Features

Retailers - Never Give Up On The In-store Magic Of Christmas

Major brand campaigns can help turn footfall woes into festive wins

The Christmas Apple Ad That Carried An Unexpected Gut Punch

Omnicom Production CEO, Sergio Lopez outlines why this festive offering from 2013 remains his go to when it comes to Christmas creativity

Here they come, the beautiful ones

Creative leader Nicky Bullard share the experience of launching her new business, Elevator

Championing Creative Tech - Iris' Innovation Director on Utilising AI and Technology

Charlotte Bruton talks about joining the micro-network with the aim of placing technology within the idea-making process and reveals the marketing innovations that excite her most

Tesco Finds The Joy of Mess

BBH’s deputy CSO Saskia Jones reveals the creative thinking behind Tesco’s Christmas campaign, and how the supermarket made chaos feel like magic

Like Moths To A Flame

Harman Kardon's campaign 'See/Hear' showcases how light and sound transform into art. Marketer John Livanos and the Havas London creative team discuss repositioning the premium brand

What A Victorian Bathhouse In My Backyard Reveals About the Future of Brand Building

TMW's group head of planning outlines why the Palace x Nike collaboration isn’t just a pop-up, but a glimpse of things to come

The Harvey Nichols Christmas Ad That Caused A Furore

Zoe Eagle, CEO of Iris London, celebrates the 'Walk of Shame'

Raising The Stakes For Design Across Droga5

Dan Roberts, the newly appointed creative director of design for Droga5 London, outlines his creative career, the challenges he faces, and the ambition he has to grow the discipline across the network

The Christmas Campaign From Argos That Was Literally Banging

T&P ECDs Matt Moreland and Chris Clarke share their favourite campaign for the festive season

Five Reasons Why... VCCP Has Launched Its Social Division

'VCCP Social Club' is another chapter in the agency's history of challenging the status quo

Beyond the Ledger: DEPT's Finance Chief On Agency Life

Forget the clichés about bean-counters. David Neal shows how modern agency finance leaders are driving creativity, collaboration and AI-powered transformation

Designers Should Think Like DJs When Developing New Brand Systems

Girl&Bear’s head of design discusses how he sees the need for a 'mixing desk approach' to developing brand assets

Five Reasons Why... Omnicom Is Backing TBWA

The Disruption network stands tall within the new Omnicom

The $25bn Machine: Headlines Belong to the Giants, But Talent Shapes the Future

Omnicom is now the world’s biggest holding company. Jobs will go, careers will shift. But talent adapts, reinvents, and new stories are already taking shape

Inside The New Omnicom

Omnicom just swallowed IPG to create advertising's biggest holdco. Here are five takeaways from its new power structure

Five Reasons Why… Omnicom Is Backing adam&eve in the UK

The Omnicom-IPG merger is redefining the UK agency map - and adam&eve is emerging as a winner

Five Reasons Why… Omnicom Is Backing BBDO

The agency network is poised to become the group’s most scaled global creative platform

Five Reasons Why… Omnicom Is Backing McCann

The agency network is one of the central pillars of Omnicom’s post-merger creative strategy

From ‘Google it’ to ‘LLM it’

Digitas UK's chief data officer, Leila Seith Hassan, and strategy partner Caitriona Gallagher outline what the rise of large language models means for brands

Farewell to FCB

As the FCB network fades from view, this is our tribute to some of the most memorable work to emerge from the London shop over the years

A tribute to TBWA\London: Disruption Manifest

Since 1973, TBWA\London - in its various iterations - has specialised in "disruption". As it faces its own disruption, we pay tribute to some of is best work

For Heritage Brands, Commitment is the New Creativity

Iris’s Global CCO argues that the bravest thing a heritage brand can do today isn’t to reinvent itself, but commit to a simple platform that learns and evolves

Omnicom & IPG Unite

After almost a year, the biggest advertising agency merger has been completed. Here's why it makes sense for both parties

Positioning Reuters as the source of truthful News

In an era clouded by disinformation, Reuters is reclaiming clarity. Gravity Road's Mark Eaves and Josh London, head of Reuters Professional, discuss making the partially AI-generated brand campaign

Inside the Minds of Dentsu’s Changemaking Creatives

Olly Wood and Matt Searle discuss finding their creative feet and their ambition to make a measurable impact

Challenger Brands Vs. LHF Rules

Marketing experts weigh in on what it takes for rising brands to disrupt, and the impact regulations may have on creative innovation

Amelia Torode's Three stimulating diversions

The Ogilvy strategy chief shares three things she does to keep her thoughts flowing

Bickering, Brainrot and Big Ideas

Meet Wonderhood Studio's newest midweight duo, Holly and Alysha, who share their sources of inspiration - from The Apprentice to the depths of Reddit

Shifting Sands For Marketers And Advertisers

It's another moment of crucial reinvention for an industry that never stands still

