Features

Beyond Billable: Debating The Glacial Movement of Agency Payment Models

MSQ Partners' executive director Kate Howe, Booking.com’s Stephanie Frank and procurement specialist Tina Fegent share their thoughts on agency renumeration

Havas' Holly Ripper and Seamus Higgins on building unignorable brand worlds

The CEO and CCO of Havas London on the power of the Village model, why media and creativity can no longer be separated, and how they're creating an agency built for the future

Why Giffgaff Went Guerrilla At Wimbledon

The brand's CMO outlines her thinking behind backing the British tennis player Arthur Fery over the sponsoring the tournament itself

Marketing led the AI charge. Now let’s bring everyone else with us

TMW's associate planning director discusses the need for the adoption of AI beyond a brand's marketing team

Stories From The Streets: Canva's Amanda Zafiris

Trips to her Iranian family in Los Angeles reminds Canva's head of Europe marketing of outdoor's ability to stop people in their tracks, tell stories in public and create shared cultural moments

What does it take to be an ad creative today?

Some of the creative team from Droga5 London share what it takes to work in adland

Creative Salon Loves... Poetry App Ode by Gravity Road

The web app helps people find the perfect poem, turning AI into a quiet act of cultural discovery

'It's not agency fees clients hate. It's everything wrapped around them'

Clients still believe in the value of great ideas, argue the Catbird Seat founders

How Can Sky Improve ITV as an advertising proposition?

Ad execs share what they believe could be done to improve the broadcaster under its potential new owner

Twix Continues Its Double Act, Tui Takes a Cruise, Metallica's Brand Drained and more...

The best work, curated

Sam Regan-Asante On Guiding AMV's Creator Offer

The Native@AMV boss discusses his first year leading the agency's social division and discusses why user generated content is producing brand momentum and vibes

Will Grundy on leading the next wave of strategy

adam&eve\TBWA's CSO reflects on his ambitions, the agency's year of change, and the strategy behind its effective work

How Cancer Research UK and WPP Media Turned Science Into Compelling TV

Cancer Research UK and EssenceMediacom explain how Cancer Detectives: Finding the Cures became a landmark Channel 4 branded entertainment project

Internet Trial, TV Remote and London: Andrew Long opens up his inspiration wardrobe

The newly promoted CCO for Leo UK shares three things that inspire his creative process in life

Peter Reid On Why MSQ Is Betting On AI, Agility, And The Challenger Opportunity

MSQ’s global chief executive argues that mid-sized groups have a chance to build something more agile, more integrated and more commercially sustainable than the old holding company model

The Campaign Showcasing The Ts And Cs Of Being A Girl

The team behind The Gate and Plan International's campaign discuss the shifting perceptions of gender inequality

What Won Gold At The Creative Circle Awards 2026?

A look at some of the Gold winning work from across the British ad sector, including campaigns from Leo UK, Droga5 London, VCCP, Saatchi & Saatchi and BBH among more

Why Marketing Must Move Beyond Its Crisis of Confidence: Mark Given

In his inaugural address as president of ISBA, Mark Given, chief technology, marketing and data officer at Sainsbury’s argues that marketing is not in decline but at a turning point

Taking The NFL To The World

The brand’s lead marketer Tim Ellis and Dentsu Creative’s Jessica Tamsedge talk turning a local brand global, testing creative waters, and expanding brand DNA

What CMOs are actually prioritising (and worrying about) right now

DEPT's global chief client and growth officer shares his unfiltered insights on the big issues facing marketers

Why Wonderhood has bought Elvis

A look at some of implications behind the recent acquisition

Never Allowing Herself To Settle, Memes, and Monsters — Juliana Paracencio

The Droga5 London ECD relays three of the inspirations that keep her constantly creative

T&P’s Jack Swayne On The Rise Of The ‘&-Shaped’ Idea

The WPP agency has spent years joining media, creative, data and technology. Now, as AI blurs the lines between them, its UK leader says that model is becoming more valuable than ever

Firing The Starter Pistol For Clif Bar's EU Marathon

Ogilvy's Dani O’Donnell and Clif's Bianca Harvey talk about the partnership behind the emotional ‘Final Finishers’ campaign

GEO measurement is not enough

As LLMs become a new front door to brands, GEO must be treated less as a measurement exercise and more as an earned authority challenge, argues Edelman Intelligence's head of strategic AI Advisory

Everybody dance now: why the art became an advertising trope

Artistic visual shorthand to express feelings of joy or overused schtick? Dancing in ads has often divided opinion but there are plenty of good examples of its use

Hilton celebrates fans, Argos Sparks A Toy Showdown, Hawkstone Takes A Leap, And More...

