eBay Tackles Everyday Dilemmas

As the UK enters its peak autumn clear-out season, eBay UK is spotlighting the emotional side of selling with “Dear eBay” — a witty short-form video series about everyday letting-go dilemmas. The social-first activation aims to reframe selling as emotionally rewarding and culturally relevant.

A Cultural Take on Letting Go

Styled as an agony-aunt inspired mini-series, “Dear eBay” is fronted by presenters and hosts of the The Jack & Ash Show podcast, Jack Remmington and Ash Holme. With wit and candour, the duo offer light-hearted advice to everyday “stuff-life dramas”. Each 2-minute episode tackles a relatable ‘love it, list it, let-it-go’ dilemma – from impulse fashion buys to unused tech and large household items – showing that with eBay, letting go can feel like a win.

Part of the “Spectrum of Value” Platform

Following the September rollout of its Spectrum of Value platform across AV, out-of-home, digital, and radio channels, “Dear eBay” is designed to position the marketplace at the heart of timely, everyday moments — particularly those when people reassess what they own.

The campaign not only showcases functional features such as AI-powered listing descriptions, barcode scanning, and instant pricing suggestions, but also underscores the emotional side of selling. Through humorous, relatable storytelling, it reframes clearing out as a rewarding act — both personally and practically.

The content will roll out across eBay UK’s Instagram, TikTok and YouTube channels, supported by talent-led amplification, influencer collaborations, CRM, paid social, and radio.

Credits:

eBay

● Alex Allcott, Brand Director, UK & Germany

● Maria Betés, Head of Brand & Marketing, UK & Germany

● Kate Wills, Brand Marketing, Buyer lead

● Christina Marshall, Brand Marketing Manager, C2C Lead

● Manolis Marakis, Brand Marketing, Executive

● Richard Ward, UK Social and Content Lead

● Nicola Jones, CRM Marketing Manager

● Marita Wuensch, Lead Consumer to Consumer & Fashion Germany PR

DEPT

● Charlotte Pittock-Holdworth, Group Account Head

● Faye Schröder, Lead Account Planner

● Sophie-May Jones, Lead Account Planner

● Joe Austin, Director

● Lewys Williams, Senior Lead Creative

● Robbie Tighe, Lead Creative

● Sam Turner, Lead Creative

● Elivia Crawley, Producer

● Nessie Appleton-Smith, Production Assistant

● Lauren Postlewaite, Senior Strategist

● George Powell, Senior Strategist

● Tom Greeves, Associate Strategy Director

● Ruban Yogaratanam, Design Director

● Valeria Atanasovska, Motion Designer

● Georgia Fisher, Production Designer

● Sachin Parmar, Gaffer, 3rd Party

● Liam James, Photographer, 3rd Party

● Mark Levien, Sound, 3rd Party

● Alex Stagg, Editor, 3rd Party

● Alex Kitrell, HMUA, 3rd Party

SEEN Connects

● JR Rogers, Senior Account Director

● Amelia Hobson, Talent Director

● Emily Sun, Account Director

● Anya Ebhodaghe, Account Executive

iProspect

● Hannah Middleton, Account Director, Entertainment

● Katie Wright, Senior Account Manager

Edelman

● Lindsay Catlett, Associate Director, London Brand

● Emily Taylor, Account Director, London Brand

● Bianca Brown, Senior Account Manager, London Digital

● Rama Al’Khatib, Account Executive, London Brand