Work Of The Week: Boots' 'Savvy Savers'; British Gas and Channel 4; E.On's 'Next Pledge and More...

Uber and London Gatwick launch creative new partnership

Created by Mother, the campaigns sees both the ride-share app and the UK's second busiest airport celebrate the joy of memories and journeys with "you're almost there" platform

British Gas Celebrates Channel 4 Partnership

The comedic work from T&Pm marks the brand sponsoring the channel's popular home programming slate

Boots celebrates value with 'Snap Your Savings' booth

The beauty and healthcare retailer captures the joy of a bargain in its latest ad, created by The Pharm to celebrate its "Savvy Savers" offering

Brands - Why This Is The Year To Get Weird and Stand Out

Dentsu Creative's strategy partner Tim Whirledge outlines what he expects to see from marketers in 2025

The brand pivot: Why Surprising Consumers Can Prove Positively Effective

From a subtle, yet distinctive, change to a complete overhaul - brand shake-ups serve many roles

Measuring time, life decisions and diversity: Total Media's Lucas Brown on what makes him tick

The strategy chief shares his intellectual inspiration

The future of the social… is in the hands of the many

Meg Anderson, senior social strategist for BBH considers the fallout from Meta's decision to abandon its moderation practices

More Paddy Power to BBH's Elbow

Despite having a partnership lasting just two years, the pair have produced some of the best work in the sector

How Edelman Is Helping Marketers Source and Work With AI Creators

After producing its 'AI Creators You Need To Know' list of 50 brand-safe collaborators for marketers to work with, Edelman's head of Creator Marketing for EMEA Fiona Hughes shares her insights

Why Smirnoff's Stephanie Jacoby Wants The Brand To Do Its Own Thing

The chief marketer talks values, vibes, vision and of course, vodka.

Subcultures Aren’t Dead, They’re Evolving: How Brands Can Thrive in the Age of ‘Cores’ and ‘Vibes'

BBH London's senior social strategist, Meg Anderson discusses how brands can engage with these communities

Ad Agency Trends To Watch Out For in 2025

Just don't expect much to stay the same

Life Unplugged: David Wilding on Naked Runs, Playful Moments and Time Well Spent

The GroupM strategist explores the practices and ideas that fuel his creative and strategic mindset

How Cadbury Is Rewriting Brand Engagement with User-Generated Content

Through selfies and family pictures, Cadbury has found a powerful new route to create authentic consumer connections

Why AI in Advertising Isn’t Quite the Game-Changer Agencies Expected (Yet)

AI is changing advertising, but is it delivering the profound impact agencies expected? Industry leaders discuss its role in enhancing creativity, efficiency and the future of their work

Unlimited Potential – The Agency Group Thriving Under Accenture Song

Discussing the evolution of the business since its merging with the global consultancy, chief executive Chris Mellish outlines why Unlimited is only just getting started

How adland executives are preparing for 2025

From the rise of AI to long form content and integrated campaigns, adland execs share the insights shaping their 2025 agendas

Creative Salon's Top 10 Most Read Campaigns of 2024

We reveal which campaigns attracted the most readers this year