Leo UK and McDonald's UK have launched Camera Rolls, a multi-channel brand campaign built on a universal fan truth: no matter where the night starts, the best nights always end with McDonald’s
The global food brand is tapping into a viral social trend, proving that in a world of endless swiping, those who love cooking hold the secret to modern romance
Created by Iris, the social and influencer-led campaign and experience was produced with skate-adjacent artist Spooky Woods, running in London and Manchester
Created by Edelman in partnership with Opta, the campaign uses probability data to determine if they are the reason for their football team's poor form
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