McDonald's 'Me time' by Leo Burnett

Earlier this month McDonald's launched its 'Fancy a McDonald's?' brand platform, through Leo Burnett.

The campaign replaces words with laughter, and it has just released the second installment in the campaign.

Credits:

CAMPAIGN TITLE: Fancy a McDonald’s? – Me Time

CLIENT: McDonald’s

VP MARKETING & FOOD DEVELOPMENT: Michelle Graham-Clare

DIRECTOR MARKETING & FOOD: Steven Howells

HEAD OF MARKETING – AFFINITY, TRUST & FAMILY: Hannah Pain

BRAND MANAGER: Amber Myers

CAMPAIGN ASSISTANT: Maxime Van de Riet

ADVERTISING AGENCY: Leo Burnett London

CCO: Chaka Sobhani

CREATIVE DIRECTORS: Andrew Long, James Millers

SENIOR CREATIVE: Joe Miller

HEAD OF PLANNING: Tom Sussman

PLANNING DIRECTOR: Joe Beveridge

PLANNER: Theo Pons

BUSINESS DIRECTOR: Sam Houlston

ACCOUNT DIRECTOR: Steph Bates

SENIOR ACCOUNT MANAGER: Laura Taylor

ACCOUNT MANAGER: Nicola Kuan

ACCOUNT EXECUTIVE: Carys Parry

AGENCY PRODUCER: Graeme Light

MEDIA BUYING AGENCY: OMD UK

PRODUCTION COMPANY: Academy Films

DIRECTOR: Billy Boyd Cape

PRODUCTION COMPANY PRODUCER: Juliette Harris

EDITOR: Billy Mead of tenthree editing

POST-PRODUCTION COMPANY: Darran Nicholson at Framestore

AUDIO POST-PRODUCTION COMPANY: Factory

AUDIO ENGINEER: Jack Hallett