Marketer of the Week

The Woman Behind the Arches: Michelle Graham-Clare

McDonald's new feel-good campaign is just the latest in Graham-Clare's prolific portfolio of excellent work with Leo Burnett

By Creative Salon

02 February 2023

Work Of The Week

The best creative, curated

By Creative Salon

The pub, the tube, danger and each other: Loriley Sessions & Charlotte Prince on their inspirations

Creative partnerships involve combined thinking, but that doesn't mean the same things inspire. NCA's creatives share what makes them tick

By Creative Salon

My Creative Life_NCA Charlotte Loreily.png

Wunderman Thompson reveals life's "stinkiest" situations for First Direct

The campaign includes activations across Instagram, TikTok, and YouTube, along with Chanel 4, Sky, and Netflix, including prime- time spots during Love Island

By Creative Salon

Havas London makes influential gamers revert to default skin for Vanish

The #ReSkinChallenge campaign sees pro-gamers tackle virtual clothing waste and highlight real-world environmental issues

By Creative Salon

The Talent Crisis: Is Adland Putting Its Money Where Its Mouth Is?

Following the AA's newly-released investment in talent strategy, we ask whether its action points are sufficiently bold

By Creative Salon

Five Reasons Why...WPP Has Created EssenceMediacom

Bringing Mediacom and Essence together creates a new global media powerhouse

By Creative Salon

Goodstuff works on launch of new brand platform for Gü

The "There’s More to Gü" campaign was created in association with Lucky Generals

By Creative Salon

TBWA\London's smooth new path to disruption

The network is intent on disruption, yet TBWA\London’s management team is well engineered to take the UK agency to new levels

By Ian Darby

Working With Cancer: From Davos to the Super Bowl

Publicis issues wake-up call for Working with Cancer in integrated mass media campaign

By Creative Salon

AJ Bell gets you to "Feel Good, Investing" in Pablo spot

Investing shouldn’t feel like a hideously confusing nightmare, which is why AJ Bell makes it easier to taking control of finances

By Creative Salon

The Marketing World Right Now Feels Especially Intimidating

In complicated times the role of marketing should be about protecting creativity, says the Xbox global integrated marketing director

By Michael Flatt

Heathrow Airport campaign highlights range of winter ski destinations

St Luke's helms new Heathrow Airport spot to highlight how well-connected the hub is

By Creative Salon

Avon launches rejuvenated brand platform ‘Embrace your Power’ and brand reboot

Wunderman Thompson UK releases new global platform, visual identity, creative approach and integrated campaign

By Creative Salon

Sony debuts new PS5 Campaign by Adam&EveNYC

Sony Interactive Entertainment celebrates extraordinary game worlds and invites more players to join the fun with "Live from PS5" campaign

By Creative Salon

Clients taking risks, contrasting skillsets and creating purposeful work: Decoding Ant and Mike

The adam&eveDDB ECDs reveal their working styles and ethos, reflect on their rise through the industry and relish in difference

By Creative Salon

UK ad market recovers but slow growth to follow

Ad market set to reach £36bn this year despite the possibility of real-terms decline

By creative salon

Holocaust Memorial Day Trust Launches Poignant Poster By St Luke's

The campaign will run in national press and key digital outdoor sites in London, Coventry, Hull, and Liverpool - inviting us to find out more about the events of the past

By Creative Salon

Holocaust Memorial Day Trust Poster by St Luke's

WORK WORK WORK WORK WORK WORK WORK

Industry changemakers demand a #CannesForAll

26 January 2023

DJ Khaled partners with Sun & Sand Sports on Commit To Nothing

Lexus and The&Partnership encourage drivers to stay ahead in new RX campaign

25 January 2023

British Gas launches Money Saving Engineers campaign to manage household bills

23 January 2023

Ford and AMV BBDO launch the Ford Ranger by covering it in mud

23 January 2023

Saatchi & Saatchi repurposes Pregnant Man ad to mark Roe v. Wade anniversary

23 January 2023

The&Partnership creates campaign calling for ban on 'conversion therapy'

19 January 2023

The Eve Appeal supports Cervical Cancer Prevention Week

23 January 2023

Mother on why putting peanut butter into chocolate is a perfectly normal thing to do

19 January 2023

Flora Plant encourages people to “Skip the Cow” by Pablo London

18 January 2023

Publicis Foundation launches Working With Cancer to erase stigma of cancer in the workplace

17 January 2023

Volkswagen Commercial Vehicles and BBH brighten up Blue Monday with SAD lamp

17 January 2023

Just Eat recouples with Love Island for its 'Get Stuck In' sponsorship

16 January 2023

Christian Aid seeks to beat the Monday Blues with a "Beacon of hope"

16 January 2023

Solgar enlists Saatchi & Saatchi to lift Blue Monday with Golden Lights billboards

16 January 2023

Edgar Wright directs McDonald’s ad celebrating the unspoken invitation to enjoy its menu

13 January 2023

Halifax and New Commercial Arts show life behind the doors of British homes

16 January 2023

MullenLowe and New Balance remind runners of the reward of running

11 January 2023

The Showcase 2022

How The Best Agencies Performed

Click to find out what the top UK agencies were up to in 2022

THE LONG READS

Lynette Yiadom-Boakye, Radical partnerships and London living: Steve Aldridge on his creative loves

Wunderman Thompson's chief creative officer shares some of the things that make him tick

Ad Association puts Investment in talent at heart of 3-year strategy

Industry-wide investment is needed to strengthen advertising’s existing and future talent base according to report presented at LEAD 2023

ChatGPT: A creative tool or a threat to human creativity?

