The Cooling Power of Airwaves, All Aboard P&O Cruises, Sharp Elbows for Stella Artois and more...

Walkers Swap Out Chocolate For The Next Best Thing

Created by VCCP, the campaign pokes fun at wanting something different this Easter

IAMS Provides AI Tool For Pet Wanters

In partnership with adam&eveDDB, the tech allows users to create personalised videos and persuade loved ones to get a pet

P&O Cruises Brings The Norwejian Fjords To Town

The holiday firm has created an immersive experience near London's Westminster Bridge

Dog Walks, Pizza Hut and Art Influencers - The Inspirations of Nelson Bostock's Creative Lead

Liv Harry, associate creative director at Nelson Bostock (part of Accenture Song) outlines some of the consistent influences on her work

Behind Dove's First Fully Creator-Led Campaign #ShareTheFirst

Sarah Potter, global PR and influencer director, Dove, discusses its latest 'Real Beauty' work developed in partnership with Edelman and a handful of global creators

Swimming Against the Sea of Same, Deliveroo’s ‘Octoman’ Wins Through

According to Kantar's Effectiveness Awards, the campaign by Pablo has proven the most effective TV work from the last year

Sometimes the best way to move forwards is to take a long, hard look backwards

By exploring a brand's history the future of its marketing and communications can become apparent, outlines VCCP's planning director Alex Horner, and Clare Hutchinson, chief strategy officer

Five Things We Learned About... The Increasing Influence of Creators

Experts debate the growing power of influencers, including Rahul Titus, Ogilvy’s global head of influence, and Suzy Barker, AMV BBDO’s strategy partner

Marketing in the Tariff Era: What Retail & FMCG Brands Need to Know (and Do Next)

After a week of chaos around Trump's tariffs, the global markets have been on an incredibly bumpy journey. To support marketers, Dept has set up a think tank of experts. Here are some words of advice

A Golden Revival: The Return Of ‘Never Knowingly Undersold’

How John Lewis rebuilt consumer trust with a promise, a window, and a three-part ad

Whoppers aren't just for kings

Burger King CMO Katie Evans explains why the brand shone a spotlight on motherhood and stereotypes

Uber for Business' Vicky Kerr On Creative Consistency Across The Globe

The director of marketing, EMEA and APAC, discusses the influence of OOH work, managing a global team, and shares industry insights

Is Your Next Doctor An Algorithm?

Apple’s AI health coach may be the future of personalised care, but the real prescription for success might just be mixing data with a dose of empathy, says VML Health CEO on World Health Day

Mischief Making: Paddy Power And BBH On Poking The Culture-Fuelled Bear

The bookmaker's managing director of marketing Michelle Spillane and BBH London’s associate creative director Luke Till break down their daringly humorous campaigns

What Marketers Need To Know About Tomorrow

From robots to roosters, the team at St Luke's share some of their insights from SXSW

Five Reasons Why… Accenture Song Has Restructured Its UK Leadership at Droga5

The agency has tasked CEO Bill Scott, CSO Will Hodge and new CCO Tara Ford to lead it in the region.

It’s time to stop fetishising our demise

Things seem a little tough for advertising right now, but what's new there? Ogilvy UK's head of strategy Matt Waksman opines that instead of embracing doom, the industry needs to build back better.

What The Creative Leaders at AMV BBDO Think About Culture and Creators

Nick Hulley and Nadja Lossgott, chief creative officers at AMV BBDO, share how they try and keep atop culture's shifting sands