Features

How Pete Zillig's creative roadmap is driving change at Ford

The car maker's European marketing chief on how he uses his experiences as a former agency exec, the development of some of the brand's most recent work and Eric Cantona

Embracing the Basics: Why True Creative Inspiration Lies in Simplicity, Not High Culture

VML UK's CSO Ben Worden on how stepping away from highbrow pursuits and embracing everyday experiences reignited his creative spark

All Hail Gravy: The Marketer Who Built Faith In Chicken

Meet Kate Tipper, KFC marketing director for UK and Ireland - our marketer of the week

Take Me To Purradise: How Whiskas Is Immersing Feline Satisfaction

Annie Argyle, European brand director at Whiskas, explains the work's origins and why it's been a booming success

When Creatives Meet Creators: Show Me The Funny

In the second in a series of conversations between TikTok creators and advertising creatives, Soph Galustian and Richard Brim discuss the power of humour

Franki Goodwin: Making Ads Bigger, Bolder, and Worth Watching

As chair of this year’s British Arrows jury, Saatchi & Saatchi’s CCO had a front-row seat to the best of British advertising. Here, she weighs in

The Social Mindset of Leo Burnett

The agency’s chief creative officer Mark Elwood and creative director Beth Manning discuss the importance of the agency's growing social capabilities

What the hell is culture anyway?

How brands can become loved by being part of culture - instead of just following it

Leading Through Change

The EMEA CEO and chief transformation officer for Weber Shandwick offers his personal take on how execs move forward during a period of upheaval

When Creatives Meet Creators: The Purpose Principle

In the first of a series of conversations between TikTok creators and advertising creatives, Lucy Edwards and Helen Rhodes discuss building brands with purpose

Lessons from SXSW: Expertise isn’t your superpower, it’s your fatal flaw

In a world of relentless change, expertise isn’t an advantage—it’s a trap, and the real superpower is the ability to unlearn and adapt, argues St Luke's CSO

Synthetic Testing: A Race To The Bottom?

Should we be replacing human research with AI research? We ask strategists to weigh in

Doing the Worm: Why McCain Turned to AR gaming to promote regenerative farming

Gravity Road's global ECD Sophie Cullinane and Christine Kalvenes, chief marketing & innovation officer at McCain Foods, talk through their new campaign

Championing Creative Talent in the Age of AI

The Chair of Ad Net Zero UK and the former President of the Advertising Association outlines why the industry needs to be All In

Checkmate! Why VCCPs Creative Leaders Love A Memorable Gameplan

CCOs Chris Birch and Jonny Parker share their tricks to build brands that last using CHESS

How to fall back in love with pitching

Overcoming the modern perils of pitching

Tesco's Flipped OOH; Primark and Pinterest Team Up; Whiskas launch Purradise and More...

The best creative, curated

Being more Daisy - The AI Revolution Needs Women

The advancement of AI has not meant that the tech is empowering everyone, with signs that it is widening the gender gap in favour of men (of course). VCCP's Alex Dalman outlines the dangers

The Rebrand Celebrations Are Over: What's Next For Mediaplus UK

Global CEO Matthias Brüll and group UK CEO Tom Laranjo talk about the rebrand, what has been achieved since the acquisition and where next in media

Make Some Noise: The M&A Surge Forcing Advertising's Bold Future

How will the M&A deals shape the future agency landscape?

AMV Group Promises Big Ideas Real People Love

Chief executive Xavier Rees and chief growth officer Jemima Monies discuss what the repositioning from parent company BBDO means for the UK business

Are Fantasy and fantastical ads fantastic? We look at the genre

Ads that play in a fantasy or fantastical world have been a consistent trope. Why are they so popular with creatives, and will AI technology only increase their use?

How Deliveroo Is Making Now Even Better

The rapid delivery service's most recent brand platform, developed by its inhouse team in collaboration with Pablo, is all about delivering joy (in brown paper bags)

There's A New Creative Leader In Town

Meet McCann London's new CCO, Emiliano De Pietri

The V&A Wants To Be a More Diverse Employer - Here's How It's Communicating That

The Wonderhood Design team discuss working with the museum to showcase it as a place to visit and work

'Advertising's only a small part of it': Lucky Saint's marketing director on breaking the rules

Kerttu Inkeroinen loves a challenge, and she knows brand building inside out. She explains why physically experiencing the product is sacred, and why she loves holding big beer brands to task

Why McDonald's Wants Customers to Order Like Stormzy

Freya Purnell and Gina Ramsden, senior creatives at Leo Burnett

Why delulu might just be the solulu

From age-defying skincare to 'awespiration' retail- the consumer trends set to define 2025

Future of the CCO: how can creative leaders evolve in the age of AI?

