Features

Be Honest - The Best of Brand Beckham

A look at some of Sir David Beckham's finest ad campaigns

The Year We Stop the Doom Loop

Advertising has confused doom with insight. It’s time to stop sighing and start believing again, argues VML's head of strategy

The Lessons Learned From 'Everyday Tactician' to Promote Football Manager 26

Rob Cottingham, senior content and PR manager at Sports Interactive, discusses the development of the latest McCann London campaign for the game.

Happy New Year, Happy Old Year

Our columnist returns to set out his stall for the year ahead and he's had enough of people predicting the end of almost everything in adland

'We need to put positivity and confidence back into our industry'

The IPA president and CEO of BBH London Karen Martin outlines why the IPA's Creative Essentials certificate is essential for the development of the next generation of advertising

Media Didn’t Get Too Slow. It Got Too Complicated.

Advisory firm Avelin Partners' CEO argues the industry must stop automating complexity and instead redesign its systems to restore clarity in an AI-enabled age

Five Reasons Why... St Luke's has merged with BBD Perfect Storm

The acquisition of a majority stake in St Luke's by BBD Perfect Storm marks a new chapter for the two UK agencies

A Mind Filled With Paintings And A Touch Of Philosophy

Iris's global chief creative officer Menno Kluin shares what drives him creatively

Beyond Average: Building Brands That Can’t Be Ignored

This year is about picking your lane and sticking to it, argues Havas London's head of strategy

CES 2026: Why the Smartest Brands Are Focusing on What Doesn’t Change

Breaking down three major takeaways from this year's tech expo in Las Vegas around AI, content, and live sports is DEPT's global EVP of strategy

How Advertising Did What the Law Is Only Now Catching Up With

As drink-drive limits tighten, the UK’s long-running battle with alcohol and the car enters a new phase. We revisit the advertising that made drink driving socially unacceptable

Disney Animation’s CCO on AI, creative excellence, and the art of the sequel

With his latest feature, Zootropolis 2 making over $1bn at the box office, Jared Bush shares his insights on developing the film and why he wants his team to feel comfortable with failing

Let’s call Zipcar’s demise what it really is: A Marketing Failure

Its retreat from the UK doesn’t indicate the death of the sharing economy. It just needs someone to actually sell it, says, Iris' chief strategy officer

The Friction Opportunity

"Seamless CX" has resulted in everything becoming too easy and therefore losing its meaning, argues The Gate's CSO

Mammut Mountainwear: Addressing Anti-Gorpcore With Flair

The mountaineering brand's CMO and DEPT's creative director break-down its 'Mountainwear Rescue' campaign

Winning Jaguar Land Rover is a pivotal moment for WPP’s reinvention

The account win might just point to the future direction of the troubled holding company

What Changes Adland Leaders Want To See In 2026

Several of the UK’s top execs share their thoughts on what they'd like to see from the year to come

Retailers - Never Give Up On The In-store Magic Of Christmas

Major brand campaigns can help turn footfall woes into festive wins

The Christmas Apple Ad That Carried An Unexpected Gut Punch

Omnicom Production CEO, Sergio Lopez outlines why this festive offering from 2013 remains his go to when it comes to Christmas creativity

Here they come, the beautiful ones

Creative leader Nicky Bullard share the experience of launching her new business, Elevator

Championing Creative Tech - Iris' Innovation Director on Utilising AI and Technology

Charlotte Bruton talks about joining the micro-network with the aim of placing technology within the idea-making process and reveals the marketing innovations that excite her most

Tesco Finds The Joy of Mess

BBH’s deputy CSO Saskia Jones reveals the creative thinking behind Tesco’s Christmas campaign, and how the supermarket made chaos feel like magic

Like Moths To A Flame

Harman Kardon's campaign 'See/Hear' showcases how light and sound transform into art. Marketer John Livanos and the Havas London creative team discuss repositioning the premium brand

What A Victorian Bathhouse In My Backyard Reveals About the Future of Brand Building

TMW's group head of planning outlines why the Palace x Nike collaboration isn’t just a pop-up, but a glimpse of things to come

The Harvey Nichols Christmas Ad That Caused A Furore

Zoe Eagle, CEO of Iris London, celebrates the 'Walk of Shame'

Raising The Stakes For Design Across Droga5

Dan Roberts, the newly appointed creative director of design for Droga5 London, outlines his creative career, the challenges he faces, and the ambition he has to grow the discipline across the network

The Christmas Campaign From Argos That Was Literally Banging

T&P ECDs Matt Moreland and Chris Clarke share their favourite campaign for the festive season

Five Reasons Why... VCCP Has Launched Its Social Division

'VCCP Social Club' is another chapter in the agency's history of challenging the status quo

Beyond the Ledger: DEPT's Finance Chief On Agency Life

Forget the clichés about bean-counters. David Neal shows how modern agency finance leaders are driving creativity, collaboration and AI-powered transformation

Designers Should Think Like DJs When Developing New Brand Systems

Girl&Bear’s head of design discusses how he sees the need for a 'mixing desk approach' to developing brand assets