After Ryan Reynolds' copywriting experiment with ChatGPT, we asked the industry how they feel about the emergence of this new tool

Building the CMO-CFO Relationship

Skoda UK's marketing director on how CMOs are facing a big challenge to win over the CFOs

Strategists can learn from Dwight Eisenhower

The former Allied Supreme Commander knew that planning involved agility as well as strategy, says the MullenLowe Group CSO

Media Innovation Trends that will make or break 2023

What will succeed interactive billboards, digital collectibles, and TikTok trends for brands?

Improv comedy, connecting with customers, that difficult third album: Boots' CMO on what lies ahead

Pete Markey loves a bit of stand-up but retail media, new tech and moving faster are priorities for 2023

What change would agency leaders most like to see this year?

We spoke to some agency chiefs to find out what difference they want to see played out this year

Is sustainability going to take a back seat when there's an economic crisis?

The chair of Ad Net Zero on whether the impending recession will have an impact on the sustainability agenda

What are agency leaders most looking forward to in 2023?

As a new year begins, we caught up with some agency chiefs to find out what they hope 2023 has in store

Balancing data and soul

AMV BBDO's head of data thinks that conversations around the topic need to be reframed around experiences rather than schemes

What it's like to be MD of Atomic: "I love the freedom"

Louise Rudaizky has worked at networks and independents but enjoys the energy of the latter

Creative Salon's Top 10 Most Read Features

A last look backwards as we reveal our most popular features from 2022

Creative Salon's Top 10 Most Read Campaigns of 2022

We reveal which campaigns attracted the most readers this year

Disability Deserves Better: Brands Need To Recognise Disability As A Lived Experience

The founder and chief radical officer of ThisAbility is asking brands to ditch the expected narratives around Disability

Member Content

Meet the UK's most creative marketers

We get under the skin of the UK's most creative marketers. Meet them here.

By creative salon

Nurturing New Talent

Creative Salon is a destination for new talent who are looking for experience in the advertising and marketing industries. We are committed to supporting the next generation of diverse talent and helping them find the tools and support they need to thrive.

So you want to get a job in advertising? These training schemes can help

All in Heralds More Champion Companies

Havas London, MullenLowe and The&Partnership among agencies named as All In Champion companies by the Advertising Association, the IPA and ISBA

By Creative Salon

Upriser by Saatchi & Saatchi: Agency launches free nationwide schools platform

The platform aims to inspire through creativity by offering young people aged 11-18 tangible introductions to the creative industries

By Creative Salon

Goodstuff launches advertising & media module with Your Game Plan

The online module is accessible to 95 colleges and more than 1,000 schools across the UK

Wunderman Thompson Opens Applications for Catalyst Academy 2022

The industry-defining recruitment programme returns for a second year to help grow the marketeers of tomorrow

BBH expands creative placement scheme The Barn

The agency refreshed The Barn programme last year with the appointment of Tony Cullingham

Digitas UK makes Anon CV available to recruiters

The agency is making its CV anonymisation tool free and open source so it can be used by employers everywhere

New training academy launched by The&Partnership & mSix&Partners

The&Academy, a new apprenticeship scheme for the advertising industry, has been launched by The&Partnership and mSix&Partners

BBH announces winners of global short film competition

Differently Does It reveals the next generation of creative talent

Werkhouse opens applications for early-career creatives

The Bristol-based weekend studio experience is seeking creatives over 18 years old looking to pursue a career in design

VMLY&R Launches Inclusion Experience Practice in the UK

The practice aims to accelerate sustainable cultural change in client organisations, drive business growth and instil creative inclusivity at the core

Grey London encourages clients and suppliers to join its DEI commitment

Grey’s Collision of Difference to get to better, stronger ideas and lead to more interesting, more effective work

Saatchi & Saatchi Teams Up With Channel 4 For New Talent

Saatchi & Saatchi partners with Channel 4 to use its legendary Cannes showcase to champion emerging talent from global creative centres, starting with the UK

Media Smart Adapts Educational Resource For SEND Students

Resource has been adapted for SEND (special education needs and disabilities) students following grant funding from the Department for Digital, Culture, Media & Sport (DCMS)

VCCP Stoke Academy launches Apprenticeships

Scheme will offer full-time job opportunities

Havas Media Group launches side-hustle training initiative

Havas Media Group, under the leadership of CEO Patrick Affleck, will be the first ever agency to actively train their staff to launch a side hustle

Goodstuff launches advertising & media module with Your Game Plan

The online module is accessible to 95 colleges and more than 1,000 schools across the UK

Digitas UK makes Anon CV available to recruiters

The agency is making its CV anonymisation tool free and open source so it can be used by employers everywhere

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Our members are our partners in our mission to showcase and strengthen the industry and to support the next generation of diverse leaders.

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