Features

Easy Riding, Print Magazines, and Long Slumbers

Ben Edwards, ECD of FCB London, shares his creative muses

Allianz's Brand Building Campaign Wants Consumers To Live Their Best Lives

Created by global agency partner Edelman, 'All The Experts' aims to reintroduce consumers to the insurance brand

What Agency Leaders Have Learned from 2025... So Far

Advertising experts weigh in on the challenges and opportunities of 2025’s first six months, from economic volatility to creative evolution

Salute! Arriba! Tchin-tchin! Why we're all thirsty for 'Mediterranean' lager

Backed by big ad campaigns, Mediterranean-style beers, such as Poretti and Moretti, have ousted traditional British lagers, despite having a price premium (and most being brewed in the UK)

Building Strategy that shows up

What are the questions strategists should be asking themselves? Well, Iva Johan, CSO for VCCP's digital experience agency Bernadette, offers a few to consider

Lucy Watson: The MD Leading The Charge For B2B Growth

Nelson Bostock's managing director talks about her new role, priorities for the business, and career insights

Side Missions: Behind Leo's Campaign To Showcase McDonald's As An Everyday Escape

ECDs Andrew Long and James Millers discuss the retro gaming-themed work that promoted the QSR brand's summer deal drive

Behind The Ad Educating Young People On 'Safe Stabbing'

Creative Salon looks behind the scenes at Saatchi & Saatchi’s 'The Fatal Question' with associate creative director Pete Ioulianou and director Jonathan Kneebone

Currys Doubles Down on AI to Build the Tech Retailer of the Future

From in-store creative to creator-led campaigns, Currys is using AI not just as a tool, but as a strategic lever — including a new partnership with Native@AMV

Could AI keep a brand's voice alive forever?

Voiceovers are a famously resonant fluent device. But the artists usually don't live as long as the brand. Could - and should - AI be used to ensure that their use lives in the afterlife?

'Playing with your branding shows a high level of confidence and maturity'

Wonderhood Studio's CSO Jess Lovell thinks minimalist ads can create connection in an oversaturated world

Hacking Audience Attention Is Every Advertiser's Top Issue

Dr Karen Nelson-Field explains how VCCP Media's research proves that 1.5 seconds is long enough for advertisers to capture attention, if they do it right

The CMO and CSO are dead, long live the CSMOs

The two roles must unite as AI blurs the lines between strategy and marketing, unlocking growth, aligning goals, and enhancing customer experiences, believes Shula Sinclair, CSO US & Worldwide at T&P

Play On... Creatives Choose Their Favourite Music From Ads

From McDonald's and Levi's to the British Heart Foundation and Carlton Draught, adland feels the beat

'We're not just another Player': Girl&Bear's CEO on Expanding Stateside

Claire Young discusses stepping up into the CEO position within the VCCP content production business, as well as leading international expansion and the impact of AI

A Manifesto for Minimalism: 'It’s not about saying less. It’s about saying what matters'

Richard Denney, joint CCO at St Luke's, explains why minimalism works for advertisers

From Scroll to Shelf

Felicitas Olschewski, Edelman's managing director of digital and global brands marketing innovation explains how social listening is powering the next generation of culturally-driven products

What's the matter, Hun?

What brands can learn from Britain’s glitziest and most fun subculture

Silence At What Cost? Why Avoiding Sustainability Damages Reputations

In its latest report, Revolt outlines the business benefits of talking about sustainability

Why Has Minimalism Become a Movement In advertising?

A host of brands, including Tesco, McDonald's, Stella Artois, Häagen-Dazs and Muller, have been using stark images in their advertising campaigns

Storytelling Still Sells In A World Of Measurement

From the allure of dance, to the power of a jingle and the might of a painting - the ancient art of telling stories isn't dead yet

Inside a Creative Mind: Molly Johnstone on the Inspirations Behind Her Approach

Fuelled by a lifelong love of storytelling, the adam&eveDDB creative crafts zeitgeisty, culture-driven work for Amazon, Volkswagen and more.

From Strategy to Stewardship: McCann London's New CEO Mel Arrow

As McCann London reshapes its offer, we talk to the new CEO. Quietly radical not for what she’ll change—but for what she won’t

The Creator Economy Will Fuel The Future of Advertising

The creator economy is forecast to be worth $500bn by 2030 and overtake the agency sector in value soon after that. Here's what it means for adland’s future

Lessons From TMW On Turning a Wellbeing Crisis Into A Culture-Wide Reset

The agency has introduced a new lens for leadership, developed by Siobhan Kinsman, HR business partner, and Dan Bowers, chief strategy officer. Here’s how it made its entry into ‘The Empathy Era’

Wimbledon Reimagined: A Fresh Creative Era For The World’s Most Iconic Tennis Tournament

Its creative debut with VCCP sees The All England Club continue to dominate off-court

Courage, Craft And Conviction: Annette King's Leadership Legacy

Gutsy, driven, loyal, and funny, Dame Annette King has helped shape a generation of industry success. Here she shares her story

We Don’t Need More Talent. We Need to Let More Talent In.

Breaking the grip of credentialism can unlock the full potential of the UK’s creative industries, and reclaim up to £19bn a year in lost economic value, claims Brixton Finishing School founder

The Collective Experience of Illness and the Culture It Creates

Laura Visick, global head of strategy at VCCP Health, explores how truly understanding patient community culture unlocks authentic engagement and meaningful healthcare partnerships

Why TBWA has taken over the reins at Dark Horses

The Omnicom-owned sports marketing agency has been integrated into the TBWA network, and will be led in the UK by CEO Larissa Vince, CCO Andy Jex, and CSO Matt Readman

Jeremy Clarkson Leads 'Banned' Hawkstone Campaign, McDonald's Goes Gaming and More...

