Raise A Glass To Guinness

OVO Enlists the Voice of James Norton to Help Households Reduce Their Carbon Footprint

The energy firm's campaign by Saatchi & Saatchi aims to educate and encourage users of the greenest moments to use electricity

KFC prepares for 'British summer' with Ultimate BBQ Burger

The campaign, created by Mother, flips archetypal images of BBQ weather on their head

Tails.com celebrates the unique needs of every dog

'Never Average' is The Or's first piece of work for the brand

Raise A Glass To Guinness

AMV BBDO won the Guinness business in 1998. We look at the enduring creative partnership

Where the Real Challenge is Self-Challenge

While AI reshapes roles, strategy's core remains the same - meeting challenge with challenge, argues the newly installed CSO at MullenLowe

Internet Trial, TV Remote and London: Andrew Long opens up his inspiration wardrobe

The ECD for Leo Burnett shares three things that continue to inspire him

Scooby-Dooing It: How AI Turns Planners into Doers

McCann London's head of strategic products sees AI tools like ChatGPT 4.0 and DALL-E 3 as his own Scooby Doo. Among successes, cautionary tales of prompt-engineered mishaps arise

Most Creative Marketers: Toby Horry

Tui’s global marketing director on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brand’s playbook

Rebecca Marshall: Leading Essence Mediacom's Odyssey from Detours to Tesco Triumphs

In our ongoing series featuring standout account women, EssenceMediacom's client president shares her insights

Imperfect magic: the beautiful craft of stop-motion in ads

Despite an industry-wide AI, VFX, VR and AR overload, stop-motion production techniques remain popular among brands

Why Words are colour

Ogilvy UK's Jules Chalkley on how the power of colour helps tell stories

Building Brands The And Rising Way: Lessons From A Creative Ventures Company

How And Rising is growing brands from the ground up

Guerrilla marketing: a playful adversary to AI-personalised ads

Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful?

How Important are Awards to Marketers' Measurements of Success?

Balancing global resonance and meaningful impact is crucial. Yet, prioritising accolades over genuine relationships risks diluting impactful work

Earning brands a role in the world means championing more voices in the room

Edelman's EMEA CSO advocates for a broader approach to brand planning, placing emphasis on the importance of representing diverse voices

At the Dawn of AI Female Talent Must Appreciate the Incredible Value of Their Own Thinking

In light of the reported risk that AI poses to female talent, Accenture Song's co-chief Zoe Eagle urges action to ensure female voices are heard in advertising.

Brands: To Meme Or Not To Meme?

'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture?

Bringing Empathy and Drive to Account Handling: Clare Chapman

The CEO of EssenceMediacomX is the latest powerhouse to feature in our celebratory account women series

WACL introduces new Menopause Policy under ‘Be a Women’s Health Hero’ Initiative

The policy accelerates WACL ambitions of having 50 per cent of CEO roles filled by women in the industry

Wunderman Thompson UK Collaborates with The Worst Girl Gang Ever for Employee Baby Loss Support

The agency revealed the support platform as a founding partner for new health initiative, Project 65

So You Want To Get Into Advertising? Here's Where To Start

A list of internships schemes to help you get your foot into the creative industries