What Have Creatives Discovered About The Gaming Experience?

Are agencies well placed to weather spiralling inflation?

Inflation rates have doubled since we published this piece in January, making the argument that agencies need to focus on commerciality more resonant than ever

We'll be right back after this short break

It's time to get out the windbreak, beach changer and bucket and spade until September comes

Brands must support consumers during the cost-of-living crisis

MediaCom UK’s chief strategy officer and strategy director explain how consumers want brands to help them through the tough times

Goodstuff and Yorkshire Tea on taking risks, independent spirit and staying together for 10 years

Dom Dwight, the marketing director of Bettys & Taylors of Harrogate, and Sam Drake, managing partner at Goodstuff, are next in our series on the power of enduring relationships

How does virtual production supercharge the creative process?

Is virtual production a tool that can save time and drive efficiencies or one that unlocks unlimited creative possibilities?

Ill winds blow no good

A review of last week's Creative Salon features

Ask Not For Whom The Bellwether Tolls

The latest IPA Bellwether Report reveals that adspend forecasts are set to fall over the rest of 2022 and 2023

Pablo: "we just want to surprise people"

Pablo has made a series of hirings with two new creative director teams. The agency's founder Gareth Mercer and his management team talk about why the agency is making waves

Will Ofcom's proposed changes to TV ad minutage drive levels of ad fatigue?

The regulator is looking at increasing the length of ad breaks of the commercial terrestrial channels

A few of Dougal Wilson's top spots ahead of Paddington 3

The Blink-repped director is set to helm his first feature and the third instalment of Paddington

Creative Conversations With Chaka Sobhani & Mark Elwood

Leo Burnett global chief creative officer Chaka Sobhani and London ECD Mark Elwood talk about their relationship, agency culture and the importance of awards

What do clients get wrong in the briefing process, and how can it be made better?

Recent IPA research shows a worrying disconnect between marketers and agencies in the briefing process

You're not a rock star, you're a leader

Recent events have shown how real leadership does - and doesn't - work

How do we turbocharge British creativity?

We asked a number of creatives to gauge where they see British creativity today and how it can be boosted further

BBH: when Alex met Karen

BBH's global chief creative officer Alex Grieve and London chief executive Karen Martin talk about their new partnership - as well as Alex's beautiful hair

Success, Failures and Vulnerability: CMOs share their leadership lessons

We asked senior marketers: Have the last two years changed the nature of leadership? What are the failures that made you?

Lessons From 15 Years Of Social Media Marketing

It’s time to double down on what we’ve known for a long time and realise the channel’s full potential and power, argues The&Partnership's senior strategist

How Unilever's Dove became a multi-billion superbrand

Sonoo Singh led a panel session with the Dove CMO, Alessandro Manfredi; WPP/Ogilvy's Jo Bacon, and Dan Fisher, global ECD for Unilever at Ogilvy

Creativity needs randomness, speed and porous boundaries

MediaCom's chief transformation officer looks at the Cannes Lions Festival through her media lens to explore the key themes that resonated with her

Time To Rethink the Building Blocks of Digital Business

The head of UX at Wunderman Thompson argues for a strong agency culture to help create experiences at the fastest possible velocity

How is automation liberating creativity in media?

We spoke to media agencies to find out what role automation plays in activating creativity

A Stage for our Show

This year Cannes invites us to create work that humanises brands and serves them over time. The author of Lemon and Look Out describes what he believes this entails and how companies might benefit

Cannes Lions' Creative Marketer of The Year: Anheuser Busch InBev

We look at the most loved campaigns from Anheuser-Busch InBev-owned brands

Saatchi's New Creators' Showcase: the best of British

The Saatchi & Saatchi London chief creative officer on the importance of the agency's scheme to attract new talent into the industry

Pitching with purpose: Why we love Mother's new pitch plan

Pitch It Forward will invest in next generation creative talent

Holding company chiefs on transformation

As Cannes Lions kicks off we ask the global CEOs on the urgent need for change

Pick us a winner

See some of the best UK Cannes entries all in one - admittedly quite long - place. And the fact that it's long is a good thing

Most Creative Marketers: Michelle Graham-Clare

McDonald’s UK & Ireland’s top marketer talks about the power of human connection, great coffee, and brand passion

Most Creative Marketers: Phil Almond

Creativity must be harnessed for effectiveness, says Cancer Research UK's executive director of marketing, fundraising and engagement

Most Creative Marketers: Emily Somers

Emily Somers, the UKI marketing director at Deliveroo, talks "food first" and her love for Wendy Cope's poetry

BBH expands creative placement scheme The Barn

The agency refreshed The Barn programme last year with the appointment of Tony Cullingham

Digitas UK makes Anon CV available to recruiters

The agency is making its CV anonymisation tool free and open source so it can be used by employers everywhere

New training academy launched by The&Partnership & mSix&Partners

The&Academy, a new apprenticeship scheme for the advertising industry, has been launched by The&Partnership and mSix&Partners

HELLO! and Clarins launch menopause campaign

Featuring Gabby Logan and Nadia Sawalha, Spark Foundry launches campaign to break down taboos surrounding menopause

VMLY&R Launches Inclusion Experience Practice in the UK

The practice aims to accelerate sustainable cultural change in client organisations, drive business growth and instil creative inclusivity at the core

Grey London encourages clients and suppliers to join its DEI commitment

Grey’s Collision of Difference to get to better, stronger ideas and lead to more interesting, more effective work

Saatchi & Saatchi Teams Up With Channel 4 For New Talent

Saatchi & Saatchi partners with Channel 4 to use its legendary Cannes showcase to champion emerging talent from global creative centres, starting with the UK

Media Smart Adapts Educational Resource For SEND Students

Resource has been adapted for SEND (special education needs and disabilities) students following grant funding from the Department for Digital, Culture, Media & Sport (DCMS)

VCCP Stoke Academy launches Apprenticeships

Scheme will offer full-time job opportunities

Wunderman Thompson launches peer-to-peer mentoring app for women

The app connects women mentors and mentees

Havas Media Group launches side-hustle training initiative

Havas Media Group, under the leadership of CEO Patrick Affleck, will be the first ever agency to actively train their staff to launch a side hustle

First Bite – adam&EveDDB’s new paid placement scheme

Lucy Wilson, 23, from Wigan, was the first to test out First Bite Strategy and has written an account of her experience