Tesco Delivers A Festive Surprise

Tesco’s 2026 Christmas advert ‘The Wrong Address’ launches today, with a story about rekindled friendships, relatable mistakes and some extra little helps from Tesco. The three- minute long film stars award-winning comedian and actor Roisin Conaty as Polly, a Tesco delivery driver who after many years unexpectedly crosses paths again with old school friend Lizzie, played by highly acclaimed actor Anna Maxwell Martin.

Receiving your big Tesco delivery at Christmas is an essential part of millions of Christmases in homes up and down the UK. When Lizzie accidentally orders hers to her old address, it creates the perfect level of jeopardy to kick off this year's Tesco Christmas ad.

Given her new address is hundreds of miles from the one her delivery has arrived at, Lizzie is in despair. At the other end of the country, Tesco delivery driver Polly doesn't want to let Lizzie’s family go without their Christmas treats, so she offers to help get Lizzie’s groceries closer to home. What should be a simple handover halfway turns into an unexpected reunion road trip as the protagonists reminisce and reconnect whilst making the epic road trip to deliver Christmas.

Earlier this year, Tesco launched its ‘Need Anything from Tesco?’ campaign platform which has helped tell the stories of how Tesco has shown up for customers throughout 2026- from quality food, great value on the essentials every week, and its community programme Free Fruit and Veg for Kids. This Christmas story is a continuation of Tesco’s commitment to supporting every customer, across every moment of the year.

Roisin Conaty said: “I love that this story centres on female friendship. It starts in a way many people can relate to, all stress and mayhem, but shows how one small act of kindness can bring people back together after years apart. It's lovely to show Polly and Lizzie reuniting and celebrating kindness and grace. Also, the silliness we can only feel with old friends alongside the magic of Christmas."

Anna Maxwell Martin said: “We’ve all been there. In the stress to get everything perfect at Christmas, suddenly you realise you’ve somehow only ordered one singular sprout, totally forgotten wrapping paper, or sent a delivery to the wrong address. I’m really pleased to be part of a production that acknowledges that whilst we can all strive for our ‘perfect’ Christmas, it is in fact human connection that truly helps to make Christmas magic.”

Suzanne Quinn, UK Customer Director at Tesco said: “This Christmas, Tesco is showing up with plenty of extra little helps to deliver customers their very best Christmas.

Whether that's cracking deals on the products they love, delicious, exclusive food and drink, or festive experiences that bring families together, we're focused on helping customers make Christmas happen. Because this Christmas, Every Little Helps.”

Felipe Serradourada Guimarães, Chief Creative Officer at BBH London and Dublin, added: “Tesco is such an icon and this story could only have been told by them. We’re so proud to work on a brand that is able to capture the spirit of Christmas for people across the country."

The film was directed by Steve Rogers via Biscuit Filmworks UK x Revolver and created by Pete Ioulianou and Ollie Agius at BBH London, with the accompanying track ‘Everything little thing she does is magic’ by The Police.

The ad makes its TV debut during Who Wants to Be a Millionaire on ITV tonight (Sunday 1 November 2026) with the 60’ sec edit. This kicks off Tesco’s Christmas campaign which includes the return of the ever-popular Santas’s Grotto visiting stores nationwide, and much more.

Credits:

Campaign Title: ‘The Wrong Address’

