Features

The Collective Experience of Illness and the Culture It Creates

Laura Visick, global head of strategy at VCCP Health, explores how truly understanding patient community culture unlocks authentic engagement and meaningful healthcare partnerships

Why TBWA has taken over the reins at Dark Horses

The Omnicom-owned sports marketing agency has been integrated into the TBWA network, and will be led in the UK by CEO Larissa Vince, CCO Andy Jex, and CSO Matt Readman

Jeremy Clarkson Leads 'Banned' Hawkstone Campaign, McDonald's Goes Gaming and More...

The Best Creative, Curated

Steady isn’t a strategy. Share price is not the only metric

Iris chair and co-founder Ian Millner shares his belief that the agency sector has lost its way and needs to up its game to be fit to meet client needs

'Creativity Is the Answer': Tara Ford on Instinct, Innovation and the Power of Bold Ideas

The Droga5 chief creative officer brings a rare blend of clarity, creative conviction and international nous to her new role

'In the land of Shakespeare and The Canterbury Tales, storytelling runs deep'

Andre Sallowicz, the AMV BBDO creative partner, who hails from Brazil, talks about what he's learned from working in three different continents

Never Finished: How FCB Built a Culture of Creative Impact

What does it take to win Network of the Year at Cannes Lions - seven times in a row? FCB CEO Tyler Turnbull on long-lasting creative success, trust, and impact

Finding Volume in Value

AI did the research in minutes, but the real value came from human insight. T&P's CSO Oliver Egan shares how creativity still leads in an automated world

Marketing Lessons Behind Guinness’ Evolving Strategy

With the brand and agency having worked side by side for nearly three decades, Global brand director Stephen O’Kelly and AMV BBDO chief creative officer Nadja Losgott share some insights

Curiosity Driving Change: The Partnership Behind Škoda’s Most Successful Campaign Yet

With a new campaign that includes flamingos and chipmunks, Meredith Kelly, Škoda’s head of global marketing, and Katy Wright, CEO of FCB London, discuss working together

Nelson Bostock's Holly Hunter on Harnessing B2B Expertise

As managing partner, Hunter shares the importance of thinking like a client, her career experiences, and the industry's future

Meet The Award-Winning Social Media Creative Thriving at Saatchi & Saatchi

Senior copywriter, Jacob Newton, has found fresh inspiration in the unique world of London

Morrisons Is Keeping It Real

Leo Burnett's CCO Mark Elwood and creative director Kim Gill give a behind the scenes glimpse at the making of its ‘Fresh from Market Street’ campaign

The Price of Everything and the Value of… What, Exactly?

Why agency pricing models are stuck in time, and what we can do about it

'Let's celebrate creativity in a world of change' - BBH London CEO and IPA President, Karen Martin

Addressing an industry conference on business growth, she outlined her reasons to be positive about the British creative sector

Needle And Camera: The Eclectic Life Of Saatchi & Saatchi's Peniel Gebreselassie And Eleanor Weitzer

After a three-year stint at McCann London, the pair continues to operate in style. Here they share just a few of their inspirations

Populating Culture: The Power of Not Advertising

The challenge of delivering ad experiences in a world that doesn't want ads is one being embraced by VCCP's joint chief creative officers, Chris Birch and Jonny Parker

Ogilvy's Johnny Watters on Soundtracks, Podcasts and Lego

The ECD for Ogilvy UK and creative lead at Ogilvy One UK shares his three biggest inspirations

The Ascent of Accenture Song's New Leader - Ndidi Oteh

Beginning on 1 September, the business will fall under the reins of a new global CEO. She and David Droga tell the story of how the succession came about and what to expect next

Step Into The Blue World Of Bombay Sapphire's Natasha Curtin

Fresh from appointing Mother as its global creative agency, the brand’s global vice president reflects on the marketing lessons she's learned along the way

The Return of the Rockstar: BBH London's ECD on Recklessness in Creativity

Felipe Serradourada Guimaraes is stepping into creative leadership with swagger. At BBH London, he’s championing bold, unapologetic work—and urging the industry to stop playing it safe

Cannes Lions: The Wins, the Wisdom, the Wow

Guinness category marketing director reflects on her debut Cannes Lions - the unexpected warmth and generosity, the power of connection, and a fresh take on creativity

10 Years Of This Girl Can – What’s Next For The Iconic Campaign

Lead marketer Kate Dale, alongside agency partners from EssenceMediacom and 23red discuss the future of the much lauded initiative.

'Sprite Is Summer': Inside Coca-Cola’s Coolest Brand Play Yet

Global VP Oana Vlad, who's been at Coca-Cola for 12 years, is leading Sprite’s most dynamic chapter yet—with a tech-powered, culture-first campaign to own the summer

Lessons From Edelman's Brand Trust Report

The seventh addition of the report reveals brand trust is more important than ever

Five Things We Learned About... Dentsu's 'Influence To Impact' Report

The consultancy's latest research delves into the role influencers can play in closing the ever-growing attention gap

The Return of the Real

Why experiences still define brands. And what makes a brand experience really work

The Making Of T&P's Andre Moreira

Its global CCO talks his creative inspirations, career highlights, and future hopes for the industry

Mars Pet Nutrition' Marketing Chief on Creativity, Cats (and dogs) and Cannes

Natalia Ball, global chief growth officer at Mars Pet Nutrition, shares why she’s backing big ideas, creator culture, and the power of pet parent passion — all with an eye on Cannes Lions 2026

What can planners learn from…. Race Across the World

VCCP's senior planner Alice Wagner, conveys a few lessons learned from watching the globe trotting BBC series

Is Jony Ive Correct or Can Creativity Thrive In Corporate Corridors?

