Tesco Mobile - BBH - most helpful network

Tesco Mobile offers more help than expected in a campaign by BBH

The film sees the return of Tesco Mobile’s trusted trolley

By Creative Salon

11 April 2023

Tesco Mobile is launching a new 360 campaign in a bid to position the brand as the most helpful network in the UK. The campaign, created by BBH London, playfully brings to life the idea of helpfulness in a surprising and comedic way.

Tesco Mobile has always prided itself on being the helpful network. And with consumers now more than ever feeling the financial strain, it felt like the perfect time to give the nation a positive reminder that Tesco Mobile is here to offer more help than you’d expect.

The film sees the return of Tesco Mobile’s trusted trolley. This time, our hero is on a mission to help a man who has fallen into a well. Set to the soundtrack of Glenn Frey’s ‘The Heat is On’, the spot follows the trolley as it races against time, across the countryside, diving into rivers and through flocks of sheep, until finally it gets the help it needs from a trusty Tesco Mobile colleague.

The Print and OOH work follows along the same theme, positioning Tesco Mobile as ‘the network that gives a sausage’, highlighting the helpful benefits of Tesco Mobile.

The campaign will premiere on Prime-time TV slots in the UK on Friday 7th April and run for two months across TVC, BVOD, Social, Print, OOH and Radio. Media planning and buying was handled by EssenceMediacom.

Creative Director, Uche Ezugwu, says: “This is definitely the most epic journey so far for our trolley. Traktor did a brilliant job bringing it to life and giving it character. Also, it's not often you see a shopping trolley go into a river and make it out alive.”

Rachel Swift, Chief Customer Officer at Tesco Mobile, says “Here at Tesco Mobile, our customers are at the heart of everything we do. That’s why being helpful is our bread and butter.

We wanted to bring to life how we’re the helpful network that puts a smile on people’s faces in a way that only supermarket mobile can. And I believe BBH have delivered a campaign that does just that. We hope everyone enjoys it as much as we enjoyed creating it.”