Call the Shots, by Wonderhood Studios, encourages 18-24-year-olds to take greater control of their finances

Reuters expands Pure News, Straight from the Source brand campaign

The two new video spots, created by Gravity Road, demonstrate the importance of accurate, unbiased news in an era of growing misinformation

Columbia Sportswear Offers Hikers Cash Rewards For Feet Pics

F££T fund, by adam&eve\TBWA, focuses on what great footwear can do

Shania Twain And Zedd Team Up For Candy Crush Saga

Candy Country, by Pablo London, sends fans on an epic treasure hunt through a lore-laden music video

The Glenlivet Unveils New 12 Year Old Provence Edition

The work, by Mother-backed Run Deep, sees a limited-edition release of its iconic single malt Scotch whisky

Fortune Favours The Fashionable With F&F

Whatever You're Dealt, by BBH London, captures the idea that whatever is thrown at you, F&F has the clothes to help

Cadbury Twirl Takes Over London's Jewellery District

Hatton Golden by Ogilvy offers chocolate-lovers the chance to take home an 18-carat gold-plated chocolate bar replica

McVitie's Spotlights Biscuits Bringing Brits Together

The work by adam&eve\TBWA brings some of its most iconic brands together for the first time

BBH London Serves Up School Food Crisis on a plate

The School Food Project and Angela Hartnett trick diners into eating real school meals at fake pop-up tasting experience

Financial Times Showcases The Value Of Trusted Journalism

The campaign, The Pink Room, by New Commercial Arts, is part of the brand's For The Why platform

IKEA brings the ultimate storage solution to gamers with KALLAX Storageborn

Created by Mother in partnership with Kinggath Creations, the campaign unveils ultimate storage solution for over encumbered The Elder Scrolls V: Skyrim players

Currys taps into viral dad energy trend

The latest entry building the long running Beyond Techspectations platform by AMV BBDO showcases how the brand's colleagues can help customers apply an energy-saving mindset

Mother Design Creates Visual Identity for Keen

The work repositions psychic and spiritual services for the modern wellbeing era

Everest's iconic feather Returns With major brand relaunch

The home improvement brands has revealed its new brand platform, Your Home Deserves The Best