Five Things We Learned… About How Cadbury Conquered Christmas

Bulk Wants Gym Enthusiasts to Take Dope (Legally)

The socially-led campaign, created by TMW Unlimited, promotes the sports nutrition brand's Dope as a pre-workout supplement of choice

M&M's Looks to Spook Doorsteps This Halloween

Made with creative agency T&Pm, the brand have collaborated with Ring to bring out the best of spooky enthusiasts - all through their doorbells

EE Highlights Wi-Fi 7 Revolution with ‘Clocking Off’ for Busy Homes

Saatchi & Saatchi and Digitas UK are turning up the heat in a new ad that shows how Wi-Fi 7 Smart Hub Pro and Smart WiFi Pro can tackle the chaos of busy households

The Rising Tide Of Effectiveness Proves The Need For More Long-Term Partnerships

Following the IPA Effectiveness Awards being announced for this year, it was further evidence that long-standing client/agency collabs can work wonders for business success

How Brands Can Flex To Avoid the Cringe

With the publishing of a mobile-first guide to social design in the age of creators, That Lot's team explore a range of social media musts

Five Things We Learned… About How Cadbury Conquered Christmas

The IPA Effectiveness Award-winning 'Secret Santa' campaign by VCCP has shifted hundreds of thousands of bars of chocolates while growing the brand's consumer reach

Cheers to Change: Why Non-Alcoholic Drinks Brands Are Here to Stay

With a growing consumer base that wants to socialise without getting drunk, major drinks makers have been expanding their brand portfolios to capitalise

The future of strategy is at the top of the mast

Strategists must leave the quarters and climb the mast to navigate and steer growth opportunities, argues TBWA\London's strategy director

Why Advertising Must Become More 'Open Source' To Combat Effectiveness Decline

Catherine Kehoe, chief customer officer for Nationwide Building Society and chair of the jury for this year’s IPA Effectiveness Awards, gives a battle cry for change

Why brands should give a F*ck about trends

Trend jacking might seem like a good idea for brands to draw some quick and cheap attention from young people, but it might not always be a wise one

How Ruby Wax’s Frazzled Inspires New Conversations About Mental Health

With help from Revolt, the charity has re-launched with a fresh campaign and look to make these discussions more relatable and accessible to all

Five Things We Learned… About The Growth of Guinness

Alongside AMV BBDO, the brand won The President’s Prize for Next Generation Brand Building at The IPA Effectiveness Awards

Mark Hodge: The Marketer Masterminding McCain's Brand Building

The VP of marketing at McCain Foods makes the case for the power of long-term brand building

Five Things We Learned About… McCain and adam&eveDDB’s Emotional Brand Building Success

The brand strategy proved to be the big winner of the Grand Prix at the IPA Effectiveness Awards

Why McCain and adam&eveDDB Stormed The Effectiveness Awards

Building price inelasticity and driving sales underpinned the McCain/a&eDDB success story at the IPA Effectiveness Awards

The humans making sure 'the most human brands win'

Five months after Laurent Simon joined BMB as chief creative officer, he and chief executive Jason Cobbold talk about their vision for the agency

What Impact Is The Negativity Surrounding The Forthcoming Budget Having on Advertising?

On The Agenda

TikTok, muddy hands and smoking areas: FCB Strategist's intellectual stimuli

Senior strategist Anna Green reveals her surprising sources of planning inspiration