Sam Regan Asante Talks about Forming Creator Agency Native@AMV

Aviva Revs Up Car Insurance Offer

The TV spot by adam&eveDDB showcases how it helps its customers reach their destination regardless of circumstance

Coca-Cola Celebrates 110 Years Of Iconic Glass Bottles

The OOH campaign, led WPP Open X, marks the milestone

Helly Hansen's Gear Tackles Every Environment

From skiers to sailors, the outdoorwear firm's latest film spotlights the power and longevity of its professional grade clothing

Sam Regan Asante Talks about Forming Creator Agency Native@AMV

He joins as part of a new structure being introduced for AMV Group, which includes a B2B arm and a relaunch for the content side of the business

Make Mine a Vodka and Coke: Coca-Cola's alcohol ready-to-drink plans

Mariana Branco, senior director, alcohol ready-to-drink (ARTD) category lead Europe OU for Coca-Cola discusses the company's move into the growing sector through collabs and lessons learned so far

Intuit QuickBooks: The B2B Brand Inspiring Customers With Creators and West Ham United

Michael Benjamin, EMEA director of marketing at Intuit QuickBooks, and Ben Perez Usher, creative director at FCB London, discuss the accounting software developer's latest work and their partnership

How to make a beer ad that's "not awful"

Poretti's head of marketing Sam Johnson and Pablo creative director David Shirley talk through their new campaign

Dog Walks, Pizza Hut and Art Influencers - The Inspirations of Nelson Bostock's Creative Lead

Liv Harry, associate creative director at Nelson Bostock (part of Accenture Song) outlines some of the consistent influences on her work

Behind Dove's First Fully Creator-Led Campaign #ShareTheFirst

Sarah Potter, global PR and influencer director, Dove, discusses its latest 'Real Beauty' work developed in partnership with Edelman and a handful of global creators

Swimming Against the Sea of Same, Deliveroo’s ‘Octoman’ Wins Through

According to Kantar's Effectiveness Awards, the campaign by Pablo has proven the most effective TV work from the last year

Sometimes the best way to move forwards is to take a long, hard look backwards

By exploring a brand's history the future of its marketing and communications can become apparent, outlines VCCP's planning director Alex Horner, and Clare Hutchinson, chief strategy officer

Five Things We Learned About... The Increasing Influence of Creators

Experts debate the growing power of influencers, including Rahul Titus, Ogilvy’s global head of influence, and Suzy Barker, AMV BBDO’s strategy partner

Marketing in the Tariff Era: What Retail & FMCG Brands Need to Know (and Do Next)

After a week of chaos around Trump's tariffs, the global markets have been on an incredibly bumpy journey. To support marketers, Dept has set up a think tank of experts. Here are some words of advice

A Golden Revival: The Return Of ‘Never Knowingly Undersold’

How John Lewis rebuilt consumer trust with a promise, a window, and a three-part ad

Whoppers aren't just for kings

Burger King CMO Katie Evans explains why the brand shone a spotlight on motherhood and stereotypes

Uber for Business' Vicky Kerr On Creative Consistency Across The Globe

The director of marketing, EMEA and APAC, discusses the influence of OOH work, managing a global team, and shares industry insights

Is Your Next Doctor An Algorithm?

Apple’s AI health coach may be the future of personalised care, but the real prescription for success might just be mixing data with a dose of empathy, says VML Health CEO on World Health Day

Mischief Making: Paddy Power And BBH On Poking The Culture-Fuelled Bear

The bookmaker's managing director of marketing Michelle Spillane and BBH London’s associate creative director Luke Till break down their daringly humorous campaigns