Putting Jeremy Clarkson's Lager On The Map

The best nights always end at McDonald’s

Leo UK and McDonald's UK have launched Camera Rolls, a multi-channel brand campaign built on a universal fan truth: no matter where the night starts, the best nights always end with McDonald’s

Knorr’s #ServingSingles Joins the Modern Dating Revolution

The global food brand is tapping into a viral social trend, proving that in a world of endless swiping, those who love cooking hold the secret to modern romance

Super Noodles Plays With Food Cravings

The new 'Irresistibly Batchelors' platform has been created by McCann

Resilience Redefined

From small bursts of joy to raving sober, resilience is taking a new meaning in 2026. That was one of the key takeaways from VML's Future 100 report this year

MSQ: Built For The Now

Executive director Kate Howe on client-centricity in an AI world

Putting Jeremy Clarkson's Lager On The Map

T&P's Tom Sutton and Chelsea Carson break down the marketing strategy behind Hawkstone Lager, from naughty choirs to public stunts to using AI agents

Tesco puts new life into 'Every Little Helps'

With 'Need Anything From Tesco?', BBH turns an everyday question into a platform designed to travel far beyond groceries

Have Brands Outgrown Mental Availability?

Brands used to win by being easy to remember. In an AI-shaped marketplace where systems narrow choice before we do, advantage shifts from recall to reputation, says Iris' Global CSO

Why Waitrose Sent @WhatWillyCook Into Space

Wonderhood Studio’s Jack Croft talks about the recent campaign, and why prawn linguine became the most irresistible force in the universe for one particular spaceman

Pitch Perfect... But Not By AI

AI can crunch data fast, but winning pitches still demands human judgment, instinct, and trust. Hear from the experts

WPP Streamlines Under Four Pillars. Here’s Why

Cindy Rose’s first big move at WPP simplifies the company, puts Jon Cook in charge of WPP Creative, and keeps legacy agency brands intact. Here’s why

Client Disruption Is Not Innovation - It Is the Cost of Old Models Catching Up

Outlining his view on why major restructurings are taking place across advertising's biggest holding companies is DEPT's global chief client and growth officer

Brands Should rethink value in the age of the 100-year life

New research from Edelman’s Longevity Lab argues that brands remain structurally optimised for youth while over-55s control more than half of global spending

Why Finance Is One of the Most Creative Jobs in an Agency: BBH's Garin Bisschoff

The agency's chief financial officer and partner talks cricket, commerce, AI, and why every decision should make the work better

The Gate: Elastic Ideas For An Unboring New Era

The MSQ agency has a new management trio — CEO Helen James, CSO Kit Altin and CCO Lucas Peon. Together they’re sharpening the agency’s offer

Scrolling in the Deep

In his latest column, the Droga5 London strategist explores the growing resurgence of interest in the occult

The Future Of The Chief Strategy Officer

AI has made strategy faster and more expansive then ever - but judgement now looks different

Women’s Health: A Story of Two Halves

From Cannes to Davos, women’s health is seen as an economic imperative - yet it attracts just a fraction of investment and industry focus, argues the president of Health Weber Shandwick, EMEA