Habitat Showcases Its Latest Love For Design

Homeware brand Habitat has continued to spearhead its love for design in their latest Autumn campaign, following its new brand platform -  love design, love habitat'   earlier this year. 

Created with NCA, the latest initiative features a quirky range of ads aiming to bring their products to life as they narrate their roles; “The [makes me smile every time] Vase,” “The [too good for the corner] Table,” and “The [brings the room together] Chair.”

The love design, love habitat platform brings to life the brand’s belief in the power of design that’s accessible to everyone, whatever their budget, style or the place they call home.  

Nici Hofer, founder and artistic director at New Commercial Arts said: “Habitat has always been a brand celebrated for design, and its strong use of colour and shape. This campaign heroes the beautiful boldness of the new autumn collection and the products we’re proud to show off.”

The campaign was shot by award-winning photographer, Jake Curtis, who brings a scientific approach to his craft, emphasising the importance of light and the viewer’s gaze.

The campaign will also run across out-of-home, social and digital channels as well as press advertorials throughout the country and giant special builds by way of huge 3D replicas of some of the hero homeware and furniture pieces, will appear across London, Leeds, Manchester and Edinburgh this November. Media is being handled by PHD and the campaign is live from the 23 September 2024. 

Credits

Brand: Habitat

Director – Brands, Planning and Creative: Radha Davies

Head of Campaigns: Laura Boothby

Campaign Manager: Claire Estill

Campaign Executive: Rob O’Malley 

Agency: New Commercial Arts

Founder, CEO: James Murphy

Founder, CSO: David Golding

Founder, CCO: Ian Heartfield

Founder, Artistic Director: Nici Hofer

Business Director: Mel McMillan

Senior Account Director: Chloe Hogan

Planner: Rosanagh Ker

Planner: Cara Van Rhyn

Copywriter: Loriley Sessions

Lead Designer: Tyler Hendy

Production Lead: Raluca Anastasiu

Photographers: Jake Curtis

Photographer’s Agent: One Represents

Design/Retouching Agency: King Henry

Retouchers: Gemma Lawton, Mark Henry

Designer: Christian Tunstall, Jasmine Lynch 

Motion designer: Matt Wardle

Artworkers: Sam Stabler

Producers: Cam Henry, Cassia Henry

Media Agency: PHD

Managing Partner: Neil Burling

Planning Associate Director: Hannah Loe

Planning Manager: Kate Morison

Planning Executive: Mahnoor Memon

OOH Business Director: Fiona Vinnicombe

OOH Manager: Andrew Bowen

Print Business Director: Maxine Warnes

Print Manager: Alex Groom 

Special Build Installation: Grand Visual

Senior Producer: Fran Betts