Most Creative Marketers

Creative Salon is compiling an on-going series of honest and open conversations with marketers championing the power of commercial creativity.

Meet The Man Bringing Squid Games And EE Together

Asif Aziz, EE's retail director, talks-all about the brand's collaboration with Netflix

'I'm a Firm Believer In The Creative Process' - Pepsi Lipton's April Adams-Redmond

As global CMO for the drinks multinational, she is currently overseeing the repositioning of Lipton Ice Tea - working with adam&eveDDB to instill some creative bravery into its output

Step Into The Blue World Of Bombay Sapphire's Natasha Curtin

Fresh from appointing Mother as its global creative agency, the brand’s global vice president reflects on the marketing lessons she's learned along the way

Simon Valcarcel and the Creative Six: The O2 Marketer Who Won 6 Lions

VCCP and O2 scooped up six Cannes Lions at this year’s festival. The standout was Daisy vs. Scammers work, which earned five Lions. And another for Walrus Whizzer

'Sprite Is Summer': Inside Coca-Cola’s Coolest Brand Play Yet

Global VP Oana Vlad, who's been at Coca-Cola for 12 years, is leading Sprite’s most dynamic chapter yet—with a tech-powered, culture-first campaign to own the summer

Mars Pet Nutrition' Marketing Chief on Creativity, Cats (and dogs) and Cannes

Natalia Ball, global chief growth officer at Mars Pet Nutrition, shares why she’s backing big ideas, creator culture, and the power of pet parent passion — all with an eye on Cannes Lions 2026

From Culture to Cart - Esi Eggleston Bracey

Nearly two years into the role, Unilever’s top marketer is leading a radical shift in how the FMCG giant shows up in culture—putting creators, communities, and relevance at the heart of brand-building

Meet The Marketer Bringing New Life To O2

Rachel Swift, O2's brand and advertising director, on shaking up iconic British brands and revolutionising the mobile giant

Why Mondelez's Dave Clements Wants Audiences To Feel Something

The VP of marketing UK and Ireland for the confectionary giant discusses his career, being the custodian of brand heritage, and embracing emerging talent

Meet the Man Steering EE's Consumer Marketing Into A New Era

Consumer marketing director Peter Jeavons has built his career in the telecomms sector and been at the forefront of leading EE's evolution for more than 20 years

Benazir Barlet-Batada: From chocolate bars to chocolate biscuits

The McVitie's marketer has found herself at the helm of Pladis Global's iconic chocolate digestive's 100th anniversary campaign within months of joining

Knorr: Old Staple, New Flavour

MullenLowe UK's Carlos Rodríguez and Knorr's Niek de Rooij on bringing Knorr out of the cupboard and into culture

Meet The Marketer Growing Fame for INEOS Automotive

Jonathan Hill, CMO of the car challenger brand, talks about taking his first steps client side after a career leading major auto accounts at agencies

Uber for Business' Vicky Kerr On Creative Consistency Across The Globe

The director of marketing, EMEA and APAC, discusses the influence of OOH work, managing a global team, and shares industry insights

How Ovo’s Alice Tendler delivers creative power moves in a “low interest” category

The marketing director talks energy, environment, and (consumer) empowerment

How Pete Zillig's creative roadmap is driving change at Ford

The car maker's European marketing chief on how he uses his experiences as a former agency exec, the development of some of the brand's most recent work and Eric Cantona

All Hail Gravy: The Marketer Who Built Faith In Chicken

Meet Kate Tipper, KFC marketing director for UK and Ireland - our marketer of the week

Take Me To Purradise: How Whiskas Is Immersing Feline Satisfaction

Annie Argyle, European brand director at Whiskas, explains the work's origins and why it's been a booming success

Championing Creative Talent in the Age of AI

The Chair of Ad Net Zero UK and the former President of the Advertising Association outlines why the industry needs to be All In

kerttu inkeroinen - leaning on the pub counter at The Lucky Saint pub

'Advertising's only a small part of it': Lucky Saint's marketing director on breaking the rules

Kerttu Inkeroinen loves a challenge, and she knows brand building inside out. She explains why physically experiencing the product is sacred, and why she loves holding big beer brands to task

The Marketer Fighting Recruitment Absurdities Around The World

Indeed's marketer Cliona Hayes discusses her career and insights on building the global brand

The Boots CMO delivers his address at a confernece

What Boots’ Pete Markey Thinks Are The Priorities for CMOs This Year

The CMO and chair of the Advertising Association looks ahead to 2025

Drink It In: a tribute to Carlsberg Britvic's new CMO Munnawar Chishty

She has just been announced as CMO of the newly-merged drnks giant

What Marketers REALLY Need From Their Agency Partners

Dove's former CMO, Alessandro Manfredi, tells all about the importance of building Brand Fundamentals

Rightmove's Matt Bushby Is Building the Belief of Home Ownership

The CMO discusses his long-standing career leading digital brands and his aim to make marketing more entertaining

Why Smirnoff's Stephanie Jacoby Wants The Brand To Do Its Own Thing

The chief marketer talks values, vibes, vision and of course, vodka.

