What Makes A Great Christmas Campaign?

McDonald's Delivers a Magical Pause in the Holiday Rush

Created by Leo Burnett, the festive ad turns Christmas chaos into a moment of joy with glowing Golden Arches, snowball fights and a magical drive-thru experience

Image of 'Ray' the toy lying on his side

The Entertainer Reveals Biggest-Ever TV Christmas Campaign

The adam&eveDDB spot for the toy retailer stars 'Ray' the toy, exploring his envy towards his owner's new remote-control monster truck

A lady with a phone looking a little confused or surprised

O2 takes on scammers with AI scambaiter

With VCCP, O2 has created an AI-powered tool named Daisy. Almost indistinguishable from a human, she keeps bad actors at bay

Imagination Without Boundaries: Edelman's CCO On Creativity in Everyday Moments

Emma De La Fosse draws on how her inspiration comes from everywhere

By Emma De La Fosse

a wall covered in posters and signs with motivations messages

Five things we learned about… surviving a global 'crisis hangover'

Just 100 days after the UK election, Leo Burnett shared its PopPulse report, which analyses the current mood of the nation

By Scarlett Sherriff

Bursting your bubble: How TMW's Dan Bowers keeps the mind ticking

The chief strategy officer offers up his favourite activities for intellectual inspiration

By Dan Bowers

Dan Bowers standing next to a truck at Glastonbury

Daisy, Daisy give us your bank details - don't

VCCP and O2's campaign to help stop phone scammers strikes a blow for all of us

By Creative Salon

Meet the pablo creative council

The agency's creative leadership explain the thinking behind the council's inception

By Creative Salon

'Whodunnit?': Loads of agencies

Using an Agatha Christie-style murder mystery in ads isn't new. But that doesn't mean the trope isn't fun and effective

By Creative Salon

John Lewis' Charlotte Lock Is Building The Home of Gifting

John Lewis’s customer director talks about the power of creativity, Christmas ads, and why Never Knowingly Undersold is the key to the department store’s future

By Jennifer Small

Charlotte Lock leads the marketing team at John Lewis

Celebrating Four Decades Of McDonald’s and Leo Burnett

McDonald's CMO Michelle Graham-Clare and Leo Burnett's ECDs reflect on how their deep-rooted relationship continues to shape the brand's creative legacy

By Dani Gibson

Winter Wonderland: The Christmas Ad Campaigns of 2024

A ongoing round-up of work celebrating the brand campaigns released for this year's festive season.

By Creative Salon

Work Work Work Work

McDonald's Delivers a Magical Pause in the Holiday Rush

16 November 2024

The Entertainer Reveals Biggest-Ever TV Christmas Campaign

15 November 2024

O2 takes on scammers with AI scambaiter

14 November 2024

People gather outside the window of John Lewis' iconic flagship store

John Lewis rings in 'Gifting Hour' in final Part of Christmas Campaign

14 November 2024

EE's Game-Changing Kit for Every Gamer

13 November 2024

Royal Enfeild In Gut We Trust Man on Motorcycle

Royal Enfield Unleashes the Wild with the Bear 650

13 November 2024

Harry's Brings Mental Health Support To Gaming

13 November 2024

A boy with a curious octopus on his head

Disney taps Taika Waititi for Emotive Christmas Short

13 November 2024

Comedian Johnny Vegas pictured outside 'The Poisoned Swan' Pub

Keep Britain Tidy Spotlights The Dangers Of Disposing Cigarette Butts

12 November 2024

Tesco advert shows people looking at a gingerbread house

Tesco feeds Christmas spirit in melancholy Campaign

12 November 2024

A stop-image man drinking from a Starbucks cup in a green hoody

Starbucks ad offers up a festive respite

11 November 2024

Ross Kemp Uncovers the Truth About Smart Meters with Smart Energy GB

08 November 2024

O2 highlights data poverty this Christmas

08 November 2024

M&S Brings Christmas to Life with Magic, Mischief and Family Fun

07 November 2024

Tech Overload? EE Simplifies the Chaos for Families

06 November 2024

LONG READS

Five things we learned about… surviving a global 'crisis hangover'

Just 100 days after the UK election, Leo Burnett shared its PopPulse report, which analyses the current mood of the nation

Grid of four great Christmas campaigns: Monty the Penguin (top left), Sainsbury's BFG (top right), Tesco's gingerbread with Gary (bottom left), Coca-Cola truck (bottom right)

What Makes A Great Christmas Campaign?

Marketers and creatives share the key ingredients for success over the festive period

Imagination Without Boundaries: Edelman's CCO On Creativity in Everyday Moments

Emma De La Fosse draws on how her inspiration comes from everywhere

Celebrating Four Decades Of McDonald’s and Leo Burnett

McDonald's CMO Michelle Graham-Clare and Leo Burnett's ECDs reflect on how their deep-rooted relationship continues to shape the brand's creative legacy

Tequila Don Julio's Día de Muertos Celebration in Melbourne at Beverly Rooftop

Don Julio Brings Day of the Dead to the World, One Ofrenda at a Time

Diageo marketer Sophie Kelly discusses how artist-led installations have brought Mexico’s vibrant celebration to the world

John Lewis' Charlotte Lock Is Building The Home of Gifting

John Lewis’s customer director talks about the power of creativity, Christmas ads, and why Never Knowingly Undersold is the key to the department store’s future

Three Reasons Why WPP Has Acquired The Rest of T&Pm

A look at the potential strategy behind WPP taking over the agency it previously owned 70 per cent of, in full

Meet the pablo creative council

The agency's creative leadership explain the thinking behind the council's inception

Authenticity Under Fire: Gen AI's Potential Impact On Brand Trust

Could the growing use of machine-produced ads harm long-term consumer faith in a business' communications?

Inspiration Unplugged: Ben Shaw on How Comics, Comedy, and Kids Shape His Thinking

MullenLowe's CSO shares three sources of inspiration that feed his strategic thinking

A family of prime suspects from Waitrose's latest Sweet Suspicion advert in a Christmas-like room filled with Christmas crackers and presents.

A Christmas Whodunnit: Why Waitrose is solving its mystery in stages

The retailer's latest Christmas ad has turned us all into Sherlock Holmes, but why has the supermarket chosen to leave us hanging?

Mrs Claus gets to work ahead of Christmas

How Boots Will Make Magic Ahead Of A Wicked Christmas

Boots' chief marketing officer Pete Markey and VML UK's chief creative officer Ryan McManus discuss the strategy behind their latest campaign

Image of the iconic Coca-Cola truck with London's Tower Bridge in the background

Why Coca-Cola Has Committed To AI This Christmas

The brand's iconic 'Holidays Are Coming' ad for 2024 has been remade entirely with artificial intelligence

Robert Carlysle fronts the Johnnie Walker campaign with a highlight setting

Keep Walking: 25 Years of Johnnie Walker's Iconic Brand Platform

The BBH-devised brand platform reaches a quarter of a century and continues to push the global whisky brand forward

What's Keeping Marketers Up At Night

Digitas UK CEO Jen Berry outlines some of the issues the agency has found that are impacting businesses just now

Nurturing New Talent

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