Elyas Pasbun

“If you want sales to grow and spines to tingle, get yourself a catchy jingle”

Jingles fell out of favour but the growth of new media platforms like TikTok make them more relevant than ever

By Jeremy Lee

26 January 2022

Treading on Eggshells? Getting It Right in 2022

We asked experts how brands can navigate the bleak outlook of the year ahead

By Elliot Leavy

Are brands compromising profit for purpose?

What does ‘good’ purpose for brands look like? We asked industry stalwarts to interrogate the purpose of brand purpose

By Sonoo Singh

Agencies and marketers need to reset their relationships

Impending economic turmoil means that more flexible performance-related payment mechanisms need revisiting

By jeremy Lee

WACL Launches Biggest Ever Mentoring Programme For Next Gen Female Leaders

The national initiative kicks off in March, with over 100 leading women in the industry offering their time to support others

By Creative Salon

"Prom" by Droga5 for Alexa shows the power of old memories

The Amazon spot illustrates how Alexa-enabled devices can help anyone, regardless of age or ability

By creative salon

Leo Burnett tells tales of the unexpected for Disney+

The work showcases the varied lineup from the House of Mouse streaming service

By Creative Salon

Publicis•Poke declares ‘Change is Inevitable’ in work for Ninety One

The campaign builds on the brand platform ‘Investing for a world of change’

By Creative Salon

Work of the Week: Laughter is the Best Medicine

The best creative, curated

By Elliot Leavy

St Luke’s and Butterkist capitalise on ‘Partygate’

The tactical creative involved distributing popcorn to weary journalists at the 10 Downing Street gates

By Creative Salon

‘Steps’ launch campaign for Samsung Galaxy Z Flip3 available on O2

VCCP-created campaign sees the general public surprised with a flashmob at The O2 arena

By creative salon

David Schwimmer returns in TSB campaign

BBH London creates film for Samsung Exynos 2200 launch

Atomic London lends a hand to small businesses

Digitas UK bets on positivity in belVita campaign

17 January 2022

Ocado Brings 'Value To The Table' In New Campaign

17 January 2022

'Do Play With Your Food' says Ella's Kitchen in new brand campaign

17 January 2022

The RAF Showcases Thrills of Air and Space Operations In New Film

13 January 2022

Ebay 'Lists' Footballers Roberto Carlos And Eni Aluk In New Ad

10 January 2022

Domino’s brings back unexpected star in latest yodelling campaign

10 January 2022

The Long Reads

Why Populism is Good

The intersection of popularity and progressivism should be fertile territory for brands, so how can marketers make the most of it?

Are agencies well placed to weather spiralling inflation?

With inflation hitting new highs, agencies need to focus on commerciality

Creativity, Innovation and pay rises: what CMOs expect in 2022

What bets are marketers making this year? Find out from Deliveroo, B&Q, TUI, Skoda, Co-op, Aviva, Costa Coffee, Direct Line, PwC and Cancer Research

Features and Insight

It can seem a mixed up, muddled up, shook up world sometimes. But we try and make sense of some of the issues of the day - and hopefully provide some inspiration

By creative salon

Member Content

Meet the UK's most creative marketers

We get under the skin of the UK's most creative marketers. Meet them here.

By creative salon

Nurturing New Talent

Creative Salon is a destination for new talent who are looking for experience in the advertising and marketing industries. We are committed to supporting the next generation of diverse talent and helping them find the tools and support they need to thrive.

So you want to get a job in advertising? These training schemes can help

Applications for BFS 2022 are open NOW!

Free virtual course for 18-25 year olds aims to help drive diversity in the industry

By Brixton Finishing School

First Bite – adam&EveDDB’s new paid placement scheme

Lucy Wilson, 23, from Wigan, was the first to test out First Bite Strategy and has written an account of her experience

By Lucy Wilson

Top agencies unite to champion diverse creative talent

The six agencies aims to put the spotlight on diverse creators

By creative salon

Making advertising an industry for all

There’s no doubt that advertising can be a vibrant and creative option for job seekers. But the industry must get that message out to new talent from diverse backgrounds.

By Creative Salon

VCCP Opens Academy To Help New Talent Into The Industry

The VCCP Stoke Academy will create talent pathways in Stoke through training, mentoring and apprenticeship opportunities for more than 500 young people next year

By Creative Salon