Features

Social Media Hasn’t Peaked, It’s Correcting

Reacting to claims that the days of social media may be starting to fade, Iris' social strategy director outlines why it's actually an evolution

When An Idea Captivates

Wonderhood Studios' co-founder and CEO offers his thoughts on why the power of imagination and taste must be preserved to command attention

Once Upon a Brand: The Enduring Power of Children’s Characters in Advertising

Advertisers use children’s characters to capture attention and affection in a range of different sectors and scenarios. Here’s why these timeless figures still matter

An Ode To Meaning

Why John Lewis is celebrating analogue moments according to brand marketing director Amy Tippen-Smith and Saatchi & Saatchi's CCO Franki Goodwin

AMV's New Guard: Big Ideas, Bold Future

From Currys to Guinness, AMV Group is proving the power of big ideas that real people love

Radiohead to Rolls - Grand Visual's ECD Shares His Inspirations

Ric Albert outlines three of the things that spur his creativity

How Agencies Win: Navigating the New Business Landscape

DEPT'S global chief client and growth officer considers the need to reset the agency model

'We’re Not Just Here to Do Your Expenses': AMV BBDO’s Mikko Hautanen on the Fun Side of Finance

There’s nothing grey about Hautanen’s corner of the agency. The Finnish-born exec wants to bury the myth of the dull financial director once and for all - because, as he says, numbers tell stories too

Five Reasons Why... Edelman Has Launched A Sports Division

The PR powerhouse has long been a player in sport. Now with Edelman Sport it’s putting structure around its strengths, and signalling serious intent

Things That Go Bump in the Brief

From haunted supermarkets to spectral crisp packets, UK advertising has always had a thing for the afterlife. This Halloween we take a peek inside the creative crypt

Five Reasons Why... Pablo’s Backing of Orkestrate Matters

The deal comes as clients demand agencies combine creative firepower with operational muscle

Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

What Scares Up A Spooktacular Halloween Ad?

Creatives outline what they think makes the best spooky campaigns

DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.

Bubble Bursting AI Prompts: Ruairi Curran On Fuelling His Mind With Playfulness

Gravity Road's executive strategy director explains why flâneuring about town is no longer enough

Kidults: A New Hope for Marketers?

From Star Wars figurines to squishy toys, kidult culture is booming and advertising needs to catch up. The opportunity to speak directly to grown-ups who play is a fresh frontier

Ogilvy's Flavours of Strategy

Natalie Chester, strategy director, and Ryan Thomson, senior strategist, dive into the thinking behind two of its famed campaigns

'I would like to restore optimism about this industry': Meet Saatchi & Saatchi's New CSO

Sam Wise shares his aims and ambitions as he takes up the CSO role at the Publicis agency

Galactic Fandom Meets Brand Power

Javier Meza, Coca-Cola's chief marketer for Europe, outlines how the brand joined forces with Star Wars

A View From 2030

WPP Media's president, global business intelligence, explores the world of advertising and innovation from five years away with a first-hand account of how ads and tech evolve

Creativity In The Age Of Calories

When HFSS was just a jumble of letters, some of the nation’s most notable ads sold chocolate, crisps and cola with unapologetic verve. Here’s to the deliciously 'bad' old days

Pumps And Proust: The Creative Quests Of Gravity Road's Sophie Cullinane

The ECD on why weirdness, zeitgeist, and a well-placed headline still matter

Can Adland Finally Market the Unmarketable?

VML Health CEO urges the creative industry to confront breast cancer’s toughest truth — making metastatic disease impossible to ignore this Metastatic Breast Cancer Awareness Day

From Tokyo with Taste

Havas London’s debut campaign 'Seek What Is Unique' for Asahi Super Dry takes Japan’s most famous beer on a global journey

The New Punk: Why Antiaesthetic Branding Is On The Rise

Could antiaesthetics offer a boost to luxury brands?

Using Screens To Hook An Audience

Aidan McClure, Wonderhood Studios co-founder and chief creative officer and Katie Rawcliffe, ITV's director of entertainment, reality and daytime, talk about how content can build brands

Five Reasons Why... Media By Mother Has Expanded Into The UK

Mother’s media arm lands in London, promising smarter strategy, creative clout, and a rebellion against algorithmic mediocrity, led by Tara Grimes

The Sensitive Truth – Behind The Ongoing 20 Year Partnership Of Sensodyne and Grey

Sensodyne and Grey’s 20-year bond blends trust, authenticity, and global reach - Ignacio Notivol Delso and Conrad Persons unpack the strategy behind the success

From Silliness to Spells: BBH's CSO Shares His Stimulations

Will Lion outlines three of his regular sources of inspiration as a strategist

Simply The Best: Adland Picks Its Favourite Out Of Home Campaigns

Industry experts reveal their favourite OOH work

Why Adland Will Never Fall Out Of Love With OOH

It might be one of the oldest ad media, but it remains one of the best

Meet The Office Jokers: The Firepower Behind Dentsu Creative's Ella And Emma

From Wordle to Anthony Gormley - the creative pair share the inspirations behind their playful creativity

