Sonic's Football Season Kicks Off With My Greatest 7

Created by Mother for the US market, the ad features Baker Mayfield and Bijan Robinson

By Creative Salon

03 September 2026

Football and food are one of the greatest pairings of all time, and this season SONIC® is celebrating the number seven in a way only SONIC can, bringing together a sweeter $7 Big Deal Meal and a new football-season campaign that celebrates the moments, traditions and communities that make football fandom special.

The $7 Big Deal Meal now includes:

A SONIC® Cheeseburger
A Medium Drink, choice of soft drink or iced tea
Choice of Medium Tots or Fries
A Vanilla Sundae, finished with whipped topping, a cherry and a choice of Hot Fudge, Strawberry or Caramel

Scoring a 7 is never as simple as it looks. Behind every one is a lifetime of work, and the people who made it possible. This season, SONIC is honouring that truth with the launch of its new campaign, "My Greatest 7," starring NFL standouts Baker Mayfield (Quarterback, Tampa Bay Buccaneers) and Bijan Robinson (Running Back, Atlanta Falcons), and SONIC's own iconic 7: the $7 Big Deal Meal.

The campaign takes cues from prestige sports documentaries, making "My Greatest 7" an earnest, inspirational look back at each player's most defining on-field moment—the touchdown, the drive, the play that changed everything. Former SEC athletes Mayfield and Robinson sit down with their family, friends, and former coaches who shaped that moment, walking through the emotion, the stakes, and the years of support behind a single score.

The series blends genuine documentary craft with a wink at just how seriously sports storytelling can take itself, all in service of introducing fans to the SONIC $7 Big Deal Meal.

“For generations, SONIC has been a gathering place where fans connect over food before the game, celebrate big wins afterward, and make memories throughout the season,” said Ryan Dickerson, Chief Marketing Officer at SONIC. “The $7 Big Deal Meal delivers incredible value for fans, and adding a Sundae makes it an even sweeter way to enjoy the game. Baker and Bijan bring the perfect mix of personality and football spirit to bring it all to life.”