Tesco's Best Kept Secret, Confused.com Realises British Idioms, Barclays Plans For The Future, And More...

The best work, curated

By Creative Salon

14 August 2026

Feels like... for Confused.com by Leo UK

Celebrating the triumphs of conquering various elements of life admin, this campaign brings Britain's best loved phrases to life by a cast of comical handcrafted animal puppets.

No Small Roles for Royal Marines by Wonderhood Studios

This campaign puts the specialists who keep every mission moving in the spotlight, challenging perceptions of what a commando looks like.

Know What You’re Sitting On for Tesco by BBH London

Making the rewards feel impossible to ignore, the campaign shines a light on the Clubcard's best kept secret that customers could have already been enjoying.

Be A Step Ahead With Barclays Premier for Barclays Premier by VCCP

This campaign focuses on helping people feel prepared for what’s next — turning less financial stress into more confidence, freedom and time to enjoy the things that matter.

Get Feet Off Your Mind for Lamisil by Karo Healthcare and T&P

This campaign turns the mental burden of Athlete's Foot on its head, helping put troublesome feet out of mind.

Spitting Blood Means Action for Parodontax by Grey London, as part of WPP’s team Vitale

Bringing martial arts mayhem to gum health, this action movie campaign fights back against bleeding gums.

Glimmer Eau de Parfum for Estée Lauder by WPP Media

Featuring acclaimed actress and singer Hailee Steinfeld, the campaign positions the star and her singing voice as catalysts for the joy, optimism, and connection that are at the heart of the brands new fragrance.

Full Moon, Half Moon for Jaffa Cakes by adam&eve\TBWA and MD OMD

To celebrate the solar eclipse, the brand embraces a cultural moment by bringing back it iconic and beloved campaign that feels timely, relevant, and unmistakably Jaffa.

Stop The Blame Game for Rennie by McCann London

In putting an end to the longstanding stigma dogs have been unfairly living with – taking the blame for human flatulence – this campaign comically calls for justice for the nation’s canines.