Revolt 2025: Clarity, Purpose, Motion

Throughout 2025 Revolt has built on its position as one of the industry's top purpose-focused agencies.

With groundbreaking research such as its "Causes That Count" and its "The Cost of Silence" reports on critical issues that face big brands and the world at large, the Anthesis-owned agency has shown off its capabilities at high level, genuine business communications.

And as the nature of purpose shifts, it has gone from strength to strength in 2025, under the leadership of CEO Richard Arscott. Arscott spoke with Creative Salon about the agency's year.

Richard Arscott, CEO, on Revolt's 2025

What three words would you use to describe 2025?

Challenging yet inspiring.

Talk us through some of your agency’s highlights this year?

• The launch of PepsiCo’s new corporate brand and purpose.

• Helping to launch the new Mars Marketing Code, raising awareness and educating and upskilling the marketing function, and celebrating 10 years of the Mars volunteer Program with our 'Decade of Doing' internal campaign. 

• Working with the No More Foundation and influencer and sex historian Dr. Esmé Louise James to start a global conversation about the blurred lines between 'loving' and 'controlling' behaviour, and how as a young person starting out dating it can be very hard to tell what's okay and what’s not.

• The arrival of our new group CEO Dr Matt Bell, bringing with him nearly two decades of experience from EY. 

• Delivering The Cost of Silence Report to over 800 sustainability and marketing leaders at key headline events such as GreenBiz, Sustainable Brands, Cannes Lions, Climate Week New York, AdNetZero, ANA and the WFA. 

• Better understanding the framing of issues that matter to people in our brand-new Hugging the Bear report. 

• And all while continuing to work with a long list of outstanding clients and client organisations.

What one thing are you proudest of this year?

The resilience of the team to a challenging environment.

And what’s been your biggest challenge?

The continued polarisation of society obscures the path to the urgent work that needs to be done and where, when actually, there is broad agreement around so much.

What are you most looking forward to in 2026?

Can I look forward to Christmas 2025 first?

And what one change would you most like to see in our industry next year

In 2026 companies worldwide announce their ESG ambitions for 2030. I’d love to see brands and businesses match their past ambition and embrace the impact they can have in the world — and those who do will reap the rewards.

Creative Salon on Revolt's 2025

In a big win, the agency has created eye-popping work for the UN. It created a bold campaign to tackle sexism based around the word "Oi"- which is perhaps the bluntest word in the English language, but which is also an acronym for "Observe and Intervene" - two actions crucial for reducing sexism.

For the Social Mobility Foundation it created a vibrant new rebrand centred around the theme of accessible opportunities.

Meanwhile the agency continues to drive impact in the area of corporate sustainability.

Revolt's "The Cost Of Silence" report revealed important insights, such as that companies that score above average on environmental performance have a 6 per cent higher EBITDA, and yet 79 per cent of companies are inauthentic when it comes to communicating their environmental performance.

"As an impact agency, tackling big issues is what we and our clients are all about. When it comes to climate change, we’ve been tackling a global crisis year in, year out. It certainly requires smart thinking, but it goes beyond that. It needs long-term ambition and resolve, and to be able to combine that with short-term adaptability," said Revolt's managing director Jenny Bust, speaking to Creative Salon.

And Revolt has certainly set itself up as an agency that can provide genuine clarity and results for businesses in the sometimes confusing areas of purpose and sustainability.

Creative Salon says... Building on a legacy of award-winning work for the likes of Budweiser, Mars and the St John Ambulance, Revolt continues to set itself apart as an agency that drives business clarity and strategic prowess for the biggest companies.