Alexa Visits Pompeii In Epic Campaign By Droga5 London
New global campaign demonstrates 'A Voice is all you need"
20 April 2021
In Droga5 London’s latest film in the “A voice is all you need” campaign for Amazon’s Alexa, a modern-day dad is dropped into the chaos of Pompeii to demonstrate how Alexa can help you do almost anything with the power of your voice.
As Mount Vesuvius errupts and flaming rocks soar through the sky, the dad casually waves the sandwich he’s holding and asks a fleeing Roman “what year is it?”. The dad is actually helping his daughter with her school work and the ad collides ordinary and epic worlds to show off the power of the voice assistant; previous ads in the ‘A voice is all you need’ series showed a woman ironing during an elvish battle and a sun bather interrupting an opera in the 18th Century.
The new global campaign will run across TV, online video and digital display.
Shelley Smoler, the Executive Creative Director at Droga5, said: “In each of the films in this campaign, the protagonist is transported to a different world. In this one, that world happens to be the chaotic scene of Pompeii in 79AD, just as Mount Versuvius is erupting so that our hero can ask a question that will make him look like a knowledge buff to his daughter.”
Amazon Global Chief Creative Officer: Simon Morris
Amazon Executive Director of Global Creative: Jo Shoesmith
Amazon Group Creative Director: Colin Gaul
Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoler
Creative Director: Jonathan Thake
Creatives: Ethan Bennett, Liam Crerar
Joint Managing Director: Heather Cuss
Account Director: Max Levine
Head of Strategy: Damien Le Castrec
Agency Producer: Chris Watling, Peter Montgomery
Agency Assistant Producer: Manon Rees
Production Company: Biscuit
Director: Andreas Nilson
Executive Producer: Rupert Reynolds-Maclean
Producer: Jonathan Wang
DoP: Lasse Frank