What Won Gold At The Creative Circle Awards 2026?

Tui's Marella Cruises Celebrates Real-Life Adventures

The campaign by Leo UK and Brace Productions inspires the next chapter for an experience-seeking audience of mature travellers

Bauer Media Outdoor Brings Pride To The Streets

The campaign by M+C Saatchi's 'PROUD' Group celebrates and supports the LGBTQ+ community

NHS’s Emergency LOW-GOS campaign adds Metallica

Created by Havas London, the latest activation sees the metal legends’ iconic logo the latest to be drained of colour to highlight blood shortage

KFC encourages the nation to ‘Surrender to Tender’

The campaign by Mother features YouTube star Frank Watkinson and debuts the brand’s global brand refresh in the UK

Morrisons Serves Up Grand Slam Doughnut Work for Wimbledon

The supermarket’s OOH campaign is by Leo UK

Marmite Bet On England's Success With ‘WEMITE’ Jars

The jars, by adam&eve\TBWA, bring a taste of home for travelling England fans

Peter Reid On Why MSQ Is Betting On AI, Agility, And The Challenger Opportunity

MSQ’s global chief executive argues that mid-sized groups have a chance to build something more agile, more integrated and more commercially sustainable than the old holding company model

The Campaign Showcasing The Ts And Cs Of Being A Girl

The team behind The Gate and Plan International's campaign discuss the shifting perceptions of gender inequality

What Won Gold At The Creative Circle Awards 2026?

A look at some of the Gold winning work from across the British ad sector, including campaigns from Leo UK, Droga5 London, VCCP, Saatchi & Saatchi and BBH among more

Why Marketing Must Move Beyond Its Crisis of Confidence: Mark Given

In his inaugural address as president of ISBA, Mark Given, chief technology, marketing and data officer at Sainsbury’s argues that marketing is not in decline but at a turning point

Taking The NFL To The World

The brand’s lead marketer Tim Ellis and Dentsu Creative’s Jessica Tamsedge talk turning a local brand global, testing creative waters, and expanding brand DNA

What CMOs are actually prioritising (and worrying about) right now

DEPT's global chief client and growth officer shares his unfiltered insights on the big issues facing marketers

Why Wonderhood has bought Elvis

A look at some of implications behind the recent acquisition

T&P’s Jack Swayne On The Rise Of The ‘&-Shaped’ Idea

The WPP agency has spent years joining media, creative, data and technology. Now, as AI blurs the lines between them, its UK leader says that model is becoming more valuable than ever

Firing The Starter Pistol For Clif Bar's EU Marathon

Ogilvy's Dani O’Donnell and Clif's Bianca Harvey talk about the partnership behind the emotional ‘Final Finishers’ campaign

GEO measurement is not enough

As LLMs become a new front door to brands, GEO must be treated less as a measurement exercise and more as an earned authority challenge, argues Edelman Intelligence's head of strategic AI Advisory

Everybody dance now: why the art became an advertising trope

Artistic visual shorthand to express feelings of joy or overused schtick? Dancing in ads has often divided opinion but there are plenty of good examples of its use

Hilton celebrates fans, Argos Sparks A Toy Showdown, Hawkstone Takes A Leap, And More...

The best work, curated

How &-shaped ideas win in today’s fiercely fragmented comms landscape

T&Ps global chief creative officer and partner explains The Platypus Paradigm

Mediaplus UK MDs On Translating human understanding into effective media strategies

Liz Duff and Jamie Dunlop discuss their new leadership roles, the direction of the growing agency, and its embracing of AI

The Gen AI Reality Check: Ad Leaders Address Ongoing Creative Scepticism

Leaders from Gravity Road, DEPT, Accenture Song, and VCCP discuss the use of AI in the pursuit of creative excellence