Features

Let The Games Commence: Paris 2024 Olympics and Paralympics ads

As the athletes prepare to float down the Seine for the opening ceremony, take a look at the best creative work that led up to the Summer Games

The Ad Industry Softens Towards HFSS Regulations Confirmed for 2025

The King's Speech confirmed that the Labour Government will move forward with food advertising restrictions as planned, but the industry will be ready

VCCP Stoke Academy: the young talent scheme putting its money where its mouth is

The agency's ECD Jim Thornton and Charlie Bigham’s Kirstie Hawkins, and the 2024 ‘Best Summer Job Ever’ interns discuss how VCCP is supporting young people to discover careers in advertising

Devika Bulchandani on Revitalising The Reputation of Ogilvy

After being named Cannes Lions' Network of the Year, Ogilvy's global CEO shares her vision for the agency and discusses the global leadership team supporting its rediscovered success

Why Rory Sutherland Has Become an Unlikely TikTok Influencer

The Ogilvy legend is now approached by young people on the street familiar with him through his social media content

Triggering Nostalgia: The Creatives Behind McDonald's UK's 50th Birthday Artwork

The party is now in full swing with a major campaign and celebratory rewards being offered. Leo Burnett senior creative Alice Pearce and illustrator Sofie Birkin talk about the special posters

How TBWA\London’s creative renaissance has driven client success

With a strong leadership team and an impressive brand portfolio, we explore how the agency’s creative consistency has fuelled business growth

The digital world's Enshitification

Has our digital world really become a river of shit, and if so, what does it mean for the ad folk bobbing up and down in it?

The Power of Shame, and How Brands Could Use It

Embracing an untapped emotion and overcoming it in the eyes of consumers that are only conveyed with a whisper could be a lucrative move for some brands claims Ogilvy UK's head of strategy

Why Boots and VML Aren't Looking Backwards to Celebrate the 175th Anniversary

The high street chain's CMO Pete Markey and VML's Justin Pahl discuss their ongoing relationship and why a modern consumer focus is more important to them than anything else

The Work That Helped BBH Win at the Creative Circle Awards 2024

This year's winner of Creative Agency of the Year at the Creative Circle Awards was BBH. Here's a look at the nominated work that won them the accolade

Failing Forward: How Missing the Mark Can Fuel Advertising Innovation

What can agencies learn from their short comings?

The Woman Behind British Heart Foundation's ‘Til I Died: Claire Sadler

Working with Saatchi & Saatchi, Sadler and her team have created one of the real stand-out campaigns of the football season

Why Creative Circle Chose Mother's Robert Saville To Receive Its President's Award

The Mother founder was celebrated at this year's awards show in Margate

The Olympic Campaign Changing The Perception of Refugee Athletes

The project, led by Gravity Road, features 37 athletes, once defined by displacement, who now symbolise hope and resilience, showcasing athletic prowess and indomitable spirit

Celine Saturnino: "Master Of All Trades"

In our ongoing series featuring standout account women, Total Media's new London CEO discusses her experience of account management

How Brands Plan to Activate Around England v Spain Euro Championships Final

A look at some of the campaigns that will continue to appear ahead of and during the tournament final.

Lynsey Atkin: Why Channel 4 Has Pivoted from Superhumans to Athletes

The outgoing 4Creative chief discusses the latest campaign from the broadcaster to promote its coverage of the Paralympic Games, taking place between 28 August and 8 September

Death of the Salesman: Are Virtual Influencers nonsense or an evolution of our ever-connected world?

As the power of artificial intelligence grows, the potential for brands to work with increasingly personalised avatars could be an ever more alluring proposition for marketers.

The Growing Urgency For Brands to Be More Memorable

Senior marketers from Allwyn, Cadbury, Müller and Primark discuss VCCP's "year of memory"

Rob Reilly: AI empowers us all to experiment and to fail

WPP's global chief creative officer shares some thoughts on where creativity is heading.

The Clash of British and Brazilian Brilliance

In the latest installment of our series exploring the cultural inspiration brought to Britain by non-native creative leaders, we hear from Ogilvy UK's CCO, Dede Laurentino

What Makes Advertising Memorable?

VCCP has released a research paper outlining what it believes help ads stick in the minds of consumers at point of purchase

Why The Ad Industry Should Say Less

Creative Circle's UK president Gabriela Scardaccione explains why it is introducing its 'No' manifesto.

Don't you know I'm loco? Why bonkers ads have bounced back onto our screens

Everything’s a bit crazy these days - understandably so - but why are so many ads becoming just as wacky?

What Advertising Leaders Expect to See From This Labour Government to Drive Economic Growth

With Labour taking power having won the General Election here's what industry chiefs think could be done to strengthen the UK economy

How To Sell A Country? New Tourism Ads Are Redefining Destination Marketing

‘Oslo is rubbish – don’t come here!’ This Visit Oslo's tongue-in-cheek campaign is both witty and endearing. We explore the lessons here for tourism marketing

The future of social media is….. decoding its relationship with culture

While some may dwell on social media's potentially destructive impact on cultural identity and societal harmony, Weber Shandwick's Dylan Davenport argues for a more nuanced perspective

Alt Text Ingrain: Behind the mission to make pictures more accessible

RNIB's director of brand Martin Wingfield and MullenLowe's CCO Nicky Bullard talk through their push for Alt Text to be universally adopted

Why brand platforms elevate advertising to new levels

The chief creative officer of TBWA\London on why brand platforms change businesses in a way that campaigns never could