Most Creative Marketers: Jennifer English

Johnnie Walker's marketing chief on the merits of AI and sustaining creative excellence

Charlotte Lock leads the marketing team at John Lewis

John Lewis' Charlotte Lock Is Building The Home of Gifting

John Lewis’s customer director talks about the power of creativity, Christmas ads, and why Never Knowingly Undersold is the key to the department store’s future

Head shot of Tesco Customer director, Becky Brock. She has shoulder length brown hair, a big smile and a blue stop on

The Marketer Making An Iconic Move : Tesco's Becky Brock

Tesco's customer director and BBH signal fearless creativity in the latest ad campaign called 'Icons'

The marketer bringing back an enduring advertising property: Elodie Peribere

Coca-Cola UK marketing director brings back the 'The Hunk' to reinvigorate Diet Coke and inspire generations

Mark Hodge: The Marketer Masterminding McCain's Brand Building

The VP of marketing at McCain Foods makes the case for the power of long-term brand building

The marketer making burgers brilliant: Katie Evans, Burger King CMO

BBH has hit the right note in helping the brand rise in the UK once more

How Zurich's CCO Is Ensuring it Meets Customer Expectations And Remains Human

The insurance giant’s group chief customer officer Conny Kalcher explains how emotion, empathy and optimism have transformed the 150-year-old brand

Alessandra Bellini On Advertising, Entertainment and Trust

The president of the Advertising Association explains how brands can best capitalise on growing public trust, tackling greenwashing and driving growth for inclusivity across society

Reckitt's Becky Verano Reveals her Pride for the brand's Marketing

The marketer discusses her career and why the recent Dettol and Vanish campaign moved her to tears

The Woman Behind British Heart Foundation's ‘Til I Died: Claire Sadler

Working with Saatchi & Saatchi, Sadler and her team have created one of the real stand-out campaigns of the football season

A Career of Care: Dove's Chief Marketing Officer on 28 Years At Unilever

Alessandro Manfredi looks back over his near-three decades as a marketer at the fmcg giant and his success since The Campaign for Real Beauty broke sector boundaries

Xbox's Michael Flatt on Why Creative Excellence is 'Everything'

After sweeping Cannes Lions with 'The Everyday Tactician' campaign, the marketer makes a case for creating advertising that gets noticed

Why 'If You're Into It, It's In The V&A' Has Proven Such a Success

Following a haul of six D&AD Pencils, V&A marketer Sophie Rouse discusses the campaign

How Britvic’s Munnawar Chishty is cracking the soft drinks category wide open

Through two humour-infused campaigns for Tango and J2O, the marketer is effectively engaging Gen Z and driving significant growth for both brands

The Marketer Leading RSPCA's 200th Anniversary: Olivia Reid

Working alongside AMV BBDO, the charity has released an anniversary campaign that aims to showcase hope in animal welfare

How Islam ElDessouky Keeps Coca-Cola's Marketing Popping

The global VP of creative strategy and content has been leaning into AI and OOH to engage Gen Z consumers with the soft-drinks giant

Jessica Myers on 'outsparkling' her rivals

The Very Group’s chief marketing officer tells how its flamboyance of flamingos helps the retailer reach fashion and finance-conscious families

Most Creative Marketers: Toby Horry

Tui’s global marketing director on why both - the power of marketing fundamentals and big-bang firework campaigns - have a role to play in a brand’s playbook

The marketer dishing a dose of joy with Ginsters: Emma Stowers

The marketing director, alongside TBWA/London, brings back the loveable farmer Merryn for a radio ad to reinvigorate the pasty brand

The super marketer driving growth for Money supermarket: Lis Blair

Moneysupermarket has increased its marketing spend, crediting its advertising that has “resonated better” with consumers over the year

