Features

For Heritage Brands, Commitment is the New Creativity

Iris’s Global CCO argues that the bravest thing a heritage brand can do today isn’t to reinvent itself, but commit to a simple platform that learns and evolves

Omnicom & IPG Unite

After almost a year, the biggest advertising agency merger has been completed. Here's why it makes sense for both parties

Positioning Reuters as the source of truthful News

In an era clouded by disinformation, Reuters is reclaiming clarity. Gravity Road's Mark Eaves and Josh London, head of Reuters Professional, discuss making the partially AI-generated brand campaign

Inside the Minds of Dentsu’s Changemaking Creatives

Olly Wood and Matt Searle discuss finding their creative feet and their ambition to make a measurable impact

Challenger Brands Vs. LHF Rules

Marketing experts weigh in on what it takes for rising brands to disrupt, and the impact regulations may have on creative innovation

Amelia Torode's Three stimulating diversions

The Ogilvy strategy chief shares three things she does to keep her thoughts flowing

Bickering, Brainrot and Big Ideas

Meet Wonderhood Studio's newest midweight duo, Holly and Alysha, who share their sources of inspiration - from The Apprentice to the depths of Reddit

Shifting Sands For Marketers And Advertisers

It's another moment of crucial reinvention for an industry that never stands still

Fragmented audiences don’t have to mean fragmenting ideas

Harnessing the unifying power of the truth to deliver creative effectiveness explains McCann UK's chief strategy officer

Doing the Christmas Double

This first holiday campaign from EE puts connectivity at the heart of Christmas. marketer Kelly Engstrom, Saatchi & Saatchi and WPP Media execs discuss its development

Diving Into The Royal Navy’s AI-Powered Recruitment Tool

Caroline Scott, head of e-CRM and innovation and WPP Media’s Rozzi Merrington discuss working together on the development of Atlas, the UK government’s first conversational avatar

Five Reasons Why... Edelman Is Backing Older Influencers

Edelman’s Longevity Lab, led by Jackie Cooper, has launched a curated list of older creators redefining commercial influence. Here’s what it's about, and why it matters

Jeans, Jokes and the Joy of Creative Chaos: Meet MSQ's COO

Deloitte didn’t do much for his wardrobe, but the ad industry did. After early years in finance and consultancy, Dan Yardley discovered that creativity, not compliance, was his true home

Why Columbia Sportswear Went Wild

Created by adam&eveDDB, ‘Engineered for Whatever’ repositions the outdoor brand for a new generation - mixing chaos, comedy and cutting-edge product engineering

How To Crack Gen Z: Less Alphabet Soup, More Connection

Leo UK's latest Pop Pulse report focuses on generational differences, and asks how brands can relate to the generation currently entering the workforce

Fat bellies and gleaming tails: why we should hire Amplified Originals

BBH's CSO outlines why, in the AI era, intensified individuality is the antidote to commoditised mediocrity

Dear CMOs: It’s time to reclaim your craft

After a decade of shrinking budgets, the tyranny of metrics and tools that promised clarity but delivered more complexity, it’s time to take back creative control

How Waitrose Nailed 'I Love You' At Christmas

It's warm and fuzzy. It's hungry and merry. It's a masterclass in branding.

Supermarkets, Powerful Architecture And Niche Podcasts: Where Sanjiv Mistry Loads Up On Creativity

From foreign retail to a discovery podcast, VML UK's ECD Sanjiv Mistry shares three things that inspire him

BBH London's MDs Are Reimagining Client Leadership

Bobbie Gannon and James Rice talk about their roles to grow the business while nurturing the culture, their own careers, and offer advice to future potential adland recruits

Unicorns Wanted. Horses Hired

The industry is stuck in a conformity paradox, argues Grey London's head of strategy

Boots Aims For A Fairytale Christmas With Its Festive Campaign

Boots' director of marketing Laura Gooday and VML's Juliana Paracencio discuss delivering joy, sparkle, and a West Country purr through this year's campaign

Five Things We Learned About... How Humans Decide

What inspires brand consideration? WPP Media’s Stuart Bowden and the University of Oxford’s Professor Felipe Thomaz break it down

Social Media Hasn’t Peaked, It’s Correcting

Reacting to claims that the days of social media may be starting to fade, Iris' social strategy director outlines why it's actually an evolution

When An Idea Captivates

Wonderhood Studios' co-founder and CEO offers his thoughts on why the power of imagination and taste must be preserved to command attention

Once Upon a Brand: The Enduring Power of Children’s Characters in Advertising

Advertisers use children’s characters to capture attention and affection in a range of different sectors and scenarios. Here’s why these timeless figures still matter

An Ode To Meaning

Why John Lewis is celebrating analogue moments according to brand marketing director Amy Tippen-Smith and Saatchi & Saatchi's CCO Franki Goodwin

AMV's New Guard: Big Ideas, Bold Future

From Currys to Guinness, AMV Group is proving the power of big ideas that real people love

