Features

Meet The Office Jokers: The Firepower Behind Dentsu Creative's Ella And Emma

From Wordle to Anthony Gormley - the creative pair share the inspirations behind their playful creativity

The Future of Planning Is… staying connected to real people

Sam Williams, head of strategy at AMV BBDO explains why he is excited to be using AI in his role

'Don’t chase the title; chase the chaos': Tom Ghiden

adam&eveDDB's new MD on leading in an age of big creative ambition

Integrated Ambition: Sam Lewis on DEPT's Growing Proposition

The former US CEO of T&P discusses joining the creative marketing business with AI baked into its DNA, and how it is helping shape the future of fast moving brands

How TV Ads Made Us - Love Letters From Adland

Britain’s favourite medium has turned 70. We asked figures from advertising how commercial TV helped shape their careers

70 Years of TV Ads And They Still Refuse to Die

From Martians to gorillas, penguins to carrots, TV advertising has survived every prediction of extinction

Five Things We Learned About... The Future of Media and Marketing

This year's NextM UK event, produced by WPP Media mapped out how the business aims to create the future. Unsurprisingly, AI will be core to every facet of its vision

Cholesterol Clampdown or Creative Catalyst? Adland Execs Weigh-In On LHF Laws

Ahead of major new restrictions being introduced around food advertising, industry leaders share how they see what impact it might have across the industry

Down The Pub, Polar Expeditions and Good Reads - Jo Arden's Surprising Stimuli

AMV BBDO's chief strategy officer shares the three things that regularly fascinates and inspires her most

Paddy Power and BBH: The Partnership That Plays to Win

The bookmaker’s marketing chief, Michelle Spillane sees creativity as the brand’s daily currency. That’s why its partnership with BBH is built on trust, irreverence, and work that cuts through culture

Gorillas And Fake Churches: How Edelman's Oscar Muller And Sabine Stromsky Stay Inspired

The associate creative directors share the iconic works and everyday routines that shape their ideas

The Long View: Guy Sellers on Four Decades in Media

Mediaplus UK's group chair reflects on his 42-year-career with the agency

Audi Produces an Engine Symphony, VodafoneThree Debuts Combined Ad, McDonald's Crossover & More

The best work, curated

Clients First: Why WPP Media Has Refreshed Its Leadership Structure

The evolution frees up access for clients to top-tier talent and doubles down on AI adoption

How Iris Became The Agency Of The Brave

CEO Zoe Eagle, CSO Ben Essen, and CCO Menno Kluin discuss how they're charging forward, while balancing the creative, commercial and cultural equation

Understanding Unlimited's Human Understanding Lab

Simon Collister, director of Unlimited Group's Human Understanding Lab, part of Accenture Song, discusses the work going on in the behavioural marketing division

Forging Belonging: Why Co-op Is Celebrating Its Colleague Promise

Co-op marketing director Mel Matson, in partnership with VCCP, unveils a recruitment and culture-first initiative to reinforce the retailer's ‘Owned by You. Right by You' brand platform

Three Conversations With People Who Inspire Me - Wonderhood Studio's Aidan McClure

The co-founder and CCO discusses his experience of speaking with Paula Laren, Gillian McClure, and Roman Halter

The End of The Authenticity Era: Welcome To The Simulation

In the post-authentic age, realness has become a costume - but is that anything new?

Charles Vallance on Challenging the Rules - and how Brands can Win by Breaking Them

As he launches VCCP’s Challenger Series vodcast, the agency's co-founder draws on lessons from Cadbury, O2, and Channel 4 to show how bold ideas make brands unforgettable

Karen Martin: Reigniting Creative Power at the IPA

BBH CEO Karen Martin’s mission as IPA president is clear: restore confidence, champion human creativity, and put ideas and talent back at the heart of the industry

A Passion For Storytelling That Sells - Samsung's Annika Bizon

The VP of product and marketing for Mobile Experience at Samsung UK & Ireland shares her love for producing entertainment

Sue Frogley’s Next Act: Reimagining Talon

Talon's global CEO left behind the holding company world to lead the OOH specialist into its next era —defined by global reach and creative firepower. One year in, she’s just getting started

Easy Riding, Print Magazines, and Long Slumbers

Ben Edwards, ECD of FCB London, shares his creative muses

Allianz's Brand Building Campaign Wants Consumers To Live Their Best Lives

Created by global agency partner Edelman, 'All The Experts' aims to reintroduce consumers to the insurance brand

What Agency Leaders Have Learned from 2025... So Far

Advertising experts weigh in on the challenges and opportunities of 2025’s first six months, from economic volatility to creative evolution

Salute! Arriba! Tchin-tchin! Why we're all thirsty for 'Mediterranean' lager

Backed by big ad campaigns, Mediterranean-style beers, such as Poretti and Moretti, have ousted traditional British lagers, despite having a price premium (and most being brewed in the UK)

Building Strategy that shows up

What are the questions strategists should be asking themselves? Well, Iva Johan, CSO for VCCP's digital experience agency Bernadette, offers a few to consider

Lucy Watson: The MD Leading The Charge For B2B Growth

Nelson Bostock's managing director talks about her new role, priorities for the business, and career insights

Side Missions: Behind Leo's Campaign To Showcase McDonald's As An Everyday Escape

ECDs Andrew Long and James Millers discuss the retro gaming-themed work that promoted the QSR brand's summer deal drive

Behind The Ad Educating Young People On 'Safe Stabbing'

Creative Salon looks behind the scenes at Saatchi & Saatchi’s 'The Fatal Question' with associate creative director Pete Ioulianou and director Jonathan Kneebone

Currys Doubles Down on AI to Build the Tech Retailer of the Future

From in-store creative to creator-led campaigns, Currys is using AI not just as a tool, but as a strategic lever — including a new partnership with Native@AMV

Could AI keep a brand's voice alive forever?

