Wunderman Thompson

Part creative agency, part consultancy and part technology company,

By WundermanThompson

At Wunderman Thompson, we exist to inspire growth for ambitious brands. We’re an integrated agency, with experts who can provide end-to-end capabilities to deliver inspiration across the entire brand and customer experience, all under one roof.

We’re a different sort of integrated agency, centred around Whole Brand Thinking, a holistic guide to how we work with our clients, our people and the wider community. In an age where technology, platforms, models, channels and even customer knowledge are leading ideas, Whole Brand Thinking looks back to the brand as a source of inspiration and ideas.

Brands have become disjointed. An ecosystem that was once so simple is now unwieldy and complex. If it’s complicated for the marketer, it’s even tougher for the customer.

We’re here to make fractured brands whole again by taking a holistic view of the whole brand experience, identifying those fractures, and fixing them.

And it’s working.

By combining best-in-class Advertising, CRM, B2B, Digital, CX, Social, Commerce, Marketing Science, Consultancy and Design, we’re creating work that’s getting the nation talking for a diverse range of clients, from Shell, to HSBC, to Nestlé.

We’re proud to have held an Agency of the Year title for five years running, four as Customer Experience Agency of the Year and most recently, in 2022, being named as Campaign’s Integrated Marketing Agency of the Year.

Last year we were the fourth most awarded creative agency at Cannes Lions. We were named on Contagious’ top 10 Best & Bravest Agencies on the Planet list, and Wunderman Thompson was Epica’s Network of the Year. Not bad eh?

Work that gets the nation talking

We helped HSBC UK to spread the word about their ‘No Fixed Address’ Bank Account. Without a fixed address, those who are homeless find themselves in a lose-lose situation where not having a home makes it virtually impossible to open a bank account. Without an address and a bank account it’s harder to secure a job, which makes it harder to find a home - it’s a vicious circle. 

During a two week out-of-home campaign, uptake of HSBC UK’s No Fixed Address bank accounts grew by 52% and donations generated by the QR code helped Shelter to get over 100 people off the street, with 1 in 5 scanners signing up to become regular donors. The campaign was awarded two Gold Lions at Cannes and a Grand Prix at both the Epica Awards and the Clearchannel OOH Awards.

We built a revolutionary AI engine for BT Sport that could track hate in real-time. Using manually-crafted natural language detection, we catalogued offensive tweets from ‘offensive’ to ‘death threat’. The engine could infer whether the tweet poster was a troll, while Natural Language Processing analysis extracted emojis, handles, hashtags, swear words and sentiment. 

The Unseen Stats fuelled the national conversation around online hate, generating £800k in earned media. Our AI Abuse Tracker also detected a 25% reduction in online abuse on Twitter over our launch weekend.

15% of the world’s population has a disability, yet products and experiences are still not designed with this community in mind. We worked with Unilever to create the world’s first inclusive deodorant, Degree Inclusive, built with people with visual impairment and upper extremity impairment.

Degree Inclusive, co-created by a team of design experts from Wunderman Thompson, earned more than 2bn media impressions, inspiring change across the industry, with 72k organic impressions in the first week after launch.

We launched Hastings Direct’s new brand positioning, ‘Simplicity is the best policy’, a digital experience that’s simple and straightforward to use, including an app, which is the highest rated insurance app in the UK. The new positioning also integrated into commerce, with a redesigned car insurance purchasing journey. The new positioning increased income-per-policy by 8%, and ancillary purchases by 101%.

We are also working with Hastings Direct on their digital transformation journey, redefining how customers buy car insurance online. A new website supports Hastings Direct’s brand message to offer customers a new digital experience that presents a frictionless end-to-end car insurance purchasing journey, whether buying direct or through a price comparison website. Since the website’s launch, customer satisfaction among Hasting’s customers has increased, with a 14% increase in customers being able to find what they’re looking for and a 33% increase in ease of use.

The beautiful game is remarkably unpredictable, you just couldn’t write it… or could you? We revealed Unscripted, an integrated campaign based on a script for the new football season – written using AI and in collaboration with BT Sport. Before a single ball had been kicked, we fuelled debate among everyone from pundits to fans proving that, while you can’t always script football, you can definitely watch it live on BT Sport.

Unscripted resulted in 137m media impressions across 44 countries and, most importantly, grew subscriptions for BT Sport like never before, with 100% more fans than the previous season!

Aston Martin is globally recognised as having some of the most iconic and beautiful cars ever made, but their existing web presence didn’t reflect the premium experience that their customers would expect from them. We created a new look and feel for their digital brand, starting with the global website.

The design concept was based on three key principles: honouring Aston Martin’s iconic design legacy, developing a sensory experience, and a ruthless attention to detail. Through the launch of the website, these three creative principles brought Aston Martin’s cars to life, with the premium feel you’d expect from an iconic luxury brand.

We launched an integrated campaign for Sage, one of the UK’s largest listed technology companies, to inspire the nation’s small businesses to be ambitious and confident, safe in the knowledge that they have the right tech at their fingertips every day.

In today’s world, anyone can be a boss – from a guy who runs an accountancy business, to a young woman winning on Etsy, to a teenager inventing the next tech must-have. We made small businesses the heroes of the campaign, with ‘Boss It’.

With creative oozing confidence and celebrating the attributes that make someone a boss, the campaign ran across TV, OOH, print, radio and social media channels, including a Boss It TikTok challenge.

The campaign generated a 223% increase in sales year-on-year and a positive shift in brand perception results, with the Boss It TikTok challenge amassing over 7bn views.

Selfridges needed a world-class digital experience that reflected their unique and extraordinary story as a retail icon. With 80% of online purchasers buying once and not returning, how could we deliver an exceptional brand experience that would have customers returning again and again?


We built a brand new online experience that exceeded customer expectations and encompassed the unique Selfridges spirit, delivering an extraordinary destination where culture and commerce collide. The results speak for themselves, with £14m+ in uplifted annualised revenue attributed to improvements to the site.

KitKat’s 85th anniversary presented us with a unique and momentous opportunity to do something special for the brand and give their famous slogan a well deserved break.

The #ABreakForABreak social campaign invited KitKat fans far and wide to play with the brand by submitting an alternative slogan to the ‘have a break, have a KitKat’ line, to give their much-loved slogan a break.

The campaign not only gave people a new way to interact with the brand, reigniting the spirit of KitKat, but also drove an impressive 75 pieces of major press coverage, with an online readership of 23m and earned 188m impressions across Facebook and Instagram.

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