Why John Lewis Is Producing A Vodcast Series

Barclays Help Investors Make Good Moves

The work, by VCCP, reinforces its commitment to help more people invest and close the UK's investment gap

Sheba Unveils Cat Relationship-Building Programme

The Ignored to Adored campaign is by AMV BBDO

McDonald's Rolls Out New Menu Heist

The new instalment to its work, by Leo UK, sees more international fan favourites brought to the UK

Why AI Needs More Than A Big Idea

Dentsu's global CSO Pats McDonald breaks down the Making It Real CMO report’s findings and what marketers are saying about their AI experience

Lessons from my Pretty Woman moment

A Sicilian lesson in creating commercial connections

Why John Lewis Is Producing A Vodcast Series

Saatchi & Saatchi's Caroline Paris explains why the brand debuted the social-first, and behind the makings of the work

What Agency Growth Leaders Want For The Pitch Process

As the rules of winning business change, agency leaders explain what the pitch process is getting wrong

Dan Watts: The Daleks, the grandfather, and the edge of madness

Pablo’s CCO on learning from creative giants (and his grandfather), why the best work should make you uncomfortable, and why the answer to complication is simplicity

Just Eat's Global Platform Taps Into Life’s Important Moments

CMO Ralph Rijks and VCCP’s Andrew Peake discuss developing the new platform with rooted insights, and why longevity is key for the future

Same, but different...

This month's Media Chat from WPP Media considers the findings of the IPA's latest report, Making Sense and the change – or lack of – in media consumption habits

Why we still need big-brand creative power in a social-first world

Why brands have still yet to crack a social-first mindset and how they can, according to Grey's CEO and Ogilvy UK's president of social

Omnicom Digital's Jonathan Nelson on Evaluating AI

The ad exec shares his thoughts and experiences on leading AI development and adoption within the sector's largest hold co including the merit of evaluator agents

Arla is Making Breakfast For Champions

Discussing the new creative direction for the dairy producer, are vice president of marketing Danny Micklethwaite, and Droga5 London CCO Tara Ford

Kareem Shuhaibar's Voice Note Recipes, Pep Talks From Mum, And A Cultural Capital

T&P's group creative director shares how cooking, family, and home play an important role in keeping his creative flame lit

Banks Don't sell money, They sell belief.

M+C Saatchi's global chief transformation officer argues that trust in a bank isn’t individually granted; but rather by communities. Financial services need to evaluate how they measure trust

Alzheimer’s Society is Making Dementia Impossible To Ignore

Dan Seager and Steve Hall from New Commercial Arts, and Tom Brown from the charity talk about telling the wider story and the challenge of reframing the conversation

From book hand-me-downs to cultural change: Liberty Venn on making every child a reader

The founder of the Children’s Book Project on why owning books matters, the millions of children’s books going unloved, and how M+C Saatchi is helping reverse book poverty

David Proudlock: 'Everything feels up for grabs'

The Gate’s new CSO on why strategy needs to look beyond the next campaign, the power of empathy and vision, and why he sees an industry at an inflection point

Helen Whetton: The Marketer Building BT Business' Brand

Celebrating the marketer behind BT's innovative new partnership - devised by WPP Media and ITV — with Corrie and Emmerdale

Usama Al-Qassab: Growing Tennis' Timeless Brand

The All England Lawn Tennis Club's marketing and commercial director discusses balancing heritage and innovation alongside this year's brand output

Louise Wardle: Bringing Subway's Superpower To Life

Celebrating Subway’s EMEA CMO as she brings new meaning to the power of customisation through its new brand platform Get Your Own Way.

Reuters’ Phil Andraos muddies the water in pursuit of pure news

As Reuters extends its ‘Pure News, Straight from the Source’ campaign by Gravity Road, the Reuters Digital GM explains its rationale

Aslı Özen Turhan: The Marketer Building On Britain's Biscuit Obsession

The CMO for McVitie’s owners Pladis UK&I discusses brand building, 100 years of chocolate digestives, and protecting the company's heritage

Allwyn’s Tatiana Jouanneau On The Power Of The Simple Idea

After a career spanning 20 countries and 80 markets, the group chief brand officer is applying a lifetime of cultural curiosity to Allwyn’s global ambitions

Starbucks UK Is Championing Creativity... and Coffee

CMO Vic Robertson discusses its new campaign, the importance of in-person creativity, and igniting Gen Z

The Marketer Redefining Dove for the Creator Age

Marcela Melero is rewriting the rules of creator partnerships, from World Cup agility to a Bridgerton collab, while proving that real beauty, real voices, and real communities still matter

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal