BBH returns Tesco Mobile trolley to help lower customer costs

Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills.

Launching on 2 September 2022, the campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring the best of Tesco to mobile.

The campaign, created by BBH, demonstrates how everyday little helps from Tesco Mobile can make a big difference, giving Tesco shoppers the chance to spend less on their phone bills with the power of Tesco Clubcard. The campaign launches with a TV ad and playful, food-inspired supporting creatives. The print and OOH executions highlight the network's Supermarket Mobile offering of ‘freshly baked value’ and ‘prime cut’ deals to keep costs down for Tesco Mobile customers.

Rachel Swift, Tesco Mobile CMO, said: “We know families are continuing to face financial challenges and as the super helpful network, we want to provide great value for customers at a time when they need it the most.

Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, thanks to Clubcard we can help customers spend less.”

The brand-new TV ad follows the helpful Tesco Mobile trolley, as it travels downhill on a mission to help those in need. From returning a football to a group of children, to finding a customer who’s been hit with a price hike, the helpful trolley reminds customers that they can spend less with Tesco Mobile.

The film was directed by 32 through production company Anonymous Content. BBH also collaborated with nineteentwenty on post-production.

Uche Ezugwu, BBH Creative Director, said: “We hope the helpful Tesco Mobile trolley continues to lift the nation's spirits, this time with a journey that takes it down a series of hills to celebrate the feeling of bringing prices down with Tesco Clubcard.”

Creative Credits:

Client name and title: Tesco Mobile

BBH Lead Creative Team: Tom Chancellor, Ray Chan

BBH Creative Team (Print): Luke Till, Lawrence Bushell

BBH Creative Director: Uche Ezugwu

BBH Executive Creative Director: Helen Rhodes

BBH Strategy Director: Ed Kurland

BBH Business Lead: Sarah Rodrigues

BBH Senior Account Director: Bella Bertolotti & Tessa Cranfield

BBH Account Manager: Amelia Lloyd

BBH Account Executive: Alexandra Keenan

Film Credits

BBH Producer: Tracy Macassey & Rory Reames

BBH Assistant Producer: Rebecca Ellis

Production Company: Anonymous Content

Directors: Thirtytwo

Executive Producer: Tor Fitzwilliams

Producer: George Saunders

DoP: Ula Pontikos

Post Production: nineteentwenty

Lead VFX Supervisor: Tom Clapp

Editor/Editing House: the assembly rooms

Editor: Eve Ashwell

Sound studio: Factory

Sound Engineer: James Utting

Lead Music Supervisor: Hywel Evans

Print Credits

BBH Art Producer: Sarah Tooley

BBH Assistant Art Producer: Micah Waring

Photographer: James Day at Siobhan Squire

Model Maker: Ben Millar

Retouching: Dennis Tuffnell

Post Production: Wellcom

Media agency:

Mediacom Partner: James Parnum

Mediacom Business Director: Jessica Mitchwell

Mediacom Senior Associate Director: Nicola Evans

Mediacom Account Manager: Libby Watling

Mediacom Strategy Director: Geoff De Burca

Mediacom Senior Associate Director AV: Nick Docker

Mediacom Digital Account Director: Frankie Cook

Mediacom Digital Account Planner: Ashley Best, Antonella Romana & Mona Fetzer

Mediacom Audio Account Director: Luke Turner & Maddy Deardon

Kinetic OOH Account Manager: Alice Tullet & Sian Smeaton