From Snickers And Skittles: Fabio Ruffet’s Rules for Iconic Brands

Xbox Social Campaign Seeks Out The Expected Jinx

Created by Edelman in partnership with Opta, the campaign uses probability data to determine if they are the reason for their football team's poor form

'Ireland Goes Beyond' Proclaims Global Tourism Campaign

Created by Grey London, the global advertising campaign aims to redefine perceptions of the island as a holiday destination

Claude Asks The Big Questions In Darkly Comedic Films

Created by Mother, the work sheds light on how AI can be a tool to expand human thinking, rather than exploit attention like its rivals

'Brands Are Blind To the Opportunity Around Rituals' - Fergus Dyer-Smith

Discussing the powerful opportunity many marketers are missing by tapping into a key human behaviour and a forthcoming documentary on the subject is MSQ’s global chief product officer

'Marketers Need Space To Pressure Test Decisions' - DEPT's Jack Williams

The agency's SVP of growth for EMEA discusses why DEPT is launching Future Club - an invite-only networking initiative to support marketer's innovation quandaries

Brands in Britain: Competence Won’t Cut It

British brands are doing just enough which is making them increasingly invisible. T&P's strategy lead argues that in an age of attention scarcity, confidence, not capability, is what cuts through

What UK Advertisers Can Learn From The Super Bowl

The US audience for the Big Game always dwarves that of any in the UK, but that doesn't mean there aren't insights to be gleaned. Ad execs share their thoughts

How Maltesers Uses British Humour To Its Advantage

Revisiting the campaigns that made the brand's ads a masterclass in British humour, showing how staying 'light' has helped the brand stay relevant for nine decades

Accounting for Taste: Why It (Still) Matters

The former global head of communications for IPG explores what commercial artists — from Warhol to today — remind us about creativity and craft in the age of AI

Stories From The Streets: BBC's Chris Mawdsley

From Manchester buses to BBC junction airtime, the Corporation's head of media strategy explains why out-of-home is an essential medium

Why 2026 Belongs to Everywhere But the West

Iris's executive strategy director thinks the Western World is enduring a soft power inversion, which will make the world - and marketing - a more interesting place

Davos 2026 Debrief: Beyond the Trump Factor

The president of Weber Advisory, EMEA, Weber Shandwick shares some takeaways from this year's annual meeting of minds from the world of business and politics

From The Emerald Island To The World: Mark Shanley's Creative Touchstone

Adam&Eve\TBWA executive creative director Mark Shanley shares the item he keeps at his desk for continual inspiration

Post Purpose: Why Brand Purpose Got Personal

Once a revelation, brands that deploy purpose as a mission statement now prefer honesty to preachiness

Challenge, Curation and Switching On - Havas London's Strategy Chief

Clare Phayer outlines three things that keep her strategically sharp

Be Honest - The Best of Brand Beckham

A look at some of Sir David Beckham's finest ad campaigns

The Year We Stop the Doom Loop

Advertising has confused doom with insight. It’s time to stop sighing and start believing again, argues VML's head of strategy

The Lessons Learned From 'Everyday Tactician' to Promote Football Manager 26

Rob Cottingham, senior content and PR manager at Sports Interactive, discusses the development of the latest McCann London campaign for the game.