McFlurry McDonald's Leo Burnett

McDonald’s Creates Walk-Thru Billboard Offering Free McFlurrys

McDonald’s will offer a free McFlurry today and throughout the weekend from a walk-thru billboard in the latest activation from Leo Burnett

By Creative Salon

McFlurry fans that pass by the Builder’s Yard, just under Hungerford Bridge, on London’s South Bank will be able to get their free McFlurry from a ‘walk-thru’ hatch on a billboard between 11:00am to 6:30pm every day across the weekend (August 19-22).

Part of the ongoing ‘Fancy a McDonald’s?’ brand platform devised and created by Leo Burnett, the bespoke creation featuring a built-in service window allows customers to grab themselves a McFlurry, made with creamy vanilla soft dairy ice cream and Oreo Toppings.

Steven Howells, director of marketing & media, McDonald’s, said: “We all need moments of light-hearted release – opportunities to let go and forget the pressures and expectations of life. McDonald’s, in its own way, has been providing small moments of joy to the UK for over 40 years. And as McFlurry celebrates 21 years on our menu, it seems only right to surprise and delight our customers by giving some away in a truly unique way.”

Mark Elwood, ECD, Leo Burnett, said: “McDonald’s has always been a generous brand and our ‘Fancy a McDonald’s?’ brand platform allows that thinking to come to life in less traditional, more unexpected ways. Fancy a free McFlurry, anyone?”

The ‘Fancy a McDonald’s?’ brand platform was launched on July 2 with an ad that features no dialogue, just laughter, and more recently ‘Me Time’, which centred around the delight a McDonald’s can offer in those personal moments and down-time.

The McFlurry campaign has been executed in partnership with OMD and Talon.

CREDITS

CAMPAIGN TITLE: Fancy a McDonald’s? - McFlurry

CLIENT: McDonald’s

CHIEF MARKETING OFFICER: Michelle Graham-Clare

DIRECTOR OF MARKETING & MEDIA: Steve Howells

HEAD OF MARKETING – BRAND AFFINITY, TRUST & FAMILY: Chloe Bissell

BRAND MANAGER: Amber Myers

CAMPAIGN ASSISTANT: Maxime Van De Riet

ADVERTISING AGENCY: Leo Burnett London

CCO: Chaka Sobhani

CREATIVE DIRECTORS: Andrew Long, James Millers

SENIOR CREATIVE: Joe Miller

HEAD OF PLANNING: Tom Sussman

PLANNER: Theo Pons

BUSINESS DIRECTOR: Sam Houlston

ACCOUNT DIRECTOR: Steph Bates

SENIOR ACCOUNT MANAGER: Laura Taylor

ACCOUNT MANAGER: Nicola Kuan

ACCOUNT EXECUTIVE: Carys Parry

MEDIA BUYING AGENCY: OMD UK

OOH PRODUCTION COMPANY: Talon

Share

LinkedIn iconTwitter icon

Your Privacy

We use cookies to give you the best online experience. Please let us know if you agree to all of these cookies.