Nando's Aims to be the Alternative Red Sauce at Mealtimes

Promoting its Peri-Ketchup, Nando’s has released a campaign that showcases the love that consumers have for using the product at home.

The film, created by New Commercial Arts (NCA) and produced by Armoury is set during a meal among friends where one of the four disgusts the rest by using an excessive amount of red sauce on their meal. They cannot hide how appalling they think this is until she reveals that she is pouring Nando’s Peri-Ketchup which explains her actions.

Alongside the hero film, NCA also activated a larger-than-life seven-metre tall inflatable ketchup bottle outside Spitalfields’s Market in London to drive awareness of the product.

The campaign will run across social media, out-of-home advertising, and radio with media planning and buying through Zenith.

The film was directed by Rollo Hollins who comments: “I loved making this one, casting a bunch of wild reactions is basically my dream job, especially so for the gang at NCA who pushed for such a fun creative. Mark, our editor had an assembly cut in minutes - deciding which reactions of out of the plethora of mad takes we got on the day took all the hours afterward. Our cast were heroes - our lead Boo’s eye twitch is exactly the same as in her casting tape and never wavered through any take. If you look closely there is a fifth face we cast that sneaks in right at the end.”

Client: Nandos

Campaigns Manager: Rachel Bagnall 

Head of Brand Comms: Sophie Archer

Agency: New Commercial Arts

Creative Director: Charlotte Prince

Creative Director: Loriley Sessions 

Art Director: Alicia Job 

Copywriter: Jess Pacey 

Producer: Raluca Anastasiu

Account Director: Emily Ross

Production Company: ArmouryDirector: Rollo Hollins

EP: Matt Hichens

Producer: James McLaughlin

Production Manager: Robyn Warwick

Production Assistant : Tai Carter

1st Assistant Director: Tristan Hefele 

DOP: Tim Fok

Art Director: Adi Van Zyl

Makeup Artist: Nic Paskauskas

Edit House: Work Editorial Editor: Mark Edinoff 

Post Production: Covert

Sound: Wave

Engineer: Jonny Platt

Producer: Bonnie MacRae