Creativity

Allwyn Knits Up Joy With Tom Daley's Scratchcard-igan

Its Christmas campaign positions National Lottery Scratchcards as a fun way to come together, by VCCP

Disney Brings A Magical Drawing To Life For Christmas

Created by adam&eveDDB and directed by Taika Waititi, the film sees a unique friendship between a girl and her doodle

Tesco, BBH and EssenceMediacom win Diversity in Advertising Award 2025/26

Channel 4 Sales announce Tesco’s campaign will win one million pounds worth of advertising space across Channel 4’s portfolio

KFC Morphs Into Hawkins Fried Chicken In Stranger Things Collab

Created by Mother, the work marks the final and fifth season of the show.

O2 Celebrates The Gift Of Time

The work, by VCCP, draws on the insight that most people don't remember what they were given last Christmas

Aldi reveals Kevin and Katie’s Chaotic Stag and Hen Do Antics

McCann’s campaign delivers a fun-packed pre-wedding party for the bride and groom in part two of their Christmas saga

Pablo teams with Thundercat to turn Candy Crush into a playable music video

Fusing live-action craft with game mechanics, the 'Music Season' campaign invites players to progress the narrative by swiping to Thundercat’s exclusive ‘Upside Down’ cover

Teapigs launches biggest campaign to date with Pablo

Teapigs, the speciality tea brand, has unveiled new 'It’s tea in all its glory' campaign

Matalan Declares 'It's Showtime' This Christmas

McCann’s campaign positions the retailer as the source of show-stopping inspiration

Bodyform reveals the hidden weight of heavy periods

The integrated campaign by AMV BBDO and Earnies highlights the unseen toll of heavy flows

Playstation 5 Ads Showcase Unforgettable Moments

'It Happens On PS5', by adam&eveDDB marks five years since the launch of the gaming console

Bol brings Santa and Sinterklaas together in holiday campaign

Created by DEPT, 'For A Gift That Matters' shares a message from the online retailer to help people create meaningful moments with gifts

John Lewis Christmas Ad celebrates the power of thoughtful gifting

Created by Saatchi & Saatchi, the campaign focuses on the creative platform 'Where Love Lives'

Morrisons’ Christmas Ad Shows It’s a Holiday That Takes All Year To Make

The ad, but Leo UK, presents Christmas as seen through the eyes of the farmers, food makers, and colleagues who make Morrisons unique

Boots' Christmas Campaign Encourages Consumers to 'Gift Happily Ever After'

The fairytale campaign by VML is led by a new hero for the brand - Puss in Boots

EA’s Battlefield Rallies Fans For Latest Installment Through Its Iconic Theme

The campaign, by Mother LA, promotes the franchise’s first-ever free-to-play offering - Battlefield REDSEC.

Aldi's Christmas Teaser Sends Love Actually Vibes

The first spot in the episodic campaign features Kevin the Carrot embarking on a romantic quest,

Simon Bird Takes The Driving Seat In Argos Christmas Ad

T&P's latest for the retailer sees the comedian join Argos mascots Connie and Trevor

BFG's Back: Sainsbury's Continues Roald Dahl Magic For Christmas 2025

Created by New Commercial Arts, the ad is a follow on from the partnership which began last year

Currys Cuts Through The Black Friday Noise With 'Lowest Ever Prices' Choir

AMV BBDO brought together singers including the lowest purported voice in London

Reuters Celebrates Pure and Trusted Reporting

Gravity Road uses cinematic AI to showcase the power of news from the source

Barclays unveils new brand direction in major UK campaign

VCCP's debut campaign shows Barclays’ role as a force for progress by tapping into contemporary societal tensions

TfL Looks To Prevent Deaths on The Roads

Created by VCCP, the work aims to change driver behaviour

Morrisons Scares After Dark

The OOH work by Leo UK shows its Market Street Halloween Pizza range

South Western Railway Highlights Consequences For Fair Dodgers

The message is that criminals get a one-way ticket to shame, disgrace and regret

eBay Tackles Everyday Dilemmas

The witty work with DEPT looks at letting-go of life's daily dramas

Heathrow's Bears Return in 'Must Be Love'

The furry brand characters are returning to screens for more tales of reunion and adventure, by St Luke's

Dolmio Bares All For World Pasta Day

Made by T&P, the OOH work sees pasta in the shape of body parts to emphasise its naked nature without sauce

'Don’t hang up. Hang on' is the message of STAMMA's Powerful Campaign

Created by Iris, launching on International Stammering Awareness Day, it dramatises the reality of how inaccessible phone calls can be for people who stammer

Transavia Refreshes For Its 60th Anniversary

The airline debuts its new look, made by Studio Dumbar/DEPT

Columbia Sportswear Collabs With The Grim Reaper

'Death Wishes' highlights the durability and longevity of the brand’s outerwear this spooky season, by adam&eveDDB

DFS and Pinterest Give Shoppers a Gamified Interior Design Experience

'What’s Your Thing? Collage Quest’ is an interactive game developed for the furniture retailer with support from EssenseMediacom

McDonald's Leads A World Menu Heist

With Leo UK, it celebrates its most coveted international menu items coming to the UK for the first time

Lombard Odier Emphasises Balance In Latest Spot

Created by VML, global wealth asset management brand Lombard Odier uses a spinning top to show stability

'Finally, the EV you’ve been looking for' Heralds Suzuki

The work from TMW continues the brand's 'Good Different' platform

MOJU Brings On The Boom

The brand champions the unique power of its fresh root ginger shots, with OOH work from Leo UK