Voiceovers are a famously resonant fluent device. But the artists usually don't live as long as the brand. Could - and should - AI be used to ensure that their use lives in the afterlife?

'Playing with your branding shows a high level of confidence and maturity'

Wonderhood Studio's CSO Jess Lovell thinks minimalist ads can create connection in an oversaturated world

Hacking Audience Attention Is Every Advertiser's Top Issue

Dr Karen Nelson-Field explains how VCCP Media's research proves that 1.5 seconds is long enough for advertisers to capture attention, if they do it right

The CMO and CSO are dead, long live the CSMOs

The two roles must unite as AI blurs the lines between strategy and marketing, unlocking growth, aligning goals, and enhancing customer experiences, believes Shula Sinclair, CSO US & Worldwide at T&P

Play On... Creatives Choose Their Favourite Music From Ads

From McDonald's and Levi's to the British Heart Foundation and Carlton Draught, adland feels the beat

'We're not just another Player': Girl&Bear's CEO on Expanding Stateside

Claire Young discusses stepping up into the CEO position within the VCCP content production business, as well as leading international expansion and the impact of AI

A Manifesto for Minimalism: 'It’s not about saying less. It’s about saying what matters'

Richard Denney, joint CCO at St Luke's, explains why minimalism works for advertisers

From Scroll to Shelf

Felicitas Olschewski, Edelman's managing director of digital and global brands marketing innovation explains how social listening is powering the next generation of culturally-driven products

What's the matter, Hun?

What brands can learn from Britain’s glitziest and most fun subculture

Silence At What Cost? Why Avoiding Sustainability Damages Reputations

In its latest report, Revolt outlines the business benefits of talking about sustainability

Why Has Minimalism Become a Movement In advertising?

A host of brands, including Tesco, McDonald's, Stella Artois, Häagen-Dazs and Muller, have been using stark images in their advertising campaigns

Storytelling Still Sells In A World Of Measurement

From the allure of dance, to the power of a jingle and the might of a painting - the ancient art of telling stories isn't dead yet

Inside a Creative Mind: Molly Johnstone on the Inspirations Behind Her Approach

Fuelled by a lifelong love of storytelling, the adam&eveDDB creative crafts zeitgeisty, culture-driven work for Amazon, Volkswagen and more.

From Strategy to Stewardship: McCann London's New CEO Mel Arrow

As McCann London reshapes its offer, we talk to the new CEO. Quietly radical not for what she’ll change—but for what she won’t

The Creator Economy Will Fuel The Future of Advertising

The creator economy is forecast to be worth $500bn by 2030 and overtake the agency sector in value soon after that. Here's what it means for adland’s future

Lessons From TMW On Turning a Wellbeing Crisis Into A Culture-Wide Reset

The agency has introduced a new lens for leadership, developed by Siobhan Kinsman, HR business partner, and Dan Bowers, chief strategy officer. Here’s how it made its entry into ‘The Empathy Era’

Wimbledon Reimagined: A Fresh Creative Era For The World’s Most Iconic Tennis Tournament

Its creative debut with VCCP sees The All England Club continue to dominate off-court

Courage, Craft And Conviction: Annette King's Leadership Legacy

Gutsy, driven, loyal, and funny, Dame Annette King has helped shape a generation of industry success. Here she shares her story

We Don’t Need More Talent. We Need to Let More Talent In.

Breaking the grip of credentialism can unlock the full potential of the UK’s creative industries, and reclaim up to £19bn a year in lost economic value, claims Brixton Finishing School founder

The Collective Experience of Illness and the Culture It Creates

Laura Visick, global head of strategy at VCCP Health, explores how truly understanding patient community culture unlocks authentic engagement and meaningful healthcare partnerships

Why TBWA has taken over the reins at Dark Horses

The Omnicom-owned sports marketing agency has been integrated into the TBWA network, and will be led in the UK by CEO Larissa Vince, CCO Andy Jex, and CSO Matt Readman

Jeremy Clarkson Leads 'Banned' Hawkstone Campaign, McDonald's Goes Gaming and More...

The Best Creative, Curated

Steady isn’t a strategy. Share price is not the only metric

Iris chair and co-founder Ian Millner shares his belief that the agency sector has lost its way and needs to up its game to be fit to meet client needs

'Creativity Is the Answer': Tara Ford on Instinct, Innovation and the Power of Bold Ideas

The Droga5 chief creative officer brings a rare blend of clarity, creative conviction and international nous to her new role

'In the land of Shakespeare and The Canterbury Tales, storytelling runs deep'

Andre Sallowicz, the AMV BBDO creative partner, who hails from Brazil, talks about what he's learned from working in three different continents

Never Finished: How FCB Built a Culture of Creative Impact

What does it take to win Network of the Year at Cannes Lions - seven times in a row? FCB CEO Tyler Turnbull on long-lasting creative success, trust, and impact

Powering Culture: How Duracell Plans to Go Beyond the Battery

Duracell's CMO and president for Europe and Africa Javier Hernandez Reta and VML UK's CCO Ryan McManus talk about their partnership

Finding Volume in Value

AI did the research in minutes, but the real value came from human insight. T&P's CSO Oliver Egan shares how creativity still leads in an automated world