Tesco Mobile Brandishes Its Exclusive Rewards In Latest BBH Campaign
The new spot builds on its ‘Supermarket Mobile’ positioning and emphasises the bonuses of when retail and mobile collide
01 October 2021
Tesco Mobile’s latest campaign playfully exaggerates the excitement of purchasing a new mobile phone with the help of Clubcard.
The campaign, created by BBH, reiterates Tesco Mobile’s ‘Supermarket Mobile’ positioning, showing viewers how they are reinventing value like only a supermarket can.
The campaign explains how customers can now use their Tesco Clubcard to access lower prices and get their dream phone.
Rachel Swift, Tesco Mobile CMO, said: “Our latest campaign further emphasises the exciting things that happen when the worlds of supermarket and Mobile come together. We’re able to offer our customers something they can’t get from other networks – exclusive Tesco Clubcard member rewards.
"We know value is important to our customers, so we’re excited to bring Clubcard Prices to Tesco Mobile and offer Clubcard members their dream phone, for less."
The advert, created by BBH, follows a shopper as they discover their dream phone at the end of a ‘Tesco Mobile Supermarket’ aisle. Upon seeing the price, they turn to walk away. Suddenly, they stop in their tracks, with the realisation that with their Tesco Clubcard they have the power to instantly lower the price of their dream phone.
The integrated campaign will launch from 1 October across TV, OOH, radio, PR and social, as the brand continues to bring the best of Tesco to mobile.
CMO: Rachel Swift
Head of Brand and Marketing: Emma Herridge
Head of Customer Experience and Engagement: Simon Rogers
Campaign Lead: Lawrence Hamilton
Campaign Manager: Helga Zink
Campaign Executive: Andy Ward
Digital Lifecycle Manager: Rebecca Greenhalgh
BBH Creative Team: Dan McCormack, Luke Boggins
BBH Creative Director: Uche Ezugwu
BBH Strategists: Alice Walker, Harry Guild
BBH Strategy Director: Ed Kurland
BBH Account Manager: Ella McNicholas
BBH Account Director: Tessa Cranfield, Francesca Somerville
BBH Business Lead: Holly Ripper
BBH Producer: Joe Pawsey
Production Company: Bold Company
Director: Camila Zapiola
Executive Producer: Rob Godbold
Producer: Dave Knox
Post Production: Electric Theatre Company
BBH Producer: Laura Thompson
CGI Artist: Chris Labrooy
Illustration Agency: Début Art
Post Production Company: Wellcom Worldwide
Mediacom Partner: James Parnum
Mediacom Business Director: Peter Skarparis
Mediacom Associate Director: Duncan Timlin
Mediacom Senior Planner: Jamie Utley
Mediacom Strategy Director: Greg Newman
Mediacom AV Associate Director: Nick Docker
Mediacom Biddable Associate Director: Lizzy Tearle
Mediacom Digital Manager: Kathryn Turner
Mediacom Digital Planner Buyer: Shairah Habib