Volkswagen shines spotlight on fans in social-first campaign

Volkswagen is launching the next phase of its ‘YourVolkswagen’ brand platform with a new social first campaign, telling the thumb-stopping stories of real-life fans and their love for the iconic brand.

‘YourVolkswagen’, created with adam&eveDDB London, celebrates the enduring role of the brand in the lives of its drivers and fans, by spotlighting real Volkswagen drivers who tell the true and authentic stories of why the car marque means so much to them.

The latest iteration features the personal stories of five drivers who are united by a long-term relationship with the brand, proving that love for Volkswagen lasts a lifetime. We meet Pritpal, a mechanic who has grown up with a love of Volkswagen in a family of enthusiasts; Rob works in classic car restoration and owns one of the most iconic Polos in the country and enthusiast Richard, who has owned more than 50 Volkswagen cars.

The short-form, social-first films were shot by photographer and director Tom Cockram and produced by Omnicom Production. The new fan stories are optimised to social platforms, each coming in their own 20-second and 10-second versions, alongside a set carousel images.

adam&eveDDB partnered with agency Six Minutes to find drivers who had special long-term relationships with Volkswagen. Media planning and buying was handled by PHD.

The campaign will run until 28 December 2025 across social platforms including TikTok, Pinterest and Meta.

The social work is supported by national digital-out-of-home, which will run in cities such as Liverpool, Manchester, Birmingham and London, including at Storm Cromination in West London.

The work marks the third iteration of the ‘YourVolkswagen’ brand platform that was first introduced in May last year.

“With YourVolkswagen we continue to involve our customers and fans – our greatest assets – and work with them to create something that we feel is truly unique and collaborative,” said Sarah Cox-Thornley, Head of Marketing at Volkswagen UK. “This is something that other brands simply can’t match. The many inspiring stories we have shone a spotlight on so far demonstrate how Volkswagen has always been, and will always be, an inclusive brand, and a love that lasts a lifetime – that’s why it is the people’s car.”

Sam Lecoeur, Chief Client Officer, adam&eveDDB, added: “It’s been an absolute pleasure to inject even more life into the brand platform; working with our social platform partners, to tell scroll-stopping stories about real Volkswagen drivers that are full of feeling.”

Credits

Client: Volkswagen

Brand: Volkswagen

Project/Campaign Name: YourVolkswagen

First Air Date: August 2025

Client: Volkswagen

Head of Marketing at Volkswagen Passenger Cars: Sarah Cox-Thornley

Brand & Performance Marketing Team Lead: Glyn Butterworth

Brand Marketing Manager: Laura Ayers

Brand Communications Manager: Hannah Davis

Social Media Manager: Fiona Jones

Agency: adam&eveDDB

Chief Creative Officers: Ant Nelson and Mike Sutherland

Creative Directors: Ted Heath, Paul Angus, and Ben Polkinghorne

Social Creative Director: Osob Yusuf

Producers: Jessica Middleton and Lynn Murphy

Group Planning Director: Jack Spicer

Senior Planner: Oscar Beach

Chief Executive Officer: Miranda Hipwell

Chief Client Officer: Sam Lecouer

Business Director: Piers Raffo

Account Director: Ethan Meade

Account Manager: Livia von Tucher

Project Director: Jane Bartam

Junior Project Manager: Jake Paterson

Senior Legal Counsel: Tom Campbell

Business Affairs Manager: Edan Cummins

Photographer/Director: Tom Cockram

Senior Photographic Agent: Imogen Wall

Production Company: Omnicom Production

Executive Producer: Nick Ferguson

Producers: Lucy Bell, Richard Bailey, and Tavie Agama

Production Manager: Beatrice Giustini

Production Assistant: Teddy Robson

1st Assistant Director: Tom Kelly and Ali Copland

Runner: Krishna Modwhadia and Sophia Elliott

Location Manager: Guy Darby

DOP: Tom Hole

Focus Puller: Ernie Griffiths

Clapper Loader: Max Gammer

DIT: Luke Mccarthy

Trainee: Khulu Khabo

Gaffer: Ed Smith

Spark: Micheal Anderson

Digi Op: George Zenko

Sound Mixer: Adina Istrate

Editing Company: Stitch Editing

Senior Producer: Maggie McDermott

Editor: Sara Faulkner

Editing Company: Omnicom Production

Hybrid Editor: Darnell Depradine

Online: Coffee & TV

Executive Producer: Pete Burch

Colourist: Lewis Crossfield

Audio Post-Production: 750mph

Producer: Carla Thomas

Sound Engineer: Lucas Trigg

Design: adam&eveDDB and Omnicom Production

Senior Interactive Designer: Sam Butler

Senior Motion Designer: Joe Hollingsworth

Motion Designer: Seb Hartzell and Teodor Stanev

Designer: Will Whittington

Senior Creative Artworker: Dave Callow

Creative Artworker: Annabelle DelaCruz

Retouching: Omnicom Production

Head of Retouching: Andy Nutt

Retouching Studio Manager: Jon Webb

Senior Retoucher: Dan Jackson

Studio Services: Omnicom Production

Senior Producer: Charlotte O’Reilly, Tony Hutton, and Mateusz Romanowicz

Post Producer: Tarik Haksever

Motion Designer: Krzysztof Maślejak

QC Operator: Trevor Malone