How Waitrose Nailed 'I Love You' At Christmas

HMRC Sells Serenity In Latest Ad

The work from TMW & Pablo highlights how the app can make users feel more 'on it'.

Smyths Toys Superstores Seeks Out The Scent of Christmas Magic

Droga5 Dublin, part of Accenture Song, unwraps the European campaign

Tesco Unveils 'That’s What Makes It Christmas' Campaign Revelling in the Festive Season’s Chaos

From BBH London, the films show that people actually find their festivity in all manner of perfectly imperfect moments

EE celebrates connection in first ever Christmas campaign

Created by a Publicis Groupe UK cross-agency team of Saatchi & Saatchi, Digitas, WPP Media, Posterscope, Boomerang, and LeSHOP, it showcases the UK’s best network both inside and outside of the home

Keira Knightley stars in first of its kind Christmas romcom short

Created by Wonderhood Studios, the multi-platform campaign 'The Perfect Gift' also stars Joe Wilkinson and was directed by BAFTA-award-winning Molly Manners

Allwyn Knits Up Joy With Tom Daley's Scratchcard-igan

Its Christmas campaign positions National Lottery Scratchcards as a fun way to come together, by VCCP

How Waitrose Nailed 'I Love You' At Christmas

It's warm and fuzzy. It's hungry and merry. It's a masterclass in branding.

Supermarkets, Powerful Architecture And Niche Podcasts: Where Sanjiv Mistry Loads Up On Creativity

From foreign retail to a discovery podcast, VML UK's ECD Sanjiv Mistry shares three things that inspire him

BBH London's MDs Are Reimagining Client Leadership

Bobbie Gannon and James Rice talk about their roles to grow the business while nurturing the culture, their own careers, and offer advice to future potential adland recruits

Unicorns Wanted. Horses Hired

The industry is stuck in a conformity paradox, argues Grey London's head of strategy

Boots Aims For A Fairytale Christmas With Its Festive Campaign

Boots' director of marketing Laura Gooday and VML's Juliana Paracencio discuss delivering joy, sparkle, and a West Country purr through this year's campaign

Five Things We Learned About... How Humans Decide

What inspires brand consideration? WPP Media’s Stuart Bowden and the University of Oxford’s Professor Felipe Thomaz break it down

Social Media Hasn’t Peaked, It’s Correcting

Reacting to claims that the days of social media may be starting to fade, Iris' social strategy director outlines why it's actually an evolution

When An Idea Captivates

Wonderhood Studios' co-founder and CEO offers his thoughts on why the power of imagination and taste must be preserved to command attention

Once Upon a Brand: The Enduring Power of Children’s Characters in Advertising

Advertisers use children’s characters to capture attention and affection in a range of different sectors and scenarios. Here’s why these timeless figures still matter

An Ode To Meaning

Why John Lewis is celebrating analogue moments according to brand marketing director Amy Tippen-Smith and Saatchi & Saatchi's CCO Franki Goodwin

AMV's New Guard: Big Ideas, Bold Future

From Currys to Guinness, AMV Group is proving the power of big ideas that real people love

Radiohead to Rolls - Grand Visual's ECD Shares His Inspirations

Ric Albert outlines three of the things that spur his creativity

How Agencies Win: Navigating the New Business Landscape

DEPT'S global chief client and growth officer considers the need to reset the agency model

'We’re Not Just Here to Do Your Expenses': AMV BBDO’s Mikko Hautanen on the Fun Side of Finance

There’s nothing grey about Hautanen’s corner of the agency. The Finnish-born exec wants to bury the myth of the dull financial director once and for all - because, as he says, numbers tell stories too

Five Reasons Why... Edelman Has Launched A Sports Division

The PR powerhouse has long been a player in sport. Now with Edelman Sport it’s putting structure around its strengths, and signalling serious intent