From faster data than ever before, to the creator economy and shifting team structures, change is everywhere

Brands In Britain: Step Away from cosy to scramble and thrive

The MullenLowe chief strategy officer Ben Shaw outlines why brands will struggle to get ahead on what is to come this year

Creative Salon Loves... Nike's Super Bowl Statement And Its Commitment To Women's Sport

Its Super Bowl ad is goosebump-inducing. We need more of it

Meanders, Curations and Performances Creatively Fulfill GroupM's head of Design

Daryl Percival outlines three things that regularly inspire him outside of his work

Why Brands Need To Get Out In the Real World

Humans are questioning tech and re-embracing physical experiences, says Accenture Song's Katie Burke

This year's Creative advantage lies in the tipping point

Edelman's strategy director Chris McCrudden explores the forces that will steer society into unexpected places in the coming months

The Marketer Fighting Recruitment Absurdities Around The World

Indeed's marketer Cliona Hayes discusses her career and insights on building the global brand

If They’re Good Enough For Bridget Jones… 10 Of The Best Levi’s Ads

With a new Bridget Jones film hitting cinemas and bringing attention back to some old Levi's ads, here’s a look at some of the brand’s classics

Beware The Rift: Why Brands Can't Afford to Ignore the Growing Divide Between Young Men and Women

The growing issues with disconnect in society are impacting the potential relationships of young people, and that will affect brands too

Brands in Britain: A year in which creativity can inspire unity

VML UK's head of strategy Kate Nettleton outlines her belief that advertisers can help heel some of the world's divisive issues

How can adland keep the public's trust in a post-truth world?

Industry experts on why telling the truth and connecting with customers remains vital in the Elon Musk era

Crystals, Burgers and Playfulness: The Origin Stories of Charlene Chandrasekaran and Dan Morris

The Or's ECDs discuss their work and why they feel partnership is key

Why Marketers Should Be Loud and Proud About Their Burgeoning AI Experiences

Marketers reveal what it's been like working with Gen AI and predict its role for the future

Josh Krichefski On Embracing Our Inner ‘corkscrew thinker’

GroupM's EMEA CEO and the IPA president champions the creative cause

TBWA\London's Annie Gallimore On Strategically Leading Agency Ops

The former MD of ACNE UK, Deloitte Digital's creative agency, on what she brings to her new role

What Boots’ Pete Markey Thinks Are The Priorities for CMOs This Year

The CMO and chair of the Advertising Association looks ahead to 2025

The Role Agentic AI Can Play For Advertisers

Accenture Song’s global media services lead argues that agentic AI can not only deliver transformation but also retain and inspire talent

Why Brands Cause A Stir

A look at the science behind deliberately courting controversy

Here's What CMOs Think About The Challenges Of Marketing Right Now

A study by the AAR outlines the evolution of the marketing operating model

Five Things We Learned About... Edelman's Trust Barometer 2025

In the latest issue of its annual report, Edelman reveals global attitudes towards trust for government, business, media and NGOs

Brands in Britain: Why So Serious?

In a world of boredom, brands need to let go of seriousness and embrace spectacle says Nick Hirst, executive strategy director at adam&eveDDB

Creative Salon Loves… Kellogg’s See You In The Morning Campaign

Celebrating the multi-brand campaign by Leo Burnett

Beyond the Big Idea: What Makes A Great Brand Platform?

They may have been around for decades but brand platforms are no longer just an intriguing concept - for most businesses they have become vital

Scrolling, Strolling and Going Beyond: Will Parrish on keeping his brain fueled

VCCP Media's chief strategy officer reveals the inspirations behind his thinking

The GREAT Tourism Campaign Turning Britain Into A Film Set

Created by Pablo and directed by Tom Hooper, the film offers a front-row seat to breathtaking film locations in Britain. We talk to the agency and the client

Media Trends and Predictions For 2025: Retail Media, Social Video, Media Trust and More

An overview of predictions and trends for the year ahead

How TfL Is Celebrating 25 Years of the Brand

TfL’s customer director Emma Strain and VCCP’s chief strategy officer Clare Hutchinson break-down the celebration of the brand's legacy

Drink It In: a tribute to Carlsberg Britvic's new CMO Munnawar Chishty

She has just been announced as CMO of the newly-merged drnks giant

independent publishing, nights out and Theatre: This Is Paul Hewitt's Creative Life

The executive creative director at That Lot shares the aspects of culture that inspire his work

Brands in Britain: We Don't Need Another Hero

We're living in an era of people power and it's high time for brands to rethink their hero complex says TMW's strategy chief Dan Bowers

What Marketers REALLY Need From Their Agency Partners

Dove's former CMO, Alessandro Manfredi, tells all about the importance of building Brand Fundamentals

What Ad Execs Predict For Social Media in 2025

A look at what is expected from the world of social this year