All Hail Gravy: The Marketer Who Built Faith In Chicken

'Love That': M&S Celebrates Uplifting Power Of Style

Created by Mother, the new film compliments the retailer's new Spring collection with a smile

From naturism to jiujitsu: SunLife's new brand platform puts confidence first

Created by TBWA\London the work encourages people to feel secure, be brave and live in the moment

PUMA Evolves Brand Identity With 'Go Wild'

The global campaign by adam&eveDDB looks to inspire younger generations, one runners' high at a time

All Hail Gravy: The Marketer Who Built Faith In Chicken

Meet Kate Tipper, KFC marketing director for UK and Ireland - our marketer of the week

Take Me To Purradise: How Whiskas Is Immersing Feline Satisfaction

Annie Argyle, European brand director at Whiskas, explains the work's origins and why it's been a booming success

When Creatives Meet Creators: Show Me The Funny

In the second in a series of conversations between TikTok creators and advertising creatives, Soph Galustian and Richard Brim discuss the power of humour

Franki Goodwin: Making Ads Bigger, Bolder, and Worth Watching

As chair of this year’s British Arrows jury, Saatchi & Saatchi’s CCO had a front-row seat to the best of British advertising. Here, she weighs in

The Social Mindset of Leo Burnett

The agency’s chief creative officer Mark Elwood and creative director Beth Manning discuss the importance of the agency's growing social capabilities

What the hell is culture anyway?

How brands can become loved by being part of culture - instead of just following it

Leading Through Change

The EMEA CEO and chief transformation officer for Weber Shandwick offers his personal take on how execs move forward during a period of upheaval

When Creatives Meet Creators: The Purpose Principle

In the first of a series of conversations between TikTok creators and advertising creatives, Lucy Edwards and Helen Rhodes discuss building brands with purpose

Lessons from SXSW: Expertise isn’t your superpower, it’s your fatal flaw

In a world of relentless change, expertise isn’t an advantage—it’s a trap, and the real superpower is the ability to unlearn and adapt, argues St Luke's CSO

Synthetic Testing: A Race To The Bottom?

Should we be replacing human research with AI research? We ask strategists to weigh in

Doing the Worm: Why McCain Turned to AR gaming to promote regenerative farming

Gravity Road's global ECD Sophie Cullinane and Christine Kalvenes, chief marketing & innovation officer at McCain Foods, talk through their new campaign

Championing Creative Talent in the Age of AI

The Chair of Ad Net Zero UK and the former President of the Advertising Association outlines why the industry needs to be All In

Checkmate! Why VCCPs Creative Leaders Love A Memorable Gameplan

CCOs Chris Birch and Jonny Parker share their tricks to build brands that last using CHESS

How to fall back in love with pitching

Overcoming the modern perils of pitching

Tesco's Flipped OOH; Primark and Pinterest Team Up; Whiskas launch Purradise and More...

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