The marketer bringing back an enduring advertising property: Elodie Peribere

Hoka’s ‘In Full Flight’ Hits the Sweet Spot of Euphoria

The series, developed in collaboration with Ogilvy UK, takes viewers on an exhilarating journey, exploring the powerful connection between running and creativity

McDonald's Much-Loved McRib Makes a Return

The campaign by Leo Burnett confirms the return of the fans' favourite in style

Just Eat Campaign Promotes Boots and Waitrose partnership

The fast-delivery food service is expanding to house products from other retailers, in campaign by McCann London

The marketer bringing back an enduring advertising property: Elodie Peribere

Coca-Cola UK marketing director brings back the 'The Hunk' to reinvigorate Diet Coke and inspire generations

Behind Knorr's Gaming Campaign To Promote Veggie Consumption

A look at how a campaign by MullenLowe for the Unilever-owned brand aimed to revolutionise how gamers viewed their greens

the age of 'conspicuous hydration'

Every trend can change, decline and evolve warns Ogilvy UK head of strategy as he looks at the consumer thirst for the ginormous adult sippy cups

The Rising Tide Of Effectiveness Proves The Need For More Long-Term Partnerships

A new report from System1 and the IPA underlines the message from the Effectiveness Awards that long-standing client/agency relationships drive growth

How Brands Can Flex To Avoid the Cringe

With the publishing of a mobile-first guide to social design in the age of creators, That Lot's team explore a range of social media musts

Five Things We Learned… About How Cadbury Conquered Christmas

The IPA Effectiveness Award-winning 'Secret Santa' campaign by VCCP has shifted hundreds of thousands of bars of chocolates while growing the brand's consumer reach

Cheers to Change: Why Non-Alcoholic Drinks Brands Are Here to Stay

With a growing consumer base that wants to socialise without getting drunk, major drinks makers have been expanding their brand portfolios to capitalise

The future of strategy is at the top of the mast

Strategists must leave the quarters and climb the mast to navigate and steer growth opportunities, argues TBWA\London's strategy director

Why Advertising Must Become More 'Open Source' To Combat Effectiveness Decline

Catherine Kehoe, chief customer officer for Nationwide Building Society and chair of the jury for this year’s IPA Effectiveness Awards, gives a battle cry for change

Why brands should give a F*ck about trends

Trend jacking might seem like a good idea for brands to draw some quick and cheap attention from young people, but it might not always be a wise one

How Ruby Wax’s Frazzled Inspires New Conversations About Mental Health

With help from Revolt, the charity has re-launched with a fresh campaign and look to make these discussions more relatable and accessible to all

Five Things We Learned… About The Growth of Guinness

Alongside AMV BBDO, the brand won The President’s Prize for Next Generation Brand Building at The IPA Effectiveness Awards

Mark Hodge: The Marketer Masterminding McCain's Brand Building

The VP of marketing at McCain Foods makes the case for the power of long-term brand building

Five Things We Learned About… McCain and adam&eveDDB’s Emotional Brand Building Success

The brand strategy proved to be the big winner of the Grand Prix at the IPA Effectiveness Awards

Why McCain and adam&eveDDB Stormed The Effectiveness Awards

Building price inelasticity and driving sales underpinned the McCain/a&eDDB success story at the IPA Effectiveness Awards