Vinted Rolls Out Liststyle Content Series

Media and entertainment group, Banijay Entertainment, today announces Live Better for Less, an ambitious new pan-European lifestyle entertainment format produced by Banijay UK’s Electric Robin, in collaboration with Vinted and WPP Media. The series will launch simultaneously across seven European territories in September 2026, creating a new benchmark for internationally scalable branded entertainment.

At a time when consumers across Europe are looking for smarter ways to manage their finances and lifestyles, Live Better for Less offers practical, achievable solutions. Each episode follows individuals and families facing relatable challenges: too much clutter, limited budgets, and goals that feel out of reach. With guidance from trusted local hosts, contributors unpack their habits and lifestyles before taking action to sell and reuse items they already own, identify hidden value in their belongings, and make small but meaningful changes that create lasting impact.

The project will consist of seven local series of Live Better for Less, each comprising

7x24' episodes, supported by an innovative localisation strategy, developed in partnership with next-generation AI localisation provider Adapt. Adapt’s platform orchestrates leading AI models for translation, voice generation, and visual lip sync, enabling expertly trained linguists and audio experts to efficiently localise content for each market while maintaining the authenticity of the original performances.

The series will air in the UK, France, Germany, and Spain (Prime Video), the Netherlands (RTL 4), Poland (TVN Style), and Italy (Warner Bros. Discovery’s Real Time). The Netherlands host is television presenter and mindset coach Chimène van Oosterhout; home organisation expert Agnieszka Witkowska heads up the Polish edition; Italy's version is hosted by presenter Lodovica Comello; TV personality with a renowned dancing and broadcasting career, Motsi Mabuse, leads the series in the UK; media personality, author and television host Riccardo Simonetti fronts the German version; in Spain, fashion designer and television personality Juan Avellaneda fronts the series; and French audiences will be guided by cleaning and organisation expert Alexandre Cressiot.

Ross Brandon, Co-Founder, Electric Robin adds: “Live Better for Less represents a compelling new model for integrated brand storytelling, showcasing how premium entertainment can drive meaningful consumer engagement while delivering an efficient and scalable solution for international content production and distribution.”

Andrew Smith, Senior Brand Director, Vinted comments: "Across Europe, most of us have asked ourselves at some point: where am I going to find the money for that? Research * among our members shows that part of the answer is often already sitting at home: in drawers that haven't been opened in years, in cupboards full of things someone else could really use. Last year alone, €10.8 billion went directly back into our members' pockets through selling on Vinted. 'Live Better For

Less' puts that idea into people's living rooms, and we hope it inspires them to see that choosing second-hand - whether it's clothes, electronics, or more - is simply the smart

and savvy choice."

Sam Grindey, Director, Sports and Entertainment at WPP Media said: "Branded entertainment works best when audiences actively choose to spend time with it. Live Better for Less was designed from the outset to entertain viewers while supporting Vinted's mission of making second-hand first choice. Bringing together media, production and local market expertise from the start has enabled us to create a format that can scale internationally while still feeling locally relevant."

Justin Beaudin, CEO Adapt: "Live Better for Less is a great example of how AI should be used in content localization, not to replace creative talent, but to help great stories reach more audiences. Today, we can go beyond translation alone. By combining leading AI models with experienced localization professionals we can preserve the original voice and performance while making every version feel local to its audience."

Award-winning Electric Robin (Banijay UK) crafts high-quality and innovative entertainment for major brands. Recent successes include Summer Unboxed with Maisie and Joel (Boots for Channel 4), Train-ing It with Joe Wilkinson (Rail Delivery Group for Channel 4), Jeremy Pang’s Hong Kong Kitchen (Hong Kong Tourism Board for ITV) and Dare to Defy (Nissan for Prime Video).

Credits:

· Client and brand owner: Vinted
· Central strategy, execution and distribution: Vinted Media partnerships team
· Creative consultancy and partnership orchestrator: WPP Media Sport & Entertainment
· UK Media Strategy and Planning: Mindshare, A WPP Media Brand
· Lead production & development partner: Electric Robin (part of Banijay UK)
· Global IP and distribution: Banijay Rights
· Localisation tech partner: Adapt (AI voice synthesis and lip sync)
· Brand Social: FAN CLUB
· UK Creator and influencer execution: Goat
· France Media: Mediabrands (Omnicom Media Group)
· France Creator & Influencer Execution: GamersOrigin
· Italy Media & Influencer Execution: Zenith
· Spain Media: Carat
· Germany Media & Influencer Execution: DCMN
· Netherlands Media: DCMN
· Poland Media: UM (Omnicom Media Group)