Features

Dog Walks, Pizza Hut and Art Influencers - The Inspirations of Nelson Bostock's Creative Lead

Liv Harry, associate creative director at Nelson Bostock (part of Accenture Song) outlines some of the consistent influences on her work

Behind Dove's First Fully Creator-Led Campaign #ShareTheFirst

Sarah Potter, global PR and influencer director, Dove, discusses its latest 'Real Beauty' work developed in partnership with Edelman and a handful of global creators

Swimming Against the Sea of Same, Deliveroo’s ‘Octoman’ Wins Through

According to Kantar's Effectiveness Awards, the campaign by Pablo has proven the most effective TV work from the last year

Sometimes the best way to move forwards is to take a long, hard look backwards

By exploring a brand's history the future of its marketing and communications can become apparent, outlines VCCP's planning director Alex Horner, and Clare Hutchinson, chief strategy officer

Five Things We Learned About... The Increasing Influence of Creators

Experts debate the growing power of influencers, including Rahul Titus, Ogilvy’s global head of influence, and Suzy Barker, AMV BBDO’s strategy partner

Marketing in the Tariff Era: What Retail & FMCG Brands Need to Know (and Do Next)

After a week of chaos around Trump's tariffs, the global markets have been on an incredibly bumpy journey. To support marketers, Dept has set up a think tank of experts. Here are some words of advice

A Golden Revival: The Return Of ‘Never Knowingly Undersold’

How John Lewis rebuilt consumer trust with a promise, a window, and a three-part ad

Whoppers aren't just for kings

Burger King CMO Katie Evans explains why the brand shone a spotlight on motherhood and stereotypes

Uber for Business' Vicky Kerr On Creative Consistency Across The Globe

The director of marketing, EMEA and APAC, discusses the influence of OOH work, managing a global team, and shares industry insights

Is Your Next Doctor An Algorithm?

Apple’s AI health coach may be the future of personalised care, but the real prescription for success might just be mixing data with a dose of empathy, says VML Health CEO on World Health Day

Mischief Making: Paddy Power And BBH On Poking The Culture-Fuelled Bear

The bookmaker's managing director of marketing Michelle Spillane and BBH London’s associate creative director Luke Till break down their daringly humorous campaigns

What Marketers Need To Know About Tomorrow

From robots to roosters, the team at St Luke's share some of their insights from SXSW

Five Reasons Why… Accenture Song Has Restructured Its UK Leadership at Droga5

The agency has tasked CEO Bill Scott, CSO Will Hodge and new CCO Tara Ford to lead it in the region.

It’s time to stop fetishising our demise

Things seem a little tough for advertising right now, but what's new there? Ogilvy UK's head of strategy Matt Waksman opines that instead of embracing doom, the industry needs to build back better.

What The Creative Leaders at AMV BBDO Think About Culture and Creators

Nick Hulley and Nadja Lossgott, chief creative officers at AMV BBDO, share how they try and keep atop culture's shifting sands

The Future of Planning is... the imaginative leap

Grey London's Tarek Sioufi outlines why imaginative thinking is the only way to fight off AI

How Ovo’s Alice Tendler delivers creative power moves in a “low interest” category

The marketing director talks energy, environment, and (consumer) empowerment

A Farm And A Studio: The Making Of Edelman UK's ECDs

Jamie George Cordwell and James Woods had completely different childhoods and both bring unique approaches to creativity

Meet The CEO: Weber Shandwick's Susan Howe

The agency collective's new(ish) chief executive on reimagining creativity to help brands navigate the messy realities of today’s world

Think what effective advertising could do for the Government

Cutting communications budgets would be a false economy to real challenges outlines IPA director general, Paul Bainsfair

"I Absolutely Love Agency Leadership And I’m So Pleased To Be Back": Lindsay Turner On Life At VCCP

Returning to agency life as managing director, Turner discusses what attracted her to the role and her career highlights

Mendl cake and pumpkin spiced lattes: how The Gate's newest creative duo feed their minds

Becky Reynolds and Lucy Donagh discuss the creative malarkey that's inspired their most recent work

What Fires The Thoughts of FCB's Laura Pirkis

The agency's head of strategy shares three influences that help to keep her cognitively acute

How Pete Zillig's creative roadmap is driving change at Ford

The car maker's European marketing chief on how he uses his experiences as a former agency exec, the development of some of the brand's most recent work and Eric Cantona

Embracing the Basics: Why True Creative Inspiration Lies in Simplicity, Not High Culture

VML UK's CSO Ben Worden on how stepping away from highbrow pursuits and embracing everyday experiences reignited his creative spark

All Hail Gravy: The Marketer Who Built Faith In Chicken

Meet Kate Tipper, KFC marketing director for UK and Ireland - our marketer of the week

Take Me To Purradise: How Whiskas Is Immersing Feline Satisfaction

Annie Argyle, European brand director at Whiskas, explains the work's origins and why it's been a booming success

When Creatives Meet Creators: Show Me The Funny

In the second in a series of conversations between TikTok creators and advertising creatives, Soph Galustian and Richard Brim discuss the power of humour

Franki Goodwin: Making Ads Bigger, Bolder, and Worth Watching

As chair of this year’s British Arrows jury, Saatchi & Saatchi’s CCO had a front-row seat to the best of British advertising. Here, she weighs in

The Social Mindset of Leo Burnett

The agency’s chief creative officer Mark Elwood and creative director Beth Manning discuss the importance of the agency's growing social capabilities

What the hell is culture anyway?

