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question of the week


Guerrilla marketing: a playful adversary to AI-personalised ads

By conor nichols

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Brands: To Meme Or Not To Meme?

'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture?


Why Words are colour

Ogilvy UK's Jules Chalkley on how the power of colour helps tell stories

By Jules Chalkley
colour

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LONG READS

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Brands: To Meme Or Not To Meme?

'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture?

Back to the Future

The Only Guide We Ever Needed

From the need for mess to the unmanageable nature of human behaviour, AMV's Martin Weigel writes of Stephen King's seminal Planning Guide

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