Radiohead to Rolls - Grand Visual's ECD Shares His Inspirations

Ric Albert outlines three of the things that spur his creativity

How Agencies Win: Navigating the New Business Landscape

DEPT'S global chief client and growth officer considers the need to reset the agency model

'We’re Not Just Here to Do Your Expenses': AMV BBDO’s Mikko Hautanen on the Fun Side of Finance

There’s nothing grey about Hautanen’s corner of the agency. The Finnish-born exec wants to bury the myth of the dull financial director once and for all - because, as he says, numbers tell stories too

Five Reasons Why... Edelman Has Launched A Sports Division

The PR powerhouse has long been a player in sport. Now with Edelman Sport it’s putting structure around its strengths, and signalling serious intent

Things That Go Bump in the Brief

From haunted supermarkets to spectral crisp packets, UK advertising has always had a thing for the afterlife. This Halloween we take a peek inside the creative crypt

Five Reasons Why... Pablo’s Backing of Orkestrate Matters

The deal comes as clients demand agencies combine creative firepower with operational muscle

Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

What Scares Up A Spooktacular Halloween Ad?

Creatives outline what they think makes the best spooky campaigns

DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.

Bubble Bursting AI Prompts: Ruairi Curran On Fuelling His Mind With Playfulness

Gravity Road's executive strategy director explains why flâneuring about town is no longer enough

Kidults: A New Hope for Marketers?

From Star Wars figurines to squishy toys, kidult culture is booming and advertising needs to catch up. The opportunity to speak directly to grown-ups who play is a fresh frontier

Ogilvy's Flavours of Strategy

Natalie Chester, strategy director, and Ryan Thomson, senior strategist, dive into the thinking behind two of its famed campaigns

'I would like to restore optimism about this industry': Meet Saatchi & Saatchi's New CSO

Sam Wise shares his aims and ambitions as he takes up the CSO role at the Publicis agency

Galactic Fandom Meets Brand Power

Javier Meza, Coca-Cola's chief marketer for Europe, outlines how the brand joined forces with Star Wars

A View From 2030

WPP Media's president, global business intelligence, explores the world of advertising and innovation from five years away with a first-hand account of how ads and tech evolve

Creativity In The Age Of Calories

When HFSS was just a jumble of letters, some of the nation’s most notable ads sold chocolate, crisps and cola with unapologetic verve. Here’s to the deliciously 'bad' old days

Pumps And Proust: The Creative Quests Of Gravity Road's Sophie Cullinane

The ECD on why weirdness, zeitgeist, and a well-placed headline still matter

Can Adland Finally Market the Unmarketable?

VML Health CEO urges the creative industry to confront breast cancer’s toughest truth — making metastatic disease impossible to ignore this Metastatic Breast Cancer Awareness Day

From Tokyo with Taste

Havas London’s debut campaign 'Seek What Is Unique' for Asahi Super Dry takes Japan’s most famous beer on a global journey

The New Punk: Why Antiaesthetic Branding Is On The Rise

Could antiaesthetics offer a boost to luxury brands?

Using Screens To Hook An Audience

Aidan McClure, Wonderhood Studios co-founder and chief creative officer and Katie Rawcliffe, ITV's director of entertainment, reality and daytime, talk about how content can build brands

Five Reasons Why... Media By Mother Has Expanded Into The UK

Mother’s media arm lands in London, promising smarter strategy, creative clout, and a rebellion against algorithmic mediocrity, led by Tara Grimes

The Sensitive Truth – Behind The Ongoing 20 Year Partnership Of Sensodyne and Grey

Sensodyne and Grey’s 20-year bond blends trust, authenticity, and global reach - Ignacio Notivol Delso and Conrad Persons unpack the strategy behind the success

From Silliness to Spells: BBH's CSO Shares His Stimulations

Will Lion outlines three of his regular sources of inspiration as a strategist

Simply The Best: Adland Picks Its Favourite Out Of Home Campaigns

Industry experts reveal their favourite OOH work

Why Adland Will Never Fall Out Of Love With OOH

It might be one of the oldest ad media, but it remains one of the best

Meet The Office Jokers: The Firepower Behind Dentsu Creative's Ella And Emma

From Wordle to Anthony Gormley - the creative pair share the inspirations behind their playful creativity

The Future of Planning Is… staying connected to real people

Sam Williams, head of strategy at AMV BBDO explains why he is excited to be using AI in his role

'Don’t chase the title; chase the chaos': Tom Ghiden

adam&eveDDB's new MD on leading in an age of big creative ambition

Integrated Ambition: Sam Lewis on DEPT's Growing Proposition

The former US CEO of T&P discusses joining the creative marketing business with AI baked into its DNA, and how it is helping shape the future of fast moving brands

How TV Ads Made Us - Love Letters From Adland

Britain’s favourite medium has turned 70. We asked figures from advertising how commercial TV helped shape their careers