Features

From age-defying skincare to 'awespiration' retail- the consumer trends set to define 2025

A lady in a suit works at her laptop thinking about burgers, beer, milk and AI

Future of the CCO: how can creative leaders evolve in the age of AI?

From faster data than ever before, to the creator economy and shifting team structures, change is everywhere

Brands In Britain: Step Away from cosy to scramble and thrive

The MullenLowe chief strategy officer Ben Shaw outlines why brands will struggle to get ahead on what is to come this year

Creative Salon Loves... Nike's Super Bowl Statement And Its Commitment To Women's Sport

Its Super Bowl ad is goosebump-inducing. We need more of it

a robot blows up balloons of the letters TDM

Meanders, Curations and Performances Creatively Fulfill GroupM's head of Design

Daryl Percival outlines three things that regularly inspire him outside of his work

A woman stretches out her arms as the sun shines in front of her

Why Brands Need To Get Out In the Real World

Humans are questioning tech and re-embracing physical experiences, says Accenture Song's Katie Burke

This year's Creative advantage lies in the tipping point

Edelman's strategy director Chris McCrudden explores the forces that will steer society into unexpected places in the coming months

The Marketer Fighting Recruitment Absurdities Around The World

Indeed's marketer Cliona Hayes discusses her career and insights on building the global brand

If They’re Good Enough For Bridget Jones… 10 Of The Best Levi’s Ads

With a new Bridget Jones film hitting cinemas and bringing attention back to some old Levi's ads, here’s a look at some of the brand’s classics

Beware The Rift: Why Brands Can't Afford to Ignore the Growing Divide Between Young Men and Women

The growing issues with disconnect in society are impacting the potential relationships of young people, and that will affect brands too

various fingers making the piece sign touch in a circle, forming a star

Brands in Britain: A year in which creativity can inspire unity

VML UK's head of strategy Kate Nettleton outlines her belief that advertisers can help heel some of the world's divisive issues

Paul Bainsfair, James Murphy, Miranda Hipwell, Rak Patel

How can adland keep the public's trust in a post-truth world?

Industry experts on why telling the truth and connecting with customers remains vital in the Elon Musk era

Crystals, Burgers and Playfulness: The Origin Stories of Charlene Chandrasekaran and Dan Morris

The Or's ECDs discuss their work and why they feel partnership is key

Four panellists and moderator at LEAD 2025

Why Marketers Should Be Loud and Proud About Their Burgeoning AI Experiences

Marketers reveal what it's been like working with Gen AI and predict its role for the future

Josh Krichefski On Embracing Our Inner ‘corkscrew thinker’

GroupM's EMEA CEO and the IPA president champions the creative cause

TBWA\London's Annie Gallimore On Strategically Leading Agency Ops

The former MD of ACNE UK, Deloitte Digital's creative agency, on what she brings to her new role

The Boots CMO delivers his address at a confernece

What Boots’ Pete Markey Thinks Are The Priorities for CMOs This Year

The CMO and chair of the Advertising Association looks ahead to 2025

The Role Agentic AI Can Play For Advertisers

Accenture Song’s global media services lead argues that agentic AI can not only deliver transformation but also retain and inspire talent

Why Brands Cause A Stir

A look at the science behind deliberately courting controversy

Here's What CMOs Think About The Challenges Of Marketing Right Now

A study by the AAR outlines the evolution of the marketing operating model

Five Things We Learned About... Edelman's Trust Barometer 2025

In the latest issue of its annual report, Edelman reveals global attitudes towards trust for government, business, media and NGOs

Brands in Britain: Why So Serious?

In a world of boredom, brands need to let go of seriousness and embrace spectacle says Nick Hirst, executive strategy director at adam&eveDDB

Kellogg's Out of Home Campaign featuring Cornelius

Creative Salon Loves… Kellogg’s See You In The Morning Campaign

Celebrating the multi-brand campaign by Leo Burnett

Beyond the Big Idea: What Makes A Great Brand Platform?

They may have been around for decades but brand platforms are no longer just an intriguing concept - for most businesses they have become vital

Indiana Jones runs from a huge stone boulder rolling behind him

Scrolling, Strolling and Going Beyond: Will Parrish on keeping his brain fueled

VCCP Media's chief strategy officer reveals the inspirations behind his thinking

The GREAT Tourism Campaign Turning Britain Into A Film Set

Created by Pablo and directed by Tom Hooper, the film offers a front-row seat to breathtaking film locations in Britain. We talk to the agency and the client

A illustrated tree with various symbols for media attached to each branch

Media Trends and Predictions For 2025: Retail Media, Social Video, Media Trust and More

