Beyond Toys: Making Argos Matter

Boots Is For Gifts They’ll Really Love

The campaign was created through WPP

KFC comes to an agreement with Doctor Doom

Created by Mother, this is one KFC’s biggest global collaboration to date ahead of new Avengers movie

'That's The Very Thing', Says Very This Christmas

Developed by Very’s lead creative agency The Gate, and produced by M3Labs, the campaign introduces a new flamingo family

John Lewis Spotlights The Joy In Rediscovering Gifting

Gloria and Pickles, by Saatchi & Saatchi, stars Dame Kristin Scott Thomas not giving up when finding the right gift feels difficult

Dogs Trust Wants dogs to have a heartwarming Christmas

Every Dog Needs a Happy Place was created by VCCP Blue

P&O Cruises launches Britain’s Bucket List to inspire the nation to pursue their dreams

The campaign’s creative was developed by Pablo and WPP Media’s Wavemaker led on the media strategy, planning and buying

The Second Audience Arrives

More than 25 CMOs joined DEPT’s Future Club roundtables to discuss AI, social, creators, and GEO. Their shared conclusion: marketing now serves two audiences, people and the AI shaping their choices

Why John Lewis' Christmas Ad Spotlights Intergenerational Connection

CMO Anna Braithwaite and Saatchi & Saatchi's Franki Goodwin discuss this year's campaign, casting icons, and brand heritage

Talent is everywhere. Opportunity isn't

The founder of Assisterhood UK explains why she has established the organisation to support young women in the creative and comms sectors

Why Tesco Is Delivering A Christmas Reunion

Tesco head of marketing Alicia Southgate and BBH CCO Felipe Serradourada Guimarães share some insights on this year's festive offering

Bringing Back The BFG for Sainsbury's at Christmas

Marketing director Radha Davies, head of comms Emma Bisley, and New Commercial Arts creative partner Dan Bailey discuss bringing the BFG back for a third Christmas campaign

Telling Jaki's Story: Inside Life Stripped Away

Discussing the development of the Motor Neurone Disease Associations hard-hitting campaign, featuring a first person's perspective through out are Pablo London's Ray Shaughnessy and Dan Norris

What Katy Did Next: Meet the new CEO of AMV BBDO

Katy Wright takes the reins at one of the UK’s most iconic agencies

Making Mischief With Sour Patch Kids

VCCP creatives Adam Sears and Ben Evans, talk about bringing the troublemakers to the streets of the UK

The future you can see

Explaining the launch of 3 Miles, a business set up by its founders to allow them to be curious about what's changing

Why AI Needs More Than A Big Idea

Dentsu's global CSO Pats McDonald breaks down the Making It Real CMO report’s findings and what marketers are saying about their AI experience

Lessons from my Pretty Woman moment

A Sicilian lesson in creating commercial connections

Why John Lewis Is Producing A Vodcast Series

Saatchi & Saatchi's Caroline Paris explains why the brand debuted the social-first, and behind the makings of the work

What Agency Growth Leaders Want For The Pitch Process

As the rules of winning business change, agency leaders explain what the pitch process is getting wrong

Dan Watts: The Daleks, the grandfather, and the edge of madness

Pablo’s CCO on learning from creative giants (and his grandfather), why the best work should make you uncomfortable, and why the answer to complication is simplicity

Just Eat's Global Platform Taps Into Life’s Important Moments

CMO Ralph Rijks and VCCP’s Andrew Peake discuss developing the new platform with rooted insights, and why longevity is key for the future

Subway Is Owning Customisation

EMEA CMO Louise Wardle discusses its new brand platform, why the brand is owning customisation, and working with Saatchi & Saatchi

Beyond Toys: Making Argos Matter

Laura Boothby, head of brand comms talks about keeping an iconic British brand relevant to modern consumers

The Marketer Leading Plusnet’s Brand Revolution

Kelly Engstrom is the telecoms marketing veteran who is leading the latest campaign for the broadband provider, introducing a new platform and brand mascot

The Marketer Flying Etihad’s Ambition Beyond Borders

Ruaraidh Smeaton, director of Brand, Creative and Social Media talks about the new campaign, his own career journey and shares some marketing insights

Helen Whetton: The Marketer Building BT Business' Brand

Celebrating the marketer behind BT's innovative new partnership - devised by WPP Media and ITV — with Corrie and Emmerdale

Usama Al-Qassab: Growing Tennis' Timeless Brand

The All England Lawn Tennis Club's marketing and commercial director discusses balancing heritage and innovation alongside this year's brand output

Louise Wardle: Bringing Subway's Superpower To Life

Celebrating Subway’s EMEA CMO as she brings new meaning to the power of customisation through its new brand platform Get Your Own Way.

Reuters’ Phil Andraos muddies the water in pursuit of pure news

As Reuters extends its ‘Pure News, Straight from the Source’ campaign by Gravity Road, the Reuters Digital GM explains its rationale

Aslı Özen Turhan: The Marketer Building On Britain's Biscuit Obsession

The CMO for McVitie’s owners Pladis UK&I discusses brand building, 100 years of chocolate digestives, and protecting the company's heritage