Features

Why My Son Inspires My Creativity

T&P's ECD Matthew Moreland explains why the approval of his son is a key motivator in his career

Rewriting The Script For Sports Brand Building

Dentsu's Jessica Tamsedge, NFL's Henry Hodgson and Adobe's Simon Morris discuss how best to navigate change as a sports brand from fandom to culture

Claire Hollands on bringing 'Nothing is Impossible' back to life at Saatchis

A year into the top job at Saatchi & Saatchi, Claire Hollands is focused on culture, growth and restoring the agency’s sense of ambition

The Fallacy Of The Smoking Gun

A childhood spent in the Old Bailey taught Waksman that in strategy there are many layers of evidence that, together, reveal the truth, he explains

Stories From The Streets: Specsavers' Ian Maybank

From rural Hampshire to Waterloo’s wall of screens, the Specsavers head of media's commute is a reminder that the sharpest outdoor ideas can often be the simplest

Agencies: Because We’re Worth It

Droga5’s chief growth officer on why agencies don’t need more pitches, but better growth models

Uber Goes to the Oscars, Walker's Little Slice of Joy, Diet Coke Wears Prada, and more...

The best work, curated

Unilever's Influencer Shift Is Gamechanging But Not Without Challenge

The media shift from the conglomerate's CEO Fernando Fernandez is a big bet, and one that Iris' social media chief sees sense in for marketers, but – as ever – measurement remains an ongoing issue

Mandy Gould on Why Social Needs Bravery, Not More Trends

Wonderhood Studios/Makers Studios' new ECD on cultural relevance and escaping social media’s “algorithmic landfill”

The UN Women UK Campaign Combatting The Manosphere

Revolt's Paul Calway discusses the work that has gone into producing the 'Same Side' campaign to counter negative social media influences on young men

Leading Omnicom Advertising Group’s New Era

With the merger reshaping the global landscape, CEO Troy Ruhanen discusses stability, creativity, AI and the difficult decisions behind building a new future for thousands of people

Wheels, Friends and Cultural Commentary: VCCP's David Masterman

The ECD shares what keeps his creative cogs turning

The future of agency pricing in an AI-driven world

The chair of the IPA Commercial Leadership Group outlines the latest findings around agency compensation

How The War With Iran Impacts The Real Economy

With hope that the war ends quickly for humanitarian and global economic reasons, the Feral founder and veteran strategist considers the business implications for the UK

The New Droga5: Cultural Influence, brand capital and a side of the unexpected

With a growing headcount, leaders Bill Scott, Tara Ford, and Will Hodge outline the ambitions and priorities for the creative agency as it enters its 'third chapter'

McCann UK’s CSO: Embracing Change and Canadian Culture

AJ Jones returned to her native UK last year to take up the executive position at McCann following 15 years working across the agency network in various countries. She shares her thoughts and insights

For The Approval Of A Proud Grandmother

Here's why a seal of approval from Jaqueline Clarke is what spurs on T&P ECD Chris Clarke

Remembering Dame Annette King

Those who knew her best share their stories and memories of the remarkable woman they will miss so deeply

Why agency brand matters more than ever

The chief growth officer of Saatchi & Saatchi and co-chair of the IPA New Business & Marketing Group says agency brands are more than mere decoration

Resilience Redefined

From small bursts of joy to raving sober, resilience is taking a new meaning in 2026. That was one of the key takeaways from VML's Future 100 report this year

In Tribute: Courage, Craft And Conviction - Annette King's Leadership Legacy

Gutsy, driven, loyal, and funny, Dame Annette King helped shape a generation of industry success. Here we celebrate her life

MSQ: Built For The Now

Executive director Kate Howe on client-centricity in an AI world

Putting Jeremy Clarkson's Lager On The Map

T&P's Tom Sutton and Chelsea Carson break down the marketing strategy behind Hawkstone Lager, from naughty choirs to public stunts to using AI agents

Tesco puts new life into 'Every Little Helps'

With 'Need Anything From Tesco?', BBH turns an everyday question into a platform designed to travel far beyond groceries

Have Brands Outgrown Mental Availability?

Brands used to win by being easy to remember. In an AI-shaped marketplace where systems narrow choice before we do, advantage shifts from recall to reputation, says Iris' Global CSO

Why Waitrose Sent @WhatWillyCook Into Space

Wonderhood Studio’s Jack Croft talks about the recent campaign, and why prawn linguine became the most irresistible force in the universe for one particular spaceman

Pitch Perfect... But Not By AI

AI can crunch data fast, but winning pitches still demands human judgment, instinct, and trust. Hear from the experts

WPP Streamlines Under Four Pillars. Here’s Why

Cindy Rose’s first big move at WPP simplifies the company, puts Jon Cook in charge of WPP Creative, and keeps legacy agency brands intact. Here’s why

Client Disruption Is Not Innovation - It Is the Cost of Old Models Catching Up

Outlining his view on why major restructurings are taking place across advertising's biggest holding companies is DEPT's global chief client and growth officer

Brands Should rethink value in the age of the 100-year life

New research from Edelman’s Longevity Lab argues that brands remain structurally optimised for youth while over-55s control more than half of global spending

