Just Eat Introduced Stay Just Where You Are Global Brand Platform

Just Eat Takeaway.com today announces the launch of its new global brand platform, Stay Just Where You Are.

Marking a new chapter for the brand, the platform is built around a simple, highly relatable human truth: when you’re in a moment that brings you joy, the last thing you want to do is leave. The insight is backed by research showing that 81% of people say they want to spend more time in the moments they enjoy.

From watching the final episode of a TV series to a garden party that’s running low on food and drink, or simply a quiet Sunday morning, these are the moments people want to stay in. This insight became the creative springboard for Stay Just Where You Are, shifting the focus from solely what Just Eat Takeaway.com delivers to the time it gives back to enjoy the moments that matter.

The insight is grounded in the role Just Eat Takeaway.com already plays in these moments, with 72% of people saying that having food, groceries and other essentials delivered means they can spend more time enjoying the moments they value. From meals and groceries to forgotten essentials, Stay Just Where You Are brings the breadth of the offering into a single, emotionally-led creative idea, giving the brand a consistent foundation to bring that role to life.

Developed in partnership with global creative agency VCCP, the new work is directed by Michael Spiccia through production company MJZ. At the heart of the campaign are eight films, exploring the moments in life people don't want to leave. From a grandad bonding with his grandchild for the first time to friends locked in trying to secure festival tickets or making the most of that last hour of sunlight.

Supporting these core assets, VCCP’s content creation studio Girl&Bear produced an additional eleven social films shot by Pip & Lib, and six OOH executions photographed by Amanda Fordyce. These use a minimalist style to observe a suite of moments spanning gaming, watching football, hanging out with friends and a family enjoying game night. 

Ralph Rijks, Global CMO, Just Eat Takeaway.com, comments: “We’ve built a well-known brand through ‘Did Somebody Say’, but the role we want Just Eat Takeaway.com to play has evolved. ‘Stay Just Where You Are’ retains our distinctive brand assets, while moving the brand into a more meaningful and emotional space – one rooted in the moments people value. It’s a simple idea, but one with huge creative potential. It gives us a fresh way to show up consistently across our markets, channels and partners while bringing the breadth of what we offer to life. That’s what makes it such an exciting platform for the next 20 years, which is how we briefed it.”

Chris Birch and Jonathan Parker, Chief Creative Officers at VCCP comments: “Stay Just Where You Are is one of those lovely winged unicorns that drops out of the sky every now and again in a pitch process and you're just happy to jump on its back. Charming, true, simple, massive and capable of the tiniest nuance. It's got the chops to make you laugh, cry and hungry all at the same time and it's been a bloody pleasure coaxing it together with Just Eat who've been equally dreamy."

Stay Just Where You Are is designed as a long-term platform for Just Eat Takeaway.com, providing the foundation for how the brand shows up across its marketing and beyond. The launch also marks the introduction of an updated visual identity and Did Somebody Say mnemonic, building on the strong equity these assets have established while evolving them for a new creative direction.

The UK campaign spans BVOD, CTV, Digital Audio (Radio) and Social with creative led by VCCP and media managed through WPP Media.

