The Showcase 2024

TMW – Preparing For A Bigger Stage

Winning McDonald's topped off an eventful 2024 for TMW following its acquisition by Accenture

Huge: Ready For Its Next Chapter

Lisa De Bonis was promoted to CEO in January. The agency was recently acquired by AEA Investors. In another year of change, the agency continues to build products that drive growth for brands

FCB London: Best Year Ever

This has been FCB's best ever year, with record growth, standout creative work and a strong collaborative culture

T&Pm: destroying silos

This was T&Pm's first year in its new iteration

TBWA\London: Hitting New Highs And Ready For More

The agency claims its best year for nearly two decades as new business grows and the creative output sings

Grey London: All Set and Raring to go

Having shaken up the leadership team, Grey is facing forward with confidence

Pablo: crazed, creative, ambitious year

This is one agency that continues to show that you can grow your business and that of your clients, all the while having a bucket of fun

VCCP: Always evolving

VCCP's growth means it keeps on hiring into new and expanding areas

Ogilvy UK: its point of differentiation got even more different

The acquisition of NCA and arrival of James Murphy as UK CEO topped off a thrilling year

New Commercial Arts: Game-changing

NCA's acquisition by WPP has shifted the goalposts for the agency and for Ogilvy

Mother: Setting The Standards Of Excellence

With stand-out campaigns for Uber, Ikea and M&S, the award-winning agency remains predictably first class

Accenture Song: Strength in Breadth

The agency has been ringing the changes with the Unlimited Group acquisition and the recent hire of Rebecca Bezzina as marketing practice lead for UKIA

McCann London: Hitting The Highs

A year rich in campaigns for the likes of Just Eat, Xbox and Aldi alongside awards wins and hiring coups: an agency thriving

Droga5: Delivering Rich Creativity Throughout A Year Of Change

Droga5's signature creative prowess was evident across an eclectic range of projects from the world's first play city to the Lemon Man

BBH London Zags While Others Zig

Outstanding campaigns for Tesco and Burger King; the return of Häagen-Dazs to the fold; and a strengthening of its design offer means it continues to be both big and beautiful

BMB: Big changes promise much

This year marked a reset for BMB as it moves forward with greater confidence

AMV BBDO: Changing To Thrive

New leadership; masterful campaigns for the likes of Guinness and Bodyform and big ambitions for the year ahead show AMV is on the rise

Adam&eveDDB: Creativity And Effectiveness In Harmony

Marking one year with Miranda Hipwell as CEO, the agency continued its award-winning ways and creative prowess

VML: A Very Monumental Year

The agency marks a standout year post-merger

Weber Shandwick: Winning Big, Thinking Bigger

From awards success at Cannes to strengthening its leadership team, The Weber Shandwick Collective has used 2024 to cement its position as a creative and cultural force to watch

St Luke’s: Driving Impact and Championing Talent in 2024

The agency doubled down on talent development

The Gate: walking through bigger walls

The year set the stage for an even bigger 2025

Dentsu Creative: Evolving Through Change and Delivering Impact

Dentsu Creative reshapes its leadership, lands major brands and delivers campaigns that redefine its creative edge

EssenceMediacom: Changing To Grow

A year of change has positioned EssenceMediacom to really push ahead again in 2025

Revolt: The promise of sustainable impact for brands

Following its acquisition at the start of the year, the agency continues to help brands scale purposeful impact

MullenLowe: In In a Year of Change The Work Continues to Be Meaningful

Creating work that really makes a difference in people’s lives has defined the agency's year

Gravity Road: Purposeful Storytelling in a Year of Impact

With a fresh base in The Shard and a series of award-winning campaigns, the agency continues to shape purposeful conversations

Edelman : Acting With Purpose And Confidence

Ranking #2 in the UK and making history with the prestigious Titanium Lion at Cannes Lions this year was a defining moment

Digitas UK: Driving Transformation with Creativity and Purpose

The agency had a year of strategic growth, rolling out impactful initiatives and strengthening its role in innovation and social responsibility

Leo Burnett: Another Lustrous Year

The agency's continued winning run with Vodafone and B&Q victory this year followed an impressive 2023

Saatchi & Saatchi: A Game-Changing Year of Creative Wins and Leadership Reboot

The agency's creative mastery was on full display across standout campaigns, from the iconic John Lewis holiday film to the cutting-edge AI-powered OVO Energy forecast