Cadbury Twirl Takes Over London's Jewellery District

Cadbury Twirl has officially unveiled its newest, highly anticipated creation: the limited-edition Twirl Golden Dipped. The new bar combines the iconic milk chocolate curls and swirls of Cadbury Twirl with a layer of caramelised white chocolate, creating a smooth and creamy bar that’s sure to delight Twirl fans. In fact, Cadbury is treating its newest arrival less like a chocolate bar, and more like a precious gem.

To celebrate the golden launch, Cadbury Twirl is taking over a shopfront in London’s famous jewellery quarter, Hatton Garden – temporarily transforming the iconic destination into ‘Hatton Golden’ for a special, one-day-only sampling experience on Thursday 24th September.

Naturally, a destination famous for fine treasures needs a centrepiece to match. As part of the activation, Cadbury Twirl is partnering with Solitaire Jewellers (8 Hatton Garden, EC1N 8AH) for a truly unique launch. This is where the nation’s biggest chocolate brand* will unveil a bespoke, 18-carat gold-plated Twirl model specially created for the occasion.

This extraordinary creation will take pride of place in Solitaire’s window display, marking the first chocolate bar launch to take place in London’s iconic jewellery district, and offering visitors a glimpse of the ultimate chocolate treasure.

Best of all, Cadbury Twirl will be handing out free samples of the Golden Dipped bar from 10:30am – 5:30pm outside Solitaire’s shopfront and the surrounding area, which will also be adorned with bespoke ‘Hatton Golden’ street signage, giving visitors a chance to try the limited-edition treat before it’s gone.

Adding to the excitement, one lucky visitor will unwrap their free sample to discover the ultimate surprise: an identical 18-carat gold-plated Twirl bar hidden inside to keep for themselves. With only two of these money-can't-buy, collectible treasures ever made, it's the ultimate golden find.

As for the gold-plated Twirl bar showcased in Solitaire's window, this will be encased in a bespoke golden cabinet, resting on a purple velvet cushion in prime view of passers-by. Adorned with ornate curls and swirls on every side, the cabinet takes inspiration from the signature swirly centre of a Twirl we all know and love.

Following the one-day experience, this exact display bar will be given away to another lucky recipient online, with fans able to enter via Cadbury's social media channels.

Josep Sallares, Brand Manager, Cadbury Twirl at Mondelēz International, said: "Combining our signature Cadbury Twirl texture with caramelised white chocolate creates a truly special, indulgent taste experience that we’re thrilled to bring to fans across the country. A golden bar deserves a truly golden setting, which is why we brought this launch to the nation's most famous gold district to create ‘Hatton Golden’. This unique launch moment marks a Cadbury-first and our most indulgent Twirl launch to date, offering an elevated moment where fans can get their hands on the new bar, and perhaps even a real piece of 18-carat gold."

To grab a free sample of the new limited-run launch and have the chance to find the rare golden treasure, consumers can visit 'Hatton Golden' at Solitaire (8 Hatton Garden, London) on Thursday 24th September.

The limited-edition Cadbury Twirl Golden Dipped is rolling out to major retailers nationwide starting from Wednesday 16th September, available while stocks last.