The best work, curated

How &-shaped ideas win in today’s fiercely fragmented comms landscape

T&Ps global chief creative officer and partner explains The Platypus Paradigm

Mediaplus UK MDs On Translating human understanding into effective media strategies

Liz Duff and Jamie Dunlop discuss their new leadership roles, the direction of the growing agency, and its embracing of AI

The Gen AI Reality Check: Ad Leaders Address Ongoing Creative Scepticism

Leaders from Gravity Road, DEPT, Accenture Song, and VCCP discuss the use of AI in the pursuit of creative excellence

State of the Gaytion

The Droga5 strategist cuts through the Pride clichés, using YouGov’s smarter sexuality data to reveal what’s really shifting in the UK — and why it matters for brands

David Jones: 'all marketing is going to be done using Gen AI'

David Jones, Founder & CEO, The Brandtech Group

Agentic AI Must Apply Empathy And Dispassion to Best serve marketers

The philosophy behind DEPT's Chrome browser Deptify aims to drive agenctic effectiveness

Dulux: Sprucing Up Its Brand For A New Generation

Working with WPP Media and Ogilvy, the AkzoNobel paint brand and category lead, Sam Balloch discusses the long-term strategy to reach millennials

Why Cultural Power Is Becoming a Boardroom Metric

Cultural Power is not a brand vanity metric, but a commercial framework from M+C Saatchi that turns culture into measurable business return

Arthur Sadoun: 'AI on its own is no longer a competitive advantage'

The Publicis Groupe chief discusses the challenges of brand differentiation, the power of data, his favourite campaign of the year and shares the one question he'd ask his peers right now

Proving Populist Creativity: Leo UK's Leadership Talk Ads With Impact

As they settle into their new home in Chancery Lane, the leadership team of CEO Carly Avener, CCO Mark Elwood, and CSO Lilli English discuss their reshaping of the agency

Brexit at 10: Does Adland Understand Britain Any Better Now?

Ten years after Brexit exposed a disconnect between adland and much of the country it was trying to reach, does the industry today have a better grasp of modern Britain

Why 'Normal' Looks Further Away Than Ever For Marketers And Consumers

DEPT's Andrew Dimitriou talks about the state of consumer confidence globally in light of recent geopolitical instability and the long-term impact for brands

Dentsu's Takeshi Sano: ‘We're Helping Brands Build Intelligence They Own’

The recently appointed global CEO shares his top trends from the industry and priorities for clients, while also sharing what his alternative career might have been

John Wren: 'This Is The Fastest We’ve Experienced Change In Our Industry'

As Omnicom beds in its acquisition of Interpublic, its global CEO says agentic AI, creator-led commerce, and generative search are reshaping the client brief at speed

Kate Stanners: ‘I’m still working at my age because I bloody love it’

Nine months into her role as CCO, international at Edelman, she discusses what led to the move, the power of earned media, and leadership as a woman

Havas' Yannick Bolloré On AI's Evolution and Growth Powered By Desire

Ahead of Cannes Lions, the industry's network chiefs take on a few questions to share their views on development and trends in the world of advertising. First up is Havas' global CEO

Trainline Is Rewriting the Passenger Experience

Working with WPP Media and Wieden + Kennedy, the platform is experimenting with how brands show up for passengers at their most frustrated moments

What Ad Leaders Are Watching Out For At The World Cup

With the tournament all ready to kick off, agency execs share what they are keeping their eyes on from an industry perspective

When HP and Edelman Printed An Entire Billboard

HP's senior marketing lead Rebecca Ojumu and Edelman’s Debbie Fagan break down how the brand shifted its target demographic, and the art of in-person activations

From the Wings to Centre Stage: Could Women’s Health Become the Creative Industry's Main Event?

As Cannes 2026 looms, Weber Shandwick’s President Health EMEA and Integration Lead APAC Health argues women’s health should be the industry’s next great cultural cause

Saatchi & Saatchi Reveals The 2026 New Creators’ Showcase

Celebrating an outstanding line-up of emerging voices, the platform provides support for the next generation shaping the future of creativity

Menno Kluin: Life's Too Short To Be Mediocre

The global CCO of Iris on creative restlessness and why advertising still needs people with taste...and a healthy terror of boredom

The World Cup of Influencers

The creator economy turns to football for the next six weeks – and brands look to creators in the fight for attention

T&P's Role In Helping Hawkstone Farmer's Choir Win Britain's Got Talent

Following the victory for the beer brand's songsters, the agency's global chief creative officer André Moreira and partner and senior producer Alfie Glover-Short share the moment

Starbucks Chilled Coffee Is Putting People Over Product

The brand's Nik Dhodi and Charlotta Oldham tell-all about it’s new platform, the appeal to young audiences, working with AMV BBDO, and breaking category norms

The CSO as Connective Tissue: Why Dylan Williams is Joining DEPT

The agency's EMEA CEO Joanna Trippett speaks alongside Williams about what the appointment says for its ambition

The Content Engine Powering Waitrose’s Consumer Engagement

Chief customer officer Nathan Ansell and Dentsu Creative UK CEO Jessica Tamsedge explore the entertainment approach that's working wonders for the retailer

Digitas' Carren O’Keefe on Learning to Fail and Reconnecting

The agency's CCO on failure, travel, yoga, and why human instinct matters more than ever in an AI age

Why the next era of client leadership needs to be more human

Leo UK’s newly promoted executive client director explores the need for deeper, supportive client relationships in a tough climate

Advertising’s Efficiency Problem

The Lisbon Festivals board member argues that advertising’s obsession with efficiency is weakening long-term brand growth

'Now We're Cooking': Inside Tesco's Accessibility Ad

Discussing the Channel 4 Diversity in Advertising Award-winning work are marketing director Murray Bisschop, head of media Tom Chard, and BBH London's Holly Fallows and Charlotte Watmough

How Challenger Brands Are Scaling Their Way To The Top

The WPP Media client lead and scale-up specialist explores how start-up FMCG businesses are growing through creative agility

Ottolenghi Is Reinventing The Brand Storytelling Script

Ace of Hearts' Polly McMorrow and marketer Shona Campbell discuss the launch of Ebury Publishing cookbook 'Simple Too', using creativity as a lever, and navigating media fragmentation