Walkers Swap Out Chocolate For The Next Best Thing

In the latest of a series of tactical campaigns from Walker's, following on from the brand's April Fools colour swap activation, the nation's favourite crisp brand's latest campaign suggests itself as a savoury alternative, putting an Easter-egg shaped crisp at the centre of a creative campaign, running on social and in The Metro today.

Credits:

CAMPAIGN TITLE: Walkers Easter

CLIENT: PepsiCo

ADVERTISING AGENCY: VCCP

CREATIVE DIRECTOR: Mark Orbine 

COPYWRITER AND ART DIRECTOR: Paul Kocur and Chris Willis

MANAGING PARTNER: Olivia Packshaw

SENIOR ACCOUNT DIRECTOR: Patrick Bolton

ACCOUNT MANAGER: Mollie O’Sullivan

GROUP PLANNING DIRECTOR: Richard Harriford

PLANNING DIRECTOR: Rebecca Pinn

PRODUCTION COMPANY:  Girl&Bear

INTEGRATED PROJECT DIRECTOR: Brad Willis

SENIOR INTEGRATED PRODUCER: Rebecca Hunnybun

ARTLAB MANAGER: Dan Datson

CREATIVE ARTWORKER: Vladimir Stolyarov

AD DELIVERY EXECUTION: Lee Forster, Repro  

RETOUCHING: Stanleys

MEDIA BUYING AGENCY: OMD

BUSINESS DIRECTOR: Dan North

ASSOCIATE DIRECTOR: Amber Bray

PEPSICO

UK CMO: Fernando Kahane

MARKETING DIRECTOR: Wayne Newton

SENIOR MARKETING LEAD: Irina Panescu

HEAD OF MEDIA & PLANNING: Ed Sanderson

UK MEDIA STRATEGY LEAD: Harry Drakes

BRAND MANAGER: Lizzie Barnes