An overview of predictions and trends for the year ahead

How TfL Is Celebrating 25 Years of the Brand

TfL’s customer director Emma Strain and VCCP’s chief strategy officer Clare Hutchinson break-down the celebration of the brand's legacy

Drink It In: a tribute to Carlsberg Britvic's new CMO Munnawar Chishty

She has just been announced as CMO of the newly-merged drnks giant

The exterior of a row of shops focused on magculture

independent publishing, nights out and Theatre: This Is Paul Hewitt's Creative Life

The executive creative director at That Lot shares the aspects of culture that inspire his work

Brands in Britain: We Don't Need Another Hero

We're living in an era of people power and it's high time for brands to rethink their hero complex says TMW's strategy chief Dan Bowers

What Marketers REALLY Need From Their Agency Partners

Dove's former CMO, Alessandro Manfredi, tells all about the importance of building Brand Fundamentals

What Ad Execs Predict For Social Media in 2025

A look at what is expected from the world of social this year

illustration of a woman curled up on a chair reading happily

Read, Watch, Attend: Mel Arrow on committing to inspire her brain

McCann London's chief strategy officer reveals what spikes her strategic thinking

Into The Creatorverse: McCann's Social Media Predictions For The Year

In a society becoming increasingly obsessed with social content, what is set to change in the short term? McCann's global head of influencer, Crystal Malachias, reveals the agency's predictions

The BFG talks to Sophie who is standing on a ladder

Behind Sainsbury's Big Christmas Campaign Success Story

Sainsbury's Radha Davies and Ogilvy/NCA's James Murphy discuss the development of the Roald Dahl-inspired campaign

The battle for memory: Remembering when forgetting is our default setting

Pablo's deputy chief strategy officer Lisa Stoney explains why more brands need to understand the science of how their communications become memorable to cut through

mind the gap message on subway station platform

Why The future Of Work Is OOH

The strategy chief warns of the dangers of the elite work-from-home bubble, and why we need to mind the gap as strategists before it's too late

Cadbury and VCCP On Putting a Glass and a Half Into Fighting Alzheimer's

The brand and agency discuss developing the latest campaign in support of Alzheimer's Research UK

Rightmove's Matt Bushby Is Building the Belief of Home Ownership

The CMO discusses his long-standing career leading digital brands and his aim to make marketing more entertaining

Poetry, mundane magic and radical ideas: T&Pm's Alex Dobson on keeping his cogs turning

The agency's creative strategy lead, global, shares his sources of inspiration for creative and strategic thinking

Person stands in crown wearing computer monitor for a face

Brands - Why This Is The Year To Get Weird and Stand Out

Dentsu Creative's strategy partner Tim Whirledge outlines what he expects to see from marketers in 2025

The brand pivot: Why Surprising Consumers Can Prove Positively Effective

From a subtle, yet distinctive, change to a complete overhaul - brand shake-ups serve many roles

Measuring time, life decisions and diversity: Total Media's Lucas Brown on what makes him tick

The strategy chief shares his intellectual inspiration

The future of the social… is in the hands of the many

Meg Anderson, senior social strategist for BBH considers the fallout from Meta's decision to abandon its moderation practices

Image of Danny Dyer in character holding up a football top

More Paddy Power to BBH's Elbow

Despite having a partnership lasting just two years, the pair have produced some of the best work in the sector

How Edelman Is Helping Marketers Source and Work With AI Creators

After producing its 'AI Creators You Need To Know' list of 50 brand-safe collaborators for marketers to work with, Edelman's head of Creator Marketing for EMEA Fiona Hughes shares her insights

Why Smirnoff's Stephanie Jacoby Wants The Brand To Do Its Own Thing

The chief marketer talks values, vibes, vision and of course, vodka.

Subcultures Aren’t Dead, They’re Evolving: How Brands Can Thrive in the Age of ‘Cores’ and ‘Vibes'

BBH London's senior social strategist, Meg Anderson discusses how brands can engage with these communities

Ad Agency Trends To Watch Out For in 2025

Just don't expect much to stay the same

Life Unplugged: David Wilding on Naked Runs, Playful Moments and Time Well Spent

The GroupM strategist explores the practices and ideas that fuel his creative and strategic mindset

How Cadbury Is Rewriting Brand Engagement with User-Generated Content

Through selfies and family pictures, Cadbury has found a powerful new route to create authentic consumer connections

A woman stands in front of a screen with code projected over her face

Why AI in Advertising Isn’t Quite the Game-Changer Agencies Expected (Yet)

AI is changing advertising, but is it delivering the profound impact agencies expected? Industry leaders discuss its role in enhancing creativity, efficiency and the future of their work

Unlimited Potential – The Agency Group Thriving Under Accenture Song

Discussing the evolution of the business since its merging with the global consultancy, chief executive Chris Mellish outlines why Unlimited is only just getting started