AI Is Rewriting The Rules Of Brand Loyalty

As AI reshapes shopping journeys and introduces consumers to unfamiliar brands, DEPT's Isabel Perry explains why discoverability, brand preference, and product information are critical to marketers

By Creative Salon
FoCJ Image DEPT

Subway Is Owning Customisation

EMEA CMO Louise Wardle discusses its new brand platform, why the brand is owning customisation, and working with Saatchi & Saatchi

By Cerys Holliday
Subway receipts

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Long Reads

FoCJ Image DEPT

AI Is Rewriting The Rules Of Brand Loyalty

As AI reshapes shopping journeys and introduces consumers to unfamiliar brands, DEPT's Isabel Perry explains why discoverability, brand preference, and product information are critical to marketers

The Growth Insider

The Second Audience Arrives

More than 25 CMOs joined DEPT’s Future Club roundtables to discuss AI, social, creators, and GEO. Their shared conclusion: marketing now serves two audiences, people and the AI shaping their choices

Life Stripped Away

Telling Jaki's Story: Inside Life Stripped Away

Discussing the development of the Motor Neurone Disease Associations hard-hitting campaign, featuring a first person's perspective through out are Pablo London's Ray Shaughnessy and Dan Norris

Most Creative Marketers

Subway receipts

Subway Is Owning Customisation

EMEA CMO Louise Wardle discusses its new brand platform, why the brand is owning customisation, and working with Saatchi & Saatchi

Inside The Salon

Showcase 2025

Celebrating the remarkable momentum from our member agencies in 2025

By Creative Salon
our members

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