Boots, Vinted, and Guinness' New Brand Platforms, Primark is Game-Changing, Ikea's Dog Hot & More...

The best work, curated

By Creative Salon

10 September 2026

Dad Energy or Currys by AMV BBDO

The latest entry building the long running Beyond Techspectations platform showcases how the brand's colleagues can help customers apply an energy-saving mindset.

Keen Visual Identity for Keen by Mother Design

The new identity for the online marketplace connecting people with spiritual advisors aims to reframe psychic guidance for modern life, shifting perceptions beyond prediction and major life moments towards a more everyday role.

Pop to Co-Op for Co-Op by VCCP

The latest chapter of the ‘Pop to Co-op’ creative platform encourages members and customers to leave the ‘big shop faff’ behind. The campaign builds on Co-op’s Aldi Price Match launch in 2025.

LoVely for Guinness, Diageo by AMV BBDO

This campaign places the brands iconic harp in the centre, bringing a fresh perspective on the classic logo and presents a new expression of 'Lovely Day for a Guinness'.

Vodafone SuperMobile for Vodafone by Leo UK

Starring Roman Kemp becoming an action hero, this blockbuster campaign turns an everyday journey into an epic adventure, inspired by the feeling Vodafone SuperMobile brings.

Live Better For Less for Vinted by WPP Media

The new content series, streaming across seven countries across Europe, brings practical, achievable solutions for everyday people. With the support of Vinted, the show follows families to achieve their goals and make changes that create a lasting impact.

Eat for Joy for Mindful Chef by McCann London

The new brand platform explores the life benefits that come from eating real whole foods and celebrates the uplifting energy, resulting in a richer fuller life.

Connie And Trevor Become Mafia for Argos by T&P

The iconic mascots are back playing on more Italian American clichés than The Sopranos, helping a couple move into their new home and showcasing that Argos is the perfect place to kit out their whole house.

That’s Kinda Game-Changing for Primark by VCCP

Showcasing the brand's new activewear collection, the campaign plays with the over-serious sports ads that are all too familiar, bringing Primark’s playful attitude to stand apart from competition and challenges expectations of what is possible at an accessible price point.

Hunderground for ITV by EssenceMediacom

Featuring iconic ITV women and characters such as Alison Hammond, via Deirdre Rashid, Mr Chips and Dame Maggie Smith, the OOH campaign celebrates the huns who call ITV home - a place where anyone can belong.

Dog Hot for IKEA Alsulaiman by Droga 5 London

Celebrating the launch of Reverse Shop for the brand’s new Buyback Service in Saudi Arabia, the campaign takes iconic Ikea assets and flips them around, including a backwards take on the brand’s iconic hot dog.

Give It Some Boots for Boots by WPP

This campaign embraces life's beautiful and messy moments and highlights the optimism and confidence which comes from relying on the trusted expertise of Boots.