Mars Pet Nutrition' Marketing Chief on Creativity, Cats (and dogs) and Cannes

Hellmann's 'Bring Out The Best' Returns With Comedic Twist

Ogilvy UK and David Madrid are behind the new work

Canon has Created Different

The latest EMEA campaign has been created by VCCP's content creation studio Girl&Bear

American Express GBT Presents How 'Great Ideas Travel'

The rallying cry for the travel software and services company was created by Droga5 London

The Return of the Real

Why experiences still define brands. And what makes a brand experience really work

The Making Of T&P's Andre Moreira

Its global CCO talks his creative inspirations, career highlights, and future hopes for the industry

Mars Pet Nutrition' Marketing Chief on Creativity, Cats (and dogs) and Cannes

Natalia Ball, global chief growth officer at Mars Pet Nutrition, shares why she’s backing big ideas, creator culture, and the power of pet parent passion — all with an eye on Cannes Lions 2026

What can planners learn from…. Race Across the World

VCCP's senior planner Alice Wagner, conveys a few lessons learned from watching the globe trotting BBC series

Is Jony Ive Correct or Can Creativity Thrive In Corporate Corridors?

Apple's former chief design officer described creativity as 'fabulously unpredictable' - Franki Goodwin, Alex Grieve, Sophie Cullinane and Oliver Egan respond

Meet the Trio Remaking Weber Shandwick

Weber Shandwick’s leadership team, Jim O’Leary, Susan Howe, and Karen Pugliese, has a clear brief: transform the agency for a new era by turning global uncertainty into a strategic advantage

From Culture to Cart - Esi Eggleston Bracey

Nearly two years into the role, Unilever’s top marketer is leading a radical shift in how the FMCG giant shows up in culture—putting creators, communities, and relevance at the heart of brand-building

Meet The CEO: Wonderhood Studios' Alex Best

The agency's co-founder and CEO on emotional punch, taste as a differentiator, and why great work should entertain

Digitas UK's Creative Leaders on The Agency's Digital Empire

It's CCO Carren O’Keefe and ECD Björn Conradi discuss what creativity means to the agency

Culture, Creativity And Collaboration In The AI Age: Inside DEPT

The full-service agency is all about unlocking tomorrow's possibilities for today's most ambitious companies. This is how it does it

Meet The Marketer Bringing New Life To O2

Rachel Swift, O2's brand and advertising director, on shaking up iconic British brands and revolutionising the mobile giant

The Making of Currys' Award-Winning Diversity Ad

Currys marketer Aisling Lancaster and the AMV BBDO team reflect on the creation of their winning campaign for Channel 4's Diversity in Advertising Award

Five Things We Learned About...The Creator Economy From D&AD Festival

Members of the D&AD's first jury to dish out pencils for creator-generated content share tips

Ryan McManus: The surfer riding the New Wave of Creatives

VML's entrepreneurial chief creative officer tells us about how he developed his creative edge

“I Am Not A Robot”: Javier Campopiano On Letting Truths Win

McCann Worldgroup's global CCO believes creative complacency puts us at risk of turning robotic