Hilton celebrates fans, Argos Sparks A Toy Showdown, Hawkstone Takes A Leap, And More...

EE Partners With Toy Story 5 To Help Family Online Safety

The campaign by WPP Media brings the conversation about safer screen time to the cinema environment

Argos Brings Toy Rivalry With Playful Face-Off

The campaign by T&P celebrates the release of Toy Story 5 this month

Hawkstone Celebrates The Effort Worth Saving

'Kaleb's Leap' by T&P makes the brand's TV debut during England's World Cup opener

Everybody dance now: why the art became an advertising trope

Artistic visual shorthand to express feelings of joy or overused schtick? Dancing in ads has often divided opinion but there are plenty of good examples of its use

Hilton celebrates fans, Argos Sparks A Toy Showdown, Hawkstone Takes A Leap, And More...

The best work, curated

How &-shaped ideas win in today’s fiercely fragmented comms landscape

T&Ps global chief creative officer and partner explains The Platypus Paradigm

Mediaplus UK MDs On Translating human understanding into effective media strategies

Liz Duff and Jamie Dunlop discuss their new leadership roles, the direction of the growing agency, and its embracing of AI

The Gen AI Reality Check: Ad Leaders Address Ongoing Creative Scepticism

Leaders from Gravity Road, DEPT, Accenture Song, and VCCP discuss the use of AI in the pursuit of creative excellence

State of the Gaytion

The Droga5 strategist cuts through the Pride clichés, using YouGov’s smarter sexuality data to reveal what’s really shifting in the UK — and why it matters for brands

David Jones: 'all marketing is going to be done using Gen AI'

David Jones, Founder & CEO, The Brandtech Group

Agentic AI Must Apply Empathy And Dispassion to Best serve marketers

The philosophy behind DEPT's Chrome browser Deptify aims to drive agenctic effectiveness

Dulux: Sprucing Up Its Brand For A New Generation

Working with WPP Media and Ogilvy, the AkzoNobel paint brand and category lead, Sam Balloch discusses the long-term strategy to reach millennials

Why Cultural Power Is Becoming a Boardroom Metric

Cultural Power is not a brand vanity metric, but a commercial framework from M+C Saatchi that turns culture into measurable business return

Arthur Sadoun: 'AI on its own is no longer a competitive advantage'

The Publicis Groupe chief discusses the challenges of brand differentiation, the power of data, his favourite campaign of the year and shares the one question he'd ask his peers right now

Proving Populist Creativity: Leo UK's Leadership Talk Ads With Impact

As they settle into their new home in Chancery Lane, the leadership team of CEO Carly Avener, CCO Mark Elwood, and CSO Lilli English discuss their reshaping of the agency

Brexit at 10: Does Adland Understand Britain Any Better Now?

Ten years after Brexit exposed a disconnect between adland and much of the country it was trying to reach, does the industry today have a better grasp of modern Britain

Why 'Normal' Looks Further Away Than Ever For Marketers And Consumers

DEPT's Andrew Dimitriou talks about the state of consumer confidence globally in light of recent geopolitical instability and the long-term impact for brands

Dentsu's Takeshi Sano: ‘We're Helping Brands Build Intelligence They Own’

The recently appointed global CEO shares his top trends from the industry and priorities for clients, while also sharing what his alternative career might have been