Allwyn’s Tatiana Jouanneau On The Power Of The Simple Idea

Charlie Bigham’s Champions Quality Food

Its new brand platform, Slowly Does It, is by VCCP Blue

Sky Vegas Rolls Out New Primetime Play Platform

By Dentsu Creative, the campaign reconnects Sky Vegas with Sky's heritage as one of the UK's leading entertainment brands

Ace of Hearts puts listening at heart of The London Philharmonic Orchestra's business

Ace of Hearts creates The Power of Listening, a new brand platform as its first work for the client

Why PR’s Next Audience Might Be AI

M+C Saatchi Talk’s Amaya Alvarez on the agency’s new strategic framework and the changing relationship between conversation, discoverability, authority and commercial impact

Yes, your ad return could be bigger

In the first of his regular series of media discussions, the WPP Media strategy and planning EVP considers how advertisers could better maximise their spend to the tune of £32bn

If love is blind, should marketers leave more to the imagination?

Here's what the industry can learn from the hit dating series that Droga5 London's head of strategy describes as 'perfect'

Creative Effectiveness: What Makes Work That Works?

Creative leaders share their thoughts on what makes an effective creative idea today

Why Creative Salon Loves Vinted’s Live Better For Less By WPP Media

The content series spanning seven different countries across Europe, turns second-hand selling into entertaining storytelling

What AI Search Means For Brands

If consumers increasingly ask AI what to buy, then marketers face an all new visibility problem for their online presence

Shania Twain And Candy Crush, McVitie's Biscuit Moments, Columbia Sportswear Feet Pics, And More...

The best work, curated

Kate Rowlinson: Rebuilding WPP Media For Growth

Rowlinson on leading through uncertainty, breaking down silos, and why she believes WPP Media is now “stronger than ever”

Give It Some Boots

Boots' customer and marketing director Charlotte Lock and VML's chief client officer, international markets, Pip Hulbert on how to make a familiar British brand surprising again

Rob Reilly on the world building genius of Taylor Sheridan

WPP's global CCO explains why the work of the Yellowstone, Tulsa King, and Mayor of Kingstown impresses and influences him

James Millers' Tale: 'Creativity is ultimately about problem-solving'

McCann’s ECD on finding his way into advertising, learning resilience from Graham Fink, the McDonald’s work that made him proud, and why the industry needs to make more room for talent beyond London

Four Autonomous AI Agents. The First Thing They Needed Was Middle Management

VCCP faith's creative director gave four AI agents a party to plan, with a real budget and a real deadline. Here is what broke

CALM's Simon Gunning On Entering a More Hopeful Era For Suicide Prevention

After almost 10-years as the charity’s CEO, he discusses his career, some of its memorable work, and the new stage of its ongoing mission

Ben Williams: Why Modern Creativity Needs A Design Eye

DEPT's global CCO explains why design, technology, and culture now belong in the same creative conversation.

Arsenal to Kaneary Wharf, Changing at Burberry Street: A History of Branding The Tube

The Tube has been renamed by football clubs, fashion brands, tech companies and drinks brands. But if everyone can change a few letters, has London found its next River Thames for advertising stunts?

Allwyn’s Tatiana Jouanneau On The Power Of The Simple Idea

After a career spanning 20 countries and 80 markets, the group chief brand officer is applying a lifetime of cultural curiosity to Allwyn’s global ambitions

Starbucks UK Is Championing Creativity... and Coffee

CMO Vic Robertson discusses its new campaign, the importance of in-person creativity, and igniting Gen Z

The Marketer Redefining Dove for the Creator Age

Marcela Melero is rewriting the rules of creator partnerships, from World Cup agility to a Bridgerton collab, while proving that real beauty, real voices, and real communities still matter

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal

Grindr’s CMO on Sharing Difficult Conversations

Tristan Pineiro reflects on the unexpected path that took him from promoting club nights in Manchester to leading marketing for one of the world’s leading LGBTQ+ platforms

Karen Wilkinson On Helping Miracle-Gro Find Its Green Fingers Again

Evergreen Garden Care’s UK & Ireland marketing director talks about the new campaign from VCCP and why great marketing is as much about winning over the boardroom as the consumer

Carlsberg's Lynsey Woods on Telling Stories Around the Pint

The global brand director on the role brands play in people’s lives, and the campaign that helped deaf fans feel You’ll Never Walk Alone anthem

Arla Marketer Wants Consumers to Get 'Absolutely Buttered'

Catriona Mantle reveals how a simple, joyful line became a fully fledged creative platform for Anchor butter by Havas London — and why humour is the new battleground in butter

Monzo is Turning Customers into Communities

Newly promoted as the bank's first CMO AJ Coyne, talks about bringing physical spaces to customers and shares his journey to the brand and growing with the community