The Future of Planning Is… staying connected to real people

Sam Williams, head of strategy at AMV BBDO explains why he is excited to be using AI in his role

'Don’t chase the title; chase the chaos': Tom Ghiden

adam&eveDDB's new MD on leading in an age of big creative ambition

Integrated Ambition: Sam Lewis on DEPT's Growing Proposition

The former US CEO of T&P discusses joining the creative marketing business with AI baked into its DNA, and how it is helping shape the future of fast moving brands

How TV Ads Made Us - Love Letters From Adland

Britain’s favourite medium has turned 70. We asked figures from advertising how commercial TV helped shape their careers

70 Years of TV Ads And They Still Refuse to Die

From Martians to gorillas, penguins to carrots, TV advertising has survived every prediction of extinction

Five Things We Learned About... The Future of Media and Marketing

This year's NextM UK event, produced by WPP Media mapped out how the business aims to create the future. Unsurprisingly, AI will be core to every facet of its vision

Cholesterol Clampdown or Creative Catalyst? Adland Execs Weigh-In On LHF Laws

Ahead of major new restrictions being introduced around food advertising, industry leaders share how they see what impact it might have across the industry

Down The Pub, Polar Expeditions and Good Reads - Jo Arden's Surprising Stimuli

AMV BBDO's chief strategy officer shares the three things that regularly fascinates and inspires her most

Paddy Power and BBH: The Partnership That Plays to Win

The bookmaker’s marketing chief, Michelle Spillane sees creativity as the brand’s daily currency. That’s why its partnership with BBH is built on trust, irreverence, and work that cuts through culture

Gorillas And Fake Churches: How Edelman's Oscar Muller And Sabine Stromsky Stay Inspired

The associate creative directors share the iconic works and everyday routines that shape their ideas

The Long View: Guy Sellers on Four Decades in Media

Mediaplus UK's group chair reflects on his 42-year-career with the agency

Audi Produces an Engine Symphony, VodafoneThree Debuts Combined Ad, McDonald's Crossover & More

The best work, curated

No Egos, No Rules, Just Results - Behind Unlimited & Pablo’s Government Consortium

Public sector briefs demand creativity with real-world impact. The partnership is rewriting the rules, blending teams, ditching egos, and delivering campaigns that shift behaviour

Clients First: Why WPP Media Has Refreshed Its Leadership Structure

The evolution frees up access for clients to top-tier talent and doubles down on AI adoption

How Iris Became The Agency Of The Brave

CEO Zoe Eagle, CSO Ben Essen, and CCO Menno Kluin discuss how they're charging forward, while balancing the creative, commercial and cultural equation

Understanding Unlimited's Human Understanding Lab

Simon Collister, director of Unlimited Group's Human Understanding Lab, part of Accenture Song, discusses the work going on in the behavioural marketing division

Forging Belonging: Why Co-op Is Celebrating Its Colleague Promise

Co-op marketing director Mel Matson, in partnership with VCCP, unveils a recruitment and culture-first initiative to reinforce the retailer's ‘Owned by You. Right by You' brand platform

Three Conversations With People Who Inspire Me - Wonderhood Studio's Aidan McClure

The co-founder and CCO discusses his experience of speaking with Paula Laren, Gillian McClure, and Roman Halter

The End of The Authenticity Era: Welcome To The Simulation

In the post-authentic age, realness has become a costume - but is that anything new?

Charles Vallance on Challenging the Rules - and how Brands can Win by Breaking Them

As he launches VCCP’s Challenger Series vodcast, the agency's co-founder draws on lessons from Cadbury, O2, and Channel 4 to show how bold ideas make brands unforgettable

Karen Martin: Reigniting Creative Power at the IPA

BBH CEO Karen Martin’s mission as IPA president is clear: restore confidence, champion human creativity, and put ideas and talent back at the heart of the industry

A Passion For Storytelling That Sells - Samsung's Annika Bizon

The VP of product and marketing for Mobile Experience at Samsung UK & Ireland shares her love for producing entertainment

Sue Frogley’s Next Act: Reimagining Talon

Talon's global CEO left behind the holding company world to lead the OOH specialist into its next era —defined by global reach and creative firepower. One year in, she’s just getting started

Easy Riding, Print Magazines, and Long Slumbers

Ben Edwards, ECD of FCB London, shares his creative muses

Allianz's Brand Building Campaign Wants Consumers To Live Their Best Lives

Created by global agency partner Edelman, 'All The Experts' aims to reintroduce consumers to the insurance brand

What Agency Leaders Have Learned from 2025... So Far

Advertising experts weigh in on the challenges and opportunities of 2025’s first six months, from economic volatility to creative evolution

Salute! Arriba! Tchin-tchin! Why we're all thirsty for 'Mediterranean' lager

Backed by big ad campaigns, Mediterranean-style beers, such as Poretti and Moretti, have ousted traditional British lagers, despite having a price premium (and most being brewed in the UK)