Giant Mucky Pup Sculpture Takes Over Somerset HouseJames Wellbeloved highlights the positive impact of soil for dogs, with adam&eveDDB
'Love That': M&S Celebrates Uplifting Power Of StyleCreated by Mother, the new film compliments the retailer's new Spring collection with a smile
From naturism to jiujitsu: SunLife's new brand platform puts confidence firstCreated by TBWA\London the work encourages people to feel secure, be brave and live in the moment
PUMA Evolves Brand Identity With 'Go Wild'The global campaign by adam&eveDDB looks to inspire younger generations, one runners' high at a time
Duracell uses dark humour to show lithium battery risks VML is behind a series of illustrations that leave a bitter taste in the mouth, and poignantly convey the importance of new safety features
The Vagina Museum Hopes To Avoid ClosureThe campaign by BBH London raises awareness of its critical work and aims to save its future
TUI Brings Bags To Life with 'Packed Differently'The campaign by Leo Burnett showcases TUI's wide range of holiday experiences
Walkers and Heinz Tease In Cryptic OOH CollabThe campaign by VCCP hints at what's to come from the brands' latest collaboration
Butterkist Aligns As Must-Have Snack For Movie Nights'Go grab the Butterkist' by St Luke's sees movie watchers munch on the popcorn brand
Whiskas Looks To Prove Cat Haters WrongAMV BBDO and EssenceMediacom collaborate on campaign that playfully encourages haters to adopt a feline
Lloyd's takes to TikTok to encourage women to investOgilvy One is behind the bank's new vox pops highlighting the investment gender gap
KFC immerses itself in the cult of gravyMother's latest film for KFC sees explorers discover a giant lake of the sauce
Kellogg's Develops a Digital Experience to Delight CustomersThe virtual world, designed by Dentsu Creative, brings fun to the table – adding yet more pleasure to breakfast
Very's Haus of Flamingo saunters into springThe Gate channels flamingo energy as it turns the airport into a fun, pink, flamboyant world in its latest ad for the retailer
Walkers' Worcester Sauce Returns In Style (As a Giant Floating Crisp Packet)The integrated campaign, created by VCCP, marks the resurrection of the fan favourite flavour
Unilever's Dirt Is Good Inspires Kids To Get 'Out Of Home' The OOH work, made by Edelman, turns billboards into play spaces for children
Peroni and Ferrari Welcome Lewis HamiltonThe campaign, created by McCann, celebrates the F1 legend joining his new team
Extra Time with Nature: Footballers Take a Timeout to Reconnect with the OutdoorsAgency for Nature and VCCP blend foraging with football to inspire a deeper connection to the environment
Mini Cheddars Delivers Flavour and Fun with Cheesy ChaosTBWA\London brings back the whimsical Cheddar Town, where cheese-obsessed townsfolk race for the ultimate prize
GWR’s Famous Five Race to Uncover Hidden UK Gems in ‘A Thrilling Engagement’Created by adam&eveDDB, the campaign invites passengers to discover hidden UK destinations through a high-energy adventure
Whiskas unleashes Purradise, the ultimate destination for feline blissAMV BBDO, Weber Shandwick, EssenceMediacom, DOOH.com and GroupM OOH have partnered on this vibrant multi-channel campaign designed to bring feline joy
McVitie’s Signature Range Redefines Biscuit Indulgence with Unexpected LuxuryCreated by TBWA\London, the range transforms the biscuit experience into an unexpected moment of pure pleasure and surprise
Refuge’s ‘Red Flags’ Installation Highlights Hidden Signs of Abuse This International Women’s DayCreated by AMV BBDO, the campaign uses immersive art to reveal hidden signs of domestic abuse
Primark & Pinterest Team Up to Turn Trendy Pins into Affordable RealityWith support from The Weber Shandwick Collective, trend-driven home decor is becoming more accessible and budget-friendly than ever
Tesco flips the nation's pancakesBBH's latest OOH for the supermarket saw it mark Shrove Tuesday with a helpful reminder of its simple, yet effective recipes
Electronic Arts Promotes Friendship Through Special Edition of Split FictionThe campaign to promote the game has been created by Mother
Mother Design gives Rollr a luxury launchInspired by high end perfume, the new product features a sculpted glass bottle worthy of a display cabinet
SMARTY Network Traverses Airport Queues And Wedding NightmaresCreated by The Gate, the ad is the latest instalment of its 'Less Malarkey, More SMARTY' platform for the Three UK-owned mobile network
Alpen Introduces 'Its The Grown Up Thing To Do'The campaign, by Mother, also showcases a fluffy red brand mascot in a dressing gown and specs
'Taste Good. Feel Good': McCain Campaign and AR Game Showcases New Regen FriesCommunicating 'Taste Good. Feel Good.', the frozen potato manufacturer uses gaming to showcase the benefits of regenerative agriculture practises
