McDonald's Promotes Coffee Without The Ker-Ching Price Tag

McDonald’s is promoting its McCafe coffee as a low-cost, high quality alternative to fancy coffee chain drinks in a new campaign by Leo Burnett.

The work showcases the delight that a 99p cup of McCafé coffee made with freshly ground Arabica beans and organic milk can bring to customers as we emerge from lockdown – all supported by the jingle of Ker-Ching!

The 30” TV ad, directed by film director Rollo Jackson (of Stormzy fame), features a series of beautifully observed everyday moments of people drinking expensive coffees and ends with a woman enjoying a quiet moment with her lovely McCafe coffee.


Mark Elwood, ECD, Leo Burnett, said: ‘We all sleepwalk into paying over the odds for our daily coffee fix. McDonald’s serve a great coffee without the ‘Ker-ching’ price tag. Simple.”

Thomas O’Neill, Head of Marketing for Food and Beverages, McDonald’s, added: “This is a huge campaign for us and finally unleashes the true power of our 99p coffee offering, in a fun, light-hearted way.”

CREDITS

Campaign title: Ker-ching!

Client: McDonald’s

Brand: McCafé 

Vice President Marketing & Food: Michelle Graham-Clare

Marketing Director: Steven Howells

Head of Marketing: Thomas O’Neill

Marketing Manager: Chloe Bissell

Senior Brand Manager: Jodie White

Campaign Assistant: Emily Claus

Creative Agency: Leo Burnett

CCO: Chaka Sobhani

ECD: Mark Elwood

CD: Andrew Long / James Millers

Creatives: Andy Drugan / Chris Felstead

Head of Planning: Tom Sussman 

Strategy Director: Henry Gray 

Business Director: Ana Saffer

Account Director: Jay Perry

Account Manager: Alice Pavey

Account Executive: Elspeth Allen

Agency Producer: Lou Pegg

Media buying agency: OMD UK

Associate Director: Tom Reaney

Connections Planning Manager: Dara Cafferkey

Production company: Somesuch

Director: Rollo Jackson

Executive producer: Emory Ruegg

Producer: Tarquin Glass

Production manager: Kelly Ross

Production assistant: Lucy Hawes

DoP: Eira Wynn Jones

Production designer: Bon Walsh

1st AD: Rawdon De Fresnes

2nd AD: T Evgeniou

Costume design: PC Williams

Hair and Makeup Artist: Clare De Graft

Edit House: Trim

Editor: James Forbes-Robertson

Edit producer: Polly Kemp

Post House: MPC

Post producer: Anandi Peiris

Colourist: Jean-Clemant Soret

Sound Studio: Factory

Sound Designer: Phil Bolland

Music Supervisor 1: Oliver Pearson

Music Supervisor 2: Sharpa Music