KFC comes to an agreement with Doctor Doom

Created by Mother, this is one KFC’s biggest global collaboration to date ahead of new Avengers movie

By Creative Salon

03 November 2026

KFC has struck a deal with the Marvel Cinematic Universe’s (MCU) newest villain. In its new global campaign, produced by Mother, Doctor Doom looks out over a damaged cityscape after an epic battle with the Avengers. What remains is one KFC, standing completely untouched. All KFC had to do was create a menu worthy of his name.

The campaign video runs in 60, 30- and 15-second formats and launches KFC’s collaboration with Marvel Studios’ “Avengers: Doomsday”, KFC’s most expansive collaboration to date, rolling out across more than 100 countries ahead of the film’s official release in cinemas in December.

Rather than borrowing a hero, KFC has leaned into the film’s biggest, baddest character. The result is a limited-time Doctor Doom-inspired menu, limited-edition packaging in a dark, iron-riveted design featuring Doctor Doom’s mask, exclusive Colonel Sanders Cosplay Collection figurines and in-store activations, all built around a single character and a single idea.

Christophe Poirier, Chief Concept Officer, KFC, said: “This is KFC’s most expansive joint venture to date, and we can’t wait to welcome guests into our extension of the MCU. We’re not just teaming up with the most anticipated movie of the decade. We’re leaning into its biggest, baddest character, and delivering a menu worthy of the moment. This isn’t just about chicken – it’s about putting KFC at the heart of a global cultural phenomenon in the most epic way we could.”

The campaign runs across video, out-of-home, social, in-restaurant and packaging in participating markets, with the campaign video adapted globally. Developed by KFC UK&I on behalf of KFC Global, it launches in the UK and Ireland on 9 November and rolls out across participating markets through December, with all activity ending by 31 January 2027. Menu items, packaging and collectibles vary by market; the collaboration is not available in the United States, India or China.

Marvel Studios’ “Avengers: Doomsday” is only in cinemas this December.