Weetabix Takes Over Text Typing Dots

Weetabix has subverted its iconic ‘Have You Had Yours?’ line with a bold OOH campaign from BBH London.

We all know those moments in life where you really need to dig deep into those energy reserves, for moments when two Weetabix isn’t enough. Bus Replacements. Helping your nan with her new phone. Accidentally hitting reply all. Definitely.

BBH helped Weetabix tap into this insight with a series of OOH posters depicting a text conversation. Each execution poses a different life conundrum, with the reply simply reading as three Weetabix in the style of an ‘ellipsis’, filling the awkward silence with the energy needed to manage the situation.

The campaign builds on the ‘Have You Had Yours’ brand ethos, allowing Weetabix to show up in life’s moments that require the advantage a bowl of Weetabix delivers.

Lawrence Bushell, Creative Director at BBH said: “We’ve all been there, when you get that text message, that requires you to take a deep breath and step up to the plate. Dramatising that tension by using the three dots when someone is typing felt like an iconically simple way to encapsulate the Weetabix brand. A big question, requires a big answer, fueled by Weetabix.” 

Hannah Shorley, Senior Brand Manager at Weetabix says: “There are countless situations in life in which you’re going to need your Weetabix. BBH perfectly encapsulated our tone, and why the Weetabix advantage is more important now than ever. We hope these cheeky one liners raise a smile, and a spoon, to Brits over the coming weeks.”

The campaign will be running across a range of rail and underground sites centered around London commuter stations.  Media was handled by Mindshare.

Credits:

Campaign title: Ellipsis

Advertising agency: BBH London

BBH;

CCO: Alex Grieve

ECD: Felipe Serradourada Guimaraes

Creative Director: Lawrence Bushell, Kevin Masters and Christine Turner

Design Director: Adam Buckland and Turlough Fortune

Lead Motion Designer: Oded Shein

Client Managing Director: James Rice

Senior Account Director: Owen Keating

Account Manager: Ellise Logan

Strategy Director: Arabella Saunders

Strategist: Anna Fitzpatrick

Agency print producer: Lauren Daniels

Artworker - Brandon Doughty

Weetabix;

Senior Brand Manager: Hannah Shorley

Marketing Director: Fran Theokli

Head of Brand: Lorraine Rothwell