Why Finance Is One of the Most Creative Jobs in an Agency: BBH's Garin Bisschoff

The agency's chief financial officer and partner talks cricket, commerce, AI, and why every decision should make the work better

The Gate: Elastic Ideas For An Unboring New Era

The MSQ agency has a new management trio — CEO Helen James, CSO Kit Altin and CCO Lucas Peon. Together they’re sharpening the agency’s offer

Scrolling in the Deep

In his latest column, the Droga5 London strategist explores the growing resurgence of interest in the occult

The Future Of The Chief Strategy Officer

AI has made strategy faster and more expansive then ever - but judgement now looks different

Women’s Health: A Story of Two Halves

From Cannes to Davos, women’s health is seen as an economic imperative - yet it attracts just a fraction of investment and industry focus, argues the president of Health Weber Shandwick, EMEA

Brands Should Reframe Their Purpose Messaging To Beat Polarisation

In an increasingly divided society, brands are finding it tougher than ever to act with purpose. But according to Revolt's (part of Anthesis) latest Hugging the Bear research, it’s all about framing

Meet Omnicom Production's UK CEO

Joanna Cotton discusses uniting creativity and craft and shares some of her own career experiences

We Studied The highest performing loyalty brands - Here's What We Learned

Most marketers are missing a powerful multiplier effect. Here’s what VCCP's head of strategy for loyalty and CRM explains why a brand asset can rewrite the rules

Gen Z's search for meaning in a world of AI

A look at some of the lessons learned from this year's Ogilvy's Social Trends Report

Why Finance Is a Creative Function

From Big Four training to the front line of brand and broadcast creativity, Wonderhood Studio's FD Becky Smith explains why finance works best when it’s embedded, visible and unafraid of complexity

AI Could Shatter Trust in Advertising (What’s Left of it)

Industry experts discuss how, in the time of AI, trust is more important than ever

Hope in Britain Hasn’t Died. It’s Just Come Closer

What shorter hope horizons mean for how brands grow, by Leo UK's chief strategy officer

Tom Laranjo: At The Helm Of Serviceplan's Expanding UK Empire

The Group UK CEO discusses his new brief, launching the House of Communication, and putting clients first

How Mother's Claude campaign won the Super Bowl

The winner of this year's Super Bowl Super Clio looks set to be an awards-season favourite

Creatives' Best British TV Ads From The Past 50 Years

As the British Arrows celebrates half a century with a new London exhibition of TV campaign winners, some of the best creative minds in the industry choose their personal GOATs

Chris McKibbin on Finding Opportunity in the Chaos

The chief strategy officer of Dentsu Creative UK believes uncertainty is where strategy earns its keep

Give the people what they wouldn’t expect

Wonderhood Studio's executive strategy director shares the story behind Waitrose’s first ever ‘pure brand’ campaign as 'The home of food lovers'

Why Snoopy Means So Much To Yan Elliott

The VCCP creative outlines why and how a little figurine of the iconic Peanuts character keeps him creatively disciplined

'Brands Are Blind To the Opportunity Around Rituals' - Fergus Dyer-Smith

Discussing the powerful opportunity many marketers are missing by tapping into a key human behaviour and a forthcoming documentary on the subject is MSQ’s global chief product officer

'Marketers Need Space To Pressure Test Decisions' - DEPT's Jack Williams

The agency's SVP of growth for EMEA discusses why DEPT is launching Future Club - an invite-only networking initiative to support marketer's innovation quandaries

Brands in Britain: Competence Won’t Cut It

British brands are doing just enough which is making them increasingly invisible. T&P's strategy lead argues that in an age of attention scarcity, confidence, not capability, is what cuts through

What UK Advertisers Can Learn From The Super Bowl

The US audience for the Big Game always dwarves that of any in the UK, but that doesn't mean there aren't insights to be gleaned. Ad execs share their thoughts

How Maltesers Uses British Humour To Its Advantage

Revisiting the campaigns that made the brand's ads a masterclass in British humour, showing how staying 'light' has helped the brand stay relevant for nine decades

Accounting for Taste: Why It (Still) Matters

The former global head of communications for IPG explores what commercial artists — from Warhol to today — remind us about creativity and craft in the age of AI

Stories From The Streets: BBC's Chris Mawdsley

From Manchester buses to BBC junction airtime, the Corporation's head of media strategy explains why out-of-home is an essential medium

Why 2026 Belongs to Everywhere But the West

Iris's executive strategy director thinks the Western World is enduring a soft power inversion, which will make the world - and marketing - a more interesting place

Davos 2026 Debrief: Beyond the Trump Factor

The president of Weber Advisory, EMEA, Weber Shandwick shares some takeaways from this year's annual meeting of minds from the world of business and politics

From The Emerald Island To The World: Mark Shanley's Creative Touchstone

Adam&Eve\TBWA executive creative director Mark Shanley shares the item he keeps at his desk for continual inspiration

Post Purpose: Why Brand Purpose Got Personal

Once a revelation, brands that deploy purpose as a mission statement now prefer honesty to preachiness

Challenge, Curation and Switching On - Havas London's Strategy Chief

Clare Phayer outlines three things that keep her strategically sharp