Credits

Campaign Title: Stay Just Where You Are

Client: Just Eat Takeaweay.com

Global Chief Marketing Officer: Ralph Rijks

Global Head of Brand & Campaigns: Stuart Eaton

Global Brand & Campaigns Lead: Georgie Maude

Global Head of Creative: Emily Avery

Global Lead Art Director: Emma Williams

Global Brand & Digital Lead: Amy Short

Global Brand & Digital Marketing Manager: Lucy Andrews

Global Brand & Digital Marketing Manager: Luke De Benedictis

Global Head of PR & Influencer Marketing: Sam Bristowe

UK - Head of Marketing & Communications - Emma Wood

Germany - Head of Brand & Campaigns - Phillipp Obenaus

Netherlands - Head of Brand & Campaigns - Valentine Snoeren

Agency: VCCP

Chief Creative Officers: Chris Birch & Jonathan Parker

Creative Directors: James Lucking-Pham & Oscar Gierup

Creative team: Josh Baggott & Sam Huckle

Chief Executive Officer: Andrew Peake

Managing Partner: Bridget Limbrey

Business Director: Lucy Roberts

Account Director: Natalina Robarts & Nathan Thomas

Senior Account Manager: Harriet Wilkinson

Account Coordinator: Ben Cotterill

Chief Strategy Officer: Michael Lee

Joint Head of Planning: Ross Cameron

Planner: Liberty Covill

Agency Production: Girl&Bear

Senior Integrated Creative Producer: Mish Dent

Senior TV Producer: David Vass

Head of Broadcast Affairs: Alexia Collins

Broadcast Affairs Manager: Martin Eels

TV Production Assistant: Oona Webster Jones

Agency: VCCP Social Club

Managing Director: Bridget Limbrey

Executive Creative Director: David Feldman

Creative Directors: Lucy Hancock and Rachael Kendrick

Creators: Masie Vickers and Charlotte Kelly

Head of Social Strategy: Tiffany Mondesir

Social Producer: Sally Pendleton

AV Production Company: MJZ

Director: Michael Spiccia

Producer: Emma Butterworth

Managing Director: Lindsay Turnham

Executive Producer: Dickie Jeffares

Head of Production: Lucy Jones

Production Manager: Dulcie Menzie

Director of Photography: David Foulkes

1st AD: Benji Edwards

Production Designer: Robin Brown

Costume Designer: Verity May Lane

Location Manager: Nico Cousin

Hair & MU: AJ Juttla

Cast Coordinator: Nessie Appleton-Smith

AV Edit House: Trim

Editor: Peter Sciberras

Senior Edit Producer: Polly Kemp

Assistant Editor: Keira Hay

AV Post Production Company: Time Based Arts

2D Leads: Joe Tang and Jasmine Cooper

2D Artists: Lucy Lawrence, Viola Bascombe, Liam Doyle, Jamie Crofts, Danny Peoples, Billy Stockwell, Leandro Vazquez, Timo Huber, Artur Katrancioglu

AFX Artists: Stephen Ross, Tom Robinson

VFX Shoot Supervisor: Pete Smith

Head of Production: Sian Jenkins

VFX Producer: Mia Saunders

AV Colour: Company3

Colourist: Sofie Borup

Co-Managing Director: Ellora Soret

Colour Producer: Kerri Aungle

Colour Assistant: Karl Pasamonte, Jack Kennedy

AV Audio Post-Production: Factory Studios

Creative Director (Audio): Anthony Moore

Sound Design & MIx: Andy Isaias

Senior Audio Producer: Olivia Endersby

Audio Producer: Emily Thomas

AV Music House: The Hogan

Music Supervisors: Sean Hogan, Isa Rehman & Lila Caldwell

Mnemonic: String and Tins

Mnemonic Music Supervision: Eimear Ní Ghuaire, Mike Bamford & Adam Smyth

Mnemonic composition: Toni Robinson, Adam Smyth

Stills/Motion DOOH Production Company: Girl&Bear

Photographer: Amanda Fordyce

Line producer: Rob Murray

Executive Art Producer: Ellen Webb

Production Assistant: Amber Reohorn

Production Assistant: Kelvin Webb

DOP: Christian Howarth

1st AC: Chris Parsons

2nd AC: Michaela Letang

3rd AC: Rory Ronnie

DIT: Sebastian Hughes

Props: Katie Cordell

Art Assistant: Ieva Mikeliunaite

Wardrobe: Grace Joel

Wardrobe Assistant: Izzy Oldland

HMUA: Victoria Poland

Stills/Motion DOOH Post Production: Girl&Bear

G&B Post: Gabriele Toresani

Senior Editor: Ashley Sykes

Deputy Head of ArtLab: Scott Mitchell

Assistant ArtLab Manager: Lee Forster

Senior Designer: Leila Amin

Design Resource Manager: Yasmin Moridi

Stills Retouchers - Stanley’s Post

Social Production Company:Girl&Bear Studios

Directors: Pip&Lib

Producer: Agnes Szyperek

Executive Producer: Charlotte Borrell

Production Manager: James Whetherly

Production Co-ordinator: TJ Sulaiman

Production Assistant(s): Ana Ungureanu & Filly Simon

Production Manager: James Whetherly

Director of Photography: Dajana Huang

1st AD: Elaine Mckensie

Art Director: Tamari-Lee Ledgister

Wardrobe Stylist: Aimee Blowers

Make up/Hair team: Soraya Phipps / Rachael Banjo

Location Manager: Duncan Woods

Edit House: Stitch Editing

Editor: Chris Wilson

Edit Assistant: Woosie Osei-Bonsu

Producer: Sarah Adewunmi

Post Production Grade: Rascal

Colourist: Tim Smith

Senior Colour Producer: Jai Mhach Durban

Colour Assist: Michael Sherlock-Pearce

Post Production: Online / VFX - Girl&Bear

Post Producer: Elliott Watson

Editor: Hugo Maher

Flame: Burak Atay

Audio Post Production: Runamok Studios

Sound design & Mix: Harry Butcher

Executive Producer: Caroline Jemirifo