Why Wonderhood has bought Elvis

Marmite Bet On England's Success With ‘WEMITE’ Jars

The jars, by adam&eve\TBWA, bring a taste of home for travelling England fans

The /Together Coalition Shines A Light On Community

'The National Conversation' by M+C Saatchi encourages greater awareness of trust and belonging in the UK

NFL Inspires Young Flag Football Players Globally

'Be The Story' by Dentsu Creative UK, celebrates the players shaping one of the world’s fastest-growing sports

What CMOs are actually prioritising (and worrying about) right now

DEPT's global chief client and growth officer shares his unfiltered insights on the big issues facing marketers

Why Wonderhood has bought Elvis

A look at some of implications behind the recent acquisition

T&P’s Jack Swayne On The Rise Of The ‘&-Shaped’ Idea

The WPP agency has spent years joining media, creative, data and technology. Now, as AI blurs the lines between them, its UK leader says that model is becoming more valuable than ever

Firing The Starter Pistol For Clif Bar's EU Marathon

Ogilvy's Dani O’Donnell and Clif's Bianca Harvey talk about the partnership behind the emotional ‘Final Finishers’ campaign

GEO measurement is not enough

As LLMs become a new front door to brands, GEO must be treated less as a measurement exercise and more as an earned authority challenge, argues Edelman Intelligence's head of strategic AI Advisory

Everybody dance now: why the art became an advertising trope

Artistic visual shorthand to express feelings of joy or overused schtick? Dancing in ads has often divided opinion but there are plenty of good examples of its use

Hilton celebrates fans, Argos Sparks A Toy Showdown, Hawkstone Takes A Leap, And More...

The best work, curated

How &-shaped ideas win in today’s fiercely fragmented comms landscape

T&Ps global chief creative officer and partner explains The Platypus Paradigm

Mediaplus UK MDs On Translating human understanding into effective media strategies

Liz Duff and Jamie Dunlop discuss their new leadership roles, the direction of the growing agency, and its embracing of AI

The Gen AI Reality Check: Ad Leaders Address Ongoing Creative Scepticism

Leaders from Gravity Road, DEPT, Accenture Song, and VCCP discuss the use of AI in the pursuit of creative excellence

State of the Gaytion

The Droga5 strategist cuts through the Pride clichés, using YouGov’s smarter sexuality data to reveal what’s really shifting in the UK — and why it matters for brands

David Jones: 'all marketing is going to be done using Gen AI'

David Jones, Founder & CEO, The Brandtech Group

Agentic AI Must Apply Empathy And Dispassion to Best serve marketers

The philosophy behind DEPT's Chrome browser Deptify aims to drive agenctic effectiveness

Dulux: Sprucing Up Its Brand For A New Generation

Working with WPP Media and Ogilvy, the AkzoNobel paint brand and category lead, Sam Balloch discusses the long-term strategy to reach millennials

Why Cultural Power Is Becoming a Boardroom Metric

Cultural Power is not a brand vanity metric, but a commercial framework from M+C Saatchi that turns culture into measurable business return