Creativity

Waitrose Reimagines Iconic Song 'The One and Only' to celebrate No.1 range expansion

The campaign by Wonderhood Studios sees Chesney Hawkes spot lit in a Waitrose aisle and sampling the new No.1 products

Google Workspace Supports Growing Businesses

The spots highlight British SMEs who are using Gemini in Google Workspace to fuel growth and innovation

Colgate Promotes Whitening Purple Serum

The widespread social campaign from WPP Media and VML, spotlights the teeth whitening product

Educating Yorkshire Teachers relive show’s moments with candid reactions in Channel 4 and the Department for Education’s tie up

The strategy and planning behind the initiative was led by WPP Media’s Wavemaker team while OmniGOV at MG OMD led the implementational planning and buying, and partnership activation.

O2 Expands Its 'Near or Far' Promise

It continues to celebrate the power of connection, no matter where you are

Whole Earth Encourages Making The Most Of Mornings

The OOH work by St Luke's spotlights ways to make 'Breakfast Better'

O2 Celebrates England's Winning Red Roses

The spot by VCCP sees Chloe Kelly spotlight the champions

Quorn Returns To TV with Cheeky 'Nothing to Hide' Campaign

With its biggest marketing push for four years, the campaign from adam&eveDDB features the brands' puppet crew, Perry Pig, Clarence Cow and Chickson Chicken

Tesco's Latest OOH Sees Sticker Takeover

The work from BBH celebrates 10 million donations of fruit and vegetables to UK schools

Help for Heroes joins forces with 5 in first ever TV sponsorship

The bespoke campaign features UK veterans in their own words was brokered by Paramount International Advertising and WPP Media’s EssenceMediacom

Battlefield 6 Reveals Star-Studded Live Action Trailer

Made by Mother Los Angeles, the work celebrates everyday players and their squads

Carling celebrates football partnership

The print and social campaign, created by Ogilvy, features famous Premiership players and moments

Kwik Fit Goes Global In Latest OOH

The work by VCCP sees the brand bring to life its 20,000 mile guarantee - quite literally

St Luke’s and Heineken’s Star Pubs celebrity takeover campaign aims to engage a new generation of licensees

The campaign includes celebrities Nicola Adams, Farmer Will, and Helen Bauer running their own pubs for a day

Brother Flexes Work-Life Balance

The wrestling-themed campaign is the latest from DEPT

Droga5 Dublin’s new fashion accessory shields the social media-shy

The CAPtured tech-art piece that debuted during London Fashion Week protects you from getting caught in someone’s viral video

Quidco Uses Comic Form To Dramatise Power Of Saving

The cashback brand celebrates accessibility in playful, animated comic style

Ginsters Levels Up The Toastie, Pastry Style

TBWA\London is behind the new campaign which turns the traditional pastry into a dish made for the toaster

Audi Blends The Road With The Runway

Its latest with BBH challenges the norms of automotive advertising

Battersea Celebrates Animal Rescue All Over Elizabeth Line

NCA has created the campaign which is part of the orgaisation's winning work for Global Look Ahead 2025

Anthropic Positions 'Claude' as the Problem Solver's AI Of Choice

The 'Keep Thinking' campaign has been created by Mother

Audi Gears Up For Sky Sport's Coverage of Forthcoming F1 Season

The idents, created by BBH, feature the textures, materials, and emotions of engineering found across the Audi RS model range

M&S Aims To Make The Everyday Iconic This Autumn

Mother is behind the retailer’s latest work which is made up of two installments

'It's Not All Up To You': SumUp Celebrates Small Businesses

The campaign by Mother Berlin concentrates on the unsung support systems behind SMEs

'There's Always More' American Express Tells Customers

The campaign, from Dentsu Creative, tells the story of people in everyday moments and how earning rewards can give them something back

BBH Styles It Out For F&F

The retailer shares its latest autumnal campaign

Co-op Funeralcare invites the nation to think about how to say goodbye

In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’

Dolmio Gives A Wink To Spurs' Historic Lasagne-gate

Ahead of Spurs' meeting with West Ham, in a campaign created by T&P, the brand reminded the nation of an iconic incident

Jude Law Swerves Rom-Com Clichés In New Uber Eats Spot

The actor channels rom-com energy in Mother's latest for the food delivery firm

South Western Railway Tackles Abuse Head-On In Latest OOH

In St Luke's new work for the brand, South Western Railway emphasises that its staff are equipped with body worn cameras