Work Of The Week: Cornelius The Cockerel, EE's 'Meltdown Cooldown', The BFG Returns And More

Alzheimer's Society interrupts ITV Christmas announcements

The messaging disrupts the broadcast to remind audiences of the impact the condition has on families over the festive period

Twix Celebrates Twixmas With Festive Anthem

The song, written by T&Pm creatives, encourages Brits to embrace the lull period between Christmas and New Year

DFS Gets Bum-Shaking For Winter Sale

Developed by Pablo, the ad emphasises the excitement felt when finding ‘your thing’ that's on offer

Five Reasons Why… Accenture Song Is Beefing Up Its Leadership Team

The evolution of the creative business continues with the hiring of Rebecca Bezzina reporting to Sohel Aziz, Accenture Song’s managing director

Work Of The Week: Cornelius The Cockerel, EE's 'Meltdown Cooldown', The BFG Returns And More

The best creative, curated

Insights from 2024's most creative marketers

As the year comes to an end, Creative Salon rounds up some brand marketing insights from the most creative in the business.

Best Of My Creative Life 2024

From Leo Burnett's Andrew Long to Edelman's Emma De La Fosse, we take a look back at what's fueling the minds of the industry's exceptional creative leaders

A Magpie Mindset And Chopping Veg: Will Grundy On Creating Space For Inspiration

Adam&eveDDB’s head of planning reveals how to do good thinking when the shower’s not an option

Building Strong Partnerships: Execs on Cultivating Client-Agency Collaboration

Open communication, mutual understanding and shared accountability lay the foundation for collaboration that delivers lasting results

What Changes Do Industry Leaders Wish For 2025?

We ask adland's execs what they'd like to see happen in the coming year

Behind Mercedes-AMG PETRONAS F1 Team's Tribute Campaign to Lewis Hamilton

Discussing the development of the work are AMV BBDO’s executive creative director Laura Rogers and Bradley Lord, chief communications officer at Mercedes-AMG PETRONAS F1 Team

Behind John Lewis and Richard Ashcroft's reveal of 'The Gifting Hour' cover star

Saatchi&Saatchi chief product officer Jess Ringshall discusses the work behind the special Christmas Day release featuring a new version of the track 'Sonnet'

2024: The Year in Review

We take a look at a few of the events that marked out 2024 in advertising

How Ikea UK and Mother made everyday briefs wonderful

When Ikea's global approach to TV changed, alongside agency Mother, it saw the opportunity to make the 'smaller' bolder

VML Health's Claire Gillis On Humanising Healthcare

The agency's global boss on how the network is shaping up into its mega-merger, and the power of science and creativity

Is it time to rethink pre-testing?

This year's crop of Christmas ads has got the industry talking about the efficacy of pre-testing

Why Omnicom Is Acquiring IPG

The mega-deal will create the largest ad agency network in the world

Most Creative Marketers: Jennifer English

Johnnie Walker's marketing chief on the merits of AI and sustaining creative excellence