
Sainsbury's Celebrates The Lionesses' Euros Win
OOH work by New Commercial Arts celebrates the victory
29 July 2025
Sainsbury's launched a nationwide digital OOH campaign to celebrate the Lionesses' UEFA European Women's Championship victory.
Following the tense penalty shootout against Spain, the reactive campaign - developed by New Commercial Arts - features Sainsbury’s-branded gazpacho soup alongside the playful copy "not the only dish best served cold."
The media planning was handled by PHD.
Hannah White, CEO, New Commercial Arts: “Moments to be this reactive only come around once a year (if we’re lucky) with the industry competing for the punniest copy - nothing like friendly competition. The best thing is that after such a quick turnaround, we didn’t even know whether or not it would run until the eleventh hour – thankfully the Lionesses’ brought it home once again!”