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Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO

We believe in the power of connected creativity to drive competitive advantage

By Abbott Mead Vickers BBDO

AMV BBDO is an agile, creative company that believes in the power of connected creativity across the customer experience to drive competitive advantage for clients and lift brands out of the pack. We create enduring powerful insight-led brand platforms expressed in sticky brand worlds, creating simple, applicable distinctive memory structures which can live in culture across the media landscape. Guinness' "Made of More", "You're not you when you're hungry" for Snickers, "Live Fearless" for Bodyform, and Macmillan's "Whatever it takes" are just a few of them.

We have a diverse client portfolio, from big famous brands to ambitious challengers, including Asda, Bacardi, Diageo, Dixons, Economist, Essity, Facebook, Ford, J&J, Macmillan, Mars (confectionery, food and petcare), Metropolitan Police, Pepsi, Refuge, Smart Energy GB, Sport London, Unilever, and Wellcome Trust.

We believe creativity is at its most powerful when connected to culture, whether that be reacting to culture with agile social or creating cultural moments with brands and everything in between.

Whether clients need content turned around in a day or a process spanning months to engage local markets and multiple stakeholders, we are fully equipped to do it all. Data-led inputs across the experience loop support the creative work to get better execution, enabling our connected creativity to deliver connected experiences. Our best-in-class production capabilities are geared around agile and efficient working harnessing the power of our in-house production arm, Flare.

Sarah Douglas is the Chief Executive Officer, and Alex Grieve is the Chief Creative Officer. Together they run the #1 Creative Agency in the UK and the #4 Worldwide, according to WARC 2020. AMV was the most awarded UK agency at Cannes Lions 2019 and won the D&AD Black Pencil of the decade in 2020. The team has the longest consecutive run of Golds in the history of the IPA Effectiveness Awards and is the winner of half of all the Marketing Society Grand Prix awards since 2012. They have also topped the sector across Europe in the inaugural Financial Times Diversity Leaders report 2019 and named one of the best and bravest agencies on the planet in 2021 by Contagious Pioneer Report. Nadja Lossgott and Nicholas Hulley are the Executive Creative Directors, Tom White is the Chief Strategy Officer, David Edwards is Chief Customer Officer, and Kelly Knight is the Chief Diversity Officer.

AMV is part of the BBDO network, which has over 15,000 people in 289 offices across 81 countries and therefore has a global reach and manage brands across multiple regions and markets from London.

Aware of its influence, the agency is committed to its Diversity, Equality and Inclusion plan to improve daily practices in finding, recruiting and retaining the most different talent and collaborating with clients and production partners. And in doing so, to keep delivering work that features and elevates all types of people, either it is promoting a society of elegant Congolese men with Guinness or partnering with Essity to break taboos around periods, vulvas and menopause. From helping Maltesers shine a light on maternal mental health to collaborating with The Valuable 500 to challenge business leaders to stop being “Diversish”, we are proud to have worked with our clients to create some of the most diverse campaigns of the past five years.


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