It’s time to stop fetishising our demise

Hellmann's Promotes Sauce Swaping With Mayo Exchange

Developed in partnership with Edelman, the activation gives mayo fiends a chance to swap Ketchup sachets for what they truly love

Tanqueray No. Ten Experiments With The ‘Cocktail of Dreams'

Combining technology with cocktail artistry, Tanqueray No. TEN and its tastemakers redefine cocktail innovation with a groundbreaking experiment where cocktails are crafted from dreams

Makita Wants Potential Gardeners to Feel the Energy

Developed by Dentsu Creative, the campaign for the battery-powered tool brand aims to shift perspectives on garden tools

What Marketers Need To Know About Tomorrow

From robots to roosters, the team at St Luke's share some of their insights from SXSW

Five Reasons Why… Accenture Song Has Restructured Its UK Leadership at Droga5

The agency has tasked CEO Bill Scott, CSO Will Hodge and new CCO Tara Ford to lead it in the region.

It’s time to stop fetishising our demise

Things seem a little tough for advertising right now, but what's new there? Ogilvy UK's head of strategy Matt Waksman opines that instead of embracing doom, the industry needs to build back better.

What The Creative Leaders at AMV BBDO Think About Culture and Creators

Nick Hulley and Nadja Lossgott, chief creative officers at AMV BBDO, share how they try and keep atop culture's shifting sands

The Future of Planning is... the imaginative leap

Grey London's Tarek Sioufi outlines why imaginative thinking is the only way to fight off AI

How Ovo’s Alice Tendler delivers creative power moves in a “low interest” category

The marketing director talks energy, environment, and (consumer) empowerment

A Farm And A Studio: The Making Of Edelman UK's ECDs

Jamie George Cordwell and James Woods had completely different childhoods and both bring unique approaches to creativity

Meet The CEO: Weber Shandwick's Susan Howe

The agency collective's new(ish) chief executive on reimagining creativity to help brands navigate the messy realities of today’s world

Think what effective advertising could do for the Government

Cutting communications budgets would be a false economy to real challenges outlines IPA director general, Paul Bainsfair

"I Absolutely Love Agency Leadership And I’m So Pleased To Be Back": Lindsay Turner On Life At VCCP

Returning to agency life as managing director, Turner discusses what attracted her to the role and her career highlights

Mendl cake and pumpkin spiced lattes: how The Gate's newest creative duo feed their minds

Becky Reynolds and Lucy Donagh discuss the creative malarkey that's inspired their most recent work

What Fires The Thoughts of FCB's Laura Pirkis

The agency's head of strategy shares three influences that help to keep her cognitively acute

How Pete Zillig's creative roadmap is driving change at Ford

The car maker's European marketing chief on how he uses his experiences as a former agency exec, the development of some of the brand's most recent work and Eric Cantona

Embracing the Basics: Why True Creative Inspiration Lies in Simplicity, Not High Culture

VML UK's CSO Ben Worden on how stepping away from highbrow pursuits and embracing everyday experiences reignited his creative spark

All Hail Gravy: The Marketer Who Built Faith In Chicken

Meet Kate Tipper, KFC marketing director for UK and Ireland - our marketer of the week