Jai Kotecha on the comedy and provocations of Joe Lycett

Screwfix ReTeams With Mo Farah To Turn Rewards Into Motifications

The third entry in the campaign is once again from M+C Saatchi

Now You’re Cooking With Napolina

This is the first work for the brand from Pablo

Ikea Turns Wardrobes Into Love Stories

Storage Is Sexy, by Mother, is a new dating show, that makes room for romance

Audible: Making Time Well Spent

Marketer Mags Zielinska-Banks and Wavemaker’s Rachel D’Cunha on turning a global brand platform into a locally relevant media idea – from summer travel to the daily commute

Jai Kotecha on the comedy and provocations of Joe Lycett

The CEO of Grey and president of social for Ogilvy Group UK shares why the British comedian is someone whose creativity he follows closely

How AMV Turned Currys Biggest Vulnerability Into £500m

The story behind AMV BBDO, Spark Foundry, and Currys' IPA Effectiveness Grand Prix win

Why KFC Made A Game Show

Discussing the development of the YouTube show Don't Crack is Mother ECD Derek Man Lui

The AA’s Smallest Hero Is Making Its Breakdown Stories More Human

Marketer Sarah Fuller and The Gate's Lucas Peon reveal how Pinky the hamster is helping evolve the brand, shifting from humour to more human, heartfelt storytelling

Turning Money Management On Its Head: Monzo's AJ Coyne

The Marketer of the Week is helping the challenger to prove that banking isn't boring

Reversing IKEA Alsulaiman's Brand Assets: From Hot Dogs to Furniture

Chief marketer Rami Rihani alongside Droga5 London's creative leaders Tara Ford and Juliana Paracencio discuss the development of the campaign

Adland Has a Blind Spot: The Working Class

More than half of Britons identify as working class, yet they remain strikingly absent from advertising. But are changing the faces on screen enough, or does the industry need a fundamental rethink?

For Marketers, GEO May Feel Like Another Distraction — It's Not!

Why and how marketers can begin embracing the next generation of their online brand presence, according to TMW's organic search director

Why Coca-Cola Teamed-Up With Central Cee

Its global head of music and culture, Joshua Burke, details the making of the song, Taste Every Second, and why Coca-Cola has its own record label

Why PR’s Next Audience Might Be AI

M+C Saatchi Talk’s Amaya Alvarez on the agency’s new strategic framework and the changing relationship between conversation, discoverability, authority and commercial impact

Yes, your ad return could be bigger

In the first of his regular series of media discussions, the WPP Media strategy and planning EVP considers how advertisers could better maximise their spend to the tune of £32bn

If love is blind, should marketers leave more to the imagination?

Here's what the industry can learn from the hit dating series that Droga5 London's head of strategy describes as 'perfect'

Creative Effectiveness: What Makes Work That Works?

Creative leaders share their thoughts on what makes an effective creative idea today

Why Creative Salon Loves Vinted’s Live Better For Less By WPP Media

The content series spanning seven different countries across Europe, turns second-hand selling into entertaining storytelling

Aslı Özen Turhan: The Marketer Building On Britain's Biscuit Obsession

The CMO for McVitie’s owners Pladis UK&I discusses brand building, 100 years of chocolate digestives, and protecting the company's heritage

Allwyn’s Tatiana Jouanneau On The Power Of The Simple Idea

After a career spanning 20 countries and 80 markets, the group chief brand officer is applying a lifetime of cultural curiosity to Allwyn’s global ambitions

Starbucks UK Is Championing Creativity... and Coffee

CMO Vic Robertson discusses its new campaign, the importance of in-person creativity, and igniting Gen Z

The Marketer Redefining Dove for the Creator Age

Marcela Melero is rewriting the rules of creator partnerships, from World Cup agility to a Bridgerton collab, while proving that real beauty, real voices, and real communities still matter

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal

Grindr’s CMO on Sharing Difficult Conversations

Tristan Pineiro reflects on the unexpected path that took him from promoting club nights in Manchester to leading marketing for one of the world’s leading LGBTQ+ platforms

Karen Wilkinson On Helping Miracle-Gro Find Its Green Fingers Again

Evergreen Garden Care’s UK & Ireland marketing director talks about the new campaign from VCCP and why great marketing is as much about winning over the boardroom as the consumer

Carlsberg's Lynsey Woods on Telling Stories Around the Pint

The global brand director on the role brands play in people’s lives, and the campaign that helped deaf fans feel You’ll Never Walk Alone anthem

Arla Marketer Wants Consumers to Get 'Absolutely Buttered'

Catriona Mantle reveals how a simple, joyful line became a fully fledged creative platform for Anchor butter by Havas London — and why humour is the new battleground in butter