Sour Patch Kids Get Mischievous, Ikea's Sexy Storage, EE's Fast Lane and more...

The best work, curated

By Creative Salon

08 October 2026

Not As Sweet As They Look for Sour Patch Kids by VCCP

The first ever integrated ad campaign for the confectionary brand aims to introduce consumers to their more mischievous side.

Life Lines by Ogilvy Health Partners and CALM for National Poetry Day

Creating a poetry anthology, helping men process difficult emotions and start life-saving conversations, distributing work across train stations, tube stops and pubs across the UK, meeting men in the places they already are.

Storage Is Sexy for Ikea by Mother

The dating show, brings the hope of finding love for a singleton by bringing together three hopeful love interests who bare their PAX wardrobes, all to see who potentially matches up to their taste in style and organisation.

Now You’re Cooking for Napolina by Pablo

Instead of Italian landscapes, this campaign steps into British households, where the focus is on the people who use the products, along with some British humour and a message that if you choose the right ingredients, the rest is easy.

Screwfix Rewards: Motifications for Screwfix by M+C Saatchi

Sir Mo Farah becomes the ambassador for the brands loyalty programme, taking it upon himself to personally deliver his own 'Motifications' to tradespeople across the country.

The Human Recharging Station for Volvo Car by Grey London

The activation has been developed to celebrate the launch of the EX60, Volvo’s premium all-electric mid-sized SUV aiming to draw in both passers-by and sustainability advocates bringing people closer to nature in the heart of the city.

Your Health’s Best Friend for Vitality by VCCP

The tiny dachshund Stanley is back again, showing up to support and uplift, and help customers to take preventative measures today by building healthier habits.

Life Stripped Away Motor Neurone Disease Association by Pablo London

The campaign shows how an MND diagnosis can strip away the life you love living and connects audiences with the brutal reality of a disease that can trap an active mind inside an increasingly inactive body.

Fast Lane for EE by Publicis Groupe UK, featuring Saatchi & Saatchi

The campaign shows how customers can get even more from the new iPhone 18 Pro with Fast Lane, EE’s advanced network feature that connects UK consumers and small businesses to the highest performance 5G+ lane on its award-winning mobile network.

New Packagaing for M&S Home & Lingerie by Mother Design

The evolved style sees a change in typography and materiality to create packaging that works harder by saying less.

Get Your Own Way for Subway by Saatchi & Saatchi

Subway is making sure that the power to choose never fades away by going back to its origins of choosing a personalised unique sub to whatever taste, that fans know and love.