Diageo's Grainne Wafer On Storytelling and Guinness' Creativity

M&S Kicks Off The Summer At Casa Del Compliments

Created by Mother, the high street brand unveiled its Summer ’26 collection with a runway show

The Brain Tumour Charity Presents ‘SENSORA’

An immersive dining experience and fundraising event created by VCCP Blue

Mammut Challenges People To Get Off The Screens And Go Outside

The AI Bot 'Cliff' created by DEPT to tackle angry voices on the internet to seek the outdoors

Telling Truth Well: The New McCann Era

McCann’s new global leadership team — Tyler Turnbull, Andrés Ordóñez and Harjot Singh — talk integration, creative ambition and why the network’s oldest idea may be its most potent weapon

Wil Maxey and Elliott White on Finding Their Way to Droga5

Having worked across agencies including BBH, Havas, DDB, Colenso BBDO Auckland and JWT Sydney, the creative team discuss craft, collaboration and making work that sticks

Evolving The TikTok As A Business Brand

After five years, TikTok's business offering has evolved. Discussing the introduction of the new brand platform ‘Watch it. Love it. Want it.' are marketer Sofia Hernandez and Gravity Road's Mark Eaves

Attenborough At 100: A Natural Selection Of Ads

From wildlife-doc spoofs to planet-saving appeals, brands have long borrowed Sir David Attenborough’s voice and gravitas. As he turns 100, here's a look at some of the ads

Let’s be the remedy, not part of the noise

Brands must ask when it comes to social media platforms - 'Are we adding value or simply fuelling the machine?' says VCCP's head of social strategy

The road to reinvention

Nissan’s Allyson Witherspoon and Omnicom Production’s Sergio Lopez talk about building the modern agency partnership

The Music Videos That Influenced Ad Creatives

What were the music videos that made a major impression on the creative leaders at Leo UK, Saatchi & Saatchi, Wonderhood Studios, Droga5, Havas Creative, Iris, and Pablo?

Representation Redefined: McDonald's and Sport England

Marketers Kate Peers and Hannah Pain talk to Leo UK's Carly Avener about the imperatives in making work inclusive and share how that outperforms

Fandom Without Borders: How Guinness Goes Global

Marketer Somnath Dasgupta and VML's Marco Bezerra discuss the making of its latest work, 'A Lovely Day'

If Adland Wants Talent It Has to Make Space for It

Amid cost‑cutting, AI disruption and rising distrust, the IPA Talent & Diversity conference exposed a growing contradiction: young talent is abundant, but opportunity is not — leaders must now show up

MSQ’s Alternative Model For Modern Marketers

With 10 agencies under one P&L, a growing US footprint, and a creative-media-AI fusion that defies silos, chief executive Peter Reid is challenging the legacy holding company model head-on

Love It? Hate It? Read It. A brief history of Marmite ads

With Unilever offloading Marmite, we revisit the TV ads that turned the sticky tasty/foul (delete as applicable) spread into one of advertising's richest properties

Nestlé and VML's Engagement Masterstroke Following The Audacious KitKat Heist

When VML helped shape a brand disaster into a worldwide phenomenon

A Fond Farewell: Ian Millner Looks Back Over 26 Years at Iris

Interviewed on his own podcast by guest host Rob Mayhew, the agency co-founder remembers the ups and downs of being an agency boss

Playing The Nostalgia Game: McDonald’s Trading Cards

The creative team from Leo UK, Jed Small and Ev Bryant talk about the fast food giant’s latest campaign