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LONG READS

AI Apple health

Is Your Next Doctor An Algorithm?

Apple’s AI health coach may be the future of personalised care, but the real prescription for success might just be mixing data with a dose of empathy, says VML Health CEO on World Health Day

Boat in a storm

It’s time to stop fetishising our demise

Things seem a little tough for advertising right now, but what's new there? Ogilvy UK's head of strategy Matt Waksman opines that instead of embracing doom, the industry needs to build back better.

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