Why Adland Leaders Are Calling For More Short-Form Ads

Apple's creative chief Tor Myhren suggested that there is a need for “better short-form content” - we explore why that may be the case

The creative firepower Hollie Walker brings to Mother

The agency has welcomed a new ECD - we explore the famous work she has pioneered throughout her career at Wieden+Kennedy

A Career of Care: Dove's Chief Marketing Officer on 28 Years At Unilever

Alessandro Manfredi looks back over his near-three decades as a marketer at the fmcg giant and his success since The Campaign for Real Beauty broke sector boundaries

Building The Agency Model of the Future: VML Six Months In

The global CEO Jon Cook and global president Mel Edwards reveal what clients are asking them for and how AI is supporting the future direction of the network

Xbox's Michael Flatt on Why Creative Excellence is 'Everything'

After sweeping Cannes Lions with 'The Everyday Tactician' campaign, the marketer makes a case for creating advertising that gets noticed

Why Lynsey Atkin Is More Than The Brilliant Cherry On McCann's Cake

Last week McCann London was riding high in Cannes; this week it's made the creative hire of the year

What a Nylon Football Shirt Can Teach Us About Consumer Behaviour

Exploring the world of sports fandom and strips is T&Pm's chief strategy officer, Oliver Egan​​​​

Assumption is the mother of all screw ups: Lessons from the Grace Beverly debacle

The ASA's influencer ad rulings underscore marketing's transparency issue. Ogilvy's Imogen Coles argues these rules are vital for industry integrity and consumer trust in sponsored content

Art Education, Beaches and Childhood Creativity: Tom Curtis Explores Inspiration, Advocacy and Hope

EssenceMediacom's ECD reflects on the power of art education, Trevone's tranquil shores, and the magic of children's drawings

Dove and Edelman Continue to Change Women's Beauty After 20 Years

The two companies have worked for two decades together since the success of 'The Campaign for Real Beauty'

Euros 2024: How Brands Are Giving Fans Their Kicks 

For the next four weeks all eyes will be on the footy - so how are brands seeking to win fans’ attention?

The unofficial sponsors’ guide to sports marketing

A look at how successful sports marketing opportunities are chosen and developed

Pitch Perfect: Leo Burnett's CEO On Why Her Business Keeps Winning

As she marks her first year in charge, Carly Avener talks people, culture, and the secret sauce behind the agency's success

Feel The Force: Why A&EDDB Reckons Emotion Is A Brand's Most Powerful Tool

As adam&eveDDB opens its fourth international office and reveals its 'Feeling First' positioning, we explore how this approach to creativity delivers powerful brand advantage

From Catherine Dior to Kenny Imafidion: Leo Burnett Junior Creatives share their creative heroes

Hear from the duo behind recent campaigns like McDonald's 'Make It Yours' and Agency for Nature's 'Girls Just Wanna Grow Plants'

For The Love of The Game: Football Ads That Scored With Audiences

Before UEFA's Euro 2024 kicks off, we’ve hand-selected 15 G.O.A.T. footy ads from over the years

Shaking up Industry Events to drive impact

Weber Shandwick's Katherine Docampo wants to revolutionise conferences, advocating for more innovative formats fostering genuine collaboration and change

The Story Of PR Powerhouse Jackie Cooper

From selling her own budding company to flourishing at the Edelman empire - we uncover the twist and turns of Cooper’s iconic career

Lessons From A Creative Survivor: Aways Be Curious

Mark Roalfe, founder of RKCR and chairman of VML, on how he lasted 44 years in advertising, and what he plans next

Brand purpose may have lost its way in the marketing world

Why is purpose marketing on the wane? And does it still hold power and relevance? We ask Dove, Oatly as well as agency practitioners

British Creativity The Gallic Way

In the first in a new series, BMB's new CCO explains what he feels his French identity has lent to his career as a creative in the UK

Digitas UK: Innovating With Tech And Creativity For Positive Impact

The agency's CEO Jennifer Berry is joined by CCO Carren O’Keefe and COO Matt Lodder in outlining their ambition for the business

It's Time For Brands To Elevate Creative Strategy

Creative thinking will be a brand's last competitive advantage and the next business frontier across all industries, argues the newly installed CSO at TBWA\London

Colour, sensory overload and immersive stories: Camille Yin's inspirations

From Rothko paintings to the vistas of the Amalfi Coast, Accenture Song's head of brand design shares the places and artists that influence her creative approach

Is Gender Health Bias Masking The Brilliance Of AI?

There's already a glaring gap in women’s health data. Is AI now building on this biased data to produce biased results? asks Weber Shandwick EMEA's president of health

Five Reasons Why... Total Media Group has joined forces with Mediaplus

The unification showcases Total Media Group’s behavioural expertise to ambitious global brands through a scalable independent model

Why 'If You're Into It, It's In The V&A' Has Proven Such a Success

Following a haul of six D&AD Pencils, V&A marketer Sophie Rouse discusses the campaign

The Future of social media is…More Rebellious

From the demise of Twitter to the rise of niche communities, the time for bland, homogenised content is over says Accenture Song's head of social

The Wrong, The Weird And The Wonderful: Yan Elliott's Creative Inspirations

Weber Shandwick's new CCO on serene coastlines with a nuclear power station, Farrah Fawcett doll heads, and his father's military resilience

How Brands Should be Thinking About Pride This Year

Edelman's senior vice presidents for Brand Purpose explain that when marketing to LGBTQ+ communities - Allyship is Action and Culture is King