Jaffa Cakes revives iconic Full Moon, Half Moon campaign to mark UK solar eclipse

McVitie's Jaffa Cakes has partnered with MG OMD and Adam&eve\TBWA to mark today's rare UK solar eclipse with a special print execution inspired by one of the nation's most memorable ads. 

The creative reimagines the brand's iconic "Full Moon, Half Moon" campaign, first aired in 1999, playfully connecting a cultural moment with a distinctive piece of Jaffa Cakes heritage and reminding the nation why the campaign remains so beloved. 

With eyes turning skyward, Jaffa Cakes is bringing back a familiar brand asset in a way that feels timely, relevant and unmistakably Jaffa. 

Ciaran Conway, Senior Brand Manager, Jaffa Cakes, said: "When the conversation turns to moons, eclipses and round orange things, we'd like to think Jaffa Cakes has a role to play. Bringing back 'Full Moon, Half Moon' felt like a fun and natural way to celebrate a moment people across the UK are talking about." 

Ryan Cummins, Business Director, MG OMD, said: "Some opportunities feel made for the brand. The eclipse gave us the perfect chance to revisit one of the UK's most recognisable campaigns and connect it with a moment already capturing the public's imagination." 

The Outside Back Cover creative will run in the Metro on 12 August.