Features

Fragmentation is the biggest threat to your brand - So don’t feed it.

Iris' Global CSO explores why coherence is becoming more important than channel optimisation in modern brand building

Why VCCP Is Changing Cowry’s Offer And Brand

What does the next chapter look like in the age of AI? Chief product officer, Raphy March, explains the move and what it signals for clients

World Cup 2026: Redefining Brand Partnerships

FIFA's partner brands, including Diageo, Coca-Cola, and Rexona, reveal their plans for the upcoming tournament

The Corner Puts One Studio to Work

With its new proposition, the agency is betting on a leaner, more integrated way of working with clients. Its latest campaign for Moss suggests the bet is paying off

Is Social Media Still Social?

The way that the world interacts, entertains, and shops has changed, outlines WPP Media's head of paid social

Why DEPT is Opening A Shop For Cannes Lions

The agency activation will run alongside the Secret Garden space during the festival, offering a twist that gives guests a lasting brand connection explains Marjan Straathof

Cracking The Talent Code

The IPA panel with VCCP's Julian Douglas, Saatchi & Saatchi's Claire Hollands, and McCann's Harjot Singh reflect on building inclusive cultures in the industry

The Future of Influence Is Micro

Adland experts discuss the strategic importance of micro-communities to marketers

Telling Truth Well: The New McCann Era

McCann’s new global leadership team — Tyler Turnbull, Andrés Ordóñez and Harjot Singh — talk integration, creative ambition and why the network’s oldest idea may be its most potent weapon

Wil Maxey and Elliott White on Finding Their Way to Droga5

The duo discuss craft, collaboration, and making work that sticks

Evolving TikTok As A Business Brand

After five years, TikTok's business offering has evolved. Discussing the introduction of the new brand platform ‘Watch it. Love it. Want it.' are marketer Sofia Hernandez and Gravity Road's Mark Eaves

Attenborough At 100: A Natural Selection Of Ads

From wildlife-doc spoofs to planet-saving appeals, brands have long borrowed Sir David Attenborough’s voice and gravitas. As he turns 100, here's a look at some of the ads

Let’s be the remedy, not part of the noise

Brands must ask when it comes to social media platforms - 'Are we adding value or simply fuelling the machine?' says VCCP's head of social strategy

The road to reinvention

Nissan’s Allyson Witherspoon and Omnicom Production’s Sergio Lopez talk about building the modern agency partnership

The Music Videos That Influenced Ad Creatives

What were the music videos that made a major impression on the creative leaders at Leo UK, Saatchi & Saatchi, Wonderhood Studios, Droga5, Havas Creative, Iris, and Pablo?

Representation Redefined: McDonald's and Sport England

Marketers Kate Peers and Hannah Pain talk to Leo UK's Carly Avener about the imperatives in making work inclusive and share how that outperforms

Fandom Without Borders: How Guinness Goes Global

Marketer Somnath Dasgupta and VML's Marco Bezerra discuss the making of its latest work, 'A Lovely Day'

If Adland Wants Talent It Has to Make Space for It

Amid cost‑cutting, AI disruption and rising distrust, the IPA Talent & Diversity conference exposed a growing contradiction: young talent is abundant, but opportunity is not — leaders must now show up

MSQ’s Alternative Model For Modern Marketers

With 10 agencies under one P&L, a growing US footprint, and a creative-media-AI fusion that defies silos, chief executive Peter Reid is challenging the legacy holding company model head-on

Love It? Hate It? Read It. A brief history of Marmite ads

With Unilever offloading Marmite, we revisit the TV ads that turned the sticky tasty/foul (delete as applicable) spread into one of advertising's richest properties

Nestlé and VML's Engagement Masterstroke Following The Audacious KitKat Heist

When VML helped shape a brand disaster into a worldwide phenomenon

A Fond Farewell: Ian Millner Looks Back Over 26 Years at Iris

Interviewed on his own podcast by guest host Rob Mayhew, the agency co-founder remembers the ups and downs of being an agency boss

Playing The Nostalgia Game: McDonald’s Trading Cards

The creative team from Leo UK, Jed Small and Ev Bryant talk about the fast food giant’s latest campaign

Saatchi’s New Creators’ Showcase gets a new stage and a broader brief

With the initiative moving from Cannes to SXSW London, Franki Goodwin and Jess Ringshall discuss why now was the right moment to shake up the format

The Challenge of Leadership In Testing Times

As the WFA finds that almost all marketers are feeling a heavier scrutiny suddenly, the management skills of agency executives are set to be tested once again

MG Motor & Mediaplus: The Making of a Modern Brand

Growth, disruption and new consumer expectations are reshaping automotive marketing. Marketer Stuart Walker and Mediaplus' Celine Saturnino talk about their shared ambition driving MG forward

The Real Skill CMOs Need Now Isn’t Creativity Or Data; It’s Orchestration

Dentsu's chief client officer explores the leadership challenges facing senior marketers

British Heart Foundation — Turning Creativity into a Lifesaving Force

Marketer Claire Sadler and Saatchi & Saatchi CEO Claire Hollands talk about ‘In Living Memory’, placing 65 survivor benches across the UK to furth driving the charity’s mission

What getting smashed up on the slopes taught me about product-market fit

While recovering after an Easter holiday accident, the head strategist shares his thoughts on brands and products that have broken free of their origins

Potential And Experience — Why Advertising Needs Both

McCann London's deputy ECD outlines the need to the ad industry to continue to invest and hire in young talent

Comments, Kids, and Comedy - The Stimuli of TMW's group strategy director

Jasmin Kocur outlines three things that keep her motivated and insightful

Storytelling: A Fight For Craft Or Fluffy Business Cringe?

