The Return of the Rockstar: BBH London's ECD on Recklessness in Creativity

Tottenham Hotspur Unveils New 2025/26 Away Kit

Created by creative agency T&P, the work showcases its away colours for the season ahead

Shredded Wheat Channels Simplicity

Its first campaign in six years - by McCann London - aims to reconnect with loyal fans and reach new audiences

Coca-Cola Unites Fans Across The Galaxy With Star Wars Collab

The work by WPP Open X celebrates the power of fandom and community

Simon Valcarcel and the Creative Six: The O2 Marketer Who Won 6 Lions

VCCP and O2 scooped up six Cannes Lions at this year’s festival. The standout was Daisy vs. Scammers work, which earned five Lions. And another for Walrus Whizzer

The Return of the Rockstar: BBH London's ECD on Recklessness in Creativity

Felipe Serradourada Guimaraes is stepping into creative leadership with swagger. At BBH London, he’s championing bold, unapologetic work—and urging the industry to stop playing it safe

Cannes Lions: The Wins, the Wisdom, the Wow

Guinness category marketing director reflects on her debut Cannes Lions - the unexpected warmth and generosity, the power of connection, and a fresh take on creativity

10 Years Of This Girl Can – What’s Next For The Iconic Campaign

Lead marketer Kate Dale, alongside agency partners from EssenceMediacom and 23red discuss the future of the much lauded initiative.

'Sprite Is Summer': Inside Coca-Cola’s Coolest Brand Play Yet

Global VP Oana Vlad, who's been at Coca-Cola for 12 years, is leading Sprite’s most dynamic chapter yet—with a tech-powered, culture-first campaign to own the summer

Lessons From Edelman's Brand Trust Report

The seventh addition of the report reveals brand trust is more important than ever

Five Things We Learned About... Dentsu's 'Influence To Impact' Report

The consultancy's latest research delves into the role influencers can play in closing the ever-growing attention gap

The Return of the Real

Why experiences still define brands. And what makes a brand experience really work

The Making Of T&P's Andre Moreira

Its global CCO talks his creative inspirations, career highlights, and future hopes for the industry

Mars Pet Nutrition' Marketing Chief on Creativity, Cats (and dogs) and Cannes

Natalia Ball, global chief growth officer at Mars Pet Nutrition, shares why she’s backing big ideas, creator culture, and the power of pet parent passion — all with an eye on Cannes Lions 2026

What can planners learn from…. Race Across the World

VCCP's senior planner Alice Wagner, conveys a few lessons learned from watching the globe trotting BBC series

Is Jony Ive Correct or Can Creativity Thrive In Corporate Corridors?

Apple's former chief design officer described creativity as 'fabulously unpredictable' - Franki Goodwin, Alex Grieve, Sophie Cullinane and Oliver Egan respond

Meet the Trio Remaking Weber Shandwick

Weber Shandwick’s leadership team, Jim O’Leary, Susan Howe, and Karen Pugliese, has a clear brief: transform the agency for a new era by turning global uncertainty into a strategic advantage

From Culture to Cart - Esi Eggleston Bracey

Nearly two years into the role, Unilever’s top marketer is leading a radical shift in how the FMCG giant shows up in culture—putting creators, communities, and relevance at the heart of brand-building

Meet The CEO: Wonderhood Studios' Alex Best

The agency's co-founder and CEO on emotional punch, taste as a differentiator, and why great work should entertain