Adland Has a Blind Spot: The Working Class

Sekonda Heralds any. second. now.

Created by VCCP Blue and VCCP Media, the campaign underscores the anticipation that every second holds

Breast Cancer Now Encourages Public To Reserve A Space For The Loss Of A Loved One

Reserved was created to highlight the UK's biggest killer of working-age women, a loss that is impossible to ignore

For TFL, The Stop Is Just The Start

Integrated 360-degree campaign by VCCP tells stories of reconnection, everyday adventure, and culture made possible by London’s transport network

Reversing IKEA Alsulaiman's Brand Assets: From Hot Dogs to Furniture

Chief marketer Rami Rihani alongside Droga5 London's creative leaders Tara Ford and Juliana Paracencio discuss the development of the campaign

Adland Has a Blind Spot: The Working Class

More than half of Britons identify as working class, yet they remain strikingly absent from advertising. But are changing the faces on screen enough, or does the industry need a fundamental rethink?

For Marketers, GEO May Feel Like Another Distraction — It's Not!

Why and how marketers can begin embracing the next generation of their online brand presence, according to TMW's organic search director

Why Coca-Cola Teamed-Up With Central Cee

Its global head of music and culture, Joshua Burke, details the making of the song, Taste Every Second, and why Coca-Cola has its own record label

Why PR’s Next Audience Might Be AI

M+C Saatchi Talk’s Amaya Alvarez on the agency’s new strategic framework and the changing relationship between conversation, discoverability, authority and commercial impact

Yes, your ad return could be bigger

In the first of his regular series of media discussions, the WPP Media strategy and planning EVP considers how advertisers could better maximise their spend to the tune of £32bn

If love is blind, should marketers leave more to the imagination?

Here's what the industry can learn from the hit dating series that Droga5 London's head of strategy describes as 'perfect'

Creative Effectiveness: What Makes Work That Works?

Creative leaders share their thoughts on what makes an effective creative idea today

Why Creative Salon Loves Vinted’s Live Better For Less By WPP Media

The content series spanning seven different countries across Europe, turns second-hand selling into entertaining storytelling

What AI Search Means For Brands

If consumers increasingly ask AI what to buy, then marketers face an all new visibility problem for their online presence

Shania Twain And Candy Crush, McVitie's Biscuit Moments, Columbia Sportswear Feet Pics, And More...

The best work, curated

Kate Rowlinson: Rebuilding WPP Media For Growth

Rowlinson on leading through uncertainty, breaking down silos, and why she believes WPP Media is now “stronger than ever”

Give It Some Boots

Boots' customer and marketing director Charlotte Lock and VML's chief client officer, international markets, Pip Hulbert on how to make a familiar British brand surprising again

Rob Reilly on the world building genius of Taylor Sheridan

WPP's global CCO explains why the work of the Yellowstone, Tulsa King, and Mayor of Kingstown impresses and influences him

James Millers' Tale: 'Creativity is ultimately about problem-solving'

McCann’s ECD on finding his way into advertising, learning resilience from Graham Fink, the McDonald’s work that made him proud, and why the industry needs to make more room for talent beyond London

Allwyn’s Tatiana Jouanneau On The Power Of The Simple Idea

After a career spanning 20 countries and 80 markets, the group chief brand officer is applying a lifetime of cultural curiosity to Allwyn’s global ambitions

Starbucks UK Is Championing Creativity... and Coffee

CMO Vic Robertson discusses its new campaign, the importance of in-person creativity, and igniting Gen Z

The Marketer Redefining Dove for the Creator Age

Marcela Melero is rewriting the rules of creator partnerships, from World Cup agility to a Bridgerton collab, while proving that real beauty, real voices, and real communities still matter

Etsy's Marketers Wants To Keep It Feeling Human

Haelim Paek reflects on the marketplace’s mission to embrace the shared humanity focusing on life’s less-celebrated moments with something truly personal

Grindr’s CMO on Sharing Difficult Conversations

Tristan Pineiro reflects on the unexpected path that took him from promoting club nights in Manchester to leading marketing for one of the world’s leading LGBTQ+ platforms

Karen Wilkinson On Helping Miracle-Gro Find Its Green Fingers Again

Evergreen Garden Care’s UK & Ireland marketing director talks about the new campaign from VCCP and why great marketing is as much about winning over the boardroom as the consumer

Carlsberg's Lynsey Woods on Telling Stories Around the Pint

The global brand director on the role brands play in people’s lives, and the campaign that helped deaf fans feel You’ll Never Walk Alone anthem

Arla Marketer Wants Consumers to Get 'Absolutely Buttered'

Catriona Mantle reveals how a simple, joyful line became a fully fledged creative platform for Anchor butter by Havas London — and why humour is the new battleground in butter

Monzo is Turning Customers into Communities

Newly promoted as the bank's first CMO AJ Coyne, talks about bringing physical spaces to customers and shares his journey to the brand and growing with the community