The marketer behind Co-op’s pivotal retail media offering: Kenyatte Nelson

The chief membership and customer officer has just launched the Co-op Media Network and is now looking for a new ad agency

Where Chocolate Dreams Come Alive: Hotel Chocolat's Marketing Lead On AI

Hotel Chocolat's Lynne Ormrod explores the innovative use of AI in their Velvetiser campaign, lauded by System1's Test Your Ad platform

Beyond Techspectations: How Dan Rubel Is Helping Currys Find 'Customers For Life'

Currys' brand-led platform ‘Beyond Techspectations’ - created with AMV BBDO - has accelerated the growth of the retailer and is a testament to brand-building effectiveness

The marketer leading the team behind Ocado's Soaring Sales: Eilidh MacAskill

During the festive shopping rush the online retailer, led by marketing director Eilidh MacAskill, achieved an unparalleled milestone with record-breaking Christmas sales

The marketer behind the purple bars: Cadbury's Elise Burditt

The senior marketing director has been successfully building brands at Mondelez for over ten years - now she's the driving force behind Cadbury's 200th anniversary campaign

'Marketing is a superpower': Aslı Özen Turhan on her career and the new McVitie’s platform

Pladis’ UK&I chief marketing officer talks about the power of marketing in boosting business growth and the success of the new McVitie’s ‘True Originals’ campaign

The Marketer Spreading Christmas Spirit throughout the year: Emma Botton

A good strategy isn't just for Christmas, says the Tesco group customer director

Brewing Success Through Best In Class Brand Building: Yorkshire Tea's Dom Dwight

The marketing director of Bettys & Taylors of Harrogate, the owner of Yorkshire Tea, makes the case for bold creative ideas

Meet The Marketer Behind The John Lewis Christmas Ad

As the woman behind the nation's biggest ad moment, Rosie Hanley is stepping into the glare of the Christmas spotlight

Most Creative Marketers: Susan O'Brien

Just Eat marketing boss on turning around the brand once known only for kebab-shops; and why she's doubling down on brand investment for 2024 and beyond

Dialling the way to a new EE: Pete Jeavons

EE is making massive play to try and shake up the telecoms market. We shine a spotlight on the group brand and consumer marketing director leading the brand's transformation

catherine-kehoe-imagecomponent-contentwithsidebar-decorative-desktop

The force of nature behind Nationwide’s rebrand: Catherine Kehoe

Leadership that moves mountains … this is what the bank’s chief customer, brand and engagement officer applied to produce Nationwide’s biggest brand refresh in over 30 years

Most Creative Marketers: Radha Davies

The director of brand, planning and creative at Sainsbury's (and Argos, Habitat and Tu) has set her sights firmly on becoming the leading grocery brand. Again

Most Creative Marketers: Anna Greene

Gousto’s marketing leader, VP of brand, insights & strategy, Anna Greene, talks entrepreneurship, sustainability, and why dinnertime should always steal the show

Mandy Minichiello on her career and dream kitchens

Wickes' head of marketing for showroom, PR and social talks about how the home improvement retailer is not just attracting the building trade but also everyday DIYers

Most Creative Marketers: Deb Caldow

“Show me how you help today’s marketers traverse the tension of selling & building brands without costing the planet.” Diageo’s first global sustainability marketer issues a call to action for adland

Jo Carman on her 'squiggly' career and Plusnet's rebrand

Plusnet brand and commercial chief Jo Carman discusses her atypical journey into marketing and Plusnet's brand transformation

Most Creative Marketers: Phoebe Barter

Aviva’s group brand director talks about building communities, Manchester’s new arts venue, and her 'best in the world' agency partner adam&eveDDB

Kat Chinnock on her career and the Which? rebrand

Which? marketer Kat Chinnock touches on her career choices and her ambitions for the brand

Most Creative Marketers: Jo McClintock

Trainline’s VP of brand, Jo McClintock, predicts strong signals for sustainable travel journeys – by train of course

Most Creative Marketers: Emma Botton

Tesco group brand, proposition and marketing communications director talks Clubcard, creativity, cost-of-living, and customers

"Don't sacrifice clarity for the sake of fame": SMARTY's Sayed Hajamaideen

Jargon is a bugbear of the SMARTY head of marketing, who says that the discipline is an art

Most Creative Marketers: Steve Axe

Nomad Foods' group outgoing CMO Steve Axe talks frozen food snobbery, making cat food funny, and why he will never work with Madonna again