Brands want an ancient skill to became a corporate function but it might not be the solution they think

Marketers Have Thrived in Chaos - They May Need To Again

Considering the IPA Bellwether's surprisingly positive report on increased marketing budgets in a time of geopolitical uncertainty - again

Remodelling Agency Structures

The advertising sector is always in flux, but lately the agency side has evolved in new ways. Industry leaders from Havas, MSQ, DEPT, and Serviceplan share their views on where things are going

Designers: 'Mac Monkeys' No More

Design has become the discipline holding strategies together as brands stretch across platforms, products, and experiences as new design leaders emerge

How Hellmann's Put Sandwich Back On The Map

Behind the scenes on Edelman's work with the mayo brand to celebrate an 18th century lunch item

Humans Still Rule... For Now

The Gate's chair shares some of his takeaways from this year's SXSW

The Campaign Calling Time On True Crime Culture

Stephen Ledger‑Lomas explains how BBH and Merman crafted a darkly comic but devastating film that forces viewers — and content creators — to confront the real families behind missing persons cases

Creating Remington's Content Catalyst

As consumer engagement within the beauty market evolves, Wavemaker's Kally Boshnakova and Remington's Melissa Howarth discuss unifying the brand's content strategy

Pass The Pringles: Turning A Snack Into A Social Signal

AMV BBDO's creative director Ben Perez Usher discusses fan truths, shooting stunts, and working with the iconic brand

From Production to Platform: Sergio Lopez’s Bold Move

Omnicom Production's global CEO on how the network is evolving from a delivery function into a strategic, creative hub

Make 'Em Laugh: Alice Brine On Being Funny

DEPT’s senior creative talks her career as a comedian, her pathway into advertising, and collaborating with Katy Perry

Tati Lindenberg Puts a Social Spin on Unilever’s Laundry Brands

Unilever Home Care’s CMO says a social-first approach brings brands closer to everyday reality

Creative Salon Loves... Dulux and Ogilvy's 'Life Is What You Paint It'

We're suckers for the power of an enduring brand icon (and even more so for a cute dog - I mean, look at that little face?)

Why My Son Inspires My Creativity

T&P's ECD Matthew Moreland explains why the approval of his son is a key motivator in his career

Rewriting The Script For Sports Brand Building

Dentsu's Jessica Tamsedge, NFL's Henry Hodgson and Adobe's Simon Morris discuss how best to navigate change as a sports brand from fandom to culture

Claire Hollands on bringing 'Nothing is Impossible' back to life at Saatchis

A year into the top job at Saatchi & Saatchi, Claire Hollands is focused on culture, growth and restoring the agency’s sense of ambition

The Fallacy Of The Smoking Gun

A childhood spent in the Old Bailey taught Waksman that in strategy there are many layers of evidence that, together, reveal the truth, he explains

Stories From The Streets: Specsavers' Ian Maybank

From rural Hampshire to Waterloo’s wall of screens, the Specsavers head of media's commute is a reminder that the sharpest outdoor ideas can often be the simplest

Agencies: Because We’re Worth It

Droga5’s chief growth officer on why agencies don’t need more pitches, but better growth models

Unilever's Influencer Shift Is Gamechanging But Not Without Challenge

The media shift from the conglomerate's CEO Fernando Fernandez is a big bet, and one that Iris' social media chief sees sense in for marketers, but – as ever – measurement remains an ongoing issue

Mandy Gould on Why Social Needs Bravery, Not More Trends

Wonderhood Studios/Makers Studios' new ECD on cultural relevance and escaping social media’s “algorithmic landfill”

The UN Women UK Campaign Combatting The Manosphere

Revolt's Paul Calway discusses the work that has gone into producing the 'Same Side' campaign to counter negative social media influences on young men

Leading Omnicom Advertising Group’s New Era

With the merger reshaping the global landscape, CEO Troy Ruhanen discusses stability, creativity, AI and the difficult decisions behind building a new future for thousands of people

Wheels, Friends and Cultural Commentary: VCCP's David Masterman

The ECD shares what keeps his creative cogs turning

The future of agency pricing in an AI-driven world

The chair of the IPA Commercial Leadership Group outlines the latest findings around agency compensation

How The War With Iran Impacts The Real Economy

With hope that the war ends quickly for humanitarian and global economic reasons, the Feral founder and veteran strategist considers the business implications for the UK

The New Droga5: Cultural Influence, brand capital and a side of the unexpected

With a growing headcount, leaders Bill Scott, Tara Ford, and Will Hodge outline the ambitions and priorities for the creative agency as it enters its 'third chapter'

McCann UK’s CSO: Embracing Change and Canadian Culture

AJ Jones returned to her native UK last year to take up the executive position at McCann following 15 years working across the agency network in various countries. She shares her thoughts and insights

For The Approval Of A Proud Grandmother

Here's why a seal of approval from Jaqueline Clarke is what spurs on T&P ECD Chris Clarke