Pick Us A Winner (Part 1)

Take a break from the endless talks on the impact of AI in creativity (for now), with Cannes Lions starting next week, it's nearly time to enjoy a deep wallow in the work.

Across this week and ahead of the festival we're shining a spotlight on the best commercial creativity from UK agencies that's been entered this year. So welcome to part one:

Leo Burnett

McDonald's 'Fancy a McDonald's? #RaiseYourArches'

McDonald’s 'Fries Claims'

AMV BBDO

Guinness 0.0 'Make It a St Patrick’s to Remember' Brand experience & activation, outdoor, media, and direct

Sheba 'You’ll Do Anything For a Kitten' film, outdoor, print, direct, media and strategy

Bombay Sapphire 'The World Is a Gallery/Saw This, Made This' Film, film craft, social & influencer, brand experience & activation

Gravity Road

McCain 'Regen Fries' Brand Experience & Activation, Entertainment, Lions for Gaming, Sustainable Development Goals, Titanium

TikTok for Business 'TikTok Talking Heads' B2B