Fragmented audiences don’t have to mean fragmenting ideas

Harnessing the unifying power of the truth to deliver creative effectiveness explains McCann UK's chief strategy officer

Doing the Christmas Double

This first holiday campaign from EE puts connectivity at the heart of Christmas. marketer Kelly Engstrom, Saatchi & Saatchi and WPP Media execs discuss its development

Diving Into The Royal Navy’s AI-Powered Recruitment Tool

Caroline Scott, head of e-CRM and innovation and WPP Media’s Rozzi Merrington discuss working together on the development of Atlas, the UK government’s first conversational avatar

Five Reasons Why... Edelman Is Backing Older Influencers

Edelman’s Longevity Lab, led by Jackie Cooper, has launched a curated list of older creators redefining commercial influence. Here’s what it's about, and why it matters

Jeans, Jokes and the Joy of Creative Chaos: Meet MSQ's COO

Deloitte didn’t do much for his wardrobe, but the ad industry did. After early years in finance and consultancy, Dan Yardley discovered that creativity, not compliance, was his true home

Why Columbia Sportswear Went Wild

Created by adam&eveDDB, ‘Engineered for Whatever’ repositions the outdoor brand for a new generation - mixing chaos, comedy and cutting-edge product engineering

How To Crack Gen Z: Less Alphabet Soup, More Connection

Leo UK's latest Pop Pulse report focuses on generational differences, and asks how brands can relate to the generation currently entering the workforce

Fat bellies and gleaming tails: why we should hire Amplified Originals

BBH's CSO outlines why, in the AI era, intensified individuality is the antidote to commoditised mediocrity

Dear CMOs: It’s time to reclaim your craft

After a decade of shrinking budgets, the tyranny of metrics and tools that promised clarity but delivered more complexity, it’s time to take back creative control

How Waitrose Nailed 'I Love You' At Christmas

It's warm and fuzzy. It's hungry and merry. It's a masterclass in branding.

Supermarkets, Powerful Architecture And Niche Podcasts: Where Sanjiv Mistry Loads Up On Creativity

From foreign retail to a discovery podcast, VML UK's ECD Sanjiv Mistry shares three things that inspire him

BBH London's MDs Are Reimagining Client Leadership

Bobbie Gannon and James Rice talk about their roles to grow the business while nurturing the culture, their own careers, and offer advice to future potential adland recruits

Unicorns Wanted. Horses Hired

The industry is stuck in a conformity paradox, argues Grey London's head of strategy

Boots Aims For A Fairytale Christmas With Its Festive Campaign

Boots' director of marketing Laura Gooday and VML's Juliana Paracencio discuss delivering joy, sparkle, and a West Country purr through this year's campaign

Five Things We Learned About... How Humans Decide

What inspires brand consideration? WPP Media’s Stuart Bowden and the University of Oxford’s Professor Felipe Thomaz break it down

Social Media Hasn’t Peaked, It’s Correcting

Reacting to claims that the days of social media may be starting to fade, Iris' social strategy director outlines why it's actually an evolution

When An Idea Captivates

Wonderhood Studios' co-founder and CEO offers his thoughts on why the power of imagination and taste must be preserved to command attention

Once Upon a Brand: The Enduring Power of Children’s Characters in Advertising

Advertisers use children’s characters to capture attention and affection in a range of different sectors and scenarios. Here’s why these timeless figures still matter

An Ode To Meaning

Why John Lewis is celebrating analogue moments according to brand marketing director Amy Tippen-Smith and Saatchi & Saatchi's CCO Franki Goodwin

AMV's New Guard: Big Ideas, Bold Future

From Currys to Guinness, AMV Group is proving the power of big ideas that real people love

Radiohead to Rolls - Grand Visual's ECD Shares His Inspirations

Ric Albert outlines three of the things that spur his creativity

How Agencies Win: Navigating the New Business Landscape

DEPT'S global chief client and growth officer considers the need to reset the agency model

'We’re Not Just Here to Do Your Expenses': AMV BBDO’s Mikko Hautanen on the Fun Side of Finance

There’s nothing grey about Hautanen’s corner of the agency. The Finnish-born exec wants to bury the myth of the dull financial director once and for all - because, as he says, numbers tell stories too

Five Reasons Why... Edelman Has Launched A Sports Division

The PR powerhouse has long been a player in sport. Now with Edelman Sport it’s putting structure around its strengths, and signalling serious intent

Things That Go Bump in the Brief

From haunted supermarkets to spectral crisp packets, UK advertising has always had a thing for the afterlife. This Halloween we take a peek inside the creative crypt

Five Reasons Why... Pablo’s Backing of Orkestrate Matters

The deal comes as clients demand agencies combine creative firepower with operational muscle

Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

What Scares Up A Spooktacular Halloween Ad?

Creatives outline what they think makes the best spooky campaigns

DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.