Most Creative Marketers: Noel Mack

Noel Mack, chief brand officer at Gymshark - one of the UK's fastest growing companies - talks about how he's building communities that eat, live and breathe the brand

Putting the Boots Man on the Front Foot: Pete Markey

The Boots CMO is making the case for trusted, inclusive, sustainable advertising

Analysis paralysis and the importance of curiosity

The former RBS, Barclays and Vodafone CMO reflects that making a difference is the fuel that drives marketers

The Woman Behind the Arches: Michelle Graham-Clare

McDonald's new feel-good campaign is just the latest in Graham-Clare's prolific portfolio of excellent work with Leo Burnett

The Marketing World Right Now Feels Especially Intimidating

In complicated times the role of marketing should be about protecting creativity, says the Xbox global integrated marketing director

An early Christmas star: Asda's Sam Dickson

Working with Havas, Dickson and her team have created one of the real stand-out campaigns of the season

Benazir Barlet-Batada, Mondelez International

Cadbury's marketer discusses what effectiveness means for her brands

Most Creative Marketers: Michael Flatt

Game On: Xbox director global integrated marketing Michael Flatt on "doing the right thing" for his fans

Most Creative Marketers: Michelle Graham-Clare

McDonald’s UK & Ireland’s top marketer talks about the power of human connection, great coffee, and brand passion

Most Creative Marketers: Phil Almond

Creativity must be harnessed for effectiveness, says Cancer Research UK's executive director of marketing, fundraising and engagement

Most Creative Marketers: Emily Somers

Emily Somers, the UKI marketing director at Deliveroo, talks "food first" and her love for Wendy Cope's poetry

Most Creative Marketers: Mark Evans

Direct Line’s chief marketer, talks chemistry, candour, curiosity, and creative clues

Most Creative Marketers: Tanja Grubner

Tanja Grubner, global marketing & communications director at Essity, talks Bodyform, "#Wombstories", and overcoming ad bans

Most Creative Marketers: Yilmaz Erceyes

Creativity sells, says the Premier Foods marketer who also talks about why he's at ease with not winning at Cannes Lions for his brands

Flopsy, Mopsy & Cottontail: Aline Santos' Ode To Creative Renewal

The Unilever chief brand officer on finding possibilities and opportunities at The V&A Museum

Most Creative Marketers: Kerris Bright

Marketing needs to be at the heart of all businesses if they want to grow faster or in a different way, says the BBC chief customer officer

Most Creative Marketers: Simon Gunning

CALM’s Gunning talks to Creative Salon about Project 84, his new ‘shoffice’, and why marketing is like a high-wire act

Most Creative Marketers: Alessandro Manfredi

The executive vice president, Dove (Unilever), talks culture, confidence, creativity and of course, courage

What the Past Few Years Have Taught Me About Marketing

Pete Markey, former chief marketing officer for Boots UK and current ISBA president shares some of the lessons he's learned in recent years from across his career

Deliveroo's Global Marketing Chief on Transforming the Brand

Adam Bishop talks about Deliveroo's first ad promoting its loyalty programme "Plus" and why bringing product and marketing together will drive growth

Most Creative Marketers: Becky Moffat

The chief marketing officer at HSBC UK talks culture, community and crossing borders

Most Creative Marketers: Michelle Spillane

Paddy Power marketing director talks about being more than just a punchline, and why data is no silver bullet

Most Creative Marketers: Zoe Harris

The On The Beach chief marketing officer talks honesty, the value of numbers, and why more marketers should choose the ‘fuck-it’ version

Most Creative Marketers: Michelle McEttrick

The Tesco group brand director is leaving the supermarket at the end of May after six years. Michelle talks to Creative Salon about what comes next

Most Creative Marketers: Arjoon Bose

The General Mills marketing head, Europe & Australasia, talks cultural capital and how he coloured his hair purple once to land a job

Most Creative Marketers: Aline Santos

The Unilever marketing czar talks about finding the industry’s “renaissance moment”

Most Creative Marketers: Trevor Johnson

TikTok's global head of commercial partnerships on why big brands and creative agencies need no longer be scared of the platform

Most Creative Marketers: Ellie Norman

She powers one of the biggest sport icons of our time, Formula 1. The global director of marketing & communications talks about her change agenda

Most Creative Marketers: Nishma Robb

I want to be able to create stories - but the ones that really matter, says the Google marketer

Most Creative Marketers: Cheryl Calverley

Eve Sleep's restless CEO on how her background in marketing helped her to the top

Your Privacy