New Commercial Arts team

New Commercial Arts

Uniting brand and customer experience creativity to make brands more desirable and easier to buy

By New Commercial Arts

We are a super-collaborative team of best-in-class specialists based in London and Glasgow. We house a broad range of talents including brand strategists, creatives, CX strategists, digital designers, integrated producers, and client service leaders.

Bringing together this range of skills is what makes us better; better at working together to solve problems, better at working with our client’s teams, and better at working with clients’ other specialist partners and agencies.

We are the antithesis to a one-size-fits all model; we provide some clients communications support, some CX support and some work with us to deliver holistic ideas that deliver across communications and CX.

Our mission

To recruit and grow the next generation of agency leaders and pioneers, enabling a more diverse base than ever before.

A collaborative culture

Our priority has been building a culture that is collaborative and supportive. Our mix of specialties means we can offer learning opportunities that other agencies can’t; we support talent finding where they excel rather than learning in silos.

Two offices, one team

We have an office in Glasgow to offer opportunities to those outside of London. We have a unique partnership with Glasgow Art School to give experience and jobs to talented CX strategists and designers from non-traditional, local backgrounds.

Our leadership

James Murphy – Chief Executive Officer

David Golding – Chief Strategy Officer

Nici Hofer – Artistic Director

Matt Craigie-Atherton – Chief Production Officer

Hannah White – Managing Partner

Ian Heartfield – Chief Creative Officer

Rob Curran – Chief Experience Officer

Our work

‘A Mountain of Entertainment’ Paramount+

‘It’s not called getting old’ Alzheimer’s Society

‘The MoneySuperSeven: Saving Britain Serious Money’ MoneySuperMarket

‘It’s a People Thing’ Halifax


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