Features

MG Motor & Mediaplus: The Making of a Modern Brand

Growth, disruption and new consumer expectations are reshaping automotive marketing. Marketer Stuart Walker and Mediaplus' Celine Saturnino talk about their shared ambition driving MG forward

The Real Skill CMOs Need Now Isn’t Creativity Or Data; It’s Orchestration

Dentsu Creative's chief client officer explores the leadership challenges facing senior marketers

British Heart Foundation — Turning Creativity into a Lifesaving Force

Marketer Claire Sadler and Saatchi & Saatchi CEO Claire Hollands talk about ‘In Living Memory’, placing 65 survivor benches across the UK to furth driving the charity’s mission

What getting smashed up on the slopes taught me about product-market fit

While recovering after an Easter holiday accident, the head strategist shares his thoughts on brands and products that have broken free of their origins

Potential And Experience — Why Advertising Needs Both

McCann London's deputy ECD outlines the need to the ad industry to continue to invest and hire in young talent

Comments, Kids, and Comedy - The Stimuli of TMW's group strategy director

Jasmin Kocur outlines three things that keep her motivated and insightful

Storytelling: A Fight For Craft Or Fluffy Business Cringe?

Brands want an ancient skill to became a corporate function but it might not be the solution they think

Marketers Have Thrived in Chaos - They May Need To Again

Considering the IPA Bellwether's surprisingly positive report on increased marketing budgets in a time of geopolitical uncertainty - again

Remodelling Agency Structures

The advertising sector is always in flux, but lately the agency side has evolved in new ways. Industry leaders from Havas, MSQ, DEPT, and Serviceplan share their views on where things are going

Designers: 'Mac Monkeys' No More

Design has become the discipline holding strategies together as brands stretch across platforms, products, and experiences as new design leaders emerge

How Hellmann's Put Sandwich Back On The Map

Behind the scenes on Edelman's work with the mayo brand to celebrate an 18th century lunch item

Humans Still Rule... For Now

The Gate's chair shares some of his takeaways from this year's SXSW

The Campaign Calling Time On True Crime Culture

Stephen Ledger‑Lomas explains how BBH and Merman crafted a darkly comic but devastating film that forces viewers — and content creators — to confront the real families behind missing persons cases

Creating Remington's Content Catalyst

As consumer engagement within the beauty market evolves, Wavemaker's Kally Boshnakova and Remington's Melissa Howarth discuss unifying the brand's content strategy

Pass The Pringles: Turning A Snack Into A Social Signal

AMV BBDO's creative director Ben Perez Usher discusses fan truths, shooting stunts, and working with the iconic brand

From Production to Platform: Sergio Lopez’s Bold Move

Omnicom Production's global CEO on how the network is evolving from a delivery function into a strategic, creative hub

Make 'Em Laugh: Alice Brine On Being Funny

DEPT’s senior creative talks her career as a comedian, her pathway into advertising, and collaborating with Katy Perry

Tati Lindenberg Puts a Social Spin on Unilever’s Laundry Brands

Unilever Home Care’s CMO says a social-first approach brings brands closer to everyday reality

Creative Salon Loves... Dulux and Ogilvy's 'Life Is What You Paint It'

We're suckers for the power of an enduring brand icon (and even more so for a cute dog - I mean, look at that little face?)

Why My Son Inspires My Creativity

T&P's ECD Matthew Moreland explains why the approval of his son is a key motivator in his career

Rewriting The Script For Sports Brand Building

Dentsu's Jessica Tamsedge, NFL's Henry Hodgson and Adobe's Simon Morris discuss how best to navigate change as a sports brand from fandom to culture

Claire Hollands on bringing 'Nothing is Impossible' back to life at Saatchis

A year into the top job at Saatchi & Saatchi, Claire Hollands is focused on culture, growth and restoring the agency’s sense of ambition

The Fallacy Of The Smoking Gun

A childhood spent in the Old Bailey taught Waksman that in strategy there are many layers of evidence that, together, reveal the truth, he explains

Stories From The Streets: Specsavers' Ian Maybank

From rural Hampshire to Waterloo’s wall of screens, the Specsavers head of media's commute is a reminder that the sharpest outdoor ideas can often be the simplest

Agencies: Because We’re Worth It

Droga5’s chief growth officer on why agencies don’t need more pitches, but better growth models

Unilever's Influencer Shift Is Gamechanging But Not Without Challenge

The media shift from the conglomerate's CEO Fernando Fernandez is a big bet, and one that Iris' social media chief sees sense in for marketers, but – as ever – measurement remains an ongoing issue

Mandy Gould on Why Social Needs Bravery, Not More Trends

Wonderhood Studios/Makers Studios' new ECD on cultural relevance and escaping social media’s “algorithmic landfill”

The UN Women UK Campaign Combatting The Manosphere

Revolt's Paul Calway discusses the work that has gone into producing the 'Same Side' campaign to counter negative social media influences on young men

Leading Omnicom Advertising Group’s New Era

With the merger reshaping the global landscape, CEO Troy Ruhanen discusses stability, creativity, AI and the difficult decisions behind building a new future for thousands of people

