Features

Raise A Glass To Guinness

AMV BBDO won the Guinness business in 1998. We look at the enduring creative partnership

Where the Real Challenge is Self-Challenge

While AI reshapes roles, strategy's core remains the same - meeting challenge with challenge, argues the newly installed CSO at MullenLowe

Internet Trial, TV Remote and London: Andrew Long opens up his inspiration wardrobe

The ECD for Leo Burnett shares three things that continue to inspire him

Scooby-Dooing It: How AI Turns Planners into Doers

McCann London's head of strategic products sees AI tools like ChatGPT 4.0 and DALL-E 3 as his own Scooby Doo. Among successes, cautionary tales of prompt-engineered mishaps arise

Most Creative Marketers: Toby Horry

Tui’s global marketing director on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brand’s playbook

Rebecca Marshall: Leading Essence Mediacom's Odyssey from Detours to Tesco Triumphs

In our ongoing series featuring standout account women, EssenceMediacom's client president shares her insights

Imperfect magic: the beautiful craft of stop-motion in ads

Despite an industry-wide AI, VFX, VR and AR overload, stop-motion production techniques remain popular among brands

Why Words are colour

Ogilvy UK's Jules Chalkley on how the power of colour helps tell stories

Building Brands The And Rising Way: Lessons From A Creative Ventures Company

How And Rising is growing brands from the ground up

Guerrilla marketing: a playful adversary to AI-personalised ads

Our lives are filled with algorithmic personalised digital marketing, now exacerbated by AI - does guerrilla marketing offer something more playful, charming and meaningful?

How Important are Awards to Marketers' Measurements of Success?

Balancing global resonance and meaningful impact is crucial. Yet, prioritising accolades over genuine relationships risks diluting impactful work

Earning brands a role in the world means championing more voices in the room

Edelman's EMEA CSO advocates for a broader approach to brand planning, placing emphasis on the importance of representing diverse voices

At the Dawn of AI Female Talent Must Appreciate the Incredible Value of Their Own Thinking

In light of the reported risk that AI poses to female talent, Accenture Song's co-chief Zoe Eagle urges action to ensure female voices are heard in advertising.

Brands: To Meme Or Not To Meme?

'Trend-baiting' or 'hijacking' memes is a recent tactic for brands. What are some dos and don'ts for trend-baiting and becoming more active in culture?

Bringing Empathy and Drive to Account Handling: Clare Chapman

The CEO of EssenceMediacomX is the latest powerhouse to feature in our celebratory account women series

Sarah Golding on AI fuelling T&Pm as full-service agency

T&Pm launched on March 25 this year, with 1,900 employees across four continents and 45 offices worldwide. Golding talks about the reimagining of a full-service offering

Five Reasons Why... Accenture has bought Unlimited

Unlimited, parent of agencies TMW and Nelson Bostock, will become part of Accenture Song

The Only Guide We Ever Needed

From the need for mess to the unmanageable nature of human behaviour, AMV's Martin Weigel writes of Stephen King's seminal Planning Guide

The art of disagreeing agreeably

In a divided world, can brands play their part in engaging with opposing views?

Brand Charisma: How Barbie, Beyoncé, Swift and Trump Fill the Void Left by Religion

McCann Worldgroup's global head of human sciences and global head of influencer talk 'impact leaders' and the implication for brands

How Advertising Found Its Power-Up in Gaming

We take a jump into the world of gaming, where community matters. Let's level up, shall we?

Fifty Years Of Planning And Why Stephen King Still Matters

It's half a Century since King published his Planning Guide but its principles are as vital as ever

Battling taboos: FCB London on how Andrex is challenging the category norms

We talk to FCB London's CCO Owen Lee and ECD/creative partner Kyle Harman-Turner about Andrex's new 'Get Comfortable' platform

The Future of Social Media is... Planning

Going beyond surface trends, the path to triumph on social lies in rigorous analysis, testing, and adaptation, says EssenceMediacom's Joshua Gornell

Alzheimer’s Society film perfectly captures the heartbreaking reality of dementia

The ‘Long Goodbye’ campaign from NCA unrelentingly highlights the brutal impact of the disease - making it highly effective in raising awareness

Five reasons why … Edelman has formed The Longevity Lab

The over-50s are responsible for half of all global spending but one of the most overlooked demographic. Edelman's new launch aims to help brands reach this audience

How To Design An AI Marketing Strategy?

How are media and marketing closing the AI skills gaps and what are the ethical considerations? A panel of experts at EMX tackles these questions

Back From The Future: space Ferrero Rochers, robots and digital rain

The future is already here, but the benefits of it aren’t evenly distributed reckons St Luke's CSO as he reviews SXSW

Five Reasons Why ... T&Pᵐ Is Reinventing The Full Service Agency For The AI Age

The&Partnership is merging with MSix to launch a fully integrated offer

The marketer dishing a dose of joy with Ginsters: Emma Stowers

The marketing director, alongside TBWA/London, brings back the loveable farmer Merryn for a radio ad to reinvigorate the pasty brand

A champion of clients, creativity and culture: Fiona Gordon

In the latest in our series on brilliant account people, the Ogilvy UK CEO shares her wisdom

Planners must model themselves on the best Pro Golfers

adam&eveDDB CSO asks planners to swing into the future with 'unchanging tenets' and 'changing tools'

Float It Up The Thames

The Thames: a place where brand "Floaters' result in effluent flowing in both directions. We take a look at this creative and historical canvas

Dear planning. Happy 50th

This month, Stephen King’s JWT Planning Guide turns 50. And with it, writes BBH USA's head of strategy, so does the entire specialism as we know it

How Brands Show Up For Customers: Why CX Is "Basically Business"

NCA's new co-heads of CX, Lauren McLaughlin and Struan Wood, on closing the gap between advertising and the reality that customers experience

You cheeky fudger: Expletives in advertising

Why have brands and agencies been tapping into the art of (almost) swearing over the years?

Equity's Price Tag: Are Businesses Ready to Pay for Real Change?

Our industry's gone wild with policy but how many are putting the same focus into understanding the commercial reality of delivering against their commitments? asks Total Media MD

Coca Cola's Catching The K-Pop Wave

We caught up with Coke's global strategy chief Oana Vlad to talk K-Pop fandom and the role of AI to connect with fans

Nice People Win: Miranda Hipwell

The CEO of adam&eveDDB is our latest star to feature in our celebratory account people series

Should brands be worried about anti-overconsumption trends?

Once the purveyor of consumerist culture, social media is now turning against it. We ask how brands should respond to the anti-overconsumption trend

Should you start adding your pronouns to your email signature?

Will Reuben, Designer at Revolt talks about how small acts of inclusivity can make a big difference

Paying the price for emotionless sustainability creative

As the world continues to be lobbied to act on global warming, Revolt's head of strategy explains why the agency is pushing for more interesting ads to help tackle the issue

A dose of the absurd can help make sense of our place in the world

To connect with the world brands don’t always need to hold up a mirror to it, says Ogilvy UK head of strategy

Au natural, nostalgia and expressive typography: the design trends for 2024

Becci Salmon, design director at FCB and a judge in the design and industry craft category at this year's Dubai Lynx, explores the design trends that will shape 2024