Monzo Brings Get Busy Living To Business Banking

Monzo is bringing its Get busy living brand platform to business banking for the first time, with three new films celebrating how simpler financial management can give business owners more time to focus on running, and enjoying, their businesses.

The new campaign follows Monzo Business reaching more than one million customers this summer and extends the Get busy living platform launched by Monzo in July, developed by BBH London in partnership with Monzo’s in-house creative studio. It targets established small businesses managing greater financial complexity, with creative focused on areas designed to make everyday business admin simpler: Expenses, Integrated Accounting, and Tax Pots.

Three new films, Laser Tag, Voice of an Angel, and Mama Dance, bring the platform’s focus on making money work effortlessly in the background into the world of business ownership. All three achieved 5.9-star ratings in independent testing from System1, with Mama Dance ranking in the top 1% of banking ads tested against a nationally representative audience.

The campaign begins rolling out from 21 September across YouTube, Connected TV, SVOD, digital out-of-home, digital radio and audio, and paid social.

AJ Coyne, Group Chief Marketing Officer at Monzo, said: “Get busy living has always been about making money feel effortless in the background, so people have more time for what matters to them. That idea is just as powerful for business owners, who started their businesses to build something they care about, not to spend their time buried in financial admin.

“Bringing the platform to Monzo Business lets us show how we can take some of that complexity off their plate, from managing expenses and keeping accounting connected to helping them stay on top of tax, so they can spend more time focused on their customers, their teams, and growing their business.”

The launch builds on Monzo’s first global brand platform, Get busy living, which launched in July around a simple idea: when managing money feels effortless, customers have more time for the people, passions and moments that matter most.

Credits

Monzo Credits:

Group CMO: AJ Coyne

Brand, Content & Partnerships Senior Director: Charlotte Ford

Head of Brand Marketing: Chris Mucklow-Norell

Brand Campaigns Lead: Francesca Slade

Senior Brand Campaign Manager: Iona Haig

Brand Manager: Ciara Stewart

Creative Project Manager: Emma Reece

Senior Brand Campaign Executive: Nefeli Samouchou

Creative Director: Coral Garvey

Lead Brand Designers: Chris van Niekerk & Calla King

Head of Writing: Maja Bayyoud

Senior Brand Writer: Hiten Patel

Senior Brand Writer: Richard Cook

Growth Marketing Manager: Abbie Green

Programmatic Executive: Ania Barus

PR: Leia Karam

BBH Credits

Advertising agency: BBH London

Global CCO: Alex Grieve

CCO, London & Dublin: Felipe Serradourada Guimarães

CSO: Will Lion

Creative Directors: Edward Ryder, Joe Craig

Associate Creative Director: Charlie Pendarves, Camila Gurgel, Ieva Paulina

Design Director: Anthony Jones, Oded Shein

Motion Graphic Designer: Lucy Russel Bates

Motion Designer: Nawaraj Gurung

Strategy Director: Megan Cullen

Strategist: Hugh Kupfer

Managing Partner: Tessa Brisbane

Senior Account Director: Laura Huber

Account Director: Millie Dann

Senior Account Manager: Scooter Gillespie

Account Executives: Matilda Hindler-Lowe, Grace Edu

Agency Film Producer: Alen Grebovic

Agency Print/Motion Producers: Dan Moorey, Amy Grady

Agency Assistant Film Producers: Pete Wiltshire, Tina Mwazange

Studio manager: Toni Polain

Studio project manager: Bethany Harrington

Studio creative production lead: Connor Farrow-Guy

Studio senior creative retoucher: Tristan Zamula

Studio digital designer: Tony Carrington

Studio motion designer: Lee Redmond

Studio production manager: Paul Floyd

Studio creative artworker: Dave Walsh

TV Production company: Love Song

Director: Daniel Wolfe

DOP: Andrew Chemetoff

Producer: Maeve McMahon

Editor: Dan Sherwen @ Tenthree

Post-production company: Stray London

Post-production producer: Thom Godsill

2D lead artist: Alan Maiden

Grade: ETC London

Colourist: Jason Wallis

Sound studio: 750mph

Sound engineers: Sam & Jake Ashwell

Music supervisor: Hywel Evans

Music company: Black Sheep Music

Photographer: Elliot James Kennedy

OOH Production company: DMB/Motherland

OOH Production Company Producer: Lexie Mullins

DOOH production company: Ocean Labs

Ocean Labs Group creative director: David Tait

Ocean Labs Junior project manager: Tika Hadjipateras

DOOH Editor: Chris Wilson @ Stitch

DOOH Colourist: Megan Lee @ Harbor

DOOH Colour Producer: Sarah Banks

Head of Colour Production: Charlie Morris

Media agency: Publicis Po1