Five Reasons Why... Omnicom Is Backing TBWA

The Disruption network stands tall within the new Omnicom

The $25bn Machine: Headlines Belong to the Giants, But Talent Shapes the Future

Omnicom is now the world’s biggest holding company. Jobs will go, careers will shift. But talent adapts, reinvents, and new stories are already taking shape

Inside The New Omnicom

Omnicom just swallowed IPG to create advertising's biggest holdco. Here are five takeaways from its new power structure

Five Reasons Why… Omnicom Is Backing adam&eve in the UK

The Omnicom-IPG merger is redefining the UK agency map - and adam&eve is emerging as a winner

Five Reasons Why… Omnicom Is Backing BBDO

The agency network is poised to become the group’s most scaled global creative platform

Five Reasons Why… Omnicom Is Backing McCann

The agency network is one of the central pillars of Omnicom’s post-merger creative strategy

From ‘Google it’ to ‘LLM it’

Digitas UK's chief data officer, Leila Seith Hassan, and strategy partner Caitriona Gallagher outline what the rise of large language models means for brands

Farewell to FCB

As the FCB network fades from view, this is our tribute to some of the most memorable work to emerge from the London shop over the years

A tribute to TBWA\London: Disruption Manifest

Since 1973, TBWA\London - in its various iterations - has specialised in "disruption". As it faces its own disruption, we pay tribute to some of is best work

For Heritage Brands, Commitment is the New Creativity

Iris’s Global CCO argues that the bravest thing a heritage brand can do today isn’t to reinvent itself, but commit to a simple platform that learns and evolves

Omnicom & IPG Unite

After almost a year, the biggest advertising agency merger has been completed. Here's why it makes sense for both parties

Positioning Reuters as the source of truthful News

In an era clouded by disinformation, Reuters is reclaiming clarity. Gravity Road's Mark Eaves and Josh London, head of Reuters Professional, discuss making the partially AI-generated brand campaign

Inside the Minds of Dentsu’s Changemaking Creatives

Olly Wood and Matt Searle discuss finding their creative feet and their ambition to make a measurable impact

Challenger Brands Vs. LHF Rules

Marketing experts weigh in on what it takes for rising brands to disrupt, and the impact regulations may have on creative innovation

Amelia Torode's Three stimulating diversions

The Ogilvy strategy chief shares three things she does to keep her thoughts flowing

Bickering, Brainrot and Big Ideas

Meet Wonderhood Studio's newest midweight duo, Holly and Alysha, who share their sources of inspiration - from The Apprentice to the depths of Reddit

Shifting Sands For Marketers And Advertisers

It's another moment of crucial reinvention for an industry that never stands still

Fragmented audiences don’t have to mean fragmenting ideas

Harnessing the unifying power of the truth to deliver creative effectiveness explains McCann UK's chief strategy officer

Doing the Christmas Double

This first holiday campaign from EE puts connectivity at the heart of Christmas. marketer Kelly Engstrom, Saatchi & Saatchi and WPP Media execs discuss its development

Diving Into The Royal Navy’s AI-Powered Recruitment Tool

Caroline Scott, head of e-CRM and innovation and WPP Media’s Rozzi Merrington discuss working together on the development of Atlas, the UK government’s first conversational avatar

Five Reasons Why... Edelman Is Backing Older Influencers

Edelman’s Longevity Lab, led by Jackie Cooper, has launched a curated list of older creators redefining commercial influence. Here’s what it's about, and why it matters

Jeans, Jokes and the Joy of Creative Chaos: Meet MSQ's COO

Deloitte didn’t do much for his wardrobe, but the ad industry did. After early years in finance and consultancy, Dan Yardley discovered that creativity, not compliance, was his true home

Why Columbia Sportswear Went Wild

Created by adam&eveDDB, ‘Engineered for Whatever’ repositions the outdoor brand for a new generation - mixing chaos, comedy and cutting-edge product engineering

How To Crack Gen Z: Less Alphabet Soup, More Connection

Leo UK's latest Pop Pulse report focuses on generational differences, and asks how brands can relate to the generation currently entering the workforce

Fat bellies and gleaming tails: why we should hire Amplified Originals

BBH's CSO outlines why, in the AI era, intensified individuality is the antidote to commoditised mediocrity

Dear CMOs: It’s time to reclaim your craft

After a decade of shrinking budgets, the tyranny of metrics and tools that promised clarity but delivered more complexity, it’s time to take back creative control

How Waitrose Nailed 'I Love You' At Christmas

It's warm and fuzzy. It's hungry and merry. It's a masterclass in branding.

Supermarkets, Powerful Architecture And Niche Podcasts: Where Sanjiv Mistry Loads Up On Creativity

From foreign retail to a discovery podcast, VML UK's ECD Sanjiv Mistry shares three things that inspire him

BBH London's MDs Are Reimagining Client Leadership

Bobbie Gannon and James Rice talk about their roles to grow the business while nurturing the culture, their own careers, and offer advice to future potential adland recruits

Unicorns Wanted. Horses Hired

The industry is stuck in a conformity paradox, argues Grey London's head of strategy