The power of the agency brand

ASA and Meerkats join hands to ensure UK Ads Stick to the rules

The VCCP-created Compare The Market brand icons are the latest to be used help build trust in advertising

McCann Content Studios London Introduces Filthy Clothing Label 'House of Déttol'

The social and influencer campaign will run during London Fashion Week

US cheese brand Cheez-It launches in UK & Ireland

The campaign from Leo Burnett is shaking up the British snack scene, spotlighting the power of 100 per cent real cheese with a creative twist

The power of the agency brand

In the week that NCA sells to Ogilvy, it's clear that agencies need to invest in their own brands to attract clients and talent

Summer 2024: How Brands Navigated Euros, Olympics and Viral Trends

As summer comes to an end, we explore how brands have used major events and viral trends to boost engagement and authenticity

Meet The Woman Who Made The Biggest Advertising Coup Of The Year

Ogilvy global CEO Devika Bulchandani on buying into the "hunger and hustle" of NCA and why it was time for Ogilvy to "disrupt itself"

Five Reasons Why.... John Lewis Reinstated 'Never Knowingly Undersold'

The accompanying campaign promoting the return of the near-100-year-old price promise comes via Saatchi & Saatchi

The Ugly Truth Behind Attack Ads

Political attack ads do favours to no-one (and they also don't work), argues the BMB chief executive

From St Luke's To Hollywood To Trump And Back: Producer Andrew Hill Tells All

Two decades after leaving St Luke's for Hollywood (and working with Kanye West, Brad Pitt and The Hoff), what's lured back one of the agency's original co-founders?

Marketing's Marketing Challenge

Is the modern CMO still struggling to prove the value of marketing as a lever for businesses growth?

Finding Green Shoots Of Optimism For Marketers

On the face of things, the UK public might be feeling discontent - but where is it possible for the marketing industry to find optimism in the months ahead?

Poetry, street photography and being a nosy bugger: Chris Turner's intellectual inspirations

Pablo's planning director selects three sources that feed his strategic thinking

Back To Business: What Does The Rest of 2024 Have In Store For Marketers?

As summer comes to a close and autumn knocks at the door, we ask industry leaders about their expectations for the rest of the year; buckle up!

Meandering, book browsing and Scribbling: How McCann's Harjot Singh Keeps His Brain Fizzing

The strategy chief for McCann and McCann Worldgroup shares his intellectual inspirations

Alessandra Bellini On Advertising, Entertainment and Trust

The president of the Advertising Association explains how brands can best capitalise on growing public trust, tackling greenwashing and driving growth for inclusivity across society

Smile! You're on candid camera

CCTV-style footage has been used in a variety of different ads. We take a look at some of the best ones

Five Reasons Why... Omnicom Is Uniting Its Creative Agencies

Bringing together major advertising networks such as TBWA, BBDO and DDB under one global leadership as the Omnicom Advertising Group makes sense - here's why

Internship Advice: How to Take Your First Steps to Working For a Creative Agency

If you are looking to enter the advertising industry then here is some advice from Sally Vincent, head of people for Grey London, and Mateo Teniente, junior planner, to consider