Client: Tesco

UK Customer Director: Suzanne Quinn

UK Marketing Director: Murray Bisschop

Head of Marketing: Alicia Southgate

Lead Campaign Manager: Amy Bill

Campaign Manager: Heather Mussett

Campaign Assistant: Lulu Turner

Seasonal Media Lead: Sophie O'Sullivan

Advertising agency: BBH London

Media agency: EssenceMediacom, a WPP Media Brand

Social media agency: Uncovered

BRAND AV & PRINT

CCO, London & Dublin: Felipe Serradourada Guimarães

Creative Director: Gary McCreadie

Associate Creative Directors: Pete Ioulianou & Ollie Agius

Deputy CSO: Saskia Jones

Strategy Partner: Phoebe Fielding

Strategy Partner: Harry Guild

Strategist: Molly Chen

Client Managing Director: James Rice

Business Lead: Tori Meadows

Senior Account Director: Kya Boon-Cohen

Account Manager: Seth Guy-Knapp

Account Executive: George Moody-Stuart

Senior Project Manager: Sophie Sanderson

Agency Senior Film Producer: Kreepa Naisbitt, Alen Grebovic

Agency Junior Film Producer: Emily Bauer

Agency Assistant Film Producer: Peter Wiltshire

Production Company & Country: Biscuit Filmworks UK x Revolver

Director: Steve Rogers

Producer: Simon Eakhurst

Founding Partner: Shawn Lacy

MD / Executive Producer: Rupert Reynolds-Maclean

Head of Production: Emily Atterton

Production Manager: Kelly Brown

Production Assistant: Maisie Spratt

Production Assistant (Cast): Barney Gee

Service Production Company: Sugar Free TV

Executive Service Producer: Michelle O’Brien

Service Producer: Eleanor Stonehouse

Production Manager: Glyn Davidson

Production Coordinator: Danielle Lethbridge

Production Assistant: Louis Ormond

Director of Photography: Bradford Young

1st AD: Ben Gill

2nd AD: Ben Eve

3rd AD: Chelsea Cowper

1st AC (A Cam): Chaz Lyon

2nd AC (A Cam): Audra Murray

1st AC (B Cam): Tristan Halley

2nd AC (B Cam): Amber Osborne

Key Grip: Elliott Polley

Gaffer: Lee Walters

Production Designer: Maria Djurkovic

Food Stylist: Sal Henley

Make Up Artist: Rachel Hearle

Editing Company: Work Editorial

Editor: Rich Orrick

Executive Producer: Frankie Elster

Edit Assistant: Macy Wood

VFX Studio: Time Based Arts

Executive Producer: Chris Aliano

Producer: Jo Gutteridge

VFX: Sheldon Gardner

Colourist: Simone Grattarola

Audio Post-Production: Runamok

Sound Design & Mix: Jon Clarke

Executive Producer: Caroline Jemirifo

Music Supervision: Black Sheep Music

Music Supervisors: Hywel Evans, Daniel Olaifa

QUALITY TTL & ACTIVATION

Creative Director: Kevin Stark

Creatives: Egan Cardoso & Ben Ecclestone

Senior Account Director: Kirsty Warren

Account Manager: Ollie Withell

Account Executive: Rosie McCallum

Project Manager: Georgia Hanscott

Agency Production Lead: Rachel Clarke

Agency AV Producer: Victoria Doran

Agency Art Producer: Sarah Tooley

Agency Art Producer: Matt Kitto

Agency Digital Producer: Darryl Lally

Agency Digital Producer: Bethany Harrington

Agency Head of Experience Production: Susan Liu

Agency Senior Experience Producer: Tash Allen

Agency Experience Producer: Lucy Budd

Head of Design: Stephanie McArdle

Designer: Jiwoo Kim, Keiti Collins, Lucia Volpe, Clem Rousset

Studio Manager: Toni Polain

Studio: Brandon Doughty

Studio: Dave Walsh

Retouching BBH Studios: Connor Farrow Guy, Ella Clayton & Simon Goold, Tristan Zamula

Activation PR Photography & Videography: Tristan Zamula

Studio Producer: Simon Taylor

Digital Designer: Tony Carrington

Head of Black Sheep Studios: Sophie Fitzgerald

Activation BTS Edit: Black Sheep Studios

Production Company: New-land

Director: Jonathan Gregson

MD/Producer: Trine Pillay

Director of Photography: Simon Richard

1st AD: Julian Richards

Editing Company: John Mayes Editing

Editor: John Mayes

Post Production Company: Black Kite

Producer: Reece Whiteley and Carla Thomas

VFX Lead: Marcus Moffatt

Colourist: George Kyriacou

Audio Post-Production: Sine Audio

Sound Design & Mix: Phil Bolland and Frankie Beirne

Audio Producer: Aishah Amodu

Activation Production Company: Create LDN

Director, Planning: Chandni Modha

Director, Strategy: Sidney Draper

Senior Associate Director, Clients: Luke Randall

Director, AV: Amy Roberts

Senior Associate Director, AV: Maddy Deardon

Senior Associate Director, Digital: Scott Galloway

Associate Director, Social: Ashley Best

Senior Associate Director, Print: Laurence Yates

Associate Director, OOH: Sophie Williams