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MSQ Partners

We’re MSQ. Nice to meet you. We’re a joined-up community of best-in-class agencies


We help brands develop and leverage Emotional Advantage in order to attract, convert, retain and grow valuable customers.

With data at the core of our thinking, we combine creativity with a deep understanding of both B2B and B2C dynamics.

And with 800 people working across nine agencies in 12 offices, we’re one of the world’s fastest growing martech communications groups.

A client-centric model

MSQ joins together all the key capabilities to take customers and prospects from one end of the customer journey to the other, generating awareness, deepening consideration and driving conversion.

Clients can choose to work with our individual agency capabilities or with a bespoke team of multi-disciplinary experts drawn from across the group. Either way, they get senior talent committed to their business to help solve complex problems more quickly and drive clear business outcomes.

Our collaborative culture, which extends to partner agencies and client in-house teams, is underpinned by an employee ownership scheme. Unique to a group of our scale and reach, more than 60 senior employees around the world are shareholders in MSQ.

Our capabilities

Our specialist agencies cover all aspects of the customer journey. They’re all award-winning businesses in their own field, but they’re even more effective when they come together.

  • Freemavens – Research and insight

  • Holmes & Marchant - Brand Design Consultancy

  • MMT Digital - Web & Digital Product Development

  • Smarts - PR & Content

  • Stack – Martech and data-driven communications

  • Stein IAS – Brand-to-demand B2B Marketing

  • twentysix - Full-service Digital

  • The Gate - Full-service Creative & Media

  • Walk-In Media - Full-service Media

An international hub-based model

Our joined-up network is split into three international “hubs” in Europe, US and Asia, with HQs in London, New York and Shanghai. In the UK we have seven offices, with more than half of our UK staff based outside of London. In all locations, our MSQ agencies are based together under one roof.

Blue-chip clients

We have the flexibility and agility to work with clients of all shapes and sizes. We’re lucky to work with global organisations such as Unilever, P&G, PSA Groupe, BP, Zalando and Vodafone, as well as much-loved local businesses such as Cancer Research UK, Chiltern Railways, Travis Perkins and the AA.

A new production model for today’s reality

In a post-cookie world, we provide clients with cleaner, clearer and more valuable customer relationships by delivering personalised, truly creative experiences. Our dynamic creative engine, ADA, streamlines the end-to-end creative process by allowing existing creative assets to quickly and easily be personalised for VOD, digital display, social and other channels before handing off to trafficking platforms.

A Carbon Negative business

We’re one of the first marketing groups of our size to be carbon negative. Every project we scope includes a dashboard detailing the carbon emission totals that will be created and a strategy for how we’ll offset them. Indeed, a commitment to sustainability runs throughout our business – we have plans in place to become a B-Corp by the end of 2021, whilst last year we launched MSQ Sustain, a specialist team within MSQ focused on helping clients with climate, environmental and sustainability communications.

Innovative remuneration

We focus on outcomes, not outputs. We’re a business partner, prepared to have skin in the game; contribute to and share in our client’s success. That’s why we work with our clients to agree forward-thinking remuneration solutions. The way it’s always been done is not the way it always has to be.

Read how MSQ Partners supports new talent.


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