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The Power of Shame, and How Brands Could Use It

Embracing an untapped emotion and overcoming it in the eyes of consumers that are only conveyed with a whisper could be a lucrative move for some brands claims Ogilvy UK's head of strategy

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British Creativity The Gallic Way

In the first in a new series, BMB's new CCO explains what he feels his French identity has lent to his career as a creative in the UK

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A little less conversation

Why use words when actions can do the job far better? A look at some genius ads that use non-verbal communication

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