work of the week

Shania Twain And Candy Crush, McVitie's Biscuit Moments, Columbia Sportswear Feet Pics, And More...

The best work, curated

By Creative Salon

17 September 2026

KALLAX Storageborn for Ikea by Mother

This campaign spotlights the ultimate storage solution for The Elder Scrolls V: Skyrim players, transforming the retailer’s iconic KALLAX shelving unit into a fully voiced, sentient companion character.

The Pink Room for Financial Times by New Commercial Arts

As part of the brand's For The Why platform, the high-impact OOH placements along with a social-first video series showcases the value of human expertise and trusted journalism in an age of information disorder.

Centena by The School Food Project and BBH London

Creating a fake pop-up tasting experience, fronted by renowned British chef Angela Hartnett, and serving real school meals to unsuspecting diners, the activation aims to start a nationwide movement to start making changes in school food standards.

There’s Only One That Brings Us Together for McVitie’s by adam&eve\TBWA

Capturing everyday moments with the iconic range of the brands products the campaign showcases that in so many moments, McVitie's biscuits have an important role in bringing people together.

Hatton Golden for Cadbury Twirl by Ogilvy

Taking over a shopfront in London’s famous jewellery quarter, the activation treats the brand's new limited-edition Twirl Golden Dipped less like a chocolate bar and more like a precious gem.

Whatever You're Dealt for F&F by BBH London

Ahead of the change into autumn season, this campaign highlights that whatever the day or the season throws at you, F&F has the clothes for it.

12 Year Old Provence Edition for The Glenlivet, Pernod Ricard by Mother-backed Run Deep

Inspired by a region celebrated for its sun-soaked landscapes, vibrant flavours, and relaxed way of life, the new limited-edition release demonstrates how a heritage Scotch can embrace new influences while remaining unmistakably itself.

Candy Country for Candy Crush by Pablo London

Bringing together the iconic Shania Twain with a reimagining of her 1997 crossover hit, ‘You’re Still the One’ by Zedd, the work sends fans on an epic treasure hunt through a lore-laden music video.

F££T fund for Columbia Sportswear by adam&eve\TBWA

This camapign offers hikers the chance to win cash rewards for photos of bare feet taken in the wilderness, celebrating the brand's new Peakfreak hiking shoe and the power of what great footwear can do.

Pure News, Straight from the Source by Gravity Road for Reuters

Reuters is expanding on the importance of independent, agenda-free news in an environment rife with misinformation.

The work is the second wave of the campaign, reinforcing its commitment to delivering unbiased, fact-based journalism.

Call the Shots for Current Account Switch Service by Wonderhood Studios

This campaign teams-up with emerging Gen Z artist Nova May, looking to encourage 18-24-year-olds to take greater control of their finances and consider switching to a current account that’s better suited to them.