Pitch Perfect... But Not By AI

Super Noodles Plays With Food Cravings

The new 'Irresistibly Batchelors' platform has been created by McCann

Chupa Chups Introduces the world's hardest-to-open lollipop

With BBH, its 'Impossible' lollipop puts a spin on discourse about its stubborn packaging

Tesco Unveils New Brand Platform 'Need Anything From Tesco?'

The work by BBH breathes new life into its iconic 'Every Little Helps' slogan

Tesco puts new life into 'Every Little Helps'

With 'Need Anything From Tesco?', BBH turns an everyday question into a platform designed to travel far beyond groceries

Have Brands Outgrown Mental Availability?

Brands used to win by being easy to remember. In an AI-shaped marketplace where systems narrow choice before we do, advantage shifts from recall to reputation, says Iris' Global CSO

Why Waitrose Sent @WhatWillyCook Into Space

Wonderhood Studio’s Jack Croft talks about the recent campaign, and why prawn linguine became the most irresistible force in the universe for one particular spaceman

Pitch Perfect... But Not By AI

AI can crunch data fast, but winning pitches still demands human judgment, instinct, and trust. Hear from the experts

WPP Streamlines Under Four Pillars. Here’s Why

Cindy Rose’s first big move at WPP simplifies the company, puts Jon Cook in charge of WPP Creative, and keeps legacy agency brands intact. Here’s why

Client Disruption Is Not Innovation - It Is the Cost of Old Models Catching Up

Outlining his view on why major restructurings are taking place across advertising's biggest holding companies is DEPT's global chief client and growth officer

Brands Should rethink value in the age of the 100-year life

New research from Edelman’s Longevity Lab argues that brands remain structurally optimised for youth while over-55s control more than half of global spending

Why Finance Is One of the Most Creative Jobs in an Agency: BBH's Garin Bisschoff

The agency's chief financial officer and partner talks cricket, commerce, AI, and why every decision should make the work better

The Gate: Elastic Ideas For An Unboring New Era

The MSQ agency has a new management trio — CEO Helen James, CSO Kit Altin and CCO Lucas Peon. Together they’re sharpening the agency’s offer

Scrolling in the Deep

In his latest column, the Droga5 London strategist explores the growing resurgence of interest in the occult

The Future Of The Chief Strategy Officer

AI has made strategy faster and more expansive then ever - but judgement now looks different

Women’s Health: A Story of Two Halves

From Cannes to Davos, women’s health is seen as an economic imperative - yet it attracts just a fraction of investment and industry focus, argues the president of Health Weber Shandwick, EMEA

Brands Should Reframe Their Purpose Messaging To Beat Polarisation

In an increasingly divided society, brands are finding it tougher than ever to act with purpose. But according to Revolt's (part of Anthesis) latest Hugging the Bear research, it’s all about framing

Meet Omnicom Production's UK CEO

Joanna Cotton discusses uniting creativity and craft and shares some of her own career experiences

We Studied The highest performing loyalty brands - Here's What We Learned

Most marketers are missing a powerful multiplier effect. Here’s what VCCP's head of strategy for loyalty and CRM explains why a brand asset can rewrite the rules