Waitrose makes a big deal of lower prices in new OOH campaign

Waitrose has unveiled a series of special-build OOH installations to spotlight its new lower prices across hundreds of everyday favourite groceries.

Created by Wonderhood Studios and produced by Grand Visual, the work sees oversized Waitrose shopping bags bursting with products including bananas, lettuce, pasta and kitchen staples – bringing the supermarket’s value message to life in a playful way.

he larger-than-life builds put the focus on the everyday products customers know and love, showing that lower prices at Waitrose don’t have to mean compromising on quality.

The installations are appearing across three high-profile London sites – The Pump Station at Westfield White City, Aspen Way in Canary Wharf and Old Brompton Road – until mid-October. Media planning and buying was handled by MG OMD.

Credits:

Agency: Wonderhood Studios

Executive Creative Directors: Jack Croft and Stacey Bird

Creative Directors: James Rafter and Myles Vincent

Creative Team: Holly Nash and Alysha Radia

Design Director: Tommy Spitters

Designer: Ed Garland

Strategist: Kit Thwaites

Account Director: Tara Lidstone

Account Executive: Hannah Chinyemba

Agency Producer: Chris Battye

Production Company: Grand Visual

Media Agency: MG OMD