Sainsbury's Celebrates Wayne, EE Protects Teens and YourVolkswagen Returns

Volkswagen shines spotlight on fans in social-first campaign

Created with adam&eveDDB London, the next phase of the ‘YourVolkswagen’ brand platform celebrates the enduring role of the brand in the lives of its drivers and fans

Sainsbury's Proves It's For The Everyman (Literally)

The latest campaign for the retailer by New Commercial Arts sees Sainsbury's staff and signage swapped for Wayne

EE Campaign Supports Parents Getting Their Child's First Smartphone

Created by Saatchi & Saatchi, 'Safer Sims' helps them explore the world of smartphones and the internet safely

Salute! Arriba! Tchin-tchin! Why we're all thirsty for 'Mediterranean' lager

Backed by big ad campaigns, Mediterranean-style beers, such as Poretti and Moretti, have ousted traditional British lagers, despite having a price premium (and most being brewed in the UK)

Building Strategy that shows up

What are the questions strategists should be asking themselves? Well, Iva Johan, CSO for VCCP's digital experience agency Bernadette, offers a few to consider

Lucy Watson: The MD Leading The Charge For B2B Growth

Nelson Bostock's managing director talks about her new role, priorities for the business, and career insights

Side Missions: Behind Leo's Campaign To Showcase McDonald's As An Everyday Escape

ECDs Andrew Long and James Millers discuss the retro gaming-themed work that promoted the QSR brand's summer deal drive

Behind The Ad Educating Young People On 'Safe Stabbing'

Creative Salon looks behind the scenes at Saatchi & Saatchi’s 'The Fatal Question' with associate creative director Pete Ioulianou and director Jonathan Kneebone

Currys Doubles Down on AI to Build the Tech Retailer of the Future

From in-store creative to creator-led campaigns, Currys is using AI not just as a tool, but as a strategic lever — including a new partnership with Native@AMV

Could AI keep a brand's voice alive forever?

Voiceovers are a famously resonant fluent device. But the artists usually don't live as long as the brand. Could - and should - AI be used to ensure that their use lives in the afterlife?

'Playing with your branding shows a high level of confidence and maturity'

Wonderhood Studio's CSO Jess Lovell thinks minimalist ads can create connection in an oversaturated world

Hacking Audience Attention Is Every Advertiser's Top Issue

Dr Karen Nelson-Field explains how VCCP Media's research proves that 1.5 seconds is long enough for advertisers to capture attention, if they do it right