Dogs Trust ad from Creature features GoT's Jonathan Pryce

Creature has unveiled its debut work for Dogs Trust after winning the account in March

By creative salon

03 August 2021

The 'Underwear Ever After' TV spot showcases the charity’s Canine Care Card and is narrated by Sir Jonathan Pryce, notably known for his role as the High Sparrow in Game of Thrones.

The free Canine Care Card service means that, should the worst happen, Dogs Trust will not only be able to care for your pooch and find them a new forever home, but will also know all their individual quirks, loves and dislikes, to ensure they’re cared for just as you would have.

The film introduces Wilf, a dog who loves his owner’s bright yellow pants so much that he’ll get up to all sorts of mischief to get his paws on them – from standing guard by the washing machine to making off with them after a wild swimming session.

Nick Daniel, Marketing Director at Dogs Trust said: “As a nation of dog lovers, we know the adorable little quirks that make our dogs unique. We wanted to bring this to life while tackling the difficult topic of thinking about what will happen to your dog after you’re gone. Creature really understood the brief and brought our vision to life with the invention of Wilf and his beloved yellow pants. The advert is a charming take on a sensitive subject, and we really hope it will encourage dog owners to think about signing up to a free Canine Care Card, so that should the worst happen, Dogs Trust can take their dog in and make sure they are looked after – quirks and all!”

Steven Dodd, Creative Director at Creature added: “Dogs Trust do some incredible work every day, and it was a joy to help tell the world another one of their amazing stories. Getting to do it with our first in-person shoot since lockdown 2020 - with a beautiful combination of dogs, wild swimming, and bright yellow Y-Fronts - was just a bonus.”