The Marketer Fighting Recruitment Absurdities Around The World

Changing Faces Calls for Brands to Step Up and Raise Awareness of Visible Differences

Created by MSQ's Brave Spark, brands are encouraged to sign the pledge, driving a positive shift in awareness and representation

London’s ‘Loved & Wanted’ Message Reaffirms Its Commitment to Inclusivity and Belonging

Created in partnership with McCann, the initiative has been designed to unite Londoners and celebrate the city’s rich diversity in the face of fear and division spreading across the UK and the world

Make My Money Matter Wants You to Stop Banking on Fossil Fuels

Created by Mother, the ad highlights the link between UK banks and fossil fuels, urging consumers to rethink their banking choices

Humans Are Questioning Tech and Re-embracing Physical Experiences - Brands Take Note

Discussing some of the key themes and findings from this year's Life Trends report is Katie Burke Accenture Song's global thought leadership lead

This year's Creative advantage lies in the tipping point

Edelman's strategy director Chris McCrudden explores the forces that will steer society into unexpected places in the coming months

The Marketer Fighting Recruitment Absurdities Around The World

Indeed's marketer Cliona Hayes discusses her career and insights on building the global brand

If They’re Good Enough For Bridget Jones… 10 Of The Best Levi’s Ads

With a new Bridget Jones film hitting cinemas and bringing attention back to some old Levi's ads, here’s a look at some of the brand’s classics

Beware The Rift: Why Brands Can't Afford to Ignore the Growing Divide Between Young Men and Women

The growing issues with disconnect in society are impacting the potential relationships of young people, and that will affect brands too

Brands in Britain: A year in which creativity can inspire unity

VML UK's head of strategy Kate Nettleton outlines her belief that advertisers can help heel some of the world's divisive issues

How can adland keep the public's trust in a post-truth world?

Industry experts on why telling the truth and connecting with customers remains vital in the Elon Musk era

Crystals, Burgers and Playfulness: The Origin Stories of Charlene Chandrasekaran and Dan Morris

The Or's ECDs discuss their work and why they feel partnership is key

Why Marketers Should Be Loud and Proud About Their Burgeoning AI Experiences

Marketers reveal what it's been like working with Gen AI and predict its role for the future

Josh Krichefski On Embracing Our Inner ‘corkscrew thinker’

GroupM's EMEA CEO and the IPA president champions the creative cause

TBWA\London's Annie Gallimore On Strategically Leading Agency Ops

The former MD of ACNE UK, Deloitte Digital's creative agency, on what she brings to her new role

What Boots’ Pete Markey Thinks Are The Priorities for CMOs This Year

The CMO and chair of the Advertising Association looks ahead to 2025

The Role Agentic AI Can Play For Advertisers

Accenture Song’s global media services lead argues that agentic AI can not only deliver transformation but also retain and inspire talent

Why Brands Cause A Stir

A look at the science behind deliberately courting controversy

Here's What CMOs Think About The Challenges Of Marketing Right Now

A study by the AAR outlines the evolution of the marketing operating model