McDonald's And Xbox Complete Side Missions, Audi Sneaks Into Silverstone, Betway Brings On The Biggest Believers, And More...

The best work, curated

By Creative Salon

27 August 2026

After Dark for Audi by BBH London

This cinematic campaign showcases the brand's e-tron range as the EVs sneak past security to return to their ancestral home: the Silverstone racetrack.

Football Shaped Thoughts And Feelings On Football Club Owners And Other Football Things for Formation Games by Ace of Hearts

Featuring Jeff Stelling, football's loudest voices are brought together and have their own outward opinions thrown back at them, to see if they are up to the challenge of running any club better.

Betway Clubhouse for Super Group (Betway) by M+C Saatchi

Starring some of sports most iconic faces, including Thierry Henry, Erling Haaland, and Carlos Sainz, the campaign highlights the breath of sports partnerships while showcasing a place where all fans can come together and take part in the action.

Gaslamp for Adidas and Aston Villa by M+C Saatchi

This neo-noir film reveals the club’s away kit for the 2026/27 season, with the design taking inspiration from the iconic gas lamps found around Villa Park.

We The Believers by Betfred by DEPT

This campaign film captures the hopes and dreams of football fans as they back their clubs ahead of the season, celebrating the stubborn beliefs of the devoted fans.

McDonald’s Side Missions for McDonald's and Xbox by Leo UK

Spotlighting the limited edition Side Missions menu with iconic gaming characters from series such as Halo, Fallout, World of Warcraft, and Candy Crush, the campaign brings legendary in-game food items to real world.

Set the Juice Loose for Maynards Bassetts by VCCP

This OOH campaign showcases the iconic Jelly Baby and Wine Gum in iconic lift executions, inching closer to a terrifying wall of spikes, building anticipation of the sweets survival.

Ghost Face Reveal for Fanta's Haunted Universe by WPP Open X, Ogilvy and WPP media

This campaign introduces Ghost Face to the iconic line-up of Halloween legends with limited-edition Ghost Face Punch range and collectible can designs.