The Best Creative, Curated

Steady isn’t a strategy. Share price is not the only metric

Iris chair and co-founder Ian Millner shares his belief that the agency sector has lost its way and needs to up its game to be fit to meet client needs

'Creativity Is the Answer': Tara Ford on Instinct, Innovation and the Power of Bold Ideas

The Droga5 chief creative officer brings a rare blend of clarity, creative conviction and international nous to her new role

'In the land of Shakespeare and The Canterbury Tales, storytelling runs deep'

Andre Sallowicz, the AMV BBDO creative partner, who hails from Brazil, talks about what he's learned from working in three different continents

Never Finished: How FCB Built a Culture of Creative Impact

What does it take to win Network of the Year at Cannes Lions - seven times in a row? FCB CEO Tyler Turnbull on long-lasting creative success, trust, and impact

Powering Culture: How Duracell Plans to Go Beyond the Battery

Duracell's CMO and president for Europe and Africa Javier Hernandez Reta and VML UK's CCO Ryan McManus talk about their partnership

Finding Volume in Value

AI did the research in minutes, but the real value came from human insight. T&P's CSO Oliver Egan shares how creativity still leads in an automated world

Marketing Lessons Behind Guinness’ Evolving Strategy

With the brand and agency having worked side by side for nearly three decades, Global brand director Stephen O’Kelly and AMV BBDO chief creative officer Nadja Losgott share some insights

Curiosity Driving Change: The Partnership Behind Škoda’s Most Successful Campaign Yet

With a new campaign that includes flamingos and chipmunks, Meredith Kelly, Škoda’s head of global marketing, and Katy Wright, CEO of FCB London, discuss working together

Nelson Bostock's Holly Hunter on Harnessing B2B Expertise

As managing partner, Hunter shares the importance of thinking like a client, her career experiences, and the industry's future

Meet The Award-Winning Social Media Creative Thriving at Saatchi & Saatchi

Senior copywriter, Jacob Newton, has found fresh inspiration in the unique world of London

Morrisons Is Keeping It Real

Leo Burnett's CCO Mark Elwood and creative director Kim Gill give a behind the scenes glimpse at the making of its ‘Fresh from Market Street’ campaign

00s Internet, Oz Architecture and Spotify Wrapped: An Ogilvy ECD's Inspirations

Angus George, ECD of Ogilvy UK, shares three of the things that keep his imagination fired and creative juice flowing

The Price of Everything and the Value of… What, Exactly?

Why agency pricing models are stuck in time, and what we can do about it

'Let's celebrate creativity in a world of change' - BBH London CEO and IPA President, Karen Martin

Addressing an industry conference on business growth, she outlined her reasons to be positive about the British creative sector

Needle And Camera: The Eclectic Life Of Saatchi & Saatchi's Peniel Gebreselassie And Eleanor Weitzer

After a three-year stint at McCann London, the pair continues to operate in style. Here they share just a few of their inspirations

Populating Culture: The Power of Not Advertising

The challenge of delivering ad experiences in a world that doesn't want ads is one being embraced by VCCP's joint chief creative officers, Chris Birch and Jonny Parker

Ogilvy's Johnny Watters on Soundtracks, Podcasts and Lego

The ECD for Ogilvy UK and creative lead at Ogilvy One UK shares his three biggest inspirations

The Ascent of Accenture Song's New Leader - Ndidi Oteh

Beginning on 1 September, the business will fall under the reins of a new global CEO. She and David Droga tell the story of how the succession came about and what to expect next

The Return of the Rockstar: BBH London's ECD on Recklessness in Creativity

Felipe Serradourada Guimaraes is stepping into creative leadership with swagger. At BBH London, he’s championing bold, unapologetic work—and urging the industry to stop playing it safe

Cannes Lions: The Wins, the Wisdom, the Wow

Guinness category marketing director reflects on her debut Cannes Lions - the unexpected warmth and generosity, the power of connection, and a fresh take on creativity

10 Years Of This Girl Can – What’s Next For The Iconic Campaign

Lead marketer Kate Dale, alongside agency partners from EssenceMediacom and 23red discuss the future of the much lauded initiative.

Lessons From Edelman's Brand Trust Report

The seventh addition of the report reveals brand trust is more important than ever

Five Things We Learned About... Dentsu's 'Influence To Impact' Report

The consultancy's latest research delves into the role influencers can play in closing the ever-growing attention gap

The Return of the Real

Why experiences still define brands. And what makes a brand experience really work

The Making Of T&P's Andre Moreira

Its global CCO talks his creative inspirations, career highlights, and future hopes for the industry

What can planners learn from…. Race Across the World

VCCP's senior planner Alice Wagner, conveys a few lessons learned from watching the globe trotting BBC series

Is Jony Ive Correct or Can Creativity Thrive In Corporate Corridors?

Apple's former chief design officer described creativity as 'fabulously unpredictable' - Franki Goodwin, Alex Grieve, Sophie Cullinane and Oliver Egan respond

Meet the Trio Remaking Weber Shandwick

Weber Shandwick’s leadership team, Jim O’Leary, Susan Howe, and Karen Pugliese, has a clear brief: transform the agency for a new era by turning global uncertainty into a strategic advantage

Meet The CEO: Wonderhood Studios' Alex Best

The agency's co-founder and CEO on emotional punch, taste as a differentiator, and why great work should entertain