Once Upon a Brand: The Enduring Power of Children’s Characters in Advertising

O2 Celebrates The Gift Of Time

The work, by VCCP, draws on the insight that most people don't remember what they were given last Christmas

Aldi reveals Kevin and Katie’s Chaotic Stag and Hen Do Antics

McCann’s campaign delivers a fun-packed pre-wedding party for the bride and groom in part two of their Christmas saga

Pablo teams with Thundercat to turn Candy Crush into a playable music video

Fusing live-action craft with game mechanics, the 'Music Season' campaign invites players to progress the narrative by swiping to Thundercat’s exclusive ‘Upside Down’ cover

Teapigs launches biggest campaign to date with Pablo

Teapigs, the speciality tea brand, has unveiled new 'It’s tea in all its glory' campaign

Matalan Declares 'It's Showtime' This Christmas

McCann’s campaign positions the retailer as the source of show-stopping inspiration

Bodyform reveals the hidden weight of heavy periods

The integrated campaign by AMV BBDO and Earnies highlights the unseen toll of heavy flows

Social Media Hasn’t Peaked, It’s Correcting

Reacting to claims that the days of social media may be starting to fade, Iris' social strategy director outlines why it's actually an evolution

When An Idea Captivates

Wonderhood Studios' co-founder and CEO offers his thoughts on why the power of imagination and taste must be preserved to command attention

Once Upon a Brand: The Enduring Power of Children’s Characters in Advertising

Advertisers use children’s characters to capture attention and affection in a range of different sectors and scenarios. Here’s why these timeless figures still matter

An Ode To Meaning

Why John Lewis is celebrating analogue moments according to brand marketing director Amy Tippen-Smith and Saatchi & Saatchi's CCO Franki Goodwin

AMV's New Guard: Big Ideas, Bold Future

From Currys to Guinness, AMV Group is proving the power of big ideas that real people love

Radiohead to Rolls - Grand Visual's ECD Shares His Inspirations

Ric Albert outlines three of the things that spur his creativity

How Agencies Win: Navigating the New Business Landscape

DEPT'S global chief client and growth officer considers the need to reset the agency model

'We’re Not Just Here to Do Your Expenses': AMV BBDO’s Mikko Hautanen on the Fun Side of Finance

There’s nothing grey about Hautanen’s corner of the agency. The Finnish-born exec wants to bury the myth of the dull financial director once and for all - because, as he says, numbers tell stories too

Five Reasons Why... Edelman Has Launched A Sports Division

The PR powerhouse has long been a player in sport. Now with Edelman Sport it’s putting structure around its strengths, and signalling serious intent

Things That Go Bump in the Brief

From haunted supermarkets to spectral crisp packets, UK advertising has always had a thing for the afterlife. This Halloween we take a peek inside the creative crypt

Five Reasons Why... Pablo’s Backing of Orkestrate Matters

The deal comes as clients demand agencies combine creative firepower with operational muscle

Who Owns Your Brand in the Age of AI?

After OpenAI installed parameters on the ability of Sora 2 to create fake videos featuring Martin Luther King - is this a warning to marketers to consider what happens if this happens to their brand?

What Scares Up A Spooktacular Halloween Ad?

Creatives outline what they think makes the best spooky campaigns

DEPT At 10 – Dimi Albers Unveils The Growth Invention Company

As DEPT marks its 10th anniversary, it’s staking its future on ‘growth invention’. CEO Dimi Albers on keeping creativity central in a tech-driven world

Think Audiences, Not Ecosystems: B2B2C Without the Hyphen

The gap between business logic and human emotion is closing fast. The brands that win will be those that build one belief system powerful enough to unite every audience - from CEO to customer.