How brands can become loved by being part of culture - instead of just following it

Leading Through Change

The EMEA CEO and chief transformation officer for Weber Shandwick offers his personal take on how execs move forward during a period of upheaval

When Creatives Meet Creators: The Purpose Principle

In the first of a series of conversations between TikTok creators and advertising creatives, Lucy Edwards and Helen Rhodes discuss building brands with purpose

Lessons from SXSW: Expertise isn’t your superpower, it’s your fatal flaw

In a world of relentless change, expertise isn’t an advantage—it’s a trap, and the real superpower is the ability to unlearn and adapt, argues St Luke's CSO

Synthetic Testing: A Race To The Bottom?

Should we be replacing human research with AI research? We ask strategists to weigh in

Doing the Worm: Why McCain Turned to AR gaming to promote regenerative farming

Gravity Road's global ECD Sophie Cullinane and Christine Kalvenes, chief marketing & innovation officer at McCain Foods, talk through their new campaign

Championing Creative Talent in the Age of AI

The Chair of Ad Net Zero UK and the former President of the Advertising Association outlines why the industry needs to be All In

Checkmate! Why VCCPs Creative Leaders Love A Memorable Gameplan

CCOs Chris Birch and Jonny Parker share their tricks to build brands that last using CHESS

How to fall back in love with pitching

Overcoming the modern perils of pitching

Tesco's Flipped OOH; Primark and Pinterest Team Up; Whiskas launch Purradise and More...

The best creative, curated

Being more Daisy - The AI Revolution Needs Women

The advancement of AI has not meant that the tech is empowering everyone, with signs that it is widening the gender gap in favour of men (of course). VCCP's Alex Dalman outlines the dangers

The Rebrand Celebrations Are Over: What's Next For Mediaplus UK

Global CEO Matthias Brüll and group UK CEO Tom Laranjo talk about the rebrand, what has been achieved since the acquisition and where next in media

Make Some Noise: The M&A Surge Forcing Advertising's Bold Future

How will the M&A deals shape the future agency landscape?

AMV Group Promises Big Ideas Real People Love

Chief executive Xavier Rees and chief growth officer Jemima Monies discuss what the repositioning from parent company BBDO means for the UK business

Are Fantasy and fantastical ads fantastic? We look at the genre

Ads that play in a fantasy or fantastical world have been a consistent trope. Why are they so popular with creatives, and will AI technology only increase their use?

How Deliveroo Is Making Now Even Better

The rapid delivery service's most recent brand platform, developed by its inhouse team in collaboration with Pablo, is all about delivering joy (in brown paper bags)

There's A New Creative Leader In Town

Meet McCann London's new CCO, Emiliano De Pietri

The V&A Wants To Be a More Diverse Employer - Here's How It's Communicating That

The Wonderhood Design team discuss working with the museum to showcase it as a place to visit and work

'Advertising's only a small part of it': Lucky Saint's marketing director on breaking the rules

Kerttu Inkeroinen loves a challenge, and she knows brand building inside out. She explains why physically experiencing the product is sacred, and why she loves holding big beer brands to task

Why McDonald's Wants Customers to Order Like Stormzy

Freya Purnell and Gina Ramsden, senior creatives at Leo Burnett

Why delulu might just be the solulu

From age-defying skincare to 'awespiration' retail- the consumer trends set to define 2025

Future of the CCO: how can creative leaders evolve in the age of AI?

From faster data than ever before, to the creator economy and shifting team structures, change is everywhere

Brands In Britain: Step Away from cosy to scramble and thrive

The MullenLowe chief strategy officer Ben Shaw outlines why brands will struggle to get ahead on what is to come this year

Creative Salon Loves... Nike's Super Bowl Statement And Its Commitment To Women's Sport

Its Super Bowl ad is goosebump-inducing. We need more of it

Meanders, Curations and Performances Creatively Fulfill GroupM's head of Design

Daryl Percival outlines three things that regularly inspire him outside of his work

Why Brands Need To Get Out In the Real World

Humans are questioning tech and re-embracing physical experiences, says Accenture Song's Katie Burke

This year's Creative advantage lies in the tipping point

Edelman's strategy director Chris McCrudden explores the forces that will steer society into unexpected places in the coming months

The Marketer Fighting Recruitment Absurdities Around The World

Indeed's marketer Cliona Hayes discusses her career and insights on building the global brand

If They’re Good Enough For Bridget Jones… 10 Of The Best Levi’s Ads

With a new Bridget Jones film hitting cinemas and bringing attention back to some old Levi's ads, here’s a look at some of the brand’s classics

Beware The Rift: Why Brands Can't Afford to Ignore the Growing Divide Between Young Men and Women

The growing issues with disconnect in society are impacting the potential relationships of young people, and that will affect brands too