Creativity

Chupa Chups Wrestles Its Hard-to-open Wrappers In OOH Campaign

'No More Wrestling' by BBH, promotes its new easy-to-open packaging, inspired by Lucha Libre masks

Uber Brings British Holiday Behaviours To London

'Reserve' by Mother sees a tongue-in-cheek take on the race for sunbeds

IAMS Takes Over Airport Baggage Claim

'Smooth Deliveries' from adam&eve\TBWA celebrates the benefits of essential nutrients to support pet digestive health

Postcode Lottery Captures Real Moments Of Winning

'Winner's Story', by Leo UK, marks a rebrand as part of its digital-first evolution

HP Takes Its Smart Save Printers To The Streets

The OOH campaign by Edelman drives awareness of its tech that use refillable ink rather than cartridges

Hellmann's Serves Up The Original Sandwich

The campaign by Edelman is celebrating the first traditional sandwich and putting it back on the menu in its hometown, Sandwich

Tesco Unveils Giant Boiled Egg for a Protein Packed Easter

BBH helps the supermarket roll into Easter with its nutritious new product

Whiskas Tells Cat Owners to 'Trust The Purr'

The latest campaign for the Mars-owned brand has been created by AMV BBDO

Škoda Encourages Swapping Weekend Plans For Chelsea FC Women

The work by Leo UK challenges audiences to elevate their weekend by watching a match

Missing People Targets Obsessive True Crime Culture

'Based on a True Story' by BBH and Merman aims to change the narrative that true crime obsession has brought to real tragedy

Corona Cero Brings The Beach To The Snowy Slopes

The 'Make it Summer' campaign by Grey captures the feeling of warmer days to come no matter how cold the climate

Cadbury Ups The Ante With Its Easter Egg Hunt

The campaign 'Better the hide, better the hunt' by VCCP brings out a playful hiding game perfectly disguising the brands product range

Cadbury Creates The Perfect Invention For Gooey Treat

The 'Goo Tool' by Ogilvy brings together all the devices in one ultimate accessory to enjoy a Creme Egg

giffgaff Gives Out Furry Hugs On London Streets

The 'Huggable Poster' by Pablo brings the warm and comforting feeling that reflects its no-cost data boots for its customers

Mar's Wrigley Tackles Overthinking With Nostalgia and Meme Culture

Campaigns by BBDO Chicago and adam&eve\TBWA mark the next phase of OEFY's 'Chew Good' platform, giving young people a chance to pause and refresh

Tik Tok for Business Transforms Everyday Discovery Into A Platform For Growth

'Watch It. Love It. Want it' by Gravity Road offers a new approach to driving business impact.

Early Birds Get An Easter Treat From Morrisons

The sunrise-only Easter campaign by Leo UK celebrates the early risers powering the nation

Paypal Brings Back Will Ferrell to Play Angel and Devil

Leo UK’s campaign for PayPal+ presents the brand’s free rewards programme as a smarter payment choice

Hellmann's Steps Into The World Of Music

Ogilvy partners with Northumbria University music experts to explore whether mayonnaise can be more than just a condiment

Lipton Ice Tea Hires Ice-T To Share Appreciation For the Peach

#RespectThePeach by adam&eve/TBWA plays with how the peach emoji is communicated online - and Ice-T demands to set the record straight

Breast Cancer Now Shares Powerful Message Of Change

The campaign 'We're Breast Cancer Now. Until we're Breast Cancer Never' by Ogilvy UK showcases a bold ambition to drive progress further and faster

Snickers Unleashes Hunger Alter-Egos in Outdoor Campaign

Striking visual transformations capture the many faces of hunger in OOH series created by AMV BBDO

Primark Champions Its Style And Prices

The 'Shockingly Chic' campaign by VCCP showcases Primark's Spring Collection

Dulux Brings Back The Magic Of The Beloved Dog

The 'Life is what you paint it' campaign by Ogilvy UK celebrates life's modern milestones with the joy and warmth of the brand's most legendary mascot

Tesco Celebrates The Connections That Matter The Most

The campaign by BBH captures the authentic moments shared between real relationships, showcasing how staying connected keeps people together

Peroni Nastro Azzurro Reclaims Its Iconic Italian Identity

The 'Only' campaign with McCann London showcases Italy's most cultural defining monuments and challenges convention, placing the beer amongst classic treasures

KFC Challenges The Public To Put Faith In The Chicken

As part of its 'Believe' campaign with Mother, the film follows true believers of chicken who rise up to the challenge to win the ultimate prize - the iconic golden egg

Twix Celebrates Iconic Duos Who Bring Joy

Working with adam&eve\TBWA, the brand spotlights half of famous double acts with its brand campaign 'Two Is More Than One'

Waitrose Steps Into Famous Food Lover's Kitchens

The long form content series, created by Wonderhood Studios, sees the supermarket go behind the doors of celebritie's homes while sharing real, authentic food loving stories

Diet Coke Steps On The Runway for The Devil Wears Prada 2

Ahead of the highly anticipated film, working with Ogilvy, the brand slips into a special edition packaging bringing the films iconic style to life

Warburtons Brings Morgan Freeman To Baker Street

The campaign by WPP Media features the Hollywood legend narrating Londoners’ commute delivering playful bakery-inspired takes on iconic tube announcements

McDonald’s Transforms Memories Into Nostalgic Collectibles

The 'CARDS' campaign with Leo UK brings the brand’s most recognisable characters and menu moments for fans to build a collection of iconic memorabilia

Ikea Offers A Home Away From Home For Ramadan

The pop up house, created by Mother, appeared in both London and Manchester.

Walkers Encourages The Nation to Be Joyfully Selfish

‘Your Little Slice of Joy’ by VCCP brings an unapologetic confidence in the brands ultimate quality satisfaction and invites indulgence in everyday moments

Samsung UK surrounds Ugo Monye with rival fans in Six Nations ITV idents

Former England winger goes undercover in a Scottish pub to bring Samsung Galaxy S26’s Privacy Display feature to life during live match pauses through Iris' campaign

Tesco Brings Blooming Billboard to Kings Cross on Mother's Day

Created by BBH, the supermarket helped customers bring a special gift of flowers from a tulip billboard with the message 'Need Anything From Tesco?'