Aldi revives the nation’s favourite Carrot for a Christmas kickabout

McCann Manchester's Aldi Christmas ad pays homage to the iconic 1998 Nike World Cup ad

By Creative Salon

Aldi has teased its anticipated Christmas ad on social media - paying homage to the iconic 1998 Nike World Cup Advert. It features everyone’s favourite family of carrots, Kevin is joined by his wife Katie and kids, Baby Chantenay and Jasper in an airport. But will they all make the flight?

Created by McCann UK, the new 50-second spot shows Kevin and his family in the airport departure lounge, preparing for a Christmas trip to Paris. Kevin is reading a newspaper and expresses his disapproval over holding ‘a football tournament in December’. He screws up the newspaper then tosses it away. Only for some familiar football characters to use it as a football for a kickabout.

Ronaldi passes the ball to ‘Messy’, who is inevitably creating a mess by knocking over cups of coffee as he dribbles with the ball. The ball gets passed from Messi to MmmBap to Roy Bean as Kevin tries to keep up. But his fitness isn’t exactly the best.

The game continues and we see Macaroony, Beth Swede and Marrowdona. Finally, the ball reaches our intrepid carrot. Kevin’s through on goal. This is his big chance…

Fame, fortune, and gravy awaits!

Adam Zavalis, Marketing Director at Aldi UK, said: “Christmas celebrates the joy of being with loved ones and this year more than ever we all need a bit of light entertainment as we celebrate the season together.

“And it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and this year’s Yuletide performance is sure to get the nation shouting ‘KEVIN!’ as we welcome him back for the seventh year.”

Dave Price, CCO at McCann Manchester said: “We’re very excited here at team McCann for Kevin the Carrot’s return. World Cup fever has made it to the Aldi veggie patch as Kevin kicks around with his new football teammates.


McCann Manchester

Chief Creative Officer: Dave Price

Creative Lead: Clive Davis

Creative Lead: Andy Fenton

Managing Partner: Laura McKinlay

Business Director: Jane Colbeck

Business Lead: Josie Campbell

Business Lead: Cara Harcombe

Senior Project Manager: Ericka Grimley

Aldi UK

Marketing Director: Adam Zavalis

Marketing Director: Sean McGinty

Marketing Manager: Jake Garner

Marketing Assistant: Kayleigh Walker


Head of TV: Lucy Moore

Music Supervisor: Chris Graves

Riff Raff

Executive Producer: Tracey Cooper

Producer: Paz Parasmand


Directors: Todd Mueller & Kylie Matulick

Producer: George Marks


Marshall Street Editors

Editor: John Mayes


Wave Studios

Engineer: Parv Thind


Sixty Four Music


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