Wheels, Friends and Cultural Commentary: VCCP's David Masterman

The ECD shares what keeps his creative cogs turning

The future of agency pricing in an AI-driven world

The chair of the IPA Commercial Leadership Group outlines the latest findings around agency compensation

How The War With Iran Impacts The Real Economy

With hope that the war ends quickly for humanitarian and global economic reasons, the Feral founder and veteran strategist considers the business implications for the UK

The New Droga5: Cultural Influence, brand capital and a side of the unexpected

With a growing headcount, leaders Bill Scott, Tara Ford, and Will Hodge outline the ambitions and priorities for the creative agency as it enters its 'third chapter'

McCann UK’s CSO: Embracing Change and Canadian Culture

AJ Jones returned to her native UK last year to take up the executive position at McCann following 15 years working across the agency network in various countries. She shares her thoughts and insights

For The Approval Of A Proud Grandmother

Here's why a seal of approval from Jaqueline Clarke is what spurs on T&P ECD Chris Clarke

Remembering Dame Annette King

Those who knew her best share their stories and memories of the remarkable woman they will miss so deeply

Why agency brand matters more than ever

The chief growth officer of Saatchi & Saatchi and co-chair of the IPA New Business & Marketing Group says agency brands are more than mere decoration

Resilience Redefined

From small bursts of joy to raving sober, resilience is taking a new meaning in 2026. That was one of the key takeaways from VML's Future 100 report this year

In Tribute: Courage, Craft And Conviction - Annette King's Leadership Legacy

Gutsy, driven, loyal, and funny, Dame Annette King helped shape a generation of industry success. Here we celebrate her life

MSQ: Built For The Now

Executive director Kate Howe on client-centricity in an AI world

Putting Jeremy Clarkson's Lager On The Map

T&P's Tom Sutton and Chelsea Carson break down the marketing strategy behind Hawkstone Lager, from naughty choirs to public stunts to using AI agents

Tesco puts new life into 'Every Little Helps'

With 'Need Anything From Tesco?', BBH turns an everyday question into a platform designed to travel far beyond groceries

Have Brands Outgrown Mental Availability?

Brands used to win by being easy to remember. In an AI-shaped marketplace where systems narrow choice before we do, advantage shifts from recall to reputation, says Iris' Global CSO

Why Waitrose Sent @WhatWillyCook Into Space

Wonderhood Studio’s Jack Croft talks about the recent campaign, and why prawn linguine became the most irresistible force in the universe for one particular spaceman

Pitch Perfect... But Not By AI

AI can crunch data fast, but winning pitches still demands human judgment, instinct, and trust. Hear from the experts

WPP Streamlines Under Four Pillars. Here’s Why

Cindy Rose’s first big move at WPP simplifies the company, puts Jon Cook in charge of WPP Creative, and keeps legacy agency brands intact. Here’s why

Client Disruption Is Not Innovation - It Is the Cost of Old Models Catching Up

Outlining his view on why major restructurings are taking place across advertising's biggest holding companies is DEPT's global chief client and growth officer

Brands Should rethink value in the age of the 100-year life

New research from Edelman’s Longevity Lab argues that brands remain structurally optimised for youth while over-55s control more than half of global spending

Why Finance Is One of the Most Creative Jobs in an Agency: BBH's Garin Bisschoff

The agency's chief financial officer and partner talks cricket, commerce, AI, and why every decision should make the work better

The Gate: Elastic Ideas For An Unboring New Era

The MSQ agency has a new management trio — CEO Helen James, CSO Kit Altin and CCO Lucas Peon. Together they’re sharpening the agency’s offer

Scrolling in the Deep

In his latest column, the Droga5 London strategist explores the growing resurgence of interest in the occult

The Future Of The Chief Strategy Officer

AI has made strategy faster and more expansive then ever - but judgement now looks different

Women’s Health: A Story of Two Halves

From Cannes to Davos, women’s health is seen as an economic imperative - yet it attracts just a fraction of investment and industry focus, argues the president of Health Weber Shandwick, EMEA

Brands Should Reframe Their Purpose Messaging To Beat Polarisation

In an increasingly divided society, brands are finding it tougher than ever to act with purpose. But according to Revolt's (part of Anthesis) latest Hugging the Bear research, it’s all about framing

Meet Omnicom Production's UK CEO

Joanna Cotton discusses uniting creativity and craft and shares some of her own career experiences

We Studied The highest performing loyalty brands - Here's What We Learned

Most marketers are missing a powerful multiplier effect. Here’s what VCCP's head of strategy for loyalty and CRM explains why a brand asset can rewrite the rules

Gen Z's search for meaning in a world of AI

A look at some of the lessons learned from this year's Ogilvy's Social Trends Report

Why Finance Is a Creative Function

From Big Four training to the front line of brand and broadcast creativity, Wonderhood Studio's FD Becky Smith explains why finance works best when it’s embedded, visible and unafraid of complexity

AI Could Shatter Trust in Advertising (What’s Left of it)

Industry experts discuss how, in the time of AI, trust is more important than ever

Hope in Britain Hasn’t Died. It’s Just Come Closer

What shorter hope horizons mean for how brands grow, by Leo UK's chief strategy officer