Meet the UK's Most Creative Marketers

Most Creative Marketers: Susan O'Brien

Just Eat marketing boss on turning around the brand once known only for kebab-shops; and why she's doubling down on brand investment for 2024 and beyond

Most Creative Marketers: Radha Davies

The director of brand, planning and creative at Sainsbury's (and Argos, Habitat and Tu) has set her sights firmly on becoming the leading grocery brand. Again

Most Creative Marketers: Anna Greene

Gousto’s marketing leader, VP of brand, insights & strategy, Anna Greene, talks entrepreneurship, sustainability, and why dinnertime should always steal the show

Most Creative Marketers: Jo McClintock

Trainline’s VP of brand, Jo McClintock, predicts strong signals for sustainable travel journeys – by train of course

Most Creative Marketers: Phoebe Barter

Aviva’s group brand director talks about building communities, Manchester’s new arts venue, and her 'best in the world' agency partner adam&eveDDB

Most Creative Marketers: Deb Caldow

“Show me how you help today’s marketers traverse the tension of selling & building brands without costing the planet.” Diageo’s first global sustainability marketer issues a call to action for adland

Most Creative Marketers: Steve Axe

Nomad Foods' group outgoing CMO Steve Axe talks frozen food snobbery, making cat food funny, and why he will never work with Madonna again

Most Creative Marketers: Noel Mack

Noel Mack, chief brand officer at Gymshark - one of the UK's fastest growing companies - talks about how he's building communities that eat, live and breathe the brand

Most Creative Marketers: Emma Botton

Tesco group brand, proposition and marketing communications director talks Clubcard, creativity, cost-of-living, and customers

Most Creative Marketers: Shelley Macintyre

Sipmith’s global senior marketing director, gin brands, talks poetry, empathy, and the power of a perfectly tailored swan

Most Creative Marketers: Martin George

Martin George, director of customer, Waitrose & Partners, talks talent, teamwork, transformation, and of course, taste

Most Creative Marketers: Chloe Saklow

The deputy director, teacher recruitment and conversion, Department for Education, talks public service marketing, partnership, and pushing herself

Most Creative Marketers: Simon Gunning

CALM’s Gunning talks to Creative Salon about Project 84, his new ‘shoffice’, and why marketing is like a high-wire act

Most Creative Marketers: Alessandro Manfredi

The executive vice president, Dove (Unilever), talks culture, confidence, creativity and of course, courage

Most Creative Marketers: Trevor Johnson

TikTok's Trevor Johnson on why big brands and creative agencies need no longer be scared of the platform

Most Creative Marketers: Shadi Halliwell

She's brought her own distinctive brand of fun to O2, Harvey Nichols and Three, and now has her eyes set on Pizza Express

Most Creative Marketers: Cheryl Calverley

Eve Sleep's restless CEO on how her background in marketing helped her to the top

Most Creative Marketers: Nishma Robb

I want to be able to create stories - but the ones that really matter, says the Google marketer

Most Creative Marketers: Aline Santos

The Unilever marketing czar talks about finding the industry’s “renaissance moment”

Most Creative Marketers: Pete Markey

Newly installed as the chief of Boots marketing, Pete Markey talks about why he holds creativity close to his heart

Most Creative Marketers: Michelle McEttrick

The Tesco group brand director is leaving the supermarket at the end of May after six years. Michelle talks to Creative Salon about what comes next

Most Creative Marketers: Kirsten Stagg

Skoda UK’s marketing director, brand, digital, CX, CRM, events & product, talks emotion, experience and execution

Most Creative Marketers: Cadbury

Cadbury marketers Benazir Barlet-Batada & Colin O'Toole talk gut instinct, Purple Reign, generosity, and “that bloody gorilla”

Most Creative Marketers: Alex Naylor

The managing director, marketing communications, Barclays talks about the value of ambition, persuasion, and daring to disturb the universe

Most Creative Marketers: Dom Dwight

Dom Dwight, the marketing director, Betty's & Taylor's of Harrogate, talks cartoons, kayaking, coffee, and of course, cuppas

Most Creative Marketers: Benjamin Braun

He's won a design award and his work has been shown at The Tate, but Samsung's European CMO has applied his creativity to great effect as a marketer.

Most Creative Marketers: Zoe Harris

The On The Beach chief marketing officer talks honesty, the value of numbers, and why more marketers should choose the ‘fuck-it’ version

Most Creative Marketers: Michelle Spillane

Paddy Power marketing director talks about being more than just a punchline, and why data is no silver bullet

Most Creative Marketers: Kerris Bright

Marketing needs to be at the heart of all businesses if they want to grow faster or in a different way, says the BBC chief customer officer

Most Creative Marketers: Arjoon Bose

The General Mills marketing head, Europe & Australasia, talks cultural capital and how he coloured his hair purple once to land a job

Most Creative Marketers: Yilmaz Erceyes

Creativity sells, says the Premier Foods marketer who also talks about why he's at ease with not winning at Cannes Lions for his brands

Most Creative Marketers: Zaid Al-Qassab

From telecoms to television, Zaid Al-Qassab sets a high bar and that makes him a challenging but rewarding creative partner

Most Creative Marketers: Ellie Norman

She powers one of the biggest sport icons of our time, Formula 1. The global director of marketing & communications talks about her change agenda

Most Creative Marketers: Becky Moffat

The chief marketing officer at HSBC UK talks culture, community and crossing borders

Most Creative Marketers: Tanja Grubner

Tanja Grubner, global marketing & communications director at Essity, talks Bodyform, "#Wombstories", and overcoming ad bans

Most Creative Marketers: Mark Evans

Direct Line’s chief marketer, talks chemistry, candour, curiosity, and creative clues

Most Creative Marketers: Emily Somers

Emily Somers, the UKI marketing director at Deliveroo, talks "food first" and her love for Wendy Cope's poetry

Most Creative Marketers: Phil Almond

Creativity must be harnessed for effectiveness, says Cancer Research UK's executive director of marketing, fundraising and engagement

Most Creative Marketers: Michelle Graham-Clare

McDonald’s UK & Ireland’s top marketer talks about the power of human connection, great coffee, and brand passion

Most Creative Marketers: Michael Flatt

Game On: Xbox director global integrated marketing Michael Flatt on "doing the right thing" for his fans

Most Creative Marketers: Alessandra Bellini

Tesco’s chief customer officer and Advertising Association president Alessandra Bellini talks up the value of marketing and advertising, and the joy it brings

"Don't sacrifice clarity for the sake of fame": SMARTY's Sayed Hajamaideen

Jargon is a bugbear of the SMARTY head of marketing, who says that the discipline is an art