Apple's former chief design officer described creativity as 'fabulously unpredictable' - Franki Goodwin, Alex Grieve, Sophie Cullinane and Oliver Egan respond

Meet the Trio Remaking Weber Shandwick

Weber Shandwick’s leadership team, Jim O’Leary, Susan Howe, and Karen Pugliese, has a clear brief: transform the agency for a new era by turning global uncertainty into a strategic advantage

Meet The CEO: Wonderhood Studios' Alex Best

The agency's co-founder and CEO on emotional punch, taste as a differentiator, and why great work should entertain

Digitas UK's Creative Leaders on The Agency's Digital Empire

It's CCO Carren O’Keefe and ECD Björn Conradi discuss what creativity means to the agency

Culture, Creativity And Collaboration In The AI Age: Inside DEPT

The full-service agency is all about unlocking tomorrow's possibilities for today's most ambitious companies. This is how it does it

Meet The Marketer Bringing New Life To O2

Rachel Swift, O2's brand and advertising director, on shaking up iconic British brands and revolutionising the mobile giant

The Making of Currys' Award-Winning Diversity Ad

Currys marketer Aisling Lancaster and the AMV BBDO team reflect on the creation of their winning campaign for Channel 4's Diversity in Advertising Award

Five Things We Learned About...The Creator Economy From D&AD Festival

Members of the D&AD's first jury to dish out pencils for creator-generated content share tips

Ryan McManus: The surfer riding the New Wave of Creatives

VML's entrepreneurial chief creative officer tells us about how he developed his creative edge

“I Am Not A Robot”: Javier Campopiano On Letting Truths Win

McCann Worldgroup's global CCO believes creative complacency puts us at risk of turning robotic

The Rebellion in the Roses

Ogilvy UK's head of strategy Matt Waksman shares an advertising insight he learned on a recent bank holiday trip to the garden city of Letchworth

How UN Women UK empowered people to take action against everyday sexism

A look behind Revolt's bold campaign

Two Swedes In A Flat: How TBWA\London's Young Duo Nurture Their Creativity

From ‘Piss Flower’ installations to biking to work, pints and a Thai lunch at the Irish pub - how the TBWA\London pair Victoria Kothe and Sofia Lindstrom fuel their creativity

Why Iris Worldwide Believes Clients Must Participate or Perish

The micro-network's global chief creative officer, Menno Kluin shares insights on the rebrand of the agency as it kicks off its new creative era

Grace, Grit And Golding: A Leadership Legacy

T&Pm's former global partner Sarah Golding talks leadership, AI+HI, and the art of helping clients win

Monkey Reborn: What PG Tips Says About New Commercial Arts' New Era

The newly-installed leadership team, CEO Hannah White, strategy partner Matt Walters, and ECDs Steve Hall and Dan Seagar, discuss their first joint win and bringing back PG Tips' brand mascot

Who Is Sohel Aziz?

Here's what you need to know about Accenture Song's managing director

B2B Influencers to Community Building - Five Things We Learned From... Dentsu's What's Next Live

The future-focused event brought artists, agency leads and marketers together to discuss the rise of sensuality, the growing demand for authenticity and why more brands need to cultivate communities

Make It Fizz: Pablo Creatives Flora And Shivani’s Recipe For Wit And Meaning

From Leigh Bowery to the Japanese Book of Colour and Dua Lipa – the rising duo share their creative fuel

Five Reasons Why...Grey Is Aligning With Ogilvy

The two powerhouse agencies will retain their independence but are moving closer together under the Ogilvy Group banner, led by Devika Bulchandani

Rewriting the Playbook: Sergio Lopez On Future of Advertising Production

Omnicom Production’s global CEO tells the ad world to “be more lobster”—never stop changing and embrace a bold, AI-driven future

Why BBH Bets on Risk—And Wins

CEO Karen Martin and ECD Felipe Serradourada Guimaraes on why authentic stories and diverse talent drive great work

The Squad That We Are

Activism, obsession, and AI: CEO Pip Hulbert, CSO Ben Worden, CCO Ryan McManus, chief customer experience and data officer David Lloyd share the forces driving VML’s leadership vision

The Rise Of MullenLowe's ECD Carlos Andre Rodriguez

He discusses his new role, making work that creates change, and the importance of mental health

Why Marketing Is Entering Another New Frontier

Returning from SXSW, TMW's head of social influence Olivia Wedderburn and senior planner Ollie Mustill share what they learned about the emerging tech frontier and what it means for marketers

Creative Risk Taking Is On The Wane - That Could Cost Brands Dear

The latest State of Creativity report from Cannes Lions raises concerns about the decline of risk taking among marketers

Bridging the Hyphens: Celebrating Meera Syal’s Cultural Impact

Actor Meera Syal CBE and McCann Worldgroup’s Harjot Singh's fireside chat at IPA Talent & Diversity Conference

Building Protection: Why Pablo Is Raising Awareness Of Skin Cancer

Joint MD Hannah Penn is on a mission to make sun protection as big a priority as hard hats

From Peacocks to Festivals - Caroline Parkes Seeks Out the colour

The chief experience officer for Wonderhood Studios and founder of Wonderhood CX shares some of the things that embolden her strategic thinking

Knorr: Old Staple, New Flavour

MullenLowe UK's Carlos Rodríguez and Knorr's Niek de Rooij on bringing Knorr out of the cupboard and into culture