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Deliveroo launches ‘England ‘Til We Dine’ Football Campaign through Pablo

Deliveroo has launched a football and food campaign celebrating its sponsorship of the England teams

By creative salon

Created by Pablo, ‘England ‘Til We Dine’ plays on the role great food plays in our life while we'll be watching the tournament this summer.

Featuring Harry Maguire, Jack Grealish, Dominic Calvert-Lewin, and Tyrone Mings, the campaign shows the stars taking their eye off the ball and fixating on food from around the world. It is voiced by television presenter and comedian, Karl Pilkington, who voiced the rhythmic subversion of the traditional football song “England ‘til I Die”

Tom Woodington & Robin Temple, Creative Directors at Pablo London said “England 'til we Dine' started out as a fun little observation about our relationship with food and football; there’s something beautiful about chanting for England while tucking into something delicious from Italy or Indonesia. It’s been great seeing this new chapter of Deliveroo’s ‘Food. We Get It’ platform being brought to life by a brilliant director and photographer, lots of talented colleagues and the one and only Karl Pilkington.”

Caroline Harris, Marketing Director, UKI at Deliveroo, said: “Deliveroo is a proud sponsor of the England team, and like the rest of the nation, we’ll be chanting and cheering them on during the games. Our ‘England ‘Til We Dine’ campaign playfully captures the spirit of how we really are loyal to the core but when it comes to our match-day line-up, we want to eat food from other cultures and eagerly open the door for a dhansak.”

Deliveroo’s ‘England ‘Til We Dine’ campaign will run across TV, OOH, print, radio and digital during the next 6 weeks.


Deliveroo credits Marketing Director, UKI: Caroline Harris

Head of Media & Campaigns, UKI: Justine Stein

Senior Marketing Manager, Media & Campaigns: Susie Jacques

Marketing Manager, Media & Campaigns: Charlie Hazzan Associate

Marketing Manager, Media & Campaigns: Zoe Howie

Head of Consumer Communications, UKI: Aisha Jefferson

Global Head of Social Media, Sophie Headlam

Agency credits Chief Executive Officer: Gareth Mercer

Executive Creative Director: Dan Watts

Creative Directors: Tom Woodington & Robin Temple

Partner and Head of Planning: Mark Sng

Planning Director: Imali Hettiarachchi

Business Director: Gina Hood

Account Director: Dan Hughes

Account Manager: Holly Harvey

Head of Production: Tom Moxham

Agency Film Producer: Adrianne Godfrey

Agency Photography Producer: Duncan Collins

Film production credits Director: Chris Cairns

Executive Producer: Ella More O’Ferrall

Producer: Jack Bristow

Production Manager: Sophie Jakobek

Director Of Photography: Dan Lowe Offline

Editor: Chris Cairns

Post-Production: Electric Theatre Collective

Colourist: Luke Morrison

VFX Lead: Hani Al Yousif

VFX Producer: Oscar Wendt

Sound Engineer: Lawrence Kendrick


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