Beckham and Henry Tell Football Fans 'No Walkers, No Game'

Emulating the campaign from the US, the two stars are telling football fans which crisps they'll accept while watching a game this summer

By Creative Salon

28 May 2024

Ahead of the UEFA European Championships taking place in Germany this summer, Walkers has recruited football legends Thierry Henry and David Beckham to showcase the love for the crisp brand across the nation.

The pair have been surprising fans who were recruited to take part in a supposed documentary on Walkers, only for Thierry Henry to appear on the doorstep of one lucky family who entered through social media. They were then invited to watch the Champions League Final alongside Henry and Beckham -as well as a bag of their favourite crisps too.

Created by VCCP, it emulates a campaign that began to run in the U.S. earlier this year for parent company PepsiCo’s sister brand, Lays, which also featured the footballing pair offering to watch matches with fans, but only if they could show they were true lovers of Lays.

Wayne Newton, senior marketing director at Walkers, said: “This was genuinely great fun and a testament to a fantastic collaboration. At Walkers, we love nothing better than to bring a smile to the Nation and we hope this new campaign will do just that. Seeing the reactions of real people meeting Henry and Beckham was absolutely priceless. We hope as people see other elements of the campaign we’ll bring many more memorable experiences, after all: ‘No Walkers, No Game’”.

The campaign will run across TV, BVOD, Digital, Social, Print and D/OOH from 24 May until 16 July.