Netflix and BBH London open erotic boutique in Soho

Pop-up shop promotes the launch of Netflix’s new series, Obsession

By Creative Salon

Netflix and BBH London’s latest immersive experience is to promote the launch of Netflix’s seductive new series Obsession – a story of how lust and desire can impact our deepest inhibitions and morals.

A new erotic boutique on Bateman street in Soho, London – also called Obsession, with the sub-line “Obsession comes at a cost” – draws design inspiration from the show’s distinctive aesthetic, inviting visitors into a world of seduction. Japanese Shibari bondage, inspired by key moments in the show, became the (literal) thread tying the design vision together. Other inspirations include the red ribbon which holds Anna’s - the show's enigmatic protagonist - diary full of secrets firmly closed, as well as red ribbon lighting that featured in the show artwork.

Unlike Soho’s other erotic shops, the only currency this boutique accepts is secrets. Visitors pay by writing their anonymous secret on a page from Anna's red diary and handing it to the cashier, in exchange for a luxury sex product - ranging from stimulators to bondage accessories - supplied by Coco de Mer, adorned with intricate Shibari rope.

In the Netflix series an intense affair between a talented surgeon (Richard Armitage) and his son’s fiancée (Charlie Murphy) spirals into a dangerous, all-consuming obsession, with devastating consequences for the whole family.


Agency: BBH London

Client Credits:

Marketing Director, UK Series: Chris Hooper

Creative Marketing, Scripted Series: Kristy Holland

Marketing Creative Producer: Liesl Chappell

Agency Credits:

CCO: Alex Grieve

Executive Creative Director: Helen Rhodes

Creative Directors: Neil Clark & Jay Phillips

Creative Team: Lucy Johnstone & Grace Chambers

Business Lead: Patrick Farrall

Senior Account Director: Sophie Waller

Account Director: Caitlin Quigley

Strategy Director: Fran Griffin

Account Manager: Imogen Brooks

Head of Experience Production: Susan Liu

Art Producer: Sarah Knight

Project Manager: Victoria Amico

Film Producer: Victoria Doran

Head of Design: Andy Cooke

Design Director: Miriam Menendez

Designer: Adam Buckland, James Parkinson

Artworking: Wellcom

Production Company: We Make Stuff Happen


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