Crayola's Sarah Horowitz on Inspiring Creativity Across Generations

Coca-Cola Uncans the passion of football fandom

'Uncanned Emotions' brings to life unscripted fan moments during the World Cup, by WPP Open X, Ogilvy, and WPP Media

Marmite Wants To Get People Cooking

'Dishes of Love and Hate', by adam&eve\TBWA, encourages using the savoury spread in meals

KitKat Celebrates 70 Years of Taking Breaks

The 'Little Breaks' OOH campaign has been created by VML UK alongside WPP Media

Sanpellegrino Captures The Zest For Italian Life

'Life is Juicier' by Ogilvy embraces spontaneity and finding the joy in everyday moments

CeraVe Positions Its Face Moisturiser As 'Demanded By Hardworking Skin'

This is the third campaign created by DEPT for the brand

Wise Playfully Takes On Traditional Banking

The new brand platform marks its debut work with creative agency Ace of Hearts

The Campaign Calling Time On True Crime Culture

Stephen Ledger‑Lomas explains how BBH and Merman crafted a darkly comic but devastating film that forces viewers — and content creators — to confront the real families behind missing persons cases

Creating Remington's Content Catalyst

As consumer engagement within the beauty market evolves, Wavemaker's Kally Boshnakova and Remington's Melissa Howarth discuss unifying the brand's content strategy

Hellmanns Celebrates Sandwich, TikTok For Business' 'Watch It. Love It. Want it', GiffGaff's Huggable Billboard And More...

The best work, curated

Pass The Pringles: Turning A Snack Into A Social Signal

AMV BBDO's creative director Ben Perez Usher discusses fan truths, shooting stunts, and working with the iconic brand

From Production to Platform: Sergio Lopez’s Bold Move

Omnicom Production's global CEO on how the network is evolving from a delivery function into a strategic, creative hub

Make 'Em Laugh: Alice Brine On Being Funny

DEPT’s senior creative talks her career as a comedian, her pathway into advertising, and collaborating with Katy Perry

Tati Lindenberg Puts a Social Spin on Unilever’s Laundry Brands

Unilever Home Care’s CMO says a social-first approach brings brands closer to everyday reality

Creative Salon Loves... Dulux and Ogilvy's 'Life Is What You Paint It'

We're suckers for the power of an enduring brand icon (and even more so for a cute dog - I mean, look at that little face?)

Why My Son Inspires My Creativity

T&P's ECD Matthew Moreland explains why the approval of his son is a key motivator in his career

Rewriting The Script For Sports Brand Building

Dentsu's Jessica Tamsedge, NFL's Henry Hodgson and Adobe's Simon Morris discuss how best to navigate change as a sports brand from fandom to culture

Claire Hollands on bringing 'Nothing is Impossible' back to life at Saatchis

A year into the top job at Saatchi & Saatchi, Claire Hollands is focused on culture, growth and restoring the agency’s sense of ambition

The Fallacy Of The Smoking Gun

A childhood spent in the Old Bailey taught Waksman that in strategy there are many layers of evidence that, together, reveal the truth, he explains

Stories From The Streets: Specsavers' Ian Maybank

From rural Hampshire to Waterloo’s wall of screens, the Specsavers head of media's commute is a reminder that the sharpest outdoor ideas can often be the simplest

Agencies: Because We’re Worth It

Droga5’s chief growth officer on why agencies don’t need more pitches, but better growth models

Unilever's Influencer Shift Is Gamechanging But Not Without Challenge

The media shift from the conglomerate's CEO Fernando Fernandez is a big bet, and one that Iris' social media chief sees sense in for marketers, but – as ever – measurement remains an ongoing issue