Dove

Ogilvy UK

At Ogilvy, we understand that real and powerful growth creates real value

By Ogilvy UK

Our ambition is to unlock all the value a modern company needs in order to create and sustain growth. Which is why we believe ourselves to be the most powerful growth platform out there.

A platform that starts with business strategy and an understanding of new markets and future needs. The ability to build the brand architecture and portfolios to drive future growth. And then, with our world-famous creativity, we create the North Star and magnetic ideas to drive impactful growth.

A platform that encompasses the scale of Ogilvy and an open-source mindset that allows you to work with the best in every field across brand and advertising, experience and PR and Influence.

Led by our core leadership team we bring culturally relevant, breakthrough ideas and assets that consumers, stakeholders and editors will choose to consume and share, and a relentless focus on measurable, meaningful outcomes.

Our leadership team is made up of Helen Matthews, chief people officer; Clare Lawson, chief customer officer; John Cornwell, chief operating officer; and Dede Laurentino, chief creative officer,

With over 800 people spread across seven core capabilities, our breadth of expertise spans multiple disciplines. Recent notable work includes:

Our UK Black Pride’s 'This is Me. This is Home' campaign encompassed an integration of digital, social and PR work, driven via a partnership with creative talent across Black and queer communities.

It achieved 17 million digital impressions within just one week of going live, and had a total estimated publisher reach of 28,057,344 impressions.

For Dove, we created a beautiful film putting names to the faces of those who bravely put themselves in harm's way to treat people battling coronavirus in the midst of the pandemic.

The campaign generated over 2 billion global impressions and garnered unprecedented engagement rates in all markets: 349 per cent increase in Facebook engagement, 1,599 per cent increase in Twitter engagement and 99 per cent positive sentiment in social.

VOXI launched the first-ever work produced and shot entirely in isolation using only the 4K front and rear cameras on the Samsung S20-series phones, and no stock footage.

The ad was turned around in a two-week period, from initial brief to going live.

Bacardi launched an initiative called #RaiseYourSpirits, putting together a total of £1.5 million to help smaller independent bars in the wake of the COVID-19 crisis, proving that in times of crisis, they are still driven by core values.

As a result of the #RaiseYourSpirits campaign, Bacardi outpaced total spirits category growth by 11.4 per cent.

Boots kept its doors and arms open during the COVID-19 pandemic, administering a powerful prescription for the nation via our #PrescribeKindness campaign.

Boots’ overall brand health increased by 6.4 per cent, with the campaign smashing all KPIs and achieving Boots’ best brand scores of the decade.

From our work, to our culture, diversity is our superpower. It is integral to our development and the uniqueness of our work. We're committed to driving a sustainable diversity, inclusion and belonging strategy, underpinned by leadership accountability.

Our Internal Inclusion networks, (Ogilvy Roots, Proud, ReWired, Parents & Carers and Equals) along with our Inclusion Board, our dynamic diversity task force, are the beating heart of Ogilvy UK.

Read how Ogilvy UK supports new talent.

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