Helen Whetton: The Marketer Building BT Business' Brand

Aviva Shares Monopoly Menopause Message

The campaign has been produced through a multi-company partnership involving Hasbro, Saatchi & Saatchi, OMD UK, and Channel 4

WOO HOO! Deliveroo Celebrates Its Partnership With Tesco

The campaign, developed by Pablo London, will drive awareness of the grocery service on the Deliveroo app

Savvy The Squirrel Leads Invest for the Future's TV Push

Created by M+C Saatchi, Take The Next Step. Invest encourages savers to consider another way to make money

Omnicom Digital's Jonathan Nelson on Evaluating AI

The ad exec shares his thoughts and experiences on leading AI development and adoption within the sector's largest hold co including the merit of evaluator agents

Arla is Making Breakfast For Champions

Discussing the new creative direction for the dairy producer, are vice president of marketing Danny Micklethwaite, and Droga5 London CCO Tara Ford

Kareem Shuhaibar's Voice Note Recipes, Pep Talks From Mum, And A Cultural Capital

T&P's group creative director shares how cooking, family, and home play an important role in keeping his creative flame lit

Banks Don't sell money, They sell belief.

M+C Saatchi's global chief transformation officer argues that trust in a bank isn’t individually granted; but rather by communities. Financial services need to evaluate how they measure trust

Alzheimer’s Society is Making Dementia Impossible To Ignore

Dan Seager and Steve Hall from New Commercial Arts, and Tom Brown from the charity talk about telling the wider story and the challenge of reframing the conversation

From book hand-me-downs to cultural change: Liberty Venn on making every child a reader

The founder of the Children’s Book Project on why owning books matters, the millions of children’s books going unloved, and how M+C Saatchi is helping reverse book poverty

David Proudlock: 'Everything feels up for grabs'

The Gate’s new CSO on why strategy needs to look beyond the next campaign, the power of empathy and vision, and why he sees an industry at an inflection point

Audible: Making Time Well Spent

Marketer Mags Zielinska-Banks and WPP Media’s Rachel D’Cunha on turning a global brand platform into a locally relevant media idea – from summer travel to the daily commute

Jai Kotecha on the comedy and provocations of Joe Lycett

The CEO of Grey and president of social for Ogilvy Group UK shares why the British comedian is someone whose creativity he follows closely

How AMV Turned Currys Biggest Vulnerability Into £500m

The story behind AMV BBDO, Spark Foundry, and Currys' IPA Effectiveness Grand Prix win

Why KFC Made A Game Show

Discussing the development of the YouTube show Don't Crack is Mother ECD Derek Man Lui

The AA’s Smallest Hero Is Making Its Breakdown Stories More Human

Marketer Sarah Fuller and The Gate's Lucas Peon reveal how Pinky the hamster is helping evolve the brand, shifting from humour to more human, heartfelt storytelling

Turning Money Management On Its Head: Monzo's AJ Coyne

The Marketer of the Week is helping the challenger to prove that banking isn't boring

Reversing IKEA Alsulaiman's Brand Assets: From Hot Dogs to Furniture

Chief marketer Rami Rihani alongside Droga5 London's creative leaders Tara Ford and Juliana Paracencio discuss the development of the campaign

Adland Has a Blind Spot: The Working Class

More than half of Britons identify as working class, yet they remain strikingly absent from advertising. But are changing the faces on screen enough, or does the industry need a fundamental rethink?

Helen Whetton: The Marketer Building BT Business' Brand

Celebrating the marketer behind BT's innovative new partnership - devised by WPP Media and ITV — with Corrie and Emmerdale

Usama Al-Qassab: Growing Tennis' Timeless Brand

The All England Lawn Tennis Club's marketing and commercial director discusses balancing heritage and innovation alongside this year's brand output

Louise Wardle: Bringing Subway's Superpower To Life

Celebrating Subway’s EMEA CMO as she brings new meaning to the power of customisation through its new brand platform Get Your Own Way.

Reuters’ Phil Andraos muddies the water in pursuit of pure news

As Reuters extends its ‘Pure News, Straight from the Source’ campaign by Gravity Road, the Reuters Digital GM explains its rationale

Aslı Özen Turhan: The Marketer Building On Britain's Biscuit Obsession

The CMO for McVitie’s owners Pladis UK&I discusses brand building, 100 years of chocolate digestives, and protecting the company's heritage

Allwyn’s Tatiana Jouanneau On The Power Of The Simple Idea

After a career spanning 20 countries and 80 markets, the group chief brand officer is applying a lifetime of cultural curiosity to Allwyn’s global ambitions

Starbucks UK Is Championing Creativity... and Coffee

CMO Vic Robertson discusses its new campaign, the importance of in-person creativity, and igniting Gen Z

The Marketer Redefining Dove for the Creator Age

Marcela Melero is rewriting the rules of creator partnerships, from World Cup agility to a Bridgerton collab, while proving that real